Memory Foam Pillow
MaybeProducts sell for $22.40 on average, inside the sweet spot. But demand is soft, at -20.3% this quarter, so Memory Foam Pillow is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £1.5M/yr1.9M searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 45%top-5 click share · 28 brands · 50 sellers
Flapen Score
Memory Foam Pillow against its category
The dotted line is the Home & Garden average. Past it, Memory Foam Pillow is stronger. Inside it, weaker.
Market
The Memory Foam Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Memory Foam Pillow 1.9M times last year and spent an estimated £1.5M. The top 5 brands take 57% of clicks. Demand peaks in Jan. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £1.5Ma year
- Peak month
- January1.6× the quietest month
- Top search term
- memory foam pillow895K searches a year
02 · Price
A sale here is worth £22.40.
Listings sell for £22.40 on average, from £7.53 to £51.40. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £22.40 that is £28K to £34K a year per listing.
- Average price
- £22.40inside the $15 to $100 sweet spot
- Price range
- £7.53–£51.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £28K–£34K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #82 within Home Textiles. It carries 3,516 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 85%
- Out of stock, average day
- 10.4%
- Average rank
- #82in Home Textiles
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,516per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 9 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Memory Foam Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ecosafeter Memory Foam Pillow Cervical Orthopedic Neck Support Pillow
- Price
- £18.92
- Rating
- 4.3/5
- Reviews
- 13,233
- Age
- 8y ago
BedStory Pillows Pack of 2 - Shredded Memory Foam Pillow for Neck and Shoulder Pain Relief Hypoallergenic and Cooling Bed Pillow - 50x75 cm 1 Pair
- Price
- £30.14
- Rating
- 4.4/5
- Reviews
- 1,299
- Age
- 3y ago
Hydomi Memory Foam Neck Support Pillow for Neck and Shoulder Pain Sleeping with Cooling Pillowcase: Ergonomic Cervical Pillow 5X Pain Relief - Contour Bed Pillows for Side Back Stomach Sleepers
- Price
- £18.60
- Rating
- 4.2/5
- Reviews
- 3,519
- Age
- 3y ago
Twirest Pillows 2 Pack Shredded Cooling Memory Foam Pillows 48x74cm
- Price
- £18.67
- Rating
- 4.2/5
- Reviews
- 185
- Age
- 10mo ago
Fityou Memory Foam Pillow for Deep Sleep Bed Pillow Cooling Washable Cover
- Price
- £24.42
- Rating
- 4.3/5
- Reviews
- 6,451
- Age
- 5y ago
Trending
90-day click momentum
CloudNook Memory Foam Pillow for Neck Pain Relief Ergonomic Cervical Neck Pillow Orthopedic Contour Bed Pillows for Side Back & Stomach Sleepers with Breathable Cooling Cover
- Price
- £29.11
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 3mo ago
Insignia Lifestyle Premium Memory Foam Pillow with Ergonomic Neck Support Pillow Orthopedic Design Helps Relieve pillows for neck and shoulder pain Ideal Pillow for Side Sleepers
- Price
- £21.66
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 2mo ago
Missleep Cervical Neck Pillow Memory Foam Pillows for Relieving Neck and Shoulder Pain Neck Support Pillow for Side Sleepers 2 Heights Ergonomic Pillow with Breathable Ice Silk Cover White
- Price
- £25.45
- Rating
- 4.1/5
- Reviews
- 576
- Age
- 3mo ago
A-Pce Memory Foam Side Sleeper Pillow Orthopedic Ergonomic Neck Pillow Blue
- Price
- £18.77
- Rating
- 4.5/5
- Reviews
- 432
- Age
- 8mo ago
Aamira Adjustable Memory Foam Pillows 2 Pack Bamboo Covers Diamond
- Price
- £22.37
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 1y ago
Newest
by launch dateInsignia Lifestyle Premium Memory Foam Pillow with Ergonomic Neck Support Pillow Orthopedic Design Helps Relieve pillows for neck and shoulder pain Ideal Pillow for Side Sleepers
- Price
- £21.66
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 2mo ago
CloudNook Memory Foam Pillow for Neck Pain Relief Ergonomic Cervical Neck Pillow Orthopedic Contour Bed Pillows for Side Back & Stomach Sleepers with Breathable Cooling Cover
- Price
- £29.11
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 3mo ago
Missleep Cervical Neck Pillow Memory Foam Pillows for Relieving Neck and Shoulder Pain Neck Support Pillow for Side Sleepers 2 Heights Ergonomic Pillow with Breathable Ice Silk Cover White
- Price
- £25.45
- Rating
- 4.1/5
- Reviews
- 576
- Age
- 3mo ago
CloudNook Memory Foam Pillow for Neck and Shoulder Pain Relief Orthopaedic Cervical Pillow Ergonomic Contour Neck Support Bed Pillows for Side & Back Sleepers Cooling Cover
- Price
- £24.47
- Rating
- 3.5/5
- Reviews
- 29
- Age
- 6mo ago
SnoozEasy Memory Foam Pillow for Neck & Shoulder Pain Relief | Orthopedic Cervical Pillow with Contoured Neck Support | Cooling Bed Pillow for Side & Back Sleepers | UK Brand
- Price
- £18.04
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
50
Top-5 brand share
57%
Top 20: 91%
Top-5 click share
45%
Top 20: 84%
Open market
38%
- Ecosafeter20%
- BedStory12%
- Hydomi11%
- Twirest10%
- Fityou4%
- Winthome4%
Demand
Memory Foam Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Memory Foam Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- memory foam pillow895K/yr
- orthopedic pillow256K/yr
- neck support pillow145K/yr
- support pillow101K/yr
- pillow for neck and shoulder pain59K/yr
- best pillow for neck pain nhs45K/yr
- side sleeper pillows neck support46K/yr
- neck support pillows for sleeping38K/yr
- pillow memory foam40K/yr
- emma pillow35K/yr
Reviews and returns
What reviews say buyers love and hate about Memory Foam Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Extremely uncomfortable
these aren't comfortable in any position
No difference to comfort levels
Too big
It doesn't fit the case it's in
Too small
Poor quality control
Awful quality
Very cheaply made
not soft at all
Too hard
Hard pillow
a firm pillow is too firm
It did take me quite a few days to find the right amount of padding inside
I honestly thought the pillows could be firmer
Love
Extremely comfortable
The most comfortable one I have had
Very comfy and does help with sleeping
Very comfortable pillow which supports my head
The clever thing about this cushion is the dual-height design
Very comfortable pillows that support the head perfectly
Better nights sleep
Improved sleep
Good sleep
Beautifully made
Seem well made
Excellent Product
Amazing pillows
Very good memory foam
Good foam
Return
2.0% Return rate 18% Fixable by listing
Extremely uncomfortable
these aren't comfortable in any position
No difference to comfort levels
a firm pillow is too firm
It did take me quite a few days to find the right amount of padding inside
I honestly thought the pillows could be firmer
Too big
It doesn't fit the case it's in
Too small
Poor quality control
Awful quality
Very cheaply made
not soft at all
Too hard
Hard pillow
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Memory Foam Pillow questions
Answered from the same tracked data.