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63

plastic cups

Launch it

A $856K/yr market growing +56.7% this quarter with returns at 0.6% — clears our launch bar.

Market size 75Growth 73Conversion 81Competition 35Returns 97Price range 12Avg price 22Brand share 64Review moat 75Quality gap 62

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Market size

Great£856K

£856K/yr · 1.3M searches

Review moat

Good502.88

avg incumbent reviews — the moat a new listing must climb

Growth

Good+56.7%

90-day search growth — must beat 0% to launch

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.86

avg listing price — sweet spot $15–$100

Price range

Bad£2.07–£16.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, plastic cups is a £856K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 63/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

plastic cups market data

Units sold / yr
100K–125K
avg 3,000–4,000/product
Revenue / yr
£786K–£983K
units × avg price
Conversion rate
8.5%
Avg BSR
#136
Page quality
0%
Prime
75%
Sponsored
88%
Out of stock
5.2%
Avg brand age
40 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

33

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

64%

Top 20: 95%

Open market

30%

  • ACCURATE21%
  • G4GADGET17%
  • NAEEM SONS15%
  • 1ABOVE9%
  • Zuvo5%
  • Best House Another Fine Product4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +56.7% search growth over the last 90 days.
35K25KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×

Top plastic cups search terms

  • plastic cups687K/yr
  • plastic glasses144K/yr
  • party cups93K/yr
  • plastic cup42K/yr
  • clear plastic cups33K/yr
  • plastic cups reusable37K/yr
  • disposable glasses30K/yr
  • reusable plastic cups27K/yr
  • plastic cups disposable39K/yr
  • plastic party cups20K/yr
All search terms

Top plastic cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£86K20%£171K30%£257K40%£342K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about plastic cups

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“good quality cups”

Value For Money21%

“Worth the money”

Advertised Vs Actual Product11%

“Just what I needed”

Size-Overall11%

“Good size and not too flimsy”

Strength6%

“not brittle like some others”

Color3%

“these are very vibrant”

Ease Of Use2%

“the front hand is comfortably grasping the cup”

Durability2%

“for the price. around £9.38., theyre practical and reliable”

Thickness1%

“Good thickness and value”

Grip1%

“Good grip for the kids and easily disposable”

What buyers complain about

Strength25%

“Extremely flimsy”

Size-Overall19%

“Basically not fit for the purpose”

Quality-Overall17%

“Cheap,”

Thickness13%

“not that thick”

Durability4%

“These do get bent over time”

Smell3%

“Smell a bit chemically”

Paint Quality3%

“Cheap cups for paint mixing”

Material Quality3%

“Light material not very good quality”

Hard Feel1%

“Flimsy and soft”

Ease Of Use1%

“it is very hard to get them apart”

Top return reasons

Size-Overall55%
Strength14%
Quality-Overall13%
Thin6%
Advertised Vs Actual Product4%
Material Quality3%
Value For Money2%
Weight Light1%
Durability1%
Functionality-Overall1%

Common questions

Is plastic cups profitable to sell on Amazon United Kingdom?
The niche generates £856K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +56.7%. Flapen's verdict: Launch it (63/100).
How competitive is the plastic cups niche?
22 brands and 33 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in plastic cups?
Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.6%.
When does demand for plastic cups peak?
Demand peaks in May–Jun–Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the plastic cups niche?
Listings span £2.07–£16.82; the average listing price is £7.86 (sweet spot $15–$100). The average incumbent carries 503 reviews — the moat a new listing must climb.