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Humane Mouse Traps

Maybe

Buyers convert on 21.0% of searches. But demand is soft, at -6.9% this quarter, so Humane Mouse Traps is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£599K/yr279K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
61%top-5 click share · 18 brands · 44 sellers

Flapen Score

Humane Mouse Traps against its category

The dotted line is the Home & Garden average. Past it, Humane Mouse Traps is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Humane Mouse Traps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Humane Mouse Traps 279K times last year and spent an estimated £599K. The top 5 brands take 67% of clicks. Demand peaks in Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

21.0% of searches ended in a purchase last week.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £599K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
21.0%
Market size, estimated
£599Ka year
Peak month
November1.7× the quietest month
Top search term
humane mouse traps123K searches a year

02 · Price

A sale here is worth £10.24.

Listings sell for £10.24 on average, from £5.10 to £19.50. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £10.24 that is £31K to £41K a year per listing.

Average price
£10.24under the $15 to $100 sweet spot
Price range
£5.10–£19.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£31K–£41K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #224 within Plant Protection & Pest Control. It carries 1,998 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
16.3%
Average rank
#224in Plant Protection & Pest Control
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,998per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Humane Mouse Traps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£60K£120K£180K£240K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

44

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

28%

  • Roshield31%
  • Elezenioc11%
  • H HYDRO SIP9%
  • EGOFLYYA8%
  • Pest-X Pro8%
  • vcloo5%

Demand

Humane Mouse Traps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Humane Mouse Traps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • humane mouse traps123K/yr
  • humane mouse traps for indoors68K/yr
  • humane mouse trap33K/yr
  • humane mouse-trap16K/yr
  • mouse traps humane9K/yr
  • mice trap humane6K/yr
  • mouse trap humane8K/yr
  • humane mouse traps for indoors uk5K/yr
  • live mouse trap5K/yr
  • catch and release mouse traps3K/yr

Reviews and returns

What reviews say buyers love and hate about Humane Mouse Traps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.39

Did not work

Don't work properly

Not yet effective

Pest/Insect Control18%−0.06

Trap not sensitive enough

Not killing mice

Failed to catch mice

Ease Of Cleaning8%+0.24

Cleaning can be tricky

Difficult to clean

Hard to clean

Durability7%−0.06

don't last

broke after one use

Both broke

Value For Money7%

Price, little expensive

Well its expensive

Not the cheapest option

Love

Ease Of Use24%+2.12

Easy to operate

Ease of operation

Easy to bait

Quality-Overall17%+1.09

They look well made and they are

They are well made

Excellent Product

Advertised Vs Actual Product11%+1.01

Exactly what we needed

As described

Does what it says

Pest/Insect Control10%−0.06

Excellent trap

Very good trap

Effective and safely catches mice

Value For Money9%

Money well spent

Great value for money

Excellent value

Return

1.1% Return rate 33% Fixable by listing

Functionality-Overall31%█▅▅▆▅▅

Did not work

Don't work properly

Not yet effective

Size-Overall30%▅█▅▅▅▆

Size is not suitable

Too small

These are a bit bigger

Defective Material/Parts11%▄▅█▆▄▅
Pest/Insect Control5%▆▅▆▇▆█

Trap not sensitive enough

Not killing mice

Failed to catch mice

Quality-Overall4%▃▃▃▂▅█

Disappointing quality

Cheaply made

Garbage

FAQ

Common Humane Mouse Traps questions

Answered from the same tracked data.