Cricut
Cricut shows a $2.0M/yr market, but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Flapen Score
Is Cricut profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cricut is a £2.0M/yr Amazon United Kingdom market (857K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Cricut: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -16.8% over the last 90 days and 1.8% of searches end in a purchase.
£2.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 37 products
Top Cricut products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago
Cricut Explore 5 Essential Bundle + Digital Content Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £191.23
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 5mo ago
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago
Cricut Maker 4 Essentials Bundle
- Price
- £334.59
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 1y ago
Cricut Joy | Starter Bundle (2025)
- Price
- £112.37
- Rating
- 4.0/5
- Reviews
- 379
- Age
- 1y ago
Trending
90-day click momentum
Cricut Maker 4 Ultimate 2026 Bundle Smart Cutting Machine Professional DIY Vinyl Cutter and Die Cutting Machine for Fabric Leather Vinyl and Many More Materials
- Price
- £353.42
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 3mo ago
Cricut Joy 2 Ultimate Bundle + Digital Content Smart Compact Cutting Machine with Heat Press for DIY Crafts Custom Cards Decals & Labels
- Price
- £147.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Cricut Explore 5 Ultimate Bundle + Digital Content Smart Cutting Machine with Heat Press for DIY Crafts Vinyl Decals T-Shirts Full-Color Stickers & Cards
- Price
- £243.30
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago
Newest
by launch dateCricut Maker 4 Ultimate 2026 Bundle Smart Cutting Machine Professional DIY Vinyl Cutter and Die Cutting Machine for Fabric Leather Vinyl and Many More Materials
- Price
- £353.42
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 3mo ago
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago
Cricut Explore 5 Essential Bundle + Digital Content Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £191.23
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 5mo ago
Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago
Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.33
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
63
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
4%
- Cricut89%
- OSDUE2%
- Trironsun2%
- VINYL FROG1%
- TECKWRAP1%
- Bobeen1%
- Open — no brand owns it (6 brands, 4%)
Cricut demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Top Cricut search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cricut346K/yr
- cricut machine191K/yr
- cricut accessories142K/yr
- cricut maker 454K/yr
- cricut maker 329K/yr
- cricut maker24K/yr
- circuit machine23K/yr
- cricket machine10K/yr
- cricut maker 4 accessories11K/yr
- cricut explore 39K/yr
What reviews say buyers love and hate about Cricut
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Good quality tools”
“Good price”
“Easy to Use”
“Pretty design”
“Self adhesive vinyl works fine”
What buyers complain about
65% of reviews“Poor quality poor adhesive”
“Quality has changed”
“Overall, over £200 for a box that doesn't work is staggeringly bad value”
“Wouldn't connect”
“Yellow not white”
Cricut return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cricut questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
