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Rat Traps

Maybe

Returns run at only 0.9% of orders. But the top 5 brands take 89% of clicks, so Rat Traps is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£1.4M/yr1.2M searches / yr
90-day growth
+11.8%search demand this quarter
Competition
60%top-5 click share · 9 brands · 13 sellers

Flapen Score

Rat Traps against its category

The dotted line is the Home & Garden average. Past it, Rat Traps is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rat Traps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rat Traps 1.2M times last year and spent an estimated £1.4M. The top 5 brands take 89% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
9.6%
Market size, estimated
£1.4Ma year
Peak month
May1.5× the quietest month
Top search term
rat traps674K searches a year

02 · Price

A sale here is worth £12.50.

Listings sell for £12.50 on average, from £6.85 to £20.30. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £12.50 that is £38K to £50K a year per listing.

Average price
£12.50under the $15 to $100 sweet spot
Price range
£6.85–£20.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£38K–£50K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #35 within Plant Protection & Pest Control. It carries 2,459 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#35in Plant Protection & Pest Control
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,459per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Rat Traps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£142K£283K£425K£566K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

7%

  • Roshield60%
  • Pest-X Pro16%
  • Cleaneaty5%
  • Ratkil4%
  • Kwaiyole4%
  • Uwenkjie4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Rat Traps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Rat Traps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rat traps674K/yr
  • rat trap221K/yr
  • rat traps that kill instantly145K/yr
  • rat traps for outdoors34K/yr
  • rat catcher13K/yr
  • large rat trap9K/yr
  • rat traps that kill instantly outdoor6K/yr
  • rodent trap9K/yr
  • rat-trap9K/yr
  • best rat trap6K/yr

Reviews and returns

What reviews say buyers love and hate about Rat Traps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.34

Did not work

Never worked

Not yet effective

Pest/Insect Control17%−0.03

it did not catch it

Didn't kill rat

Doesnt work for mice

Size-Overall10%−0.14

These are a bit bigger

Very small

Size is not suitable

Value For Money7%

Price, little expensive

these aren't cheap

They're pretty expensive for what they are

Quality-Overall6%+1.47

Quality control poor

are really cheaply made

Poor quality

Love

Quality-Overall19%+1.47

the build quality is great

solid build quality

Excellent product

Ease Of Use17%+1.55

Convenient and easy

Easy to empty

Easy to bait

Strength10%+0.39

They are strong

Good sturdy box

Sturdy and well made product and easy to set

Advertised Vs Actual Product10%+0.72

Product as advertised

Does what it says

As Described

Pest/Insect Control9%−0.03

Great traps

Very effective pest control

no rats they work well

Return

0.9% Return rate 39% Fixable by listing

Size-Overall30%▇█▇▇██

These are a bit bigger

Very small

Size is not suitable

Functionality-Overall24%█▆▇▆▆▆

Did not work

Never worked

Not yet effective

Defective Material/Parts11%▇▆█▇▆▇
Advertised Vs Actual Product5%▇▅▅█▄▅
Pest/Insect Control5%▄█▇█▇▆

it did not catch it

Didn't kill rat

Doesnt work for mice

FAQ

Common Rat Traps questions

Answered from the same tracked data.