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Storage Baskets

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -20.0% this quarter, so Storage Baskets is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£844K/yr4.9M searches / yr
90-day growth
-20.0%search demand this quarter
Competition
31%top-5 click share · 34 brands · 60 sellers

Flapen Score

Storage Baskets against its category

The dotted line is the Home & Garden average. Past it, Storage Baskets is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Storage Baskets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Storage Baskets 4.9M times last year and spent an estimated £844K. The top 5 brands take 61% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £844K a year.

Searches, last 12 months
4.9M
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
1.5%
Market size, estimated
£844Ka year
Peak month
November1.6× the quietest month
Top search term
storage baskets1.2M searches a year

02 · Price

A sale here is worth £11.43.

Listings sell for £11.43 on average, from £4.24 to £25.20. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £11.43 that is £6K to £9K a year per listing.

Average price
£11.43under the $15 to $100 sweet spot
Price range
£4.24–£25.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #53 within Storage & Organisation. It carries 3,234 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
92%
Out of stock, average day
4.7%
Average rank
#53in Storage & Organisation
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,234per listing
Listings tracked
71

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Storage Baskets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

60

Top-5 brand share

61%

Top 20: 93%

Top-5 click share

31%

Top 20: 65%

Open market

35%

  • woodluv24%
  • TIMEYARD11%
  • Revivoer10%
  • Niftii9%
  • Straame7%
  • Mangata4%

Demand

Storage Baskets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Storage Baskets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • storage baskets1.2M/yr
  • basket1.1M/yr
  • wicker basket597K/yr
  • wicker storage basket313K/yr
  • baskets275K/yr
  • storage basket263K/yr
  • woven basket118K/yr
  • small basket118K/yr
  • small storage baskets102K/yr
  • baskets for shelves89K/yr

Reviews and returns

What reviews say buyers love and hate about Storage Baskets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.18

Small size

Did not fit

It's very big

Quality-Overall10%−0.06

Bad quality

a not the best quality control

Inconsistent and bad quality

Advertised Vs Actual Product4%−0.03

Doesnt look as nice in real life as its picture

Sizes are not accurate

Definitely not the item as described

Strength4%+0.32

Fairly brittle

Not robust

however they are not very sturdy

Color3%

colours dont match

Wrong colours were sent to me too

Not white

Love

Storage Capacity18%+1.32

Good storage

Great spacious storage

Good strong storage

Quality-Overall17%−0.06

the basket otherwise is of good quality

Good quality storage containers

Excellent Quality

Strength11%+0.32

These baskets are very sturdy

Sturdy Baskets

very sturdy

Size-Overall11%−0.18

Perfect fit

fit perfectly well in my bathroom

fits perfectly on my shelf unit

Value For Money11%+1.45

Good Value

Excellent value

Value for money

Return

0.9% Return rate 83% Fixable by listing

Size-Overall72%████▇█

Small size

Did not fit

It's very big

Quality-Overall5%▆▅▅▅█▇

Bad quality

a not the best quality control

Inconsistent and bad quality

Color5%▄▇█▄▆▆

colours dont match

Wrong colours were sent to me too

Not white

Defective Material/Parts3%▇▆▇▆█▃
Strength3%▆▇▅█▆▅

Fairly brittle

Not robust

however they are not very sturdy

FAQ

Common Storage Baskets questions

Answered from the same tracked data.