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Paint Pens

Paint Pens shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 95Growth 24Conversion 66Competition 57Returns 98Price range 70Avg price 77Brand share 55Review moat 38Quality gap 32
This niche Category average

Is Paint Pens profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Paint Pens is a £2.0M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.

Paint Pens: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.2% over the last 90 days and 5.9% of searches end in a purchase.

£2.0M

revenue / yr

Units sold / yr125K
Search volume / yr-2.2%2.2M
Conversion rate5.9%
Avg price£15.61

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers19 · 29
Top-5 product click share51%
Open market28%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement100%
New entrants (1y)6· 4 succeeded
Avg rating4.6★
Avg reviews2,658

Top Paint Pens products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£101K£202K£303K£403K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

29

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

24%

  • STATIONERY ISLAND23%
  • ARTISTRO19%
  • Artecho18%
  • HYNEXLK7%
  • KEMYR4%
  • NICETY4%

Paint Pens demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.2MCVR5.9%Products26Brands19Top 5 Brands72%OOS Rate6.6%Rating4.6★Reviews2,658Avg BSR#112
70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top Paint Pens search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • acrylic paint pens868K/yr
  • acrylic markers367K/yr
  • paint pens314K/yr
  • acrylic pens242K/yr
  • acrylic paint markers70K/yr
  • paint markers72K/yr
  • acrylic marker pens50K/yr
  • acrylic paint pen19K/yr
  • paint pens adults26K/yr
  • acrylic brush markers28K/yr

What reviews say buyers love and hate about Paint Pens

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Color28%

Colours are bright

Quality-Overall15%

Amazing quality

Value For Money13%

Excellent value

Pen/Pencil Quality8%

Nice set of pens

Ease Of Use6%

are easy to handle

What buyers complain about

52% of reviews
Color13%

Not the same colours

Quality-Overall7%

Bad quality

Display Colors6%

Some of the colours dont work not happy with this item at all

Functionality-Overall6%

Dont work

Nib/Tip Quality5%

A lot of the pens arrived with their nibs already dried out

Paint Pens return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
17%
2Functionality-Overall
10%
3Dry/Empty Ink
8%
4Quality-Overall
8%
5Display Colors
6%

Common Paint Pens questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paint Pens 61/100 on Amazon United Kingdom — Worth a look. The niche generates £2.0M/yr across 26 tracked products. 4 of 6 products launched in the last 360 days are still selling. Search demand moved -2.2% over the last 90 days.
Search demand for Paint Pens on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.0× the quietest.