Mixer
PassMixer scores 68 out of 100, a Pass. Shoppers spend $7.6M a year here, demand is soft, at -33.0% this quarter, and returns run at 1.1% of orders.
- Flapen Score
- 68 / 100Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 5168
- Market size
- £7.6M/yr3.9M searches / yr
- 90-day growth
- -33.0%search demand this quarter
- Competition
- 27%top-5 click share · 34 brands · 105 sellers
Flapen Score
Mixer against its category
The dotted line is the Home & Garden average. Past it, Mixer is stronger. Inside it, weaker.
Market
The Mixer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mixer 3.9M times last year and spent an estimated £7.6M. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 68 out of 100, a Pass.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.6M a year.
- Searches, last 12 months
- 3.9M
- Growth, 90 days vs prior 90
- -33.0%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £7.6Ma year
- Peak month
- December3.2× the quietest month
- Top search term
- stand mixer615K searches a year
02 · Price
A sale here is worth £51.36.
Listings sell for £51.36 on average, from £4.50 to £296.36. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £51.36 that is £51K to £64K a year per listing.
- Average price
- £51.36inside the $15 to $100 sweet spot
- Price range
- £4.50–£296.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £51K–£64K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #15 within Small Kitchen Appliances. It carries 2,592 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 89%
- Out of stock, average day
- 10.5%
- Average rank
- #15in Small Kitchen Appliances
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,592per listing
- Listings tracked
- 63
04 · Newcomers
Amazon counts 7 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Mixer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs Food Collection Electric Hand Mixer with 6 Speeds Easy Release Button Fingertip Speed Control Chrome Beaters 125W
- Price
- £10.59
- Rating
- 4.3/5
- Reviews
- 6,483
- Age
- 18y ago
7-Speed Electric Hand Mixer Handheld Electric Whisk with Turbo Boost 304 Stainless Steel Beaters Dough Hooks & Whisk One Button Eject Portable Food Mixer for Baking Cooking Cakes Dough Cream White
- Price
- £10.36
- Rating
- 4.0/5
- Reviews
- 1,908
- Age
- 4mo ago
BAIGELONG Hand Electric Mixer 300W Ultra Power Food Kitchen Mixer with 5 Self-Control Speeds + Turbo Boost 5 Stainless Steel Attachments Handheld Blender for Baking BLACK
- Price
- £13.83
- Rating
- 4.0/5
- Reviews
- 2,273
- Age
- 3y ago
Lord Eagle Hand Mixer Electric Whisk 400W Power Handheld Mixer for Baking Cake Egg Cream Food Beater Turbo Boost/Self-Control Speed + 5 Speed + Eject Button + 5 Accessories White
- Price
- £20.57
- Rating
- 4.4/5
- Reviews
- 12,235
- Age
- 5y ago
Aucma Stand Mixer Electric Food Mixer with 6.2L Bowl for Home Baking 1400W
- Price
- £81.04
- Rating
- 4.6/5
- Reviews
- 3,918
- Age
- 6y ago
Trending
90-day click momentum
Hand Mixer Electric 7-Speed Stainless Steel Electric Hand Whisk Electric Whisk Hand Mixer Portable Handheld Cake Mixer for Cooking & Baking(PINK)
- Price
- £10.59
- Rating
- 4.0/5
- Reviews
- 1,908
- Age
- 6mo ago
7-Speed Electric Hand Mixer Handheld Electric Whisk with Turbo Boost 304 Stainless Steel Beaters Dough Hooks & Whisk One Button Eject Portable Food Mixer for Baking Cooking Cakes Dough Cream White
- Price
- £10.36
- Rating
- 4.0/5
- Reviews
- 1,908
- Age
- 4mo ago
Amazon Basics Stand Mixer Dough Blender 5L Bowl with 12 Speed with Pulse 1000W Black
- Price
- £51.23
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago
Alivio 5L Stand Mixer 1500W Heavy Duty Kitchen Mixer 10+P Speed Control Compact Electric Food Mixer with Dough Hook Flat Beater & Whisk Stainless Steel Bowl for Baking Kneading & Whipping (Black)
- Price
- £40.12
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 8mo ago
CIRCLE JOY Electric Milk Frother Handheld Rechargeable Coffee Frother with Dual Spring Whisk Portable Hand Frother Wand Drink Mixer for Coffee Hot Chocolate Cappuccino Frappe Matcha Black
- Price
- £9.93
- Rating
- 4.3/5
- Reviews
- 6,828
- Age
- 1y ago
Newest
by launch dateAmazon Basics Stand Mixer Dough Blender 5L Bowl with 12 Speed with Pulse 1000W Black
- Price
- £51.23
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago
7-Speed Electric Hand Mixer Handheld Electric Whisk with Turbo Boost 304 Stainless Steel Beaters Dough Hooks & Whisk One Button Eject Portable Food Mixer for Baking Cooking Cakes Dough Cream White
- Price
- £10.36
- Rating
- 4.0/5
- Reviews
- 1,908
- Age
- 4mo ago
Hand Mixer Electric 7-Speed Stainless Steel Electric Hand Whisk Electric Whisk Hand Mixer Portable Handheld Cake Mixer for Cooking & Baking(PINK)
- Price
- £10.59
- Rating
- 4.0/5
- Reviews
- 1,908
- Age
- 6mo ago
Alivio 5L Stand Mixer 1500W Heavy Duty Kitchen Mixer 10+P Speed Control Compact Electric Food Mixer with Dough Hook Flat Beater & Whisk Stainless Steel Bowl for Baking Kneading & Whipping (Black)
- Price
- £40.12
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 8mo ago
7-Speed Hand Electric Mixer Stainless Steel Electric Hand Whisk Electric Whisk Hand Mixer Portable Handheld Cake Mixer for Cooking & Baking(WHITE)
- Price
- £10.29
- Rating
- 3.5/5
- Reviews
- 229
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
105
Top-5 brand share
49%
Top 20: 89%
Top-5 click share
27%
Top 20: 64%
Open market
47%
- Kenwood14%
- Russell Hobbs11%
- Showvigor11%
- Vospeed9%
- BAIGELONG4%
- Lord Eagle4%
Demand
Mixer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Mixer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stand mixer615K/yr
- electric whisk392K/yr
- mixer375K/yr
- hand mixer373K/yr
- food mixer250K/yr
- hand mixers for baking150K/yr
- dough mixer125K/yr
- mixers for baking165K/yr
- hand whisk electric114K/yr
- cake mixer123K/yr
Reviews and returns
What reviews say buyers love and hate about Mixer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt last
Broke within few weeks
Breaks easily
Bad quality
The quality is cheaply made
Cheap very bad quality
Never worked
Didn't work
Not functional
does not mix well
Doesnt mix properly
Wont mix
Too weak
Not robust
not sturdy at all
Love
Nice mixer
Mixes well
mixes well
Good value for money
Excellent value
Great buy for the money
The quality is sturdy
Excellent product
Build quality is generally quite reassuring
easy to handle
easy to control
Ease of use
exceeded my expectations
Just what I needed
As described
Return
1.1% Return rate 12% Fixable by listing
Never worked
Didn't work
Not functional
To Big
It's small
Wrong fitting
Bad quality
The quality is cheaply made
Cheap very bad quality
does not mix well
Doesnt mix properly
Wont mix
Too weak
Not robust
not sturdy at all
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mixer questions
Answered from the same tracked data.