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Cricut

Maybe

Shoppers spend an estimated $2.0M a year here. But the top 5 brands take 95% of clicks, so Cricut is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£2.0M/yr857K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
43%top-5 click share · 12 brands · 63 sellers

Flapen Score

Cricut against its category

The dotted line is the Home & Garden average. Past it, Cricut is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cricut market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cricut 857K times last year and spent an estimated £2.0M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 857K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
857K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
1.8%
Market size, estimated
£2.0Ma year
Peak month
December2.8× the quietest month
Top search term
cricut346K searches a year

02 · Price

A sale here is worth £135.68.

Listings sell for £135.68 on average, from £5.18 to £376.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £135.68 that is £34K to £68K a year per listing.

Average price
£135.68above the $15 to $100 sweet spot
Price range
£5.18–£376.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£34K–£68K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #58 within Art & Craft Supplies. It carries 807 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
97%
Out of stock, average day
3.9%
Average rank
#58in Art & Craft Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
807per listing
Listings tracked
37

04 · Newcomers

11 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
11Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cricut products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£61K£122K£183K£244K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

63

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 87%

Open market

4%

  • Cricut89%
  • OSDUE2%
  • Trironsun2%
  • VINYL FROG1%
  • TECKWRAP1%
  • Bobeen1%
  • Open — no brand owns it (6 brands, 4%)

Demand

Cricut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Cricut search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cricut346K/yr
  • cricut machine191K/yr
  • cricut accessories142K/yr
  • cricut maker 454K/yr
  • cricut maker 329K/yr
  • cricut maker24K/yr
  • circuit machine23K/yr
  • cricket machine10K/yr
  • cricut maker 4 accessories11K/yr
  • cricut explore 39K/yr

Reviews and returns

What reviews say buyers love and hate about Cricut

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Adhesion/Stickiness”
1.6%of orders come back
“Poor quality poor adhesive”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cricut questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data