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Card Display Stand

Maybe

The top 5 brands take only 28% of clicks. But demand is soft, at -3.9% this quarter, so Card Display Stand is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£141K/yr238K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
24%top-5 click share · 81 brands · 95 sellers

Flapen Score

Card Display Stand against its category

The dotted line is the Home & Garden average. Past it, Card Display Stand is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Display Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Card Display Stand 238K times last year and spent an estimated £141K. The top 5 brands take 28% of clicks. Demand peaks in Nov. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
5.1%
Market size, estimated
£141Ka year
Peak month
November1.8× the quietest month
Top search term
card display stand50K searches a year

02 · Price

A sale here is worth £11.60.

Listings sell for £11.60 on average, from £2.01 to £39.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.60 that is £1K to £3K a year per listing.

Average price
£11.60under the $15 to $100 sweet spot
Price range
£2.01–£39.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #211 within Furniture. It carries 90 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
10.1%
Average rank
#211in Furniture
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
90per listing
Listings tracked
89

04 · Newcomers

Amazon counts 1 of last year's 52 launches as successful.

52 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
52
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Card Display Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

81 rising

Sellers

95

Top-5 brand share

28%

Top 20: 60%

Top-5 click share

24%

Top 20: 57%

Open market

69%

  • Oncpcare8%
  • ZcrPrn7%
  • MENIBBLER5%
  • SIYUPU4%
  • HZHSSG4%
  • Gammaeon4%

Demand

Card Display Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Card Display Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • card display stand50K/yr
  • card stand35K/yr
  • trading card stand18K/yr
  • greeting card display stand19K/yr
  • card stands for display19K/yr
  • pokemon card stand15K/yr
  • card display16K/yr
  • trading card display stand11K/yr
  • card stands11K/yr
  • pokemon card display stand7K/yr

Reviews and returns

What reviews say buyers love and hate about Card Display Stand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.13

Quite small

Too big for what I needed

Does not fit

Quality-Overall9%−0.08

The quality is on the flimsy side

Cheap Quality - Good Enough Not Great - Bit Small

Poor Quality

Assembly/Installation7%+1.11

bit tricky to put together

Assembly was a bit fiddly

so difficult to put together

Value For Money5%+0.19

feels a few pounds too expensive

Overpriced

then it would be on the price which I think is a tad too expensive

Advertised Vs Actual Product4%−0.03

Not the best photo

so do not work as advertised

The picture is misleading

Love

Quality-Overall15%−0.08

great product ty

The card holder is well built with good quality

Good quality

Assembly/Installation13%+1.11

Easy to assemble

Easy to put together

easy assembly

Display-Overall10%+1.00

Great display unit

so it works for simple display

Great displays

Value For Money9%+0.19

Great value for money

Excellent value

Good for the price

Strength8%+0.28

Solid Sturdy Stand

pretty sturdy too

The cases themselves are very sturdy

Return

1.2% Return rate 53% Fixable by listing

Size-Overall42%█▆▆▆▇█

Quite small

Too big for what I needed

Does not fit

Strength10%▅▄▄█▂▄

Flimsy

flimsy

the overall build feels quite flimsy

Defective Material/Parts9%▇█▇█▅▅

Parts dont fit

Unfortunately the parts dont fit

The parts don't fit and poorly finished

Quality-Overall7%▆▃██▆█

The quality is on the flimsy side

Cheap Quality - Good Enough Not Great - Bit Small

Poor Quality

Functionality-Overall4%█▇▆▇▆▇

FAQ

Common Card Display Stand questions

Answered from the same tracked data.