Milk Frother
PassMilk Frother scores 66 out of 100, a Pass. Shoppers spend $3.3M a year here, demand is soft, at -20.5% this quarter, and returns run at 1.1% of orders.
- Flapen Score
- 66 / 100Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 5166
- Market size
- £3.3M/yr3.0M searches / yr
- 90-day growth
- -20.5%search demand this quarter
- Competition
- 53%top-5 click share · 23 brands · 57 sellers
Flapen Score
Milk Frother against its category
The dotted line is the Home & Garden average. Past it, Milk Frother is stronger. Inside it, weaker.
Market
The Milk Frother market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milk Frother 3.0M times last year and spent an estimated £3.3M. The top 5 brands take 61% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- -20.5%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £3.3Ma year
- Peak month
- December2.8× the quietest month
- Top search term
- milk frother2.2M searches a year
02 · Price
A sale here is worth £18.28.
Listings sell for £18.28 on average, from £4.07 to £48.27. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £18.28 that is £37K to £46K a year per listing.
- Average price
- £18.28inside the $15 to $100 sweet spot
- Price range
- £4.07–£48.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £37K–£46K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #21 within Coffee, Tea & Espresso. It carries 4,013 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 97%
- Out of stock, average day
- 21.4%
- Average rank
- #21in Coffee, Tea & Espresso
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,013per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 10 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Milk Frother products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Straame Electric Milk Frother Professional Automatic Foam Maker for Lattes Cappuccinos & Hot Chocolates Stainless Steel Whisk & Froth in Seconds Versatile Modes Ideal for Home & Office Use
- Price
- £17.92
- Rating
- 4.2/5
- Reviews
- 566
- Age
- 1y ago
CIRCLE JOY Electric Milk Frother Handheld Rechargeable Coffee Frother with Dual Spring Whisk Portable Hand Frother Wand Drink Mixer for Coffee Hot Chocolate Cappuccino Frappe Matcha Black
- Price
- £9.93
- Rating
- 4.3/5
- Reviews
- 6,828
- Age
- 1y ago
Milk Frother Electric 4 in 1 - Automatic Milk Frothers 300ml Large Capacity Milk Steamer Silent Operation Milk Heater and Warmer Hot & Cold Milk Foamer Maker for Latte Coffee Chocolate
- Price
- £27.68
- Rating
- 4.2/5
- Reviews
- 6,992
- Age
- 2y ago
Keplin Handheld Milk Frother - Stainless Steel Electric Whisk - Portable Battery-Operated Coffee Frother for Lattes Matcha Protein Shakes - Ergonomic Compact Easy to Clean (Battery Not Included)
- Price
- £4.50
- Rating
- 4.2/5
- Reviews
- 3,412
- Age
- 1y ago
Keplin Handheld Milk Frother with Stand - Stainless Steel Electric Whisk - Portable Battery-Operated Coffee Frother for Lattes Matcha Protein Shakes - Ergonomic Compact Easy to Clean
- Price
- £4.67
- Rating
- 4.1/5
- Reviews
- 112
- Age
- 6mo ago
Trending
90-day click momentum
Rechargeable Milk Frother Handheld 2-in-1 Dual Spring Whisk Electric Frother Wand for Cappuccino Latte Macchiato Portable Drink Mixer for Coffee Matcha Hot Chocolate
- Price
- £9.47
- Rating
- 4.6/5
- Reviews
- 957
- Age
- 7mo ago
Andizun Milk Frother Electric 4-in-1 Automatic Milk Steamer and Frother Hot Chocolate Velvetiser Milk Warmer and Frother with Large Capacity Quiet One-Button Control Easy Clean Non-Stick Jug
- Price
- £22.05
- Rating
- 2.8/5
- Reviews
- 13
- Age
- 3mo ago
