Is mixer profitable to sell on Amazon United Kingdom?

The niche generates £7.6M/yr across 63 tracked products. 7 of 16 products launched in the last 360 days are still selling. 90-day search growth is -33.0%. Flapen's verdict: Worth a look (68/100).

How competitive is the mixer niche?

34 brands and 105 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in mixer?

Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.1%.

When does demand for mixer peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the mixer niche?

Listings span £4.50–£296.36; the average listing price is £51.36 (sweet spot $15–$100). The average incumbent carries 2,592 reviews — the moat a new listing must climb.

mixer

Worth a look

Shows a $7.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible£7.6M

£7.6M/yr · 3.9M searches

Avg price

Great£51.36

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great49%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,592.29

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£4.50–£296.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-33.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Price

According to Flapen's Amazon United Kingdom niche tracking, mixer is a £7.6M/yr Amazon United Kingdom market (3.9M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 68/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

mixer market data

Units sold / yr: 100K–125K; avg 1,000–1,250/product
Revenue / yr: £5.1M–£6.4M; units × avg price
Conversion rate: 3.8%
Avg BSR: #15
Page quality: 0%
Prime: 89%
Sponsored: 84%
Out of stock: 10.5%
Avg brand age: 37 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

105

Top-5 brand share

49%

Top 20: 89%

Top-5 click share

27%

Top 20: 64%

Open market

47%

Kenwood14%
Russell Hobbs11%
Showvigor11%
Vospeed9%
BAIGELONG4%
Lord Eagle4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top mixer search terms

stand mixer615K/yr -37.1%0.5% conv.
electric whisk392K/yr -31.4%6.0% conv.
mixer375K/yr -25.1%0.9% conv.
hand mixer373K/yr -35.2%3.5% conv.
food mixer250K/yr -32.6%0.9% conv.
hand mixers for baking150K/yr -26.9%4.8% conv.
dough mixer125K/yr -23.2%0.4% conv.
mixers for baking165K/yr -49.9%1.7% conv.
hand whisk electric114K/yr -29.3%6.2% conv.
cake mixer123K/yr -32.5%1.1% conv.

All search terms

Top mixer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Russell Hobbs Food Collection Electric Hand Mixer with 6 Speeds Easy Release Button Fingertip Speed Control Chrome Beaters 125W

Russell Hobbs£10.594.3★6,483 rev

7-Speed Electric Hand Mixer Handheld Electric Whisk with Turbo Boost 304 Stainless Steel Beaters Dough Hooks & Whisk One Button Eject Portable Food Mixer for Baking Cooking Cakes Dough Cream White

Showvigor£10.364.0★1,908 rev

BAIGELONG Hand Electric Mixer 300W Ultra Power Food Kitchen Mixer with 5 Self-Control Speeds + Turbo Boost 5 Stainless Steel Attachments Handheld Blender for Baking BLACK

BAIGELONG£13.834.0★2,273 rev

Lord Eagle Hand Mixer Electric Whisk 400W Power Handheld Mixer for Baking Cake Egg Cream Food Beater Turbo Boost/Self-Control Speed + 5 Speed + Eject Button + 5 Accessories White

Lord Eagle£20.574.4★12,235 rev

Aucma Stand Mixer Electric Food Mixer with 6.2L Bowl for Home Baking 1400W

Aucma£81.044.6★3,918 rev

Newest

by launch date

Amazon Basics Stand Mixer Dough Blender 5L Bowl with 12 Speed with Pulse 1000W Black

Amazon Basics£51.235 rev

3mo ago

7-Speed Electric Hand Mixer Handheld Electric Whisk with Turbo Boost 304 Stainless Steel Beaters Dough Hooks & Whisk One Button Eject Portable Food Mixer for Baking Cooking Cakes Dough Cream White

Showvigor£10.361,908 rev

4mo ago

Hand Mixer Electric 7-Speed Stainless Steel Electric Hand Whisk Electric Whisk Hand Mixer Portable Handheld Cake Mixer for Cooking & Baking(PINK)

Showvigor£10.591,908 rev

6mo ago

Alivio 5L Stand Mixer 1500W Heavy Duty Kitchen Mixer 10+P Speed Control Compact Electric Food Mixer with Dough Hook Flat Beater & Whisk Stainless Steel Bowl for Baking Kneading & Whipping (Black)

Alivio£40.1224 rev

8mo ago

7-Speed Hand Electric Mixer Stainless Steel Electric Hand Whisk Electric Whisk Hand Mixer Portable Handheld Cake Mixer for Cooking & Baking(WHITE)

Showvigor£10.29229 rev

11mo ago

What buyers say about mixer

What buyers praise and complain about, mined from review topics.

What buyers love

Mixing/Blending19%

“Nice mixer”

Value For Money14%

“Good value for money”

Quality-Overall13%

“The quality is sturdy”

Ease Of Use9%

“easy to handle”

Advertised Vs Actual Product7%

“exceeded my expectations”

Strength5%

“tool is very powerfull”

Efficiency4%

“effective”

Ease Of Cleaning3%

“Easy to clean”

Charging3%

“Holds charge really well”

Battery Life2%

“Really good and long battery life”

What buyers complain about

Durability26%

“Didnt last”

Quality-Overall10%

“Bad quality”

Functionality-Overall10%

“Never worked”

Mixing/Blending8%

“does not mix well”

Strength4%

“Too weak”

Size-Overall4%

“To Big”

Add-Ons/Attachments3%

“the attachments are not as robust as others”

Charging3%

“does not even charge”

Value For Money2%

“It's a bit pricey for what you get”

Battery Life2%

“drained the batteries after only one use”

Top return reasons

Functionality-Overall27%

Size-Overall9%

Quality-Overall6%

Mixing/Blending6%

Strength6%

Durability6%

Charging4%

Smell4%

Add-Ons/Attachments4%

Touch/Button Controls3%

Common questions

Is mixer profitable to sell on Amazon United Kingdom?: The niche generates £7.6M/yr across 63 tracked products. 7 of 16 products launched in the last 360 days are still selling. 90-day search growth is -33.0%. Flapen's verdict: Worth a look (68/100).
How competitive is the mixer niche?: 34 brands and 105 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in mixer?: Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 1.1%.
When does demand for mixer peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the mixer niche?: Listings span £4.50–£296.36; the average listing price is £51.36 (sweet spot $15–$100). The average incumbent carries 2,592 reviews — the moat a new listing must climb.