Is kettle and toaster sets profitable to sell on Amazon United Kingdom?

The niche generates £2.1M/yr across 99 tracked products. 13 of 30 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Worth a look (63/100).

How competitive is the kettle and toaster sets niche?

19 brands and 71 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in kettle and toaster sets?

Top complaints mined from reviews: Durability, Toasting, Quality-Overall. The return rate is 1.4%.

When does demand for kettle and toaster sets peak?

Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the kettle and toaster sets niche?

Listings span £17.87–£141.01; the average listing price is £45.34 (sweet spot $15–$100). The average incumbent carries 1,245 reviews — the moat a new listing must climb.

kettle and toaster sets

Worth a look

Shows a $2.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible£2.1M

£2.1M/yr · 3.3M searches

Avg price

Incredible£45.34

avg listing price — sweet spot $15–$100

Competition

Great25%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£17.87–£141.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,244.91

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-19.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, kettle and toaster sets is a £2.1M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 63/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

kettle and toaster sets market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: £1.4M–£1.8M; units × avg price
Conversion rate: 1.4%
Avg BSR: #60
Page quality: 0%
Prime: 46%
Sponsored: 89%
Out of stock: 5.9%
Avg brand age: 41 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

19 flat

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

25%

Top 20: 58%

Open market

15%

Salter27%
Swan16%
HOMCOM14%
GEEPAS13%
Daewoo10%
Russell Hobbs4%
Open — no brand owns it (13 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top kettle and toaster sets search terms

kettle and toaster sets1.6M/yr -19.5%0.7% conv.
toaster and kettle set389K/yr -17.0%0.8% conv.
kettle and toaster151K/yr -2.2%0.6% conv.
kettle and toaster set148K/yr -15.8%0.5% conv.
black kettle and toaster sets145K/yr -29.6%1.1% conv.
kettle and toaster sets 4 slice148K/yr -41.9%0.5% conv.
russell hobbs kettle and toaster sets45K/yr +34.1%0.7% conv.
cream kettle and toaster set75K/yr -21.7%0.7% conv.
kettle toaster set61K/yr -11.5%0.6% conv.
kettle & toaster sets64K/yr -23.9%0.4% conv.

All search terms

Top kettle and toaster sets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Daewoo Argyle 1.7 Litre Fast Boil Jug Kettle and 2 Slice Toaster Kitchen Matching Set with Concealed Heating Element Removable Limescale Filter Easy Clean Black

Daewoo£40.814.5★1,069 rev

Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design

Salter£61.464.4★167 rev

Swan Elegance Kitchen Set 1.7L Kettle & 4 Slice Toaster Black SK14016BLK & ST19025BLK

Swan£47.574.4★138 rev

Salter COMBO-9135 Toronto Kettle and 4-Slice Toaster Set 1.7 L Fast Boil Kettle With Limescale Filter Wide Toasting Slots High-Lift Eject Wood Effect 6 Browning Levels 3000/1630 W Matt Black

Salter£63.734.4★253 rev

Salter Retro Kettle & Toaster Set 1.7L Fast Boil Kettle With Removable Limescale Filter 4-Slice Wide Slot Toaster Thick Bread High Lift Eject Blue Indicator Lights 3kW/1630W Cream COMBO-9352

Salter£63.524.2★637 rev

Newest

by launch date

Salter Retro Kettle & 2-Slice Toaster Set 1.7L 3kW Jug Kettle with 360 Base Water Level Window 815W Wide Slot Toaster Plastic 6 Browning Levels Removable Crumb Tray Grey

Salter£38.525 rev

4mo ago

Salter Ripple Sage Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design

Salter£61.46167 rev

9mo ago

Salter Ripple Taupe Toaster & Kettle Set 4-Slice 1630W Toaster 6 Browning Levels Defrost/Reheat/Cancel 1.7L Rapid Boil Kettle with Removable Limescale Filter Auto Shut-Off Textured Design

Salter£54.31167 rev

9mo ago

HOMCOM 1.7L 3000W Kettle and Toaster Set with LED Touch Screen Grey

HOMCOM£42.5274 rev

10mo ago

Cello Blue Breakfast Bundle: 1.7L 3000W Rapid Boil Kettle with Auto Shutoff Cordless & Washable Filter | 850W 2 Slice Toaster with Wide Slots 7 Browning Levels High Lift & Illuminated Controls

Cello£38.1177 rev

1y ago

What buyers say about kettle and toaster sets

What buyers praise and complain about, mined from review topics.

What buyers love

Toasting19%

“Best toaster”

Quality-Overall18%

“Decent quality”

Value For Money17%

“Excellent value”

Design-Overall7%

“sleek design — it feels solid”

Advertised Vs Actual Product6%

“As described”

Color4%

“Great colour”

Heating3%

“takes no time at all to heat”

Ease Of Use3%

“easy to read”

Weight Light2%

“Nice kettle, very lightweight”

Efficiency2%

“Works great”

What buyers complain about

Durability11%

“Stopped working after one use”

Toasting11%

“will only toast one side of the bread”

Quality-Overall10%

“The quality of the products are cheap”

Heating8%

“the handle gets hot”

Leak-Proof7%

“Unit leaks water”

Advertised Vs Actual Product4%

“Description misleading”

Functionality-Overall4%

“not switching off properly”

Size-Overall4%

“Bigger than expected”

Cooking Experience4%

“Not a fast boil kettle 7 minutes”

Smell3%

“It smells bad”

Top return reasons

Color16%

Functionality-Overall13%

Toasting12%

Size-Overall7%

Quality-Overall5%

Material Quality5%

Heating5%

Leak-Proof5%

Mechanism Issues5%

Smell4%

Common questions

Is kettle and toaster sets profitable to sell on Amazon United Kingdom?: The niche generates £2.1M/yr across 99 tracked products. 13 of 30 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Worth a look (63/100).
How competitive is the kettle and toaster sets niche?: 19 brands and 71 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in kettle and toaster sets?: Top complaints mined from reviews: Durability, Toasting, Quality-Overall. The return rate is 1.4%.
When does demand for kettle and toaster sets peak?: Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the kettle and toaster sets niche?: Listings span £17.87–£141.01; the average listing price is £45.34 (sweet spot $15–$100). The average incumbent carries 1,245 reviews — the moat a new listing must climb.