Kettle and Toaster Sets
MaybeShoppers spend $2.1M a year here. But demand is soft, at -19.9% this quarter, so Kettle and Toaster Sets is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £2.1M/yr3.3M searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 25%top-5 click share · 19 brands · 71 sellers
Flapen Score
Kettle and Toaster Sets against its category
The dotted line is the Home & Garden average. Past it, Kettle and Toaster Sets is stronger. Inside it, weaker.
Market
The Kettle and Toaster Sets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kettle and Toaster Sets 3.3M times last year and spent an estimated £2.1M. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £2.1Ma year
- Peak month
- November2.0× the quietest month
- Top search term
- kettle and toaster sets1.6M searches a year
02 · Price
A sale here is worth £45.34.
Listings sell for £45.34 on average, from £17.87 to £141.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £45.34 that is £11K to £23K a year per listing.
- Average price
- £45.34inside the $15 to $100 sweet spot
- Price range
- £17.87–£141.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £11K–£23K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #60 within Small Kitchen Appliances. It carries 1,245 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 46%
- Out of stock, average day
- 5.9%
- Average rank
- #60in Small Kitchen Appliances
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,245per listing
- Listings tracked
- 99
04 · Newcomers
Amazon counts 13 of last year's 30 launches as successful.
30 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 30
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Kettle and Toaster Sets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Daewoo Argyle 1.7 Litre Fast Boil Jug Kettle and 2 Slice Toaster Kitchen Matching Set with Concealed Heating Element Removable Limescale Filter Easy Clean Black
- Price
- £40.81
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 5y ago
Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £61.46
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 9mo ago
Swan Elegance Kitchen Set 1.7L Kettle & 4 Slice Toaster Black SK14016BLK & ST19025BLK
- Price
- £47.57
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 1y ago
Salter COMBO-9135 Toronto Kettle and 4-Slice Toaster Set 1.7 L Fast Boil Kettle With Limescale Filter Wide Toasting Slots High-Lift Eject Wood Effect 6 Browning Levels 3000/1630 W Matt Black
- Price
- £63.73
- Rating
- 4.4/5
- Reviews
- 253
- Age
- 2y ago
Salter Retro Kettle & Toaster Set 1.7L Fast Boil Kettle With Removable Limescale Filter 4-Slice Wide Slot Toaster Thick Bread High Lift Eject Blue Indicator Lights 3kW/1630W Cream COMBO-9352
- Price
- £63.52
- Rating
- 4.2/5
- Reviews
- 637
- Age
- 1y ago
Trending
90-day click momentum
Salter Retro Kettle & 2-Slice Toaster Set 1.7L 3kW Jug Kettle with 360 Base Water Level Window 815W Wide Slot Toaster Plastic 6 Browning Levels Removable Crumb Tray Grey
- Price
- £38.52
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 4mo ago
Swan Windsor Kitchen Set 1.7L Fast Boil Kettle & 2 Slice Toaster White SK14611WHT & ST14071WHT
- Price
- £30.51
- Rating
- 4.4/5
- Reviews
- 294
- Age
- 1y ago
Daewoo Argyle SDA1830 1.7 Litre 3kw Jug Kettle and 2 Slice Toaster All In One Kitchen Matching Set Concealed Heating Element Easy Clean White
- Price
- £42.18
- Rating
- 4.5/5
- Reviews
- 1,069
- Age
- 5y ago
GEEPAS 1.7L Electric Kettle & 2 Slice Bread Toaster Kitchen Combo Set Black
- Price
- £17.87
- Rating
- 3.7/5
- Reviews
- 145
- Age
- 2y ago
Trendi Electric Kettle & 2 Slice Bread Toaster Kitchen Combo Set | 2200W 1.7L Cordless Jug Kettle Boil Dry Protection & Auto Shut Off | 650W 6 Level with Browning Control & Crumb Tray (Black)
- Price
- £19.28
- Rating
- 3.9/5
- Reviews
- 166
- Age
- 2y ago
Newest
by launch dateSalter Retro Kettle & 2-Slice Toaster Set 1.7L 3kW Jug Kettle with 360 Base Water Level Window 815W Wide Slot Toaster Plastic 6 Browning Levels Removable Crumb Tray Grey
- Price
- £38.52
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 4mo ago
Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £61.46
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 9mo ago
Salter Ripple Taupe Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design
- Price
- £54.31
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 9mo ago
HOMCOM 1.7L 3000W Kettle and Toaster Set with LED Touch Screen Grey
- Price
- £42.52
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 10mo ago
Cello Blue Breakfast Bundle: 1.7L 3000W Rapid Boil Kettle with Auto Shutoff Cordless & Washable Filter | 850W 2 Slice Toaster with Wide Slots 7 Browning Levels High Lift & Illuminated Controls
- Price
- £38.11
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
19 flat
Sellers
71
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
25%
Top 20: 58%
Open market
15%
- Salter27%
- Swan16%
- HOMCOM14%
- GEEPAS13%
- Daewoo10%
- Russell Hobbs4%
- Open — no brand owns it (13 brands, 15%)
Demand
Kettle and Toaster Sets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Kettle and Toaster Sets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kettle and toaster sets1.6M/yr
- toaster and kettle set389K/yr
- kettle and toaster151K/yr
- kettle and toaster set148K/yr
- black kettle and toaster sets145K/yr
- kettle and toaster sets 4 slice148K/yr
- russell hobbs kettle and toaster sets45K/yr
- cream kettle and toaster set75K/yr
- kettle toaster set61K/yr
- kettle & toaster sets64K/yr
Reviews and returns
What reviews say buyers love and hate about Kettle and Toaster Sets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stopped working after one use
Broken
Didn't last
will only toast one side of the bread
then the other side started randomly burning toast
Only one side of the toaster works
The quality of the products are cheap
Quality is low
Bad quality
the handle gets hot
Doesnt heat water properly
took forever to heat up
Unit leaks water
Kettle is leaking
Faulty and leaks
Love
Best toaster
Excellent kettle and toaster
Happy with toaster
Decent quality
Good quality kettle
great build quality
Excellent value
fair price
Good value for money
sleek design — it feels solid
Beautiful design
Very nice and sleek
As described
Just what I needed
As shown in pic
Return
1.4% Return rate 30% Fixable by listing
not switching off properly
Just stop working
Not working
will only toast one side of the bread
then the other side started randomly burning toast
Only one side of the toaster works
Bigger than expected
this doesnt fit properly
Bit small
The quality of the products are cheap
Quality is low
Bad quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kettle and Toaster Sets questions
Answered from the same tracked data.