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Water Fan

Pass

Water Fan scores 84 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, search demand grew >1,000% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
84
84 / 100
Top 1% of 5,777 Home & Garden niches · +33 vs the category median of 51
Market size
£1.2M/yr1.6M searches / yr
90-day growth
>1,000%search demand this quarter
Competition
18%top-5 click share · 58 brands · 156 sellers

Flapen Score

Water Fan against its category

The dotted line is the Home & Garden average. Past it, Water Fan is stronger. Inside it, weaker.

84Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Water Fan 1.6M times last year and spent an estimated £1.2M. The top 5 brands take 33% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 84 out of 100, a Pass.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.5%
Market size, estimated
£1.2Ma year
Peak month
July161.4× the quietest month
Top search term
misting fan298K searches a year

02 · Price

A sale here is worth £30.53.

Listings sell for £30.53 on average, from £4.76 to £191.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £30.53 that is £8K to £15K a year per listing.

Average price
£30.53inside the $15 to $100 sweet spot
Price range
£4.76–£191.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£8K–£15K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #349 within Heating, Cooling & Air Quality. It carries 641 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
85%
Out of stock, average day
20.0%
Average rank
#349in Heating, Cooling & Air Quality
Average rating
3.92 starsAmazon United Kingdom average 4.36 stars
Average reviews
641per listing
Listings tracked
120

04 · Newcomers

47 of last year's 64 launches cleared the first-year sales bar.

64 products launched here in the last 12 months. 47 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
64
Successful launches
47Amazon's first-year sales bar
Average brand age
21 months

Products

Top Water Fan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.

£0£24K£48K£72K£96K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

58 rising

Sellers

156

Est. top-5 brand share

33%

Top 20: 72%

Est. top-5 click share

18%

Top 20: 43%

Open market

62%

  • Kssvzz9%
  • Shark8%
  • Otlonpe5%
  • HandFan5%
  • NebulaFlow5%
  • ERUW5%

Demand

Water Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 161.4×

Search terms

Top Water Fan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • misting fan298K/yr
  • mist fan205K/yr
  • fan with water mist spray134K/yr
  • water fan115K/yr
  • handheld fan with water mist spray100K/yr
  • misting handheld fan49K/yr
  • hand held fan with water mist spray44K/yr
  • fan with mist44K/yr
  • water spray fan42K/yr
  • spray fan38K/yr

Reviews and returns

What reviews say buyers love and hate about Water Fan

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Value For Money”
0.6%of orders come back
“Pretty expensive considering”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Water Fan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data