Water Fan
PassWater Fan scores 84 out of 100, a Pass. Shoppers spend $1.2M a year here, search demand grew >1,000% this quarter, and returns run at 0.6% of orders.
- Flapen Score
- 84 / 100Top 1% of 5,777 Home & Garden niches · +33 vs the category median of 5184
- Market size
- £1.2M/yr1.6M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 18%top-5 click share · 58 brands · 156 sellers
Flapen Score
Water Fan against its category
The dotted line is the Home & Garden average. Past it, Water Fan is stronger. Inside it, weaker.
Market
The Water Fan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Water Fan 1.6M times last year and spent an estimated £1.2M. The top 5 brands take 33% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 84 out of 100, a Pass.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £1.2Ma year
- Peak month
- July161.4× the quietest month
- Top search term
- misting fan298K searches a year
02 · Price
A sale here is worth £30.53.
Listings sell for £30.53 on average, from £4.76 to £191.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £30.53 that is £8K to £15K a year per listing.
- Average price
- £30.53inside the $15 to $100 sweet spot
- Price range
- £4.76–£191.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £8K–£15K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #349 within Heating, Cooling & Air Quality. It carries 641 reviews at 3.92 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 85%
- Out of stock, average day
- 20.0%
- Average rank
- #349in Heating, Cooling & Air Quality
- Average rating
- 3.92 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 641per listing
- Listings tracked
- 120
04 · Newcomers
Amazon counts 47 of last year's 64 launches as successful.
64 products launched here in the last 12 months. Amazon counts 47 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 64
- Successful launches
- 47Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Water Fan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NebulaFlow Mist Fan 2026 Upgraded 4L Large Water Tank Mister Cooling Fan 5 Speeds 3 Modes Misting Standing Fan Pedestal Fan with Remote Oscillating Floor Fan for Bedroom Home Office Patio
- Price
- £85.54
- Rating
- 4.1/5
- Reviews
- 94
- Age
- 6mo ago
ERUW Handheld Fan with Water Mist Portable Mini Fan Small USB Rechargeable Fan with 3 Speeds for Office Bedroom Outdoor Travel (white)
- Price
- £8.35
- Rating
- 3.8/5
- Reviews
- 186
- Age
- 1y ago
COMLIFE Handheld Spray Fan 3000mAh Rechargeable Battery Operated Desk Fan 180 Foldable 50ml Misting Fan 3 Speeds Portable Personal USB Cooling fan with Cooling Humidifier for Desktop Camping(Blue)
- Price
- £15.63
- Rating
- 4.4/5
- Reviews
- 6,323
- Age
- 8y ago
Kssvzz Portable Handheld Fan with Water Mist Spray - Blue
- Price
- £11.49
- Rating
- 3.1/5
- Reviews
- 239
- Age
- 1y ago
Otlonpe Mini Handheld Portable Mist Fan Small Rechargeable Handheld Fan with Water Mist Spray 4 Speeds LED Display Foldable Stand Mini Personal Misting Cooling Fans for Travel
- Price
- £13.13
- Rating
- 4.3/5
- Reviews
- 166
- Age
- 4mo ago
Trending
90-day click momentum
Kssvzz 6000mAh HandHeld Misting Fan Portable with Mist & LED Display
- Price
- £20.57
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 2mo ago
Fitabok Portable Handheld Fan - Small Personal Hand Held Fans with Spray Water Mist 5 Speeds 4000mAh LED Display Mini Rechargeable USB Desk Fan for Travel Outdoor Makeup Summer Gift Blue
- Price
- £10.72
- Rating
- 3.4/5
- Reviews
- 71
- Age
- 2mo ago
Portable Handheld Fan and Desk Fan with Power Bank Portable Rechargeable Cooling for Travel Essentials and Camping Essentials Gifts for Women for Home Office Indoor and Outdoor Use.
- Price
- £19.52
- Rating
- 4.1/5
- Reviews
- 109
- Age
- 4mo ago
Kssvzz 20000mAh Misting Camping Fan 4 Speeds Timer LED Light & USB
- Price
- £39.90
- Rating
- 3.7/5
- Reviews
- 173
- Age
- 4mo ago
Olsen & Smith 16in Portable Cordless Misting Fan Rechargeable
- Price
- £55.20
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 3mo ago
Newest
by launch dateFitabok Portable Handheld Fan - Small Personal Hand Held Fans with Spray Water Mist 5 Speeds 4000mAh LED Display Mini Rechargeable USB Desk Fan for Travel Outdoor Makeup Summer Gift Blue
- Price
- £10.72
- Rating
- 3.4/5
- Reviews
- 71
- Age
- 2mo ago
Kssvzz 6000mAh HandHeld Misting Fan Portable with Mist & LED Display
- Price
- £20.57
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 2mo ago
DREO TurboCool Misting Fan 765S 3-in 1 Ultrasonic Misting Fans that Blow Cold Air with 6L Tank 10 m/s Cooling Fan for Bedroom 20dB Quiet DC Motor 90 Standing Fan with 12 Speeds 4 Modes Grey
- Price
- £145.27
- Rating
- 4.4/5
- Reviews
- 253
- Age
- 3mo ago
Olsen & Smith 16in Portable Cordless Misting Fan Rechargeable
- Price
- £55.20
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 3mo ago
KIMMOO Handheld Portable Turbo Fan with Mist Spray Powerful 25000 RPM Speed (1-100) 50ml Water Tank USB Rechargeable Personal Fan Small Pocket Hand Fans for Travel/Outdoor/Makeup/CampingBlack
- Price
- £21.00
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
58 rising
Sellers
156
Top-5 brand share
33%
Top 20: 72%
Top-5 click share
18%
Top 20: 43%
Open market
62%
- Kssvzz9%
- Shark8%
- Otlonpe5%
- HandFan5%
- NebulaFlow5%
- ERUW5%
Demand
Water Fan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 161.4×
Search terms
Top Water Fan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- misting fan298K/yr
- mist fan205K/yr
- fan with water mist spray134K/yr
- water fan115K/yr
- handheld fan with water mist spray100K/yr
- misting handheld fan49K/yr
- hand held fan with water mist spray44K/yr
- fan with mist44K/yr
- water spray fan42K/yr
- spray fan38K/yr
Reviews and returns
What reviews say buyers love and hate about Water Fan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Pretty expensive considering
Very expensive at full price IMO
Little more expensive than other products out there
Didn't last
Broke after one use
Broke within few days
Hardly works
Poor Performance
Didn't work
Its a bit big
It is a small bottle
It's small
Fails to charge
Won't charge
won't hold a charge
Love
The quality seems reasonable
The build quality is excellent
Excellent Product
Amazing value
much cheaper
good value for money
Great sturdy device
Very strong
it has a very good sturdy base
Battery lasts a long time
battery is good
Battery life has been good
Charges quickly
Easy to charge
Holds charge well
Return
0.6% Return rate 15% Fixable by listing
Hardly works
Poor Performance
Didn't work
Not strong enough
not very steady
Flimsy
Fails to charge
Won't charge
won't hold a charge
Its a bit big
It is a small bottle
It's small
tends to leak
Leaks water all over
Leaked everywhere
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Weed Remover Tool
£1.1M/yr+166.8%
Fly Zapper
£4.1M/yr>1,000%
Hose Pipe
£5.4M/yr+167.3%
Xentari Box Caterpillar Killer
£1.1M/yr+315.4%
Fan
£33.8M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Fan questions
Answered from the same tracked data.