Is halloween decorations profitable to sell on Amazon United Kingdom?

The niche generates £420K/yr across 77 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is +97.2%. Flapen's verdict: Worth a look (72/100).

How competitive is the halloween decorations niche?

63 brands and 135 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in halloween decorations?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.0%.

When does demand for halloween decorations peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 132.5× the quietest.

What does it cost to enter the halloween decorations niche?

Listings span £0.91–£69.87; the average listing price is £11.29 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.

halloween decorations

Worth a look

Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Returns

Great1.0%

return rate — above 5% kills the launch gate

Growth

Great+97.2%

90-day search growth — must beat 0% to launch

Competition

Great26%

top-5 click share — an open shelf

Price range

Great£0.91–£69.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good509.18

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£420K

£420K/yr · 7.9M searches

Avg price

Okay£11.29

avg listing price — sweet spot $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, halloween decorations is a £420K/yr Amazon United Kingdom market (7.9M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 72/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

halloween decorations market data

Units sold / yr: 200K–250K; avg 1,000–1,250/product
Revenue / yr: £2.3M–£2.8M; units × avg price
Conversion rate: 0.5%
Avg BSR: #698
Page quality: 0%
Prime: 96%
Sponsored: 60%
Out of stock: 27.5%
Avg brand age: 30 months
Avg seller age: 191 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

63 falling

Sellers

135

Top-5 brand share

31%

Top 20: 69%

Top-5 click share

26%

Top 20: 60%

Open market

64%

Morvia8%
Ryfpdml6%
OTMVicor6%
PUHPIG6%
Jsdoin5%
Qylazune5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +97.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 132.5×

Open Trend

Top halloween decorations search terms

halloween2.2M/yr +57.0%0.1% conv.
halloween decorations3.7M/yr +179.4%0.4% conv.
halloween decorations outdoor625K/yr +356.4%0.3% conv.
halloween decor117K/yr +391.5%0.2% conv.
hallowee66K/yr +27.2%0.0% conv.
outdoor halloween decorations286K/yr +205.1%0.1% conv.
halloween gifts267K/yr +34.5%0.1% conv.
halloween outdoor decorations137K/yr +156.5%0.3% conv.
halloween party64K/yr +142.2%0.1% conv.
halloween decorations sale clearance57K/yr +108.4%0.4% conv.

All search terms

Top halloween decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Halloween Witch Bucket with Skeleton Indoor Outdoors Decorations Horror Home Decoration Halloween Black Plastic Witches for Home for Adults Kids

Ryfpdml£11.955.0★4 rev

OTMVicor 7Pcs Artificial Pumpkin Fake Pumpkin Autumn Decoration for Thanksgiving Halloween Christmas

OTMVicor£11.084.4★966 rev

PUHPIG 200 Halloween Spider Web + 59 Giant Spider Decorations Triangular Huge Spiders Web and Hairy Scary Fake Spider for Indoor Outdoor Porch Yard Scary Haunted House Party and Halloween Décor

PUHPIG£8.634.5★1,133 rev

Jsdoin Halloween Decorations Hanging Ghost Lighted Flying Ghost Grim Reaper Skull Chains Glowing Ghost White Ghost Wizard Hat for Garden Yard Halloween Party Tree Door Lawn Party Supplies

Jsdoin£7.174.0★269 rev

Morvia 6 Pack Gothic Halloween Print Boyshorts High Waist Variety Underwear with Elastic Band Skull Rose Stars Pattern Multicolor 1 XXL

Morvia£19.244.0★119 rev

Newest

by launch date

12PCS Bats Halloween Decorations Black Halloween Hanging Bats/Flying Bat Decorations with Glowing Eyes for Halloween Decor Outdoor Yard Party

Banlilu£5.951 rev

4mo ago

Halloween Decorations Outdoor - Caution Tape Spooky Warning Sign for Suitable for Gardens Parties Schools Offices Homes Window Decoration

Banlilu£3.855 rev

4mo ago

Halloween Witch Bucket with Skeleton Indoor Outdoors Decorations Horror Home Decoration Halloween Black Plastic Witches for Home for Adults Kids

Ryfpdml£11.954 rev

11mo ago

LEGO Halloween Barn - Play & Display Toy with a Skeleton Minifigure and Spooky Accessories incl. a Bat & Lamps - Creative Gift for 8+ Year Old Boys and Girls - 40721

LEGO£7.19373 rev

12mo ago

HENBRANDT Halloween Warning Tape Set - Zombie Infected Zone Decorations Horror Party Props Spooky Event Barriers Realistic Crime Scene Effects (3m Length)

HENBRANDT£2.61168 rev

12mo ago

What buyers say about halloween decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow19%

“also glow in the dark”

Value For Money15%

“Good value,good product”

Quality-Overall15%

“They still feel well made”

Fun/Entertainment Experience6%

“Fun for Halloween”

Size-Overall4%

“average size, my cat likes it”

Durability3%

“durable”

Assembly/Installation3%

“the ease to put it together”

Soft Feel3%

“Very soft blanket for Halloween”

Ease Of Use3%

“Easy to use”

Color2%

“The bright colours”

What buyers complain about

Durability21%

“Broke first day”

Quality-Overall18%

“Not as good as they use to be”

Size-Overall14%

“They were very short”

Stain Resistance5%

“it has stained the whites around my window”

Defective Material/Parts5%

“Unfortunately one of the lamps has stopped working already”

Thickness5%

“just wish it was thicker”

Advertised Vs Actual Product3%

“False advertising”

Assembly/Installation3%

“Web snapped when trying to install”

Sweetness3%

“my recent order didn't contain any of the fizzy sweets”

Smell3%

“no particular aroma”

Top return reasons

Size-Overall38%

Functionality-Overall11%

Quality-Overall10%

Brightness/Shine/Glow7%

Color5%

Defective Material/Parts5%

Value For Money5%

Advertised Vs Actual Product4%

Durability2%

Material Quality2%

Common questions

Is halloween decorations profitable to sell on Amazon United Kingdom?: The niche generates £420K/yr across 77 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is +97.2%. Flapen's verdict: Worth a look (72/100).
How competitive is the halloween decorations niche?: 63 brands and 135 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in halloween decorations?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.0%.
When does demand for halloween decorations peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 132.5× the quietest.
What does it cost to enter the halloween decorations niche?: Listings span £0.91–£69.87; the average listing price is £11.29 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.