storage baskets
Worth a lookShows low returns (0.9%), but soft demand (-20.0% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Market size
Good£844K£844K/yr · 4.9M searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Okay£4.24–£25.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.43avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,233.99avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, storage baskets is a £844K/yr Amazon United Kingdom market (4.9M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
storage baskets market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- £686K–£914K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 66%
- Out of stock
- 4.7%
- Avg brand age
- 33 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
60
Top-5 brand share
61%
Top 20: 93%
Top-5 click share
31%
Top 20: 65%
Open market
35%
- woodluv24%
- TIMEYARD11%
- Revivoer10%
- Niftii9%
- Straame7%
- Mangata4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top storage baskets search terms
- storage baskets1.2M/yr
- basket1.1M/yr
- wicker basket597K/yr
- wicker storage basket313K/yr
- baskets275K/yr
- storage basket263K/yr
- woven basket118K/yr
- small basket118K/yr
- small storage baskets102K/yr
- baskets for shelves89K/yr
Top storage baskets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Storage Baskets Revivoer Set of 4 Wicker Basket for Shelves Closet Organizer Wicker Hamper Empty for Gifts Toys Books
Revivoer£13.474.5★567 rev
Straame Seagrass Storage Baskets Set of 4 - Handwoven Wicker Organisers with Handles Steel-Reinforced Frame Nesting Design - 30 x 22 x 15 cm Natural seagrass material for Shelves Bathroom and Home
Straame£16.394.4★82 rev
TIMEYARD Woven Storage Basket Cotton Rope Shelf Basket Brown
TIMEYARD£11.364.6★335 rev
Woodluv Storage Baskets for Shelves Woven Seagrass Hamper Gift Basket Bathroom Bedroom Storage Organiser Toys Shelf Basket Small
woodluv£7.824.3★24 rev
Vencier Set of 4 Handwoven Seagrass Storage Baskets Natural Wicker Organizer Baskets with Handles for Shelves Bathroom Bedroom and Home Office Nesting Design for Space-Saving Storage
Vencier£13.584.4★99 rev
Newest
by launch dateStraame Seagrass Storage Baskets Set of 4 - Handwoven Wicker Organisers with Handles Steel-Reinforced Frame Nesting Design - 30 x 22 x 15 cm Natural seagrass material for Shelves Bathroom and Home
Straame£16.3982 rev
JOJOSEE Small Cotton Rope Woven Storage Basket for Shelves White&Brown
JOJOSEE£11.0491 rev
TIMEYARD 3 Pack Small Woven Rope Shelf Basket Storage Basket White Brown
TIMEYARD£17.1471 rev
TIMEYARD 3 Pack Woven Rope Storage Basket Shelf Organiser White Brown
TIMEYARD£19.4171 rev
Mangata Small Storage Box Thickened Fabric Storage Basket with Handles for Shelves Toy (S 1 Pack)
Mangata£5.67229 rev
Trending
90-day click momentum
Niftii 5-Pack Plastic Storage Baskets with Sturdy Handles Lightweight & Durable Design Ideal for Kitchen Bathroom and Cleaning Organisation 3.9L Capacity 17 x 25 x 11cm
Niftii£8.384.6★
Woodluv Storage Boxes with Lids Woven Natural Seagrass Nesting Storage Baskets for Shelves Gift Hamper Basket | Shelf Hamper Organiser for Bathroom Bedroom Kitchen & Home Office XLarge
woodluv£13.214.4★
Woodluv Brown Wicker Storage Basket W/Off White Cloth Lining Xmas Hamper - Medium
woodluv£10.634.5★
Straame Seagrass Storage Baskets Set of 4 - Handwoven Wicker Organisers with Handles Steel-Reinforced Frame Nesting Design - 30 x 22 x 15 cm Natural seagrass material for Shelves Bathroom and Home
Straame£16.394.4★
TIMEYARD 3 Pack Woven Rope Storage Basket Shelf Organiser White Brown
TIMEYARD£19.414.7★
What buyers say about storage baskets
What buyers praise and complain about, mined from review topics.What buyers love
“Good storage”
“the basket otherwise is of good quality”
“These baskets are very sturdy”
“Perfect fit”
“Good Value”
“As described”
“Easy to use”
“Nice range of colours”
“great for organising different areas around the home”
“It has a stylish look”
What buyers complain about
“Small size”
“Bad quality”
“Doesnt look as nice in real life as its picture”
“Fairly brittle”
“colours dont match”
“A slight smell initially”
“so I question its longevity”
“are slightly expensive”
“Only issue I had that they don't slide very good”
“They aren't very deep either”
Top return reasons
Common questions
- Is storage baskets profitable to sell on Amazon United Kingdom?
- The niche generates £844K/yr across 71 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the storage baskets niche?
- 34 brands and 60 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in storage baskets?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
- When does demand for storage baskets peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the storage baskets niche?
- Listings span £4.24–£25.20; the average listing price is £11.43 (sweet spot $15–$100). The average incumbent carries 3,234 reviews — the moat a new listing must climb.