Chest of Drawers
Chest of Drawers shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Chest of Drawers profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Chest of Drawers is a £2.4M/yr Amazon United Kingdom market (7.4M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan. Verdict: Worth a look — 66/100.
Chest of Drawers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.1% over the last 90 days and 0.6% of searches end in a purchase.
£2.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 71 products
Top Chest of Drawers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vida Designs Riano 5 Drawer Chest of Drawers Metal Handles and Runners Anti-Bowing Drawer Support Bedroom Nursery Furniture White
- Price
- £48.45
- Rating
- 4.2/5
- Reviews
- 6,488
- Age
- 9y ago
Vida Designs Riano 4 Drawer Chest of Drawers Metal Handles & Runners Anti-Bowing Drawer Support Bedroom Nursery Furniture White
- Price
- £40.17
- Rating
- 4.1/5
- Reviews
- 5,016
- Age
- 9y ago
Vida Designs Trega 4 Drawer Chest of Drawers White - Compact Space-Saving Bedroom Storage Unit - 74Hx66Wx36Dcm - Anti-Bowing Support Modern Black Handles Glide Runners - Ideal for Bedroom & Nursery
- Price
- £37.54
- Rating
- 3.9/5
- Reviews
- 58
- Age
- 6mo ago
SONGMICS TV Stand for TVs Up to 43 Inches Dresser for Bedroom Living Room Chest of Drawers Steel 7 Drawers with Handles Industrial Rustic Brown BELLAH Collection ULTS137B01
- Price
- £35.40
- Rating
- 4.7/5
- Reviews
- 4,352
- Age
- 5y ago
CAIYUN Chest of Drawers for Bedroom with 7 Drawers Fabric Storage Drawer Tall White Hallway Storage Unit
- Price
- £44.71
- Rating
- 4.6/5
- Reviews
- 433
- Age
- 2y ago
Trending
90-day click momentum
SONGMICS Chest of Drawers Storage Unit Steel for Bedroom Closet Hallway Living Room 7 Drawers Modern Cloud White and Snow White BELLAH Collection LGS323WH01
- Price
- £29.08
- Rating
- 4.3/5
- Reviews
- 876
- Age
- 11mo ago
VASAGLE Chest of Drawers for Bedroom Storage Organiser Unit with 5 Drawers 40 x 60 x 97.4 cm Modern Style Snow White KAILYN Collection LTS605WE01
- Price
- £49.68
- Rating
- 4.3/5
- Reviews
- 880
- Age
- 8mo ago
Vida Designs Trega 4 Drawer Chest of Drawers White - Compact Space-Saving Bedroom Storage Unit - 74Hx66Wx36Dcm - Anti-Bowing Support Modern Black Handles Glide Runners - Ideal for Bedroom & Nursery
- Price
- £37.54
- Rating
- 3.9/5
- Reviews
- 58
- Age
- 6mo ago
SONGMICS Chest of Drawers Storage Unit Steel for Bedroom Closet Hallway Living Room 9 Drawers Modern Cloud White and Snow White BELLAH Collection LGS324WH01
- Price
- £33.57
- Rating
- 4.3/5
- Reviews
- 876
- Age
- 11mo ago
Vida Designs Trega 5 Drawer Chest of Drawers White - Compact Space-Saving Bedroom Storage Unit - 90Hx66Wx36Dcm - Anti-Bowing Support Modern Black Handles Glide Runners - Ideal for Bedroom & Nursery
- Price
- £44.81
- Rating
- 4.0/5
- Reviews
- 73
- Age
- 6mo ago
Newest
by launch dateVida Designs Trega 4 Drawer Chest of Drawers White - Compact Space-Saving Bedroom Storage Unit - 74Hx66Wx36Dcm - Anti-Bowing Support Modern Black Handles Glide Runners - Ideal for Bedroom & Nursery
- Price
- £37.54
- Rating
- 3.9/5
- Reviews
- 58
- Age
- 6mo ago
Vida Designs Trega 5 Drawer Chest of Drawers White - Compact Space-Saving Bedroom Storage Unit - 90Hx66Wx36Dcm - Anti-Bowing Support Modern Black Handles Glide Runners - Ideal for Bedroom & Nursery
- Price
- £44.81
- Rating
- 4.0/5
- Reviews
- 73
- Age
- 6mo ago
VASAGLE Chest of Drawers for Bedroom Storage Organiser Unit with 5 Drawers 40 x 60 x 97.4 cm Modern Style Snow White KAILYN Collection LTS605WE01
- Price
- £49.68
- Rating
- 4.3/5
- Reviews
- 880
- Age
- 8mo ago
VASAGLE KAILYN Collection - Chest of Drawers for Bedroom Storage Organiser Unit with 8 Drawers 40 x 119.4 x 97.5 cm Modern Style Snow White LTS618WE01
- Price
- £82.03
- Rating
- 4.3/5
- Reviews
- 880
- Age
- 8mo ago
SONGMICS Chest of Drawers Storage Unit Steel for Bedroom Closet Hallway Living Room 7 Drawers Modern Cloud White and Snow White BELLAH Collection LGS323WH01
- Price
- £29.08
- Rating
- 4.3/5
- Reviews
- 876
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
29 falling
Sellers
41
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
28%
Top 20: 59%
Open market
33%
- Vida Designs31%
- SONGMICS12%
- Somdot9%
- VASAGLE5%
- FWStyle5%
- CAIYUN5%
Chest of Drawers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.5×
Top Chest of Drawers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- chest of drawers2.3M/yr
- chest of drawers bedroom918K/yr
- drawers775K/yr
- bedroom furniture707K/yr
- bedroom chest of drawers305K/yr
- furniture526K/yr
- draws246K/yr
- bedroom drawers215K/yr
- white chest of drawers208K/yr
- drawers bedroom161K/yr
What reviews say buyers love and hate about Chest of Drawers
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“easy assembly”
“the quality feels solid”
“Fairly priced”
“very sturdy construction”
“Excellent storage”
What buyers complain about
66% of reviews“Not fit for purpose”
“Not good quality”
“IMPOSSIBLE TO ASSEMBLE DO NOT BUY”
“Very flimsy”
“Does not last”
Chest of Drawers return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Chest of Drawers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
