chest of drawers
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible£2.4M£2.4M/yr · 7.4M searches
Avg price
Great£54.35avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good998.68avg incumbent reviews — the moat a new listing must climb
Price range
Good£15.62–£152.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, chest of drawers is a £2.4M/yr Amazon United Kingdom market (7.4M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan. Verdict: Worth a look — 66/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
chest of drawers market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £1.6M–£2.2M
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 97%
- Out of stock
- 11.4%
- Avg brand age
- 39 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
41
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
28%
Top 20: 59%
Open market
33%
- Vida Designs31%
- SONGMICS12%
- Somdot9%
- VASAGLE5%
- FWStyle5%
- CAIYUN5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top chest of drawers search terms
- chest of drawers2.3M/yr
- chest of drawers bedroom918K/yr
- drawers775K/yr
- bedroom furniture707K/yr
- bedroom chest of drawers305K/yr
- furniture526K/yr
- draws246K/yr
- bedroom drawers215K/yr
- white chest of drawers208K/yr
- drawers bedroom161K/yr
Top chest of drawers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vida Designs Riano 5 Drawer Chest of Drawers Metal Handles and Runners Anti-Bowing Drawer Support Bedroom Nursery Furniture White
Vida Designs£48.454.2★6,488 rev
Vida Designs Riano 4 Drawer Chest of Drawers Metal Handles & Runners Anti-Bowing Drawer Support Bedroom Nursery Furniture White
Vida Designs£40.174.1★5,016 rev
Vida Designs Trega 4 Drawer Chest of Drawers White - Compact Space-Saving Bedroom Storage Unit - 74Hx66Wx36Dcm - Anti-Bowing Support Modern Black Handles Glide Runners - Ideal for Bedroom & Nursery
Vida Designs£37.543.9★58 rev
SONGMICS TV Stand for TVs Up to 43 Inches Dresser for Bedroom Living Room Chest of Drawers Steel 7 Drawers with Handles Industrial Rustic Brown BELLAH Collection ULTS137B01
SONGMICS£35.404.7★4,352 rev
CAIYUN Chest of Drawers for Bedroom with 7 Drawers Fabric Storage Drawer Tall White Hallway Storage Unit
CAIYUN£44.714.6★433 rev
Newest
by launch dateVida Designs Trega 4 Drawer Chest of Drawers White - Compact Space-Saving Bedroom Storage Unit - 74Hx66Wx36Dcm - Anti-Bowing Support Modern Black Handles Glide Runners - Ideal for Bedroom & Nursery
Vida Designs£37.5458 rev
Vida Designs Trega 5 Drawer Chest of Drawers White - Compact Space-Saving Bedroom Storage Unit - 90Hx66Wx36Dcm - Anti-Bowing Support Modern Black Handles Glide Runners - Ideal for Bedroom & Nursery
Vida Designs£44.8173 rev
VASAGLE Chest of Drawers for Bedroom Storage Organiser Unit with 5 Drawers 40 x 60 x 97.4 cm Modern Style Snow White KAILYN Collection LTS605WE01
VASAGLE£49.68880 rev
VASAGLE KAILYN Collection - Chest of Drawers for Bedroom Storage Organiser Unit with 8 Drawers 40 x 119.4 x 97.5 cm Modern Style Snow White LTS618WE01
VASAGLE£82.03880 rev
SONGMICS Chest of Drawers Storage Unit Steel for Bedroom Closet Hallway Living Room 7 Drawers Modern Cloud White and Snow White BELLAH Collection LGS323WH01
SONGMICS£29.08876 rev
Trending
90-day click momentumSONGMICS Chest of Drawers Storage Unit Steel for Bedroom Closet Hallway Living Room 7 Drawers Modern Cloud White and Snow White BELLAH Collection LGS323WH01
SONGMICS£29.084.3★
VASAGLE Chest of Drawers for Bedroom Storage Organiser Unit with 5 Drawers 40 x 60 x 97.4 cm Modern Style Snow White KAILYN Collection LTS605WE01
VASAGLE£49.684.3★
Vida Designs Trega 4 Drawer Chest of Drawers White - Compact Space-Saving Bedroom Storage Unit - 74Hx66Wx36Dcm - Anti-Bowing Support Modern Black Handles Glide Runners - Ideal for Bedroom & Nursery
Vida Designs£37.543.9★
SONGMICS Chest of Drawers Storage Unit Steel for Bedroom Closet Hallway Living Room 9 Drawers Modern Cloud White and Snow White BELLAH Collection LGS324WH01
SONGMICS£33.574.3★
Vida Designs Trega 5 Drawer Chest of Drawers White - Compact Space-Saving Bedroom Storage Unit - 90Hx66Wx36Dcm - Anti-Bowing Support Modern Black Handles Glide Runners - Ideal for Bedroom & Nursery
Vida Designs£44.814.0★
What buyers say about chest of drawers
What buyers praise and complain about, mined from review topics.What buyers love
“easy assembly”
“the quality feels solid”
“Fairly priced”
“very sturdy construction”
“Excellent storage”
“Great size”
“It looks sleek”
“Easy to use”
“As advertised”
“Simple instructions”
What buyers complain about
“Not fit for purpose”
“Not good quality”
“IMPOSSIBLE TO ASSEMBLE DO NOT BUY”
“Very flimsy”
“Does not last”
“Not too good for the price they offer”
“Wood is so cheap”
“instructions not brilliant”
“Missing important parts”
“Not the best storage space”
Top return reasons
Common questions
- Is chest of drawers profitable to sell on Amazon United Kingdom?
- The niche generates £2.4M/yr across 71 tracked products. 17 of 22 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (66/100).
- How competitive is the chest of drawers niche?
- 29 brands and 41 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in chest of drawers?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 0.7%.
- When does demand for chest of drawers peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the chest of drawers niche?
- Listings span £15.62–£152.82; the average listing price is £54.35 (sweet spot $15–$100). The average incumbent carries 999 reviews — the moat a new listing must climb.