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Pool Pump

Pass

Pool Pump scores 71 out of 100, a Pass. Shoppers spend $553K a year here, search demand grew >1,000% this quarter, and returns run at 0.9% of orders.

Flapen Score
71
71 / 100
Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51
Market size
£553K/yr682K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
45%top-5 click share · 19 brands · 63 sellers

Flapen Score

Pool Pump against its category

The dotted line is the Home & Garden average. Past it, Pool Pump is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pool Pump 682K times last year and spent an estimated £553K. The top 5 brands take 68% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 682K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £553K a year.

Searches, last 12 months
682K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.4%
Market size, estimated
£553Ka year
Peak month
July362.2× the quietest month
Top search term
pool filter pump179K searches a year

02 · Price

A sale here is worth £59.20.

Listings sell for £59.20 on average, from £5.15 to £169.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £59.20 that is £15K to £30K a year per listing.

Average price
£59.20inside the $15 to $100 sweet spot
Price range
£5.15–£169.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£15K–£30K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #94 within Pools, Hot Tubs & Supplies. It carries 875 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
65%
Out of stock, average day
11.0%
Average rank
#94in Pools, Hot Tubs & Supplies
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
875per listing
Listings tracked
37

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pool Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£66K£89K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 falling

Sellers

63

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

28%

  • Bestway32%
  • LIVIVO10%
  • Denash10%
  • Intex8%
  • Evoio8%
  • Roe Tenpo5%

Demand

Pool Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 362.2×

Search terms

Top Pool Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pool filter pump179K/yr
  • pool pump94K/yr
  • swimming pool filter pump57K/yr
  • bestway pool filter pump53K/yr
  • pool pump and filter kit42K/yr
  • bestway pool pump40K/yr
  • swimming pool pump40K/yr
  • paddling pool filter21K/yr
  • swimming pool pump and filter21K/yr
  • pool pump filter22K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Pump

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.25

Awful, broke on 1st use

Broke on first use

Broken

Noise Level8%

quite noisy

Noisy

slightly loud

Functionality-Overall7%−0.08

Didnt work

Doesnt work like its advertised

it doesn't work well

Strength6%−0.04

This feels so flimsy

Pump very weak

Very weak

Quality-Overall6%+0.49

Poor performance

Poor quality

Garbage

Love

Value For Money14%+1.07

Good for money

Great value for money

Good value for money

Quality-Overall11%+0.49

Build quality feels solid

Best quality

Great product and good seller

Ease Of Use9%+0.73

Easy to Use

easy to carry around

super easy to operate

Advertised Vs Actual Product9%

Does what it says

Just what I needed

As described

Inflation/Deflation8%+0.48

Great job for inflating ourdoor pool for kids

The same ease to deflate too

Quick to inflate

Return

0.9% Return rate 20% Fixable by listing

Functionality-Overall25%▄█▃▅▅▅

Didnt work

Doesnt work like its advertised

it doesn't work well

Size-Overall16%█▄▃█▆▅

Small

The tubes connecting to the pump are much larger

our pump never fit any of them

Durability9%▄▄▄▅▆█

Awful, broke on 1st use

Broke on first use

Broken

Defective Material/Parts8%▄▅█▅▅▄
Filtration6%▁▅▁▁▆█

hasn't filtered it well at all

its made no difference at all to the filtration

Filters are cheap

FAQ

Common Pool Pump questions

Answered from the same tracked data.