Ironing Boards
PassIroning Boards scores 73 out of 100, a Pass. Shoppers spend $2.8M a year here, search demand grew +20.9% this quarter, and returns run at 1.4% of orders.
- Flapen Score
- 73 / 100Top 2% of 5,777 Home & Garden niches · +22 vs the category median of 5173
- Market size
- £2.8M/yr3.4M searches / yr
- 90-day growth
- +20.9%search demand this quarter
- Competition
- 33%top-5 click share · 26 brands · 71 sellers
Flapen Score
Ironing Boards against its category
The dotted line is the Home & Garden average. Past it, Ironing Boards is stronger. Inside it, weaker.
Market
The Ironing Boards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ironing Boards 3.4M times last year and spent an estimated £2.8M. The top 5 brands take 65% of clicks. Demand peaks in Sep. Flapen scores it 73 out of 100, a Pass.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.8M a year.
- Searches, last 12 months
- 3.4M
- Growth, 90 days vs prior 90
- +20.9%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £2.8Ma year
- Peak month
- September1.6× the quietest month
- Top search term
- ironing boards1.8M searches a year
02 · Price
A sale here is worth £26.89.
Listings sell for £26.89 on average, from £8.50 to £64.98. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £26.89 that is £54K to £67K a year per listing.
- Average price
- £26.89inside the $15 to $100 sweet spot
- Price range
- £8.50–£64.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £54K–£67K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #46 within Irons, Steamers & Accessories. It carries 1,990 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 51%
- Out of stock, average day
- 7.2%
- Average rank
- #46in Irons, Steamers & Accessories
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,990per listing
- Listings tracked
- 51
04 · Newcomers
Amazon counts 6 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Ironing Boards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Minky EasyGlide 110 x 35cm Ironing Board Height Up To 86cm UK Made
- Price
- £27.07
- Rating
- 4.0/5
- Reviews
- 3,921
- Age
- 4y ago
CUQOO Ironing Board 122x38cm with 2 Covers Stable Folding Board Adjustable Height Anti-Slip Feet & Iron Rest Heavy Duty Laundry Board
- Price
- £33.69
- Rating
- 4.3/5
- Reviews
- 1,155
- Age
- 1y ago
Rainberg Folding Ironing Board 122 x 38cm Ironing Surface Adjustable Height Up To (78-91cm) Includes Silicone Iron Rest Durable with Safety Lock & Anti-Skid Feet Foldable Ironing Boards (Black)
- Price
- £30.32
- Rating
- 4.2/5
- Reviews
- 1,734
- Age
- 3y ago
Minky Large Premium 122 x 38 cm Ironing Board Height Up To 96cm UK Made
- Price
- £32.49
- Rating
- 4.3/5
- Reviews
- 3,891
- Age
- 12y ago
Minky Marine 114 x 38cm Ironing Board Height up to 94cm UK Made
- Price
- £28.90
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 9mo ago
Trending
90-day click momentumMinky EasyGlide 110 x 35cm Ironing Board Height Up To 86cm UK Made
- Price
- £27.07
- Rating
- 4.0/5
- Reviews
- 3,921
- Age
- 4y ago
CROWNSHOP Ironing Boards 110X38X64-77CM 6 Adjustable Heights Iron Board
- Price
- £17.36
- Rating
- 3.8/5
- Reviews
- 378
- Age
- 10mo ago
Brabantia - Ironing Board D - Integrated Steam Iron Rest - Adjustable Height with Transport Lock - Non-Slip Rubber Feet - Cotton Cover with Foam Layer - Foldable XL Unit - Titan Oval - 135x45 cm
- Price
- £64.36
- Rating
- 4.6/5
- Reviews
- 3,791
- Age
- 18y ago
CUQOO Folding Ironing Board 122x38cm Adjustable Height (74-91cm) Durable with Safety Lock & Anti-Skid Feet Includes Silicone Iron Rest & 2 Stylish Covers
- Price
- £30.55
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 4mo ago
Brabantia - Ironing Board B - With Steam Iron Rest - Adjustable in Height - Non-Slip Rubber Feet - Cotton Cover with Foam Layer - Foldable - Ice Water - 124x38 cm
- Price
- £43.00
- Rating
- 4.6/5
- Reviews
- 3,152
- Age
- 16y ago
Newest
by launch dateCUQOO Folding Ironing Board 122x38cm Adjustable Height (74-91cm) Durable with Safety Lock & Anti-Skid Feet Includes Silicone Iron Rest & 2 Stylish Covers
- Price
- £30.55
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 4mo ago
Minky Marine 114 x 38cm Ironing Board Height up to 94cm UK Made
- Price
- £28.90
- Rating
- 4.3/5
- Reviews
- 240
- Age
- 9mo ago
GREENSAPPIRE Folding Ironing Board 1PC 110x30cm 6 Height Adjustable White
- Price
- £16.87
- Rating
- 3.8/5
- Reviews
- 133
- Age
- 10mo ago
CROWNSHOP Ironing Boards 110X38X64-77CM 6 Adjustable Heights Iron Board
- Price
- £17.33
- Rating
- 3.8/5
- Reviews
- 378
- Age
- 10mo ago
CROWNSHOP Ironing Boards 110X38X64-77CM 6 Adjustable Heights Iron Board
- Price
- £17.36
- Rating
- 3.8/5
- Reviews
- 378
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
71
Top-5 brand share
65%
Top 20: 96%
Top-5 click share
33%
Top 20: 71%
Open market
31%
- Minky31%
- CUQOO9%
- CROWNSHOP9%
- Brabantia8%
- Rainberