Is paint pens profitable to sell on Amazon United Kingdom?

The niche generates £2.0M/yr across 26 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (61/100).

How competitive is the paint pens niche?

19 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in paint pens?

Top complaints mined from reviews: Color, Quality-Overall, Display Colors. The return rate is 0.4%.

When does demand for paint pens peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the paint pens niche?

Listings span £4.00–£40.13; the average listing price is £15.61 (sweet spot $15–$100). The average incumbent carries 2,658 reviews — the moat a new listing must climb.

paint pens

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Incredible£2.0M

£2.0M/yr · 2.2M searches

Avg price

Great£15.61

avg listing price — sweet spot $15–$100

Price range

Good£4.00–£40.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,658.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, paint pens is a £2.0M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

paint pens market data

Units sold / yr: 100K–125K; avg 3,000–4,000/product
Revenue / yr: £1.6M–£2.0M; units × avg price
Conversion rate: 5.9%
Avg BSR: #112
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.6%
Avg brand age: 38 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

24%

STATIONERY ISLAND23%
ARTISTRO19%
Artecho18%
HYNEXLK7%
KEMYR4%
NICETY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top paint pens search terms

acrylic paint pens868K/yr +1.3%4.7% conv.
acrylic markers367K/yr -4.6%2.7% conv.
paint pens314K/yr -2.7%4.1% conv.
acrylic pens242K/yr -7.0%4.3% conv.
acrylic paint markers70K/yr +1.9%3.1% conv.
paint markers72K/yr -8.4%2.8% conv.
acrylic marker pens50K/yr -12.1%3.3% conv.
acrylic paint pen19K/yr +15.9%2.6% conv.
paint pens adults26K/yr +1.1%4.4% conv.
acrylic brush markers28K/yr -8.1%1.3% conv.

All search terms

Top paint pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STATIONERY ISLAND Permanent Acrylic Paint Pens 24 Colours Dual Tip Markers for Rock Pumpkin Stone Glass Ceramic Wood & Fabric Fine & Brush Tip Water Based Paint Pens for Halloween Crafts

STATIONERY ISLAND£6.464.6★2,878 rev

ARTISTRO Acrylic Paint Markers for Fabric Rock Wood Glass Craft - 24 Quick Dry Dual-Tip Fabric Paint Pens for Halloween Decorations - Pumpkin Painting Kit Art Supplies Christmas Gift

ARTISTRO£6.924.5★6,892 rev

Acrylic Paint Pens 68 Colors Dual Tip Acrylic Paint Markers for Rock Painting Glass Ceramic Stone Wood Egg Canvas - Fine & Brush Tip DIY Crafts

HYNEXLK£17.204.7★323 rev

ARTISTRO 24 Acrylic Paint Pens for Fabric Rock Wood Glass Easter Decoration & Crafts Dual Tip (Dot & Fine) Paint Markers for Adults Teens Kids - Art Supplies

ARTISTRO£7.064.5★8,389 rev

Artecho 48 Colors Dual Tip Acrylic Paint Pens Waterproof Acrylic Markers for Rock Painting Wood Glass Quick Dry Paint Pens with Portable Canvas Bag for Artists Beginners DIY Crafts

Artecho£13.404.6★1,363 rev

Newest

by launch date

24 Acrylic Paint Pens Dual Tip Acrylic Markers - Dot & Brush Tip Acrylic Paint Markers for Rock Painting Glass Ceramic Wood Stone Canvas & Fabric markers Paint Pens for Adults Kids DIY Craft

LEAFLINE£8.4926 rev

1mo ago

60 Colors Acrylic Paint Pens Dual Tip (Brush & Fine) Acrylic Paint Markers for Rock Painting Fabric Canvas Glass Paper Wood Ceramic Egg Leather and DIY Crafts

Generic£12.9430 rev

6mo ago

VividHues 100 Pack Acrylic Paint Pens 3mm Medium Tip Paint Markers for Rock Painting Stone Ceramic Wood Glass Fabric Water-Based Art Supplies for DIY Crafting

Generic£15.1731 rev

7mo ago

WINSONS 120 Colors Colouring Pens Acrylic Paint Pens Dual Brush Tip Non-Toxic Waterproof Drawing Markers with Storage Case Replaceble Nibs

WINSONS£17.35208 rev

8mo ago

Gunsamg Acrylic Paint Pens 120 Colours Fine Tip Acrylic Markers 0.7mm Precision Tip Metallic Neon Glitter Shades Multi-Surface Craft Markers for Rock Painting Canvas Ceramic Wood Glass DIY Art

Gunsamg£14.54185 rev

8mo ago

What buyers say about paint pens

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“Colours are bright”

Quality-Overall15%

“Amazing quality”

Value For Money13%

“Excellent value”

Pen/Pencil Quality8%

“Nice set of pens”

Ease Of Use6%

“are easy to handle”

Nib/Tip Quality3%

“the dual-tip design is brilliant”

Drawing Experience2%

“Nice drawing pen”

Quick Drying2%

“Quick drying too”

Advertised Vs Actual Product2%

“Exactly what I needed”

Spray/Flow1%

“The ink flows nicely”

What buyers complain about

Color13%

“Not the same colours”

Quality-Overall7%

“Bad quality”

Display Colors6%

“Some of the colours dont work not happy with this item at all”

Functionality-Overall6%

“Dont work”

Nib/Tip Quality5%

“A lot of the pens arrived with their nibs already dried out”

Dry/Empty Ink5%

“one of them is completely dried out”

Durability4%

“Some have split before I have used them”

Value For Money2%

“I don't think they are worth the price”

Moist/Dry2%

“a few had dried out”

Gifting Purpose2%

“I wouldn't have been bothered if it wasn't a gift for someone else”

Top return reasons

Color17%

Functionality-Overall10%

Dry/Empty Ink8%

Quality-Overall8%

Display Colors6%

Advertised Vs Actual Product6%

Gifting Purpose5%

Moist/Dry4%

Defective Material/Parts3%

Leak-Proof3%

Common questions

Is paint pens profitable to sell on Amazon United Kingdom?: The niche generates £2.0M/yr across 26 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (61/100).
How competitive is the paint pens niche?: 19 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in paint pens?: Top complaints mined from reviews: Color, Quality-Overall, Display Colors. The return rate is 0.4%.
When does demand for paint pens peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the paint pens niche?: Listings span £4.00–£40.13; the average listing price is £15.61 (sweet spot $15–$100). The average incumbent carries 2,658 reviews — the moat a new listing must climb.