Mixer
Mixer shows a $7.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Is Mixer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mixer is a £7.6M/yr Amazon United Kingdom market (3.9M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 68/100.
Mixer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -33.0% over the last 90 days and 3.8% of searches end in a purchase.
£7.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 49% of demand, so 51% of the market is open.
51%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 63 products
Top Mixer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Russell Hobbs Food Collection Electric Hand Mixer with 6 Speeds Easy Release Button Fingertip Speed Control Chrome Beaters 125W
- Price
- £10.59
- Rating
- 4.3/5
- Reviews
- 6,483
- Age
- 18y ago
7-Speed Electric Hand Mixer Handheld Electric Whisk with Turbo Boost 304 Stainless Steel Beaters Dough Hooks & Whisk One Button Eject Portable Food Mixer for Baking Cooking Cakes Dough Cream White
- Price
- £10.36
- Rating
- 4.0/5
- Reviews
- 1,908
- Age
- 4mo ago
BAIGELONG Hand Electric Mixer 300W Ultra Power Food Kitchen Mixer with 5 Self-Control Speeds + Turbo Boost 5 Stainless Steel Attachments Handheld Blender for Baking BLACK
- Price
- £13.83
- Rating
- 4.0/5
- Reviews
- 2,273
- Age
- 3y ago
Lord Eagle Hand Mixer Electric Whisk 400W Power Handheld Mixer for Baking Cake Egg Cream Food Beater Turbo Boost/Self-Control Speed + 5 Speed + Eject Button + 5 Accessories White
- Price
- £20.57
- Rating
- 4.4/5
- Reviews
- 12,235
- Age
- 5y ago
Aucma Stand Mixer Electric Food Mixer with 6.2L Bowl for Home Baking 1400W
- Price
- £81.04
- Rating
- 4.6/5
- Reviews
- 3,918
- Age
- 6y ago
Trending
90-day click momentum
Hand Mixer Electric 7-Speed Stainless Steel Electric Hand Whisk Electric Whisk Hand Mixer Portable Handheld Cake Mixer for Cooking & Baking(PINK)
- Price
- £10.59
- Rating
- 4.0/5
- Reviews
- 1,908
- Age
- 6mo ago
7-Speed Electric Hand Mixer Handheld Electric Whisk with Turbo Boost 304 Stainless Steel Beaters Dough Hooks & Whisk One Button Eject Portable Food Mixer for Baking Cooking Cakes Dough Cream White
- Price
- £10.36
- Rating
- 4.0/5
- Reviews
- 1,908
- Age
- 4mo ago
Amazon Basics Stand Mixer Dough Blender 5L Bowl with 12 Speed with Pulse 1000W Black
- Price
- £51.23
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago
Alivio 5L Stand Mixer 1500W Heavy Duty Kitchen Mixer 10+P Speed Control Compact Electric Food Mixer with Dough Hook Flat Beater & Whisk Stainless Steel Bowl for Baking Kneading & Whipping (Black)
- Price
- £40.12
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 8mo ago
CIRCLE JOY Electric Milk Frother Handheld Rechargeable Coffee Frother with Dual Spring Whisk Portable Hand Frother Wand Drink Mixer for Coffee Hot Chocolate Cappuccino Frappe Matcha Black
- Price
- £9.93
- Rating
- 4.3/5
- Reviews
- 6,828
- Age
- 1y ago
Newest
by launch dateAmazon Basics Stand Mixer Dough Blender 5L Bowl with 12 Speed with Pulse 1000W Black
- Price
- £51.23
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago
7-Speed Electric Hand Mixer Handheld Electric Whisk with Turbo Boost 304 Stainless Steel Beaters Dough Hooks & Whisk One Button Eject Portable Food Mixer for Baking Cooking Cakes Dough Cream White
- Price
- £10.36
- Rating
- 4.0/5
- Reviews
- 1,908
- Age
- 4mo ago
Hand Mixer Electric 7-Speed Stainless Steel Electric Hand Whisk Electric Whisk Hand Mixer Portable Handheld Cake Mixer for Cooking & Baking(PINK)
- Price
- £10.59
- Rating
- 4.0/5
- Reviews
- 1,908
- Age
- 6mo ago
Alivio 5L Stand Mixer 1500W Heavy Duty Kitchen Mixer 10+P Speed Control Compact Electric Food Mixer with Dough Hook Flat Beater & Whisk Stainless Steel Bowl for Baking Kneading & Whipping (Black)
- Price
- £40.12
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 8mo ago
7-Speed Hand Electric Mixer Stainless Steel Electric Hand Whisk Electric Whisk Hand Mixer Portable Handheld Cake Mixer for Cooking & Baking(WHITE)
- Price
- £10.29
- Rating
- 3.5/5
- Reviews
- 229
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
34 falling
Sellers
105
Top-5 brand share
49%
Top 20: 89%
Top-5 click share
27%
Top 20: 64%
Open market
47%
- Kenwood14%
- Russell Hobbs11%
- Showvigor11%
- Vospeed9%
- BAIGELONG4%
- Lord Eagle4%
Mixer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top Mixer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stand mixer615K/yr
- electric whisk392K/yr
- mixer375K/yr
- hand mixer373K/yr
- food mixer250K/yr
- hand mixers for baking150K/yr
- dough mixer125K/yr
- mixers for baking165K/yr
- hand whisk electric114K/yr
- cake mixer123K/yr
What reviews say buyers love and hate about Mixer
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Nice mixer”
“Good value for money”
“The quality is sturdy”
“easy to handle”
“exceeded my expectations”
What buyers complain about
72% of reviews“Didnt last”
“Bad quality”
“Never worked”
“does not mix well”
“Too weak”
Mixer return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mixer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
