Christmas Decorations
PassChristmas Decorations scores 69 out of 100, a Pass. Shoppers spend $571K a year here, search demand grew +47.5% this quarter, and returns run at 0.9% of orders.
- Flapen Score
- 69 / 100Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 5169
- Market size
- £571K/yr17.4M searches / yr
- 90-day growth
- +47.5%search demand this quarter
- Competition
- 25%top-5 click share · 66 brands · 144 sellers
Flapen Score
Christmas Decorations against its category
The dotted line is the Home & Garden average. Past it, Christmas Decorations is stronger. Inside it, weaker.
Market
The Christmas Decorations market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Decorations 17.4M times last year and spent an estimated £571K. The top 5 brands take 28% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 69 out of 100, a Pass.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 17.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £571K a year.
- Searches, last 12 months
- 17.4M
- Growth, 90 days vs prior 90
- +47.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £571Ka year
- Peak month
- November149.3× the quietest month
- Top search term
- christmas3.5M searches a year
02 · Price
A sale here is worth £9.64.
Listings sell for £9.64 on average, from £1.52 to £39.39. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,000 to 1,250 of them. At £9.64 that is £10K to £12K a year per listing.
- Average price
- £9.64under the $15 to $100 sweet spot
- Price range
- £1.52–£39.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #790 within Decorative Accessories. It carries 1,008 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 92%
- Out of stock, average day
- 25.1%
- Average rank
- #790in Decorative Accessories
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,008per listing
- Listings tracked
- 77
04 · Newcomers
Amazon counts 2 of last year's 21 launches as successful.
21 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Christmas Decorations products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PUTUO Ladies Christmas Socks Womens Novelty Santa Xmas Stocking Girls Novelty Fun Festive Cute Cartoon Animal Cotton Socks Christmas Socks pairs 4-9
- Price
- £7.66
- Rating
- 4.6/5
- Reviews
- 6,775
- Age
- 6y ago
6 Sheet Christmas Window Stickers Double Side Printed Christmas Window Stickers Decorations Colorful Xmas Window Decor for Home School Office Decoration Christmas Holiday Supplies
- Price
- £6.66
- Rating
- 4.5/5
- Reviews
- 515
- Age
- 2y ago
Personalized Acrylic Letter Snowman Christmas Ornaments - 26 Alphabet Tree Decorations Prepare for Family Friends Teacher (1 A)
- Price
- £3.23
- Rating
- 3.6/5
- Reviews
- 575
- Age
- 10mo ago
Dreaku Christmas Tree Lights 19ft/6m 60 LED Christmas Tree Ribbon Waterproof Fairy Lights Decorations Curtain Lights Hanging Fairy Lights for Bedroom Wall Garden Patio Decorations
- Price
- £6.25
- Rating
- 4.3/5
- Reviews
- 424
- Age
- 2y ago
AUXHCYL 8Pcs Christmas Ceiling Decorations Foil Christmas Hanging Garlands for Ceiling Streamers for Xmas Party Decorations Indoor(3m)
- Price
- £5.34
- Rating
- 3.3/5
- Reviews
- 127
- Age
- 7y ago
Trending
90-day click momentum
GC GAVENO CAVAILIA Christmas Duvet Cover King Size - Polyester Santa Cloak Bedding(230x220 cm) - Breathable Soft Quilt Cover King bed with Pillowcases - Winter KingSize Bedding Bed Cover -Xmas Gift
- Price
- £5.79
- Rating
- 3.8/5
- Reviews
- 232
- Age
- 9mo ago
OlyPegic 40x60cm Festive Santa Face Christmas Door Mat Plush Faux Wool Non-Slip Rug for Indoor Holiday Decor Bathroom & Living Room Christmas Decorations
- Price
- £10.04
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 9mo ago
ZIMPLI - Christmas Surprise Bath Bomb Gingerbread 1 of 6 Gingerbread Toys to Collect One per Large Baff Bomb Collectable Toy for Boys & Girls Xmas & Birthday Gifts
- Price
- £2.18
- Rating
- 4.4/5
- Reviews
- 819
- Age
- 11mo ago
BLUE BAZAAR 1PC 6FT Christmas Garland with LED Lights Artificial Wreath
- Price
- £4.05
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 9mo ago
PUTUO Ladies Christmas Socks Womens Novelty Santa Xmas Stocking Girls Novelty Fun Festive Cute Cartoon Animal Cotton Socks Christmas Socks pairs 4-9
- Price
- £7.66
- Rating
- 4.6/5
- Reviews
- 6,775
- Age
- 6y ago
Newest
by launch dateOlyPegic 40x60cm Festive Santa Face Christmas Door Mat Plush Faux Wool Non-Slip Rug for Indoor Holiday Decor Bathroom & Living Room Christmas Decorations
- Price
- £10.04
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 9mo ago
BLUE BAZAAR 1PC 6FT Christmas Garland with LED Lights Artificial Wreath
- Price
- £4.05
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 9mo ago
GC GAVENO CAVAILIA Christmas Duvet Cover King Size - Polyester Santa Cloak Bedding(230x220 cm) - Breathable Soft Quilt Cover King bed with Pillowcases - Winter KingSize Bedding Bed Cover -Xmas Gift
- Price
- £5.79
- Rating
- 3.8/5
- Reviews
- 232
- Age
- 9mo ago
Personalized Acrylic Letter Snowman Christmas Ornaments - 26 Alphabet Tree Decorations Prepare for Family Friends Teacher (1 A)
- Price
- £3.23
- Rating
- 3.6/5
- Reviews
- 575
- Age
- 10mo ago
ZIMPLI - Large Christmas Duck Surprise Bath Bomb 1 of 6 Duck Toys to Collect One per Baff Bomb Christmas Toys for Children Bath Toy Stocking Fillers
- Price
- £3.31
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
66 falling
Sellers
144
Top-5 brand share
28%
Top 20: 63%
Top-5 click share
25%
Top 20: 57%
Open market
69%
- PUTUO9%
- CYCFMYYLY5%
- ZIMPLI5%
- SEGXN4%
- SHareconn4%
- Dreaku4%
Demand
Christmas Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 149.3×
Search terms
Top Christmas Decorations search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas3.5M/yr
- christmas decorations6.8M/yr
- christmas tree decorations1.4M/yr
- outdoor christmas decorations1.3M/yr
- christmas garland833K/yr
- christmas ornaments369K/yr
- christmas decorations sale clearance427K/yr
- xmas124K/yr
- christmas decor757K/yr
- xmas decorations sale clearance460K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Decorations
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The tree is of very poor quality
Not very good quality
Really cheap quality
Way too tight
Very small
Very tight fit
Didn't really give off a scent
Doesn't produce that much of an aroma
No scent
Price may put some off
Too expensive at £4.25 a bag
Not worth it
The green is very dark looks almost black
much darker than in the photos
Dyes EVERYTHING and can't get it off, even skin
Love
Excellent product
Excellent quality very roomy
Amazing quality covers
Good value for money
Good value for the money
Fantastic price
Heavy duty
Strong bag
Nice bags - sturdy
these gels still fill the room with a lovely scent
Great scent
smells properly festive
Perfect for storage
Super storage
Very handy storage bags
Return
0.9% Return rate 39% Fixable by listing
The tree is of very poor quality
Not very good quality
Really cheap quality
Way too tight
Very small
Very tight fit
Sadly it doesnt look as it does in the photos
do not look like the picture
They are not as clearly defined as shown in the picture
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Decorations questions
Answered from the same tracked data.