Rat Traps

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+11.8%

Conversion, latest week

9.6%

Market size, estimated

£1.4Ma year

Peak month

May1.5× the quietest month

Top search term

rat traps674K searches a year

Listings sell for £12.50 on average, from £6.85 to £20.30. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £12.50 that is £38K to £50K a year per listing.

Average price

£12.50under the $15 to $100 sweet spot

Price range

£6.85–£20.30

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

£38K–£50K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #35 within Plant Protection & Pest Control. It carries 2,459 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

9.2%

Average rank

#35in Plant Protection & Pest Control

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,459per listing

Listings tracked

20

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months