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Metal Detector

Maybe

Products sell for $61.72 on average, inside the sweet spot. But demand is soft, at -6.1% this quarter, so Metal Detector is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£831K/yr728K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
47%top-5 click share · 17 brands · 29 sellers

Flapen Score

Metal Detector against its category

The dotted line is the Home & Garden average. Past it, Metal Detector is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Detector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Detector 728K times last year and spent an estimated £831K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 728K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £831K a year.

Searches, last 12 months
728K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
1.8%
Market size, estimated
£831Ka year
Peak month
December1.8× the quietest month
Top search term
metal detector551K searches a year

02 · Price

A sale here is worth £61.72.

Listings sell for £61.72 on average, from £12.42 to £184.59. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £61.72 that is £6K to £15K a year per listing.

Average price
£61.72inside the $15 to $100 sweet spot
Price range
£12.42–£184.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #65 within Mowers & Outdoor Power Tools. It carries 1,206 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
16.1%
Average rank
#65in Mowers & Outdoor Power Tools
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,206per listing
Listings tracked
27

04 · Newcomers

Amazon counts 4 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Metal Detector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£42K£83K£125K£166K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

29

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

21%

  • SUNPOW29%
  • LYMIN18%
  • DR.ÖTEK12%
  • hazlewolke8%
  • Trsaow6%
  • GreenRex6%

Demand

Metal Detector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Metal Detector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal detector551K/yr
  • metal detectors for adults75K/yr
  • metal detectors39K/yr
  • gold detector18K/yr
  • metal detector professional6K/yr
  • waterproof metal detector4K/yr
  • metal detectors for adults professional6K/yr
  • gold detector machine5K/yr
  • beach metal detector3K/yr
  • metal detector gold4K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Detector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.22

and it does not find pound coins. tested

This is not a functional product

Didnt work

Metal Quality11%−0.19

I've not had the opportunity to calibrate the machine because I don't have all the metals suggestede for the calibration

Cant find metal beneath it, false readings and pointless - waste of money and time

Metal detector

Quality-Overall9%+0.45

The build quality feels cheap and unreliable

Just rubbish

Totally trash

Battery Life7%−0.06

It is a shame it does not come with a rechargeable battery system

the battery does not last

Batteries do run out quickly though

Strength7%−0.03

A bit flimsy

Doesn't look the most sturdy or robust

it is not very strong

Love

Value For Money24%+1.12

Great value

Good value for money

GOOD VALUE

Ease Of Use18%+1.36

Super easy to set up and use, even for beginners

Easy to use

easy to operate

Quality-Overall14%+0.45

Very accurate and high quality

Great quality, easy to use & as a starter kit perfect

Excellent quality

Weight Light8%+0.74

It's lightweight

the detector feels lightweight

Another good aspect is that it's not overly heavy

Advertised Vs Actual Product8%+0.09

Works like a dream

exactly as advertised

As expected

Return

2.0% Return rate 10% Fixable by listing

Functionality-Overall43%█▇██▇▆

and it does not find pound coins. tested

This is not a functional product

Didnt work

Quality-Overall10%▇▆▄█▅▅

The build quality feels cheap and unreliable

Just rubbish

Totally trash

Defective Material/Parts10%▅▅▂▆▇█
Metal Quality5%█▇▇▄▆▇

I've not had the opportunity to calibrate the machine because I don't have all the metals suggestede for the calibration

Cant find metal beneath it, false readings and pointless - waste of money and time

Metal detector

Advertised Vs Actual Product5%▃▁██▅▆

FAQ

Common Metal Detector questions

Answered from the same tracked data.