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Plastic Cups

Plastic Cups clears our launch bar: a $856K/yr market growing +56.7% this quarter with returns at 0.6%.

Flapen Score

63
Launch it
Market size 75Growth 73Conversion 81Competition 35Returns 97Price range 12Avg price 22Brand share 64Review moat 75Quality gap 62
This niche Category average

Is Plastic Cups profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Plastic Cups is a £856K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 63/100.

Plastic Cups: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +56.7% over the last 90 days and 8.5% of searches end in a purchase.

£856K

revenue / yr

Units sold / yr125K
Search volume / yr+56.7%1.3M
Conversion rate8.5%
Avg price£7.86

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers22 · 33
Top-5 product click share64%
Open market33%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement88%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews503

Top Plastic Cups products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£86K£171K£257K£342K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

33

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

64%

Top 20: 95%

Open market

30%

  • ACCURATE21%
  • G4GADGET17%
  • NAEEM SONS15%
  • 1ABOVE9%
  • Zuvo5%
  • Best House Another Fine Product4%

Plastic Cups demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR8.5%Products24Brands22Top 5 Brands67%OOS Rate5.2%Rating4.4★Reviews503Avg BSR#136
35K25KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×

Top Plastic Cups search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • plastic cups687K/yr
  • plastic glasses144K/yr
  • party cups93K/yr
  • plastic cup42K/yr
  • clear plastic cups33K/yr
  • plastic cups reusable37K/yr
  • disposable glasses30K/yr
  • reusable plastic cups27K/yr
  • plastic cups disposable39K/yr
  • plastic party cups20K/yr

What reviews say buyers love and hate about Plastic Cups

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall22%

good quality cups

Value For Money21%

Worth the money

Advertised Vs Actual Product11%

Just what I needed

Size-Overall11%

Good size and not too flimsy

Strength6%

not brittle like some others

What buyers complain about

91% of reviews
Strength25%

Extremely flimsy

Size-Overall19%

Basically not fit for the purpose

Quality-Overall17%

Cheap,

Thickness13%

not that thick

Durability4%

These do get bent over time

Plastic Cups return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
55%
2Strength
14%
3Quality-Overall
13%
4Thin
6%
5Advertised Vs Actual Product
4%

Common Plastic Cups questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plastic Cups 63/100 on Amazon United Kingdom — Launch it. The niche generates £856K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +56.7% over the last 90 days.
Search demand for Plastic Cups on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 2.0× the quietest.