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Cricut

Maybe

Shoppers spend $2.0M a year here. But the top 5 brands take 95% of clicks, so Cricut is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£2.0M/yr857K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
43%top-5 click share · 12 brands · 63 sellers

Flapen Score

Cricut against its category

The dotted line is the Home & Garden average. Past it, Cricut is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricut 857K times last year and spent an estimated £2.0M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 857K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
857K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
1.8%
Market size, estimated
£2.0Ma year
Peak month
December2.8× the quietest month
Top search term
cricut346K searches a year

02 · Price

A sale here is worth £135.68.

Listings sell for £135.68 on average, from £5.18 to £376.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £135.68 that is £34K to £68K a year per listing.

Average price
£135.68above the $15 to $100 sweet spot
Price range
£5.18–£376.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£34K–£68K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #58 within Art & Craft Supplies. It carries 807 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
97%
Out of stock, average day
3.9%
Average rank
#58in Art & Craft Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
807per listing
Listings tracked
37

04 · Newcomers

Amazon counts 11 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
11Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cricut products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£61K£122K£183K£244K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

63

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

4%

  • Cricut89%
  • OSDUE2%
  • Trironsun2%
  • VINYL FROG1%
  • TECKWRAP1%
  • Bobeen1%
  • Open — no brand owns it (6 brands, 4%)

Demand

Cricut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Cricut search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cricut346K/yr
  • cricut machine191K/yr
  • cricut accessories142K/yr
  • cricut maker 454K/yr
  • cricut maker 329K/yr
  • cricut maker24K/yr
  • circuit machine23K/yr
  • cricket machine10K/yr
  • cricut maker 4 accessories11K/yr
  • cricut explore 39K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness18%−0.07

Poor quality poor adhesive

Don't stick well

Not sticky enough

Quality-Overall9%+1.37

Quality has changed

Cheap quality

the quality is different

Value For Money7%+1.13

Overall, over £200 for a box that doesn't work is staggeringly bad value

was just priced a little lower than brand new

it is quite expensive

Connectivity-Overall6%−0.02

Wouldn't connect

Wont connect to bluetooth

it doesn't connect to Bluetooth

Color5%−0.01

Yellow not white

its more off white

Flat colours

Love

Quality-Overall23%+1.37

Good quality tools

well made especially the tools

Excellent quality

Value For Money18%+1.13

Good price

Amazing value

good value for money

Ease Of Use11%+0.56

Easy to Use

So handy

Very good use every day

Design-Overall4%+0.31

Pretty design

i definitely think it is worth the investment to help produce such high end top quality designs

Looks good in craft room

Adhesion/Stickiness4%−0.07

Self adhesive vinyl works fine

has a good stick adhesion

It sticky

Return

1.6% Return rate 25% Fixable by listing

Connectivity-Overall14%█▅▅▃▃▂

Wouldn't connect

Wont connect to bluetooth

it doesn't connect to Bluetooth

Functionality-Overall14%▆▄██▅▇

doesn't work

which lacks even the most basic plotting functions

print and cut stopped, done EVERYTHING even bought more RAM for my PC

Defective Material/Parts10%▄▅▅█▇▆
Size-Overall9%▃▇▆█▄▅

as my large easy press would be too big for the job

Small

Does not fit cricut as suggested very disappointed

Adhesion/Stickiness7%▇▇▅▇▆█

Poor quality poor adhesive

Don't stick well

Not sticky enough

FAQ

Common Cricut questions

Answered from the same tracked data.