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Paint Pens

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -2.2% this quarter, so Paint Pens is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£2.0M/yr2.2M searches / yr
90-day growth
-2.2%search demand this quarter
Competition
51%top-5 click share · 19 brands · 29 sellers

Flapen Score

Paint Pens against its category

The dotted line is the Home & Garden average. Past it, Paint Pens is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paint Pens 2.2M times last year and spent an estimated £2.0M. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
5.9%
Market size, estimated
£2.0Ma year
Peak month
December2.0× the quietest month
Top search term
acrylic paint pens868K searches a year

02 · Price

A sale here is worth £15.61.

Listings sell for £15.61 on average, from £4.00 to £40.13. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £15.61 that is £47K to £62K a year per listing.

Average price
£15.61inside the $15 to $100 sweet spot
Price range
£4.00–£40.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£47K–£62K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #112 within Drawing. It carries 2,658 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#112in Drawing
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,658per listing
Listings tracked
26

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Paint Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£101K£202K£303K£403K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

29

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

24%

  • STATIONERY ISLAND23%
  • ARTISTRO19%
  • Artecho18%
  • HYNEXLK7%
  • KEMYR4%
  • NICETY4%

Demand

Paint Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Paint Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • acrylic paint pens868K/yr
  • acrylic markers367K/yr
  • paint pens314K/yr
  • acrylic pens242K/yr
  • acrylic paint markers70K/yr
  • paint markers72K/yr
  • acrylic marker pens50K/yr
  • acrylic paint pen19K/yr
  • paint pens adults26K/yr
  • acrylic brush markers28K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color13%+0.99

Not the same colours

Some colours are either darker or lighter or entirely different to what they should be

darker the other

Quality-Overall7%+0.11

Bad quality

Overpriced for the quality

unsatisfactory quality

Display Colors6%−0.07

Some of the colours dont work not happy with this item at all

Poor colour selection

Not for colour by numbers

Functionality-Overall6%−0.06

Dont work

its not possible to create fine lines

Some pens don't work

Nib/Tip Quality5%−0.03

A lot of the pens arrived with their nibs already dried out

A couple pens on the fine tip side were pretty dry

Felt tip parts are rubbish

Love

Color28%+0.99

Colours are bright

Excellent colors

Beautiful colours

Quality-Overall15%+0.11

Amazing quality

The bag itself feels high quality

the build quality appears solid for regular use

Value For Money13%+0.68

Excellent value

Good for the price

Excellent value for money

Pen/Pencil Quality8%+0.79

Nice set of pens

Great quality pens

Excellent Pens

Ease Of Use6%+0.53

are easy to handle

Easy to use

it is easy to apply

Return

0.4% Return rate 42% Fixable by listing

Color17%▄▇▅▅▆█

Not the same colours

Some colours are either darker or lighter or entirely different to what they should be

darker the other

Functionality-Overall10%▄▆▄▄█▅

Dont work

its not possible to create fine lines

Some pens don't work

Dry/Empty Ink8%█▅▅▆▆▆

one of them is completely dried out

A couple pens on the fine tip side were pretty dry

most of the colours were dry

Quality-Overall8%▄▃█▂▄▅

Bad quality

Overpriced for the quality

unsatisfactory quality

Display Colors6%▆▃▂▅█▆

Some of the colours dont work not happy with this item at all

Poor colour selection

Not for colour by numbers

FAQ

Common Paint Pens questions

Answered from the same tracked data.