Skip to content

Storage Baskets

Storage Baskets shows low returns (0.9%), but soft demand (-20.0% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 75Growth 15Conversion 19Competition 84Returns 95Price range 49Avg price 45Brand share 74Review moat 33Quality gap 38
This niche Category average

Is Storage Baskets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Storage Baskets is a £844K/yr Amazon United Kingdom market (4.9M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 55/100.

Storage Baskets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.0% over the last 90 days and 1.5% of searches end in a purchase.

£844K

revenue / yr

Units sold / yr80K
Search volume / yr-20.0%4.9M
Conversion rate1.5%
Avg price£11.43

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers34 · 60
Top-5 product click share31%
Open market39%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 71 products

Sponsored placement66%
New entrants (1y)6· 1 succeeded
Avg rating4.5★
Avg reviews3,234

Top Storage Baskets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

60

Top-5 brand share

61%

Top 20: 93%

Top-5 click share

31%

Top 20: 65%

Open market

35%

  • woodluv24%
  • TIMEYARD11%
  • Revivoer10%
  • Niftii9%
  • Straame7%
  • Mangata4%

Storage Baskets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.9MCVR1.5%Products71Brands34Top 5 Brands61%OOS Rate4.7%Rating4.5★Reviews3,234Avg BSR#53
125K75KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Storage Baskets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • storage baskets1.2M/yr
  • basket1.1M/yr
  • wicker basket597K/yr
  • wicker storage basket313K/yr
  • baskets275K/yr
  • storage basket263K/yr
  • woven basket118K/yr
  • small basket118K/yr
  • small storage baskets102K/yr
  • baskets for shelves89K/yr

What reviews say buyers love and hate about Storage Baskets

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Storage Capacity18%

Good storage

Quality-Overall17%

the basket otherwise is of good quality

Strength11%

These baskets are very sturdy

Size-Overall11%

Perfect fit

Value For Money11%

Good Value

What buyers complain about

58% of reviews
Size-Overall28%

Small size

Quality-Overall10%

Bad quality

Advertised Vs Actual Product4%

Doesnt look as nice in real life as its picture

Strength4%

Fairly brittle

Color3%

colours dont match

Storage Baskets return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
72%
2Quality-Overall
5%
3Color
5%
4Defective Material/Parts
3%
5Strength
3%

Common Storage Baskets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Storage Baskets 55/100 on Amazon United Kingdom — Worth a look. The niche generates £844K/yr across 71 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -20.0% over the last 90 days.
Search demand for Storage Baskets on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.