Cricut
MaybeShoppers spend $2.0M a year here. But the top 5 brands take 95% of clicks, so Cricut is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £2.0M/yr857K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 43%top-5 click share · 12 brands · 63 sellers
Flapen Score
Cricut against its category
The dotted line is the Home & Garden average. Past it, Cricut is stronger. Inside it, weaker.
Market
The Cricut market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cricut 857K times last year and spent an estimated £2.0M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 857K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.
- Searches, last 12 months
- 857K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £2.0Ma year
- Peak month
- December2.8× the quietest month
- Top search term
- cricut346K searches a year
02 · Price
A sale here is worth £135.68.
Listings sell for £135.68 on average, from £5.18 to £376.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £135.68 that is £34K to £68K a year per listing.
- Average price
- £135.68above the $15 to $100 sweet spot
- Price range
- £5.18–£376.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £34K–£68K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #58 within Art & Craft Supplies. It carries 807 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 97%
- Out of stock, average day
- 3.9%
- Average rank
- #58in Art & Craft Supplies
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 807per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 11 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Cricut products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago

Cricut Explore 5 Essential Bundle + Digital Content Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £191.23
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 5mo ago

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago

Cricut Maker 4 Essentials Bundle
- Price
- £334.59
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 1y ago

Cricut Joy | Starter Bundle (2025)
- Price
- £112.37
- Rating
- 4.0/5
- Reviews
- 379
- Age
- 1y ago
Trending
90-day click momentum
Cricut Maker 4 Ultimate 2026 Bundle Smart Cutting Machine Professional DIY Vinyl Cutter and Die Cutting Machine for Fabric Leather Vinyl and Many More Materials
- Price
- £353.42
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 3mo ago

Cricut Joy 2 Ultimate Bundle + Digital Content Smart Compact Cutting Machine with Heat Press for DIY Crafts Custom Cards Decals & Labels
- Price
- £147.39
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Cricut Explore 5 Ultimate Bundle + Digital Content Smart Cutting Machine with Heat Press for DIY Crafts Vinyl Decals T-Shirts Full-Color Stickers & Cards
- Price
- £243.30
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago
Newest
by launch date
Cricut Maker 4 Ultimate 2026 Bundle Smart Cutting Machine Professional DIY Vinyl Cutter and Die Cutting Machine for Fabric Leather Vinyl and Many More Materials
- Price
- £353.42
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 3mo ago

Cricut Explore 5 Deluxe Bundle + Digital Content. Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £216.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5mo ago

Cricut Explore 5 Essential Bundle + Digital Content Smart Cutting Machine - perfect for projects like custom vinyl decals T-shirts full-color stickers cards and more.
- Price
- £191.23
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 5mo ago

Cricut Joy 2 Deluxe Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £117.05
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 5mo ago

Cricut Joy 2 Essential Bundle + Digital Content. Smart Compact Cutting Machine perfect for projects like custom cards simple decals & labels
- Price
- £103.33
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
63
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
4%
- Cricut89%
- OSDUE2%
- Trironsun2%
- VINYL FROG1%
- TECKWRAP1%
- Bobeen1%
- Open — no brand owns it (6 brands, 4%)
Demand
Cricut search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Cricut search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cricut346K/yr
- cricut machine191K/yr
- cricut accessories142K/yr
- cricut maker 454K/yr
- cricut maker 329K/yr
- cricut maker24K/yr
- circuit machine23K/yr
- cricket machine10K/yr
- cricut maker 4 accessories11K/yr
- cricut explore 39K/yr
Reviews and returns
What reviews say buyers love and hate about Cricut
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality poor adhesive
Don't stick well
Not sticky enough
Quality has changed
Cheap quality
the quality is different
Overall, over £200 for a box that doesn't work is staggeringly bad value
was just priced a little lower than brand new
it is quite expensive
Wouldn't connect
Wont connect to bluetooth
it doesn't connect to Bluetooth
Yellow not white
its more off white
Flat colours
Love
Good quality tools
well made especially the tools
Excellent quality
Good price
Amazing value
good value for money
Easy to Use
So handy
Very good use every day
Pretty design
i definitely think it is worth the investment to help produce such high end top quality designs
Looks good in craft room
Self adhesive vinyl works fine
has a good stick adhesion
It sticky
Return
1.6% Return rate 25% Fixable by listing
Wouldn't connect
Wont connect to bluetooth
it doesn't connect to Bluetooth
doesn't work
which lacks even the most basic plotting functions
print and cut stopped, done EVERYTHING even bought more RAM for my PC
as my large easy press would be too big for the job
Small
Does not fit cricut as suggested very disappointed
Poor quality poor adhesive
Don't stick well
Not sticky enough
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cricut questions
Answered from the same tracked data.









