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Halloween Decorations

Pass

Halloween Decorations scores 72 out of 100, a Pass. Shoppers spend an estimated $420K a year here, search demand grew +97.2% this quarter, and an estimated 1.0% of orders come back.

Flapen Score
72
72 / 100
Top 2% of 5,777 Home & Garden niches · +21 vs the category median of 51
Market size
£420K/yr7.9M searches / yr
90-day growth
+97.2%search demand this quarter
Competition
26%top-5 click share · 63 brands · 135 sellers

Flapen Score

Halloween Decorations against its category

The dotted line is the Home & Garden average. Past it, Halloween Decorations is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Decorations 7.9M times last year and spent an estimated £420K. The top 5 brands take 31% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +97.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £420K a year.

Searches, last 12 months
7.9M
Growth, 90 days vs prior 90
+97.2%
Conversion, latest week
0.5%
Market size, estimated
£420Ka year
Peak month
October132.5× the quietest month
Top search term
halloween2.2M searches a year

02 · Price

A sale here is worth £11.29.

Listings sell for £11.29 on average, from £0.91 to £69.87. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,000 to 1,250 of them. At £11.29 that is £11K to £14K a year per listing.

Average price
£11.29under the $15 to $100 sweet spot
Price range
£0.91–£69.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 27.5% of listings are out of stock. The average listing ranks #698 within Artificial Flora. It carries 509 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
96%
Out of stock, average day
27.5%
Average rank
#698in Artificial Flora
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
509per listing
Listings tracked
77

04 · Newcomers

1 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Halloween Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

63 falling

Sellers

135

Est. top-5 brand share

31%

Top 20: 69%

Est. top-5 click share

26%

Top 20: 60%

Open market

64%

  • Morvia8%
  • Ryfpdml6%
  • OTMVicor6%
  • PUHPIG6%
  • Jsdoin5%
  • Qylazune5%

Demand

Halloween Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.3M750KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 132.5×

Search terms

Top Halloween Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • halloween2.2M/yr
  • halloween decorations3.7M/yr
  • halloween decorations outdoor625K/yr
  • halloween decor117K/yr
  • hallowee66K/yr
  • outdoor halloween decorations286K/yr
  • halloween gifts267K/yr
  • halloween outdoor decorations137K/yr
  • halloween party64K/yr
  • halloween decorations sale clearance57K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Decorations

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Brightness/Shine/Glow”
21%of negative reviews mention “Durability”
1.0%of orders come back
“Broke first day”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Halloween Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data