Chest of Drawers
PassChest of Drawers scores 66 out of 100, a Pass. Shoppers spend $2.4M a year here, demand is soft, at -15.1% this quarter, and returns run at 0.7% of orders.
- Flapen Score
- 66 / 100Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 5166
- Market size
- £2.4M/yr7.4M searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 28%top-5 click share · 29 brands · 41 sellers
Flapen Score
Chest of Drawers against its category
The dotted line is the Home & Garden average. Past it, Chest of Drawers is stronger. Inside it, weaker.
Market
The Chest of Drawers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chest of Drawers 7.4M times last year and spent an estimated £2.4M. The top 5 brands take 62% of clicks. Demand peaks in Jan. Flapen scores it 66 out of 100, a Pass.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.
- Searches, last 12 months
- 7.4M
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £2.4Ma year
- Peak month
- January1.5× the quietest month
- Top search term
- chest of drawers2.3M searches a year
02 · Price
A sale here is worth £54.35.
Listings sell for £54.35 on average, from £15.62 to £152.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £54.35 that is £27K to £41K a year per listing.
- Average price
- £54.35inside the $15 to $100 sweet spot
- Price range
- £15.62–£152.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £27K–£41K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #72 within Furniture. It carries 999 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 70%
- Out of stock, average day
- 11.4%
- Average rank
- #72in Furniture
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 999per listing
- Listings tracked
- 71
04 · Newcomers
Amazon counts 17 of last year's 22 launches as successful.
22 products launched here in the last 12 months. Amazon counts 17 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 22
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Chest of Drawers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vida Designs Riano 5 Drawer Chest of Drawers Metal Handles and Runners Anti-Bowing Drawer Support Bedroom Nursery Furniture White
- Price
- £48.45
- Rating
- 4.2/5
- Reviews
- 6,488
- Age
- 9y ago

Vida Designs Riano 4 Drawer Chest of Drawers Metal Handles & Runners Anti-Bowing Drawer Support Bedroom Nursery Furniture White
- Price
- £40.17
- Rating
- 4.1/5
- Reviews
- 5,016
- Age
- 9y ago

Vida Designs Trega 4 Drawer Chest of Drawers White - Compact Space-Saving Bedroom Storage Unit - 74Hx66Wx36Dcm - Anti-Bowing Support Modern Black Handles Glide Runners - Ideal for Bedroom & Nursery
- Price
- £37.54
- Rating
- 3.9/5
- Reviews
- 58
- Age
- 6mo ago

SONGMICS TV Stand for TVs Up to 43 Inches Dresser for Bedroom Living Room Chest of Drawers Steel 7 Drawers with Handles Industrial Rustic Brown BELLAH Collection ULTS137B01
- Price
- £35.40
- Rating
- 4.7/5
- Reviews
- 4,352
- Age
- 5y ago

CAIYUN Chest of Drawers for Bedroom with 7 Drawers Fabric Storage Drawer Tall White Hallway Storage Unit
- Price
- £44.71
- Rating
- 4.6/5
- Reviews
- 433
- Age
- 2y ago
Trending
90-day click momentum
SONGMICS Chest of Drawers Storage Unit Steel for Bedroom Closet Hallway Living Room 7 Drawers Modern Cloud White and Snow White BELLAH Collection LGS323WH01
- Price
- £29.08
- Rating
- 4.3/5
- Reviews
- 876
- Age
- 11mo ago

VASAGLE Chest of Drawers for Bedroom Storage Organiser Unit with 5 Drawers 40 x 60 x 97.4 cm Modern Style Snow White KAILYN Collection LTS605WE01
- Price
- £49.68
- Rating
- 4.3/5
- Reviews
- 880
- Age
- 8mo ago

Vida Designs Trega 4 Drawer Chest of Drawers White - Compact Space-Saving Bedroom Storage Unit - 74Hx66Wx36Dcm - Anti-Bowing Support Modern Black Handles Glide Runners - Ideal for Bedroom & Nursery
- Price
- £37.54
- Rating
- 3.9/5
- Reviews
- 58
- Age
- 6mo ago