ONEWAY Milk Frother Electric 240ml Automatic Milk Frothers and Milk Steamer Hot/Cold Milk Warmer Wont Burn Milk Fast/Auto Shut-Off Milk Foamer for Coffee Latte Cappuccino
- Price
- £24.25
- Rating
- 4.2/5
- Reviews
- 92
- Age
- 3mo ago
Vexloria Milk Frother Electric 4-in-1 Automatic Milk Frothers Silent Operation Hot & Cold Milk Foamer and Large Capacity Automatic Milk Steamer 20.4oz/580ml for Latte Coffee Chocolate size2
- Price
- £20.20
- Rating
- 4.0/5
- Reviews
- 218
- Age
- 6mo ago
5 in 1 Milk Frother Electric - 350ml Automatic Milk Frothers Large Capacity Split Milk Steamer Silent Operation Milk Heater and Warmer Hot & Cold Milk Foamer Dishwasher Safe for Latte Coffee Chocolate
- Price
- £30.51
- Rating
- 4.2/5
- Reviews
- 6,992
- Age
- 2mo ago
Newest
by launch date5 in 1 Milk Frother Electric - 350ml Automatic Milk Frothers Large Capacity Split Milk Steamer Silent Operation Milk Heater and Warmer Hot & Cold Milk Foamer Dishwasher Safe for Latte Coffee Chocolate
- Price
- £30.51
- Rating
- 4.2/5
- Reviews
- 6,992
- Age
- 2mo ago
Andizun Milk Frother Electric 4-in-1 Automatic Milk Steamer and Frother Hot Chocolate Velvetiser Milk Warmer and Frother with Large Capacity Quiet One-Button Control Easy Clean Non-Stick Jug
- Price
- £22.05
- Rating
- 2.8/5
- Reviews
- 13
- Age
- 3mo ago
ONEWAY Milk Frother Electric 240ml Automatic Milk Frothers and Milk Steamer Hot/Cold Milk Warmer Wont Burn Milk Fast/Auto Shut-Off Milk Foamer for Coffee Latte Cappuccino
- Price
- £24.25
- Rating
- 4.2/5
- Reviews
- 92
- Age
- 3mo ago
Roe Tenpo Handheld Milk Frother with Stainless Steel Whisk - Ergonomic Compact Easy to Clean Portable Battery-Operated Coffee Frother for Cappuccino Frappe Matcha Hot Chocolate (Black)
- Price
- £4.07
- Rating
- 3.8/5
- Reviews
- 80
- Age
- 3mo ago
Lavazza A Modo Mio MilkEasy Plus Electric Milk Frother
- Price
- £48.27
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
57
Top-5 brand share
61%
Top 20: 97%
Top-5 click share
53%
Top 20: 89%
Open market
33%
- Straame18%
- CIRCLE JOY17%
- KEPLIN10%
- Rafow9%
- SIMPLETASTE7%
- Bonsenkitchen6%
Demand
Milk Frother search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Milk Frother search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milk frother2.2M/yr
- milk frother electric304K/yr
- electric milk frother115K/yr
- milk steamer90K/yr
- milk warmer58K/yr
- milk frothers54K/yr
- milk-frother27K/yr
- automatic milk frother28K/yr
- milk foamer17K/yr
- milk heater25K/yr
Reviews and returns
What reviews say buyers love and hate about Milk Frother
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
broke quickly
Does not last
Broke quickly
Didn't work
Never worked
It doesn't function properly
Bad Quality
Amazon is selling low-quality products
Cheap, poor quality
No heat
inconsistent heat
heating setting then suddenly stopped working
does not even charge
Not rechargable
Doesnt recharge
Love
a real quality product that does exactly what it advertises
Excellent product
Excellent quality, has lasted for over 2 years
Great value
Excellent value
Amazing price
easy to control
Ease of use
Very handy
Cleanup is quick
Easily cleaned
It is easy to clean abd easy to use
Works as advertised
As described
Just what I needed
Return
1.1% Return rate 7% Fixable by listing
Didn't work
Never worked
It doesn't function properly
No heat
inconsistent heat
heating setting then suddenly stopped working
broke quickly
Does not last
Broke quickly
does not even charge
Not rechargable
Doesnt recharge
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milk Frother questions
Answered from the same tracked data.