Halloween Decorations
PassHalloween Decorations scores 72 out of 100, a Pass. Shoppers spend $420K a year here, search demand grew +97.2% this quarter, and returns run at 1.0% of orders.
- Flapen Score
- 72 / 100Top 2% of 5,777 Home & Garden niches · +21 vs the category median of 5172
- Market size
- £420K/yr7.9M searches / yr
- 90-day growth
- +97.2%search demand this quarter
- Competition
- 26%top-5 click share · 63 brands · 135 sellers
Flapen Score
Halloween Decorations against its category
The dotted line is the Home & Garden average. Past it, Halloween Decorations is stronger. Inside it, weaker.
Market
The Halloween Decorations market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Halloween Decorations 7.9M times last year and spent an estimated £420K. The top 5 brands take 31% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 72 out of 100, a Pass.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +97.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £420K a year.
- Searches, last 12 months
- 7.9M
- Growth, 90 days vs prior 90
- +97.2%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £420Ka year
- Peak month
- October132.5× the quietest month
- Top search term
- halloween2.2M searches a year
02 · Price
A sale here is worth £11.29.
Listings sell for £11.29 on average, from £0.91 to £69.87. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,000 to 1,250 of them. At £11.29 that is £11K to £14K a year per listing.
- Average price
- £11.29under the $15 to $100 sweet spot
- Price range
- £0.91–£69.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£14K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 27.5% of listings are out of stock. The average listing ranks #698 within Artificial Flora. It carries 509 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 96%
- Out of stock, average day
- 27.5%
- Average rank
- #698in Artificial Flora
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 509per listing
- Listings tracked
- 77
04 · Newcomers
Amazon counts 1 of last year's 22 launches as successful.
22 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Halloween Decorations products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Halloween Witch Bucket with Skeleton Indoor Outdoors Decorations Horror Home Decoration Halloween Black Plastic Witches for Home for Adults Kids
- Price
- £11.95
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 11mo ago
OTMVicor 7Pcs Artificial Pumpkin Fake Pumpkin Autumn Decoration for Thanksgiving Halloween Christmas
- Price
- £11.08
- Rating
- 4.4/5
- Reviews
- 966
- Age
- 5y ago
PUHPIG 200 Halloween Spider Web + 59 Giant Spider Decorations Triangular Huge Spiders Web and Hairy Scary Fake Spider for Indoor Outdoor Porch Yard Scary Haunted House Party and Halloween Décor
- Price
- £8.63
- Rating
- 4.5/5
- Reviews
- 1,133
- Age
- 4y ago
Jsdoin Halloween Decorations Hanging Ghost Lighted Flying Ghost Grim Reaper Skull Chains Glowing Ghost White Ghost Wizard Hat for Garden Yard Halloween Party Tree Door Lawn Party Supplies
- Price
- £7.17
- Rating
- 4.0/5
- Reviews
- 269
- Age
- 3y ago
Morvia 6 Pack Gothic Halloween Print Boyshorts High Waist Variety Underwear with Elastic Band Skull Rose Stars Pattern Multicolor 1 XXL
- Price
- £19.24
- Rating
- 4.0/5
- Reviews
- 119
- Age
- 1y ago
Trending
90-day click momentum
Halloween Decorations Outdoor - Caution Tape Spooky Warning Sign for Suitable for Gardens Parties Schools Offices Homes Window Decoration
- Price
- £3.85
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 4mo ago
Morvia 10pcs Womens Gothic Contrast Lace Halloween Skull & Rose Print Hipster Panties Assorted Styles Multicolor 2 S
- Price
- £17.12
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 1y ago
12PCS Bats Halloween Decorations Black Halloween Hanging Bats/Flying Bat Decorations with Glowing Eyes for Halloween Decor Outdoor Yard Party
- Price
- £5.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Halloween Projector Lights Outdoor 3D Dynamic Ghost Projector Light with 4 HD Patterns Rotating LED Lights 2026 Upgraded Waterproof for Yard Garden Party Halloween Decor
- Price
- £8.50
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Morvia 10pcs Womens Gothic Contrast Lace Halloween Skull & Rose Print Hipster Panties Assorted Styles Multicolor 1 XL
- Price
- £18.58
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 1y ago
Newest
by launch date12PCS Bats Halloween Decorations Black Halloween Hanging Bats/Flying Bat Decorations with Glowing Eyes for Halloween Decor Outdoor Yard Party
- Price
- £5.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Halloween Decorations Outdoor - Caution Tape Spooky Warning Sign for Suitable for Gardens Parties Schools Offices Homes Window Decoration
- Price
- £3.85
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 4mo ago
Halloween Witch Bucket with Skeleton Indoor Outdoors Decorations Horror Home Decoration Halloween Black Plastic Witches for Home for Adults Kids
- Price
- £11.95
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 11mo ago
LEGO Halloween Barn - Play & Display Toy with a Skeleton Minifigure and Spooky Accessories incl. a Bat & Lamps - Creative Gift for 8+ Year Old Boys and Girls - 40721
- Price
- £7.19
- Rating
- 4.8/5
- Reviews
- 373
- Age
- 12mo ago
HENBRANDT Halloween Warning Tape Set - Zombie Infected Zone Decorations Horror Party Props Spooky Event Barriers Realistic Crime Scene Effects (3m Length)
- Price
- £2.61
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
63 falling
Sellers
135
Top-5 brand share
31%
Top 20: 69%
Top-5 click share
26%
Top 20: 60%
Open market
64%
- Morvia8%
- Ryfpdml6%
- OTMVicor6%
- PUHPIG6%
- Jsdoin5%
- Qylazune5%
Demand
Halloween Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 132.5×
Search terms
Top Halloween Decorations search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- halloween2.2M/yr
- halloween decorations3.7M/yr
- halloween decorations outdoor625K/yr
- halloween decor117K/yr
- hallowee66K/yr
- outdoor halloween decorations286K/yr
- halloween gifts267K/yr
- halloween outdoor decorations137K/yr
- halloween party64K/yr
- halloween decorations sale clearance57K/yr
Reviews and returns
What reviews say buyers love and hate about Halloween Decorations
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke first day
Only lasts an hour
Doesn't last
Not as good as they use to be
Poor quality
rubbish item
They were very short
The cauldron is bigger than expected
Smaller than anticipated
it has stained the whites around my window
Unfortunately one of the lamps has stopped working already
Love
also glow in the dark
Lovely glow
Nice and bright
Good value,good product
Worth every penny
Excellent value
They still feel well made
Very good quality blanket
Excellent product
Fun for Halloween
Great skeleton, kids had a lot of fun
give children years of fun
average size, my cat likes it
These are a great fit
Loved the 3 different sizes of candle
Return
1.0% Return rate 53% Fixable by listing
They were very short
The cauldron is bigger than expected
Smaller than anticipated
Not as good as they use to be
Poor quality
rubbish item
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Decorations questions
Answered from the same tracked data.