Memory Foam Pillow

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-20.3%

Conversion, latest week

3.6%

Market size, estimated

£1.5Ma year

Peak month

January1.6× the quietest month

Top search term

memory foam pillow895K searches a year

Listings sell for £22.40 on average, from £7.53 to £51.40. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £22.40 that is £28K to £34K a year per listing.

Average price

£22.40inside the $15 to $100 sweet spot

Price range

£7.53–£51.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

£28K–£34K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #82 within Home Textiles. It carries 3,516 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

85%

Out of stock, average day

10.4%

Average rank

#82in Home Textiles

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,516per listing

Listings tracked

34

14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

9Amazon's first-year sales bar

Average brand age

35 months