Is cricut profitable to sell on Amazon United Kingdom?

The niche generates £2.0M/yr across 37 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the cricut niche?

12 brands and 63 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in cricut?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 1.6%.

When does demand for cricut peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the cricut niche?

Listings span £5.18–£376.37; the average listing price is £135.68 (sweet spot $15–$100). The average incumbent carries 807 reviews — the moat a new listing must climb.

cricut

Worth a look

Shows a $2.0M/yr market, but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size

Incredible£2.0M

£2.0M/yr · 857K searches

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good807.38

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£135.68

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Bad£5.18–£376.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, cricut is a £2.0M/yr Amazon United Kingdom market (857K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

cricut market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £1.4M–£1.7M; units × avg price
Conversion rate: 1.8%
Avg BSR: #58
Page quality: 0%
Prime: 97%
Sponsored: 68%
Out of stock: 3.9%
Avg brand age: 31 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

Cricut89%
OSDUE2%
Trironsun2%
VINYL FROG1%
TECKWRAP1%
Bobeen1%
Open — no brand owns it (6 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top cricut search terms

cricut346K/yr -5.3%0.5% conv.
cricut machine191K/yr -5.9%0.5% conv.
cricut accessories142K/yr -46.9%1.7% conv.
cricut maker 454K/yr -16.7%1.3% conv.
cricut maker 329K/yr -30.5%1.0% conv.
cricut maker24K/yr -14.4%0.3% conv.
circuit machine23K/yr -33.9%0.3% conv.
cricket machine10K/yr -3.4%0.1% conv.
cricut maker 4 accessories11K/yr -22.3%0.6% conv.
cricut explore 39K/yr -16.0%0.6% conv.

All search terms

Top cricut products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.

Cricut£216.644.6★32 rev

Cricut Explore 5 Essential Bundle + Digital Content Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.

Cricut£191.234.3★42 rev

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels

Cricut£117.054.2★39 rev

Cricut Maker 4 Essentials Bundle

Cricut£334.594.4★352 rev

Cricut Joy | Starter Bundle (2025)

Cricut£112.374.0★379 rev

Newest

by launch date

Cricut Maker 4 Ultimate 2026 Bundle Smart Cutting Machine Professional DIY Vinyl Cutter and Die Cutting Machine for Fabric Leather Vinyl and Many More Materials

Cricut£353.42352 rev

3mo ago

Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.

Cricut£216.6432 rev

5mo ago

Cricut Explore 5 Essential Bundle + Digital Content Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.

Cricut£191.2342 rev

5mo ago

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels

Cricut£117.0539 rev

5mo ago

Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels

Cricut£103.3370 rev

5mo ago

What buyers say about cricut

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good quality tools”

Value For Money18%

“Good price”

Ease Of Use11%

“Easy to Use”

Design-Overall4%

“Pretty design”

Adhesion/Stickiness4%

“Self adhesive vinyl works fine”

Advertised Vs Actual Product3%

“exactly as described”

Color2%

“Nice colour”

Storage Capacity2%

“They also fit in the storage area”

Assembly/Installation2%

“I love how this comes with everything you need to get started”

Print Quality2%

“The print quality is crisp”

What buyers complain about

Adhesion/Stickiness18%

“Poor quality poor adhesive”

Quality-Overall9%

“Quality has changed”

Value For Money7%

“Overall, over £200 for a box that doesn't work is staggeringly bad value”

Connectivity-Overall6%

“Wouldn't connect”

Color5%

“Yellow not white”

Functionality-Overall5%

“doesn't work”

Size-Overall4%

“as my large easy press would be too big for the job”

Ease Of Use4%

“ITS NOT EASY”

Print Quality3%

“sadly the dark colours and black areas of print are quite washed-out and faded”

Material Quality3%

“£60 materials bent inside box”

Top return reasons

Connectivity-Overall14%

Functionality-Overall14%

Defective Material/Parts10%

Size-Overall9%

Adhesion/Stickiness7%

Color5%

Compatibility-Overall5%

Advertised Vs Actual Product4%

Print Quality4%

Quality-Overall4%

Common questions

Is cricut profitable to sell on Amazon United Kingdom?: The niche generates £2.0M/yr across 37 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the cricut niche?: 12 brands and 63 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in cricut?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 1.6%.
When does demand for cricut peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the cricut niche?: Listings span £5.18–£376.37; the average listing price is £135.68 (sweet spot $15–$100). The average incumbent carries 807 reviews — the moat a new listing must climb.

cricut

cricut market data

Competition & brand share

Demand & seasonality

Top cricut search terms

Top cricut products on Amazon

Top sellers

Newest

Trending

What buyers say about cricut

What buyers love

What buyers complain about

Top return reasons

Common questions

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