Mixer

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.6M a year.

Searches, last 12 months

3.9M

Growth, 90 days vs prior 90

-33.0%

Conversion, latest week

3.8%

Market size, estimated

£7.6Ma year

Peak month

December3.2× the quietest month

Top search term

stand mixer615K searches a year

Listings sell for £51.36 on average, from £4.50 to £296.36. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £51.36 that is £51K to £64K a year per listing.

Average price

£51.36inside the $15 to $100 sweet spot

Price range

£4.50–£296.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

1,000–1,250

Revenue per listing a year

£51K–£64K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #15 within Small Kitchen Appliances. It carries 2,592 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

89%

Out of stock, average day

10.5%

Average rank

#15in Small Kitchen Appliances

Average rating

4.21 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,592per listing

Listings tracked

63

16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

7Amazon's first-year sales bar

Average brand age

37 months