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Chest of Drawers

Pass

Chest of Drawers scores 66 out of 100, a Pass. Shoppers spend $2.4M a year here, demand is soft, at -15.1% this quarter, and returns run at 0.7% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£2.4M/yr7.4M searches / yr
90-day growth
-15.1%search demand this quarter
Competition
28%top-5 click share · 29 brands · 41 sellers

Flapen Score

Chest of Drawers against its category

The dotted line is the Home & Garden average. Past it, Chest of Drawers is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chest of Drawers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chest of Drawers 7.4M times last year and spent an estimated £2.4M. The top 5 brands take 62% of clicks. Demand peaks in Jan. Flapen scores it 66 out of 100, a Pass.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
7.4M
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
0.6%
Market size, estimated
£2.4Ma year
Peak month
January1.5× the quietest month
Top search term
chest of drawers2.3M searches a year

02 · Price

A sale here is worth £54.35.

Listings sell for £54.35 on average, from £15.62 to £152.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £54.35 that is £27K to £41K a year per listing.

Average price
£54.35inside the $15 to $100 sweet spot
Price range
£15.62–£152.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£27K–£41K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #72 within Furniture. It carries 999 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
70%
Out of stock, average day
11.4%
Average rank
#72in Furniture
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
999per listing
Listings tracked
71

04 · Newcomers

Amazon counts 17 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 17 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
17Amazon's first-year sales bar
Average brand age
39 months

Products

Top Chest of Drawers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£72K£145K£217K£290K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

41

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

28%

Top 20: 59%

Open market

33%

  • Vida Designs31%
  • SONGMICS12%
  • Somdot9%
  • VASAGLE5%
  • FWStyle5%
  • CAIYUN5%

Demand

Chest of Drawers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Chest of Drawers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chest of drawers2.3M/yr
  • chest of drawers bedroom918K/yr
  • drawers775K/yr
  • bedroom furniture707K/yr
  • bedroom chest of drawers305K/yr
  • furniture526K/yr
  • draws246K/yr
  • bedroom drawers215K/yr
  • white chest of drawers208K/yr
  • drawers bedroom161K/yr

Reviews and returns

What reviews say buyers love and hate about Chest of Drawers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.11

Not fit for purpose

its big

Very small

Quality-Overall13%−0.07

Not good quality

Cheap quality

Not good quality as expected

Assembly/Installation12%+2.11

IMPOSSIBLE TO ASSEMBLE DO NOT BUY

A pain to put together

Impossible to assemble

Strength7%+0.26

Very flimsy

Not sturdy at all

Not strong enough

Durability4%−0.09

Does not last

Comes broken

Falls apart

Love

Assembly/Installation25%+2.11

easy assembly

Easy install

Easy assemble

Quality-Overall13%−0.07

the quality feels solid

Amazing quality

Good quality and easy to build

Value For Money13%+0.78

Fairly priced

Excellent value

Decent price

Strength11%+0.26

very sturdy construction

Good sturdy furniture

Its sturdy

Storage Capacity10%+0.81

Excellent storage

Easy storage

Really good storage option

Return

0.7% Return rate 47% Fixable by listing

Size-Overall34%▇▆█▇██

Not fit for purpose

its big

Very small

Defective Material/Parts16%▆▆█▇▆▅

Missing important parts

Fault in manufacturing

the item was faulty

Quality-Overall8%▆█▄▆▅▇

Not good quality

Cheap quality

Not good quality as expected

Assembly/Installation6%█▃▆▆▆▆

IMPOSSIBLE TO ASSEMBLE DO NOT BUY

A pain to put together

Impossible to assemble

Strength6%▃█▆▇▃▄

Very flimsy

Not sturdy at all

Not strong enough

FAQ

Common Chest of Drawers questions

Answered from the same tracked data.