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King Size Duvet Cover Sets

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -18.8% this quarter, so King Size Duvet Cover Sets is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£3.0M/yr11.5M searches / yr
90-day growth
-18.8%search demand this quarter
Competition
19%top-5 click share · 29 brands · 49 sellers

Flapen Score

King Size Duvet Cover Sets against its category

The dotted line is the Home & Garden average. Past it, King Size Duvet Cover Sets is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The King Size Duvet Cover Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for King Size Duvet Cover Sets 11.5M times last year and spent an estimated £3.0M. The top 5 brands take 61% of clicks. Demand peaks in Oct. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 11.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.0M a year.

Searches, last 12 months
11.5M
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
2.0%
Market size, estimated
£3.0Ma year
Peak month
October1.6× the quietest month
Top search term
king size duvet cover sets1.8M searches a year

02 · Price

A sale here is worth £13.07.

Listings sell for £13.07 on average, from £6.19 to £45.20. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,500 to 2,000 of them. At £13.07 that is £20K to £26K a year per listing.

Average price
£13.07under the $15 to $100 sweet spot
Price range
£6.19–£45.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
1,500–2,000
Revenue per listing a year
£20K–£26K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #29 within Home Textiles. It carries 10,689 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
67%
Out of stock, average day
0.7%
Average rank
#29in Home Textiles
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,689per listing
Listings tracked
95

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top King Size Duvet Cover Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£61K£121K£182K£242K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

49

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

19%

Top 20: 48%

Open market

35%

  • Utopia Bedding34%
  • Catherine Lansfield7%
  • Pamposh7%
  • MOONLIGHT200157%
  • Hafaa6%
  • Aisbo4%

Demand

King Size Duvet Cover Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top King Size Duvet Cover Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king size duvet cover sets1.8M/yr
  • duvet cover sets1.3M/yr
  • double duvet set1.2M/yr
  • bedding1.1M/yr
  • single duvet cover set844K/yr
  • double bedding set606K/yr
  • super king duvet set619K/yr
  • bedding double bed set515K/yr
  • bed sheets366K/yr
  • catherine lansfield bedding400K/yr

Reviews and returns

What reviews say buyers love and hate about King Size Duvet Cover Sets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+1.12

not the quality I was expecting

Rubbish quality

Bad quality

Material Quality12%−0.09

Very thin material

Horrible material

the material is quite cheap

Size-Overall10%−0.01

Too small

Too big

Does not fit

Color5%−0.02

Colour is awful

Not same color

only a very slight difference in colour

Stitch/Finish/Polish5%−0.04

the stitching is coming apart

Poor stitching

Ripping at the seams not happy at all

Love

Quality-Overall25%+1.12

Great value and quality set

Good quality product and complete set

Amazing quality

Value For Money16%+1.19

Excellent value

Excellent value

Money well spent

Soft Feel13%

soft cotton

Smooth feel

Lovely and soft

Comfort-Overall9%+0.66

Great comfortable

Comfortable, cool bedding

A* Lovely bed set soft comfortable

Size-Overall8%−0.01

Brilliant fit

fits as expected

Lovely and smooth good fit

Return

0.5% Return rate 62% Fixable by listing

Size-Overall29%▇▇▇█▇█

Too small

Too big

Does not fit

Color23%▆█▇▇█▆

Colour is awful

Not same color

only a very slight difference in colour

Material Quality16%▆▇▆▇█▇

Very thin material

Horrible material

the material is quite cheap

Quality-Overall10%█▆██▆▇

not the quality I was expecting

Rubbish quality

Bad quality

Advertised Vs Actual Product3%▇▇▇█▇█

FAQ

Common King Size Duvet Cover Sets questions

Answered from the same tracked data.