SONGMICS Chest of Drawers Storage Unit Steel for Bedroom Closet Hallway Living Room 9 Drawers Modern Cloud White and Snow White BELLAH Collection LGS324WH01
- Price
- £33.57
- Rating
- 4.3/5
- Reviews
- 876
- Age
- 11mo ago

Vida Designs Trega 5 Drawer Chest of Drawers White - Compact Space-Saving Bedroom Storage Unit - 90Hx66Wx36Dcm - Anti-Bowing Support Modern Black Handles Glide Runners - Ideal for Bedroom & Nursery
- Price
- £44.81
- Rating
- 4.0/5
- Reviews
- 73
- Age
- 6mo ago
Newest
by launch date
Vida Designs Trega 4 Drawer Chest of Drawers White - Compact Space-Saving Bedroom Storage Unit - 74Hx66Wx36Dcm - Anti-Bowing Support Modern Black Handles Glide Runners - Ideal for Bedroom & Nursery
- Price
- £37.54
- Rating
- 3.9/5
- Reviews
- 58
- Age
- 6mo ago

Vida Designs Trega 5 Drawer Chest of Drawers White - Compact Space-Saving Bedroom Storage Unit - 90Hx66Wx36Dcm - Anti-Bowing Support Modern Black Handles Glide Runners - Ideal for Bedroom & Nursery
- Price
- £44.81
- Rating
- 4.0/5
- Reviews
- 73
- Age
- 6mo ago

VASAGLE Chest of Drawers for Bedroom Storage Organiser Unit with 5 Drawers 40 x 60 x 97.4 cm Modern Style Snow White KAILYN Collection LTS605WE01
- Price
- £49.68
- Rating
- 4.3/5
- Reviews
- 880
- Age
- 8mo ago

VASAGLE KAILYN Collection - Chest of Drawers for Bedroom Storage Organiser Unit with 8 Drawers 40 x 119.4 x 97.5 cm Modern Style Snow White LTS618WE01
- Price
- £82.03
- Rating
- 4.3/5
- Reviews
- 880
- Age
- 8mo ago

SONGMICS Chest of Drawers Storage Unit Steel for Bedroom Closet Hallway Living Room 7 Drawers Modern Cloud White and Snow White BELLAH Collection LGS323WH01
- Price
- £29.08
- Rating
- 4.3/5
- Reviews
- 876
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
41
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
28%
Top 20: 59%
Open market
33%
- Vida Designs31%
- SONGMICS12%
- Somdot9%
- VASAGLE5%
- FWStyle5%
- CAIYUN5%
Demand
Chest of Drawers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Chest of Drawers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chest of drawers2.3M/yr
- chest of drawers bedroom918K/yr
- drawers775K/yr
- bedroom furniture707K/yr
- bedroom chest of drawers305K/yr
- furniture526K/yr
- draws246K/yr
- bedroom drawers215K/yr
- white chest of drawers208K/yr
- drawers bedroom161K/yr
Reviews and returns
What reviews say buyers love and hate about Chest of Drawers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fit for purpose
its big
Very small
Not good quality
Cheap quality
Not good quality as expected
IMPOSSIBLE TO ASSEMBLE DO NOT BUY
A pain to put together
Impossible to assemble
Very flimsy
Not sturdy at all
Not strong enough
Does not last
Comes broken
Falls apart
Love
easy assembly
Easy install
Easy assemble
the quality feels solid
Amazing quality
Good quality and easy to build
Fairly priced
Excellent value
Decent price
very sturdy construction
Good sturdy furniture
Its sturdy
Excellent storage
Easy storage
Really good storage option
Return
0.7% Return rate 47% Fixable by listing
Not fit for purpose
its big
Very small
Missing important parts
Fault in manufacturing
the item was faulty
Not good quality
Cheap quality
Not good quality as expected
IMPOSSIBLE TO ASSEMBLE DO NOT BUY
A pain to put together
Impossible to assemble
Very flimsy
Not sturdy at all
Not strong enough
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chest of Drawers questions
Answered from the same tracked data.









