metal detector
Worth a lookShows a sweet-spot price point ($61.72 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£61.72avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£831K£831K/yr · 728K searches
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,206.07avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay£12.42–£184.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, metal detector is a £831K/yr Amazon United Kingdom market (728K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
metal detector market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £772K–£926K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #65
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 100%
- Out of stock
- 16.1%
- Avg brand age
- 39 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
29
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
47%
Top 20: 92%
Open market
21%
- SUNPOW29%
- LYMIN18%
- DR.ÖTEK12%
- hazlewolke8%
- Trsaow6%
- GreenRex6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top metal detector search terms
- metal detector551K/yr
- metal detectors for adults75K/yr
- metal detectors39K/yr
- gold detector18K/yr
- metal detector professional6K/yr
- waterproof metal detector4K/yr
- metal detectors for adults professional6K/yr
- gold detector machine5K/yr
- beach metal detector3K/yr
- metal detector gold4K/yr
Top metal detector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LYMIN Metal Detector for Adults Professional All Metal/DLSC High Sensitivity Lightweight Waterproof Adjustable Gold Detector for Beach Backyard Search for Treasure 2 9V Battery Not Included
LYMIN£31.714.4★38 rev
SUNPOW Metal Detector for Adults & Kids Waterproof Metal Detector for Gold Detecting Stable Anti-interference Big LCD Display 4 Modes IP68 Search Coil -OTMD13
SUNPOW£55.164.5★460 rev
SUNPOW Rechargeable Metal Detector for Adults 10 Deep Dual-D Coil 35H Lithium Battery 10-Level Sensitivity 4 Detection Modes 7-Metal ID IP68 Waterproof with Shovel Backpack & Headphones
SUNPOW£87.044.4★4,497 rev
Trsaow Metal Detector for Adults Kids Professional IP68 Waterproof Gold Detectors with 10 Coil and Battery Higher Accuracy Lightweight Adjustable Stem for Treasure Hunting on Beach Field
Trsaow£31.963.8★162 rev
GreenRex Metal Detector for Adults Professional Waterproof Pinpoint High Accuracy Gold and Silver Detection Underwater and Beach Use 10 IP68 Coil Bigger LCD New Advanced DSP Chip
GreenRex£87.404.4★549 rev
Newest
by launch date
Kids Metal Detector Waterproof & Lightweight Metal Detectors with LCD & Sound Indication High Sensitivity Metal Detector for Kids with Rake Shovel and Bags for Treasure Seeking Gift for Boys/Girls
Rivlox£14.0410 rev
SUNPOW Kids Metal Detector with Treasure Animation & Waterproof Coil - Adjustable Stem (60-70cm) - Kit Includes Shovel Rake Bag for Boys & Girls 6-12 for Beach Park Backyard
SUNPOW£25.62195 rev
Foldable Handheld Metal Detector - IP66 Waterproof Kids & Adults Lightweight Portable 360 Detection Tool with LCD Display Compass & LED Light 9V Battery Powered for Treasure Hunting Outdoor Use
Qivine£15.849 rev
LYMIN Metal Detector for Adults Professional All Metal/DLSC High Sensitivity Lightweight Waterproof Adjustable Gold Detector for Beach Backyard Search for Treasure 2 9V Battery Not Included
LYMIN£31.7138 rev
Kids Metal Detector for Boys & Girls 4-10 1lb-Metal Detector Lightweight for Kids Adjustable Stem from 23.6 to 28.3 4-Depth Waterproof Metal Detector with Shovel Rake
DeeAWai£18.631,415 rev
Trending
90-day click momentumSUNPOW Kids Metal Detector with Treasure Animation & Waterproof Coil - Adjustable Stem (60-70cm) - Kit Includes Shovel Rake Bag for Boys & Girls 6-12 for Beach Park Backyard
SUNPOW£25.624.6★
Kids Metal Detector Waterproof & Lightweight Metal Detectors with LCD & Sound Indication High Sensitivity Metal Detector for Kids with Rake Shovel and Bags for Treasure Seeking Gift for Boys/Girls
Rivlox£14.043.7★
KAIWEETS Metal Detector Professional Collapsible Metal Detectors for Adults 4 Detection Modes High Accuracy Pinpoint IP68 Waterproof Coil with Advanced DSP Chip Bigger Backlit LCD Display
KAIWEETS£50.803.9★
Kids Metal Detector for Boys & Girls 4-10 1lb-Metal Detector Lightweight for Kids Adjustable Stem from 23.6 to 28.3 4-Depth Waterproof Metal Detector with Shovel Rake
DeeAWai£18.634.3★
LYMIN Metal Detector for Adults Professional All Metal/DLSC High Sensitivity Lightweight Waterproof Adjustable Gold Detector for Beach Backyard Search for Treasure 2 9V Battery Not Included
LYMIN£31.714.4★
What buyers say about metal detector
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Super easy to set up and use, even for beginners”
“Very accurate and high quality”
“It's lightweight”
“Works like a dream”
“Easy to set up”
“Bought as a present and he really likes it easy to use and folds up”
“It has good protection of sorts form light water”
“Great for beach hunts with spot on accuracy”
“the size is perfect for the youngest. 13”
What buyers complain about
“and it does not find pound coins. tested”
“I've not had the opportunity to calibrate the machine because I don't have all the metals suggestede for the calibration”
“The build quality feels cheap and unreliable”
“It is a shame it does not come with a rechargeable battery system”
“A bit flimsy”
“I think the standard price is slightly higher”
“the instructions could be slightly clearer”
“Comes loose on day one”
“But gave alot of fulse readings”
“Be aware it is not rechargeable”
Top return reasons
Common questions
- Is metal detector profitable to sell on Amazon United Kingdom?
- The niche generates £831K/yr across 27 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the metal detector niche?
- 17 brands and 29 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in metal detector?
- Top complaints mined from reviews: Functionality-Overall, Metal Quality, Quality-Overall. The return rate is 2.0%.
- When does demand for metal detector peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the metal detector niche?
- Listings span £12.42–£184.59; the average listing price is £61.72 (sweet spot $15–$100). The average incumbent carries 1,206 reviews — the moat a new listing must climb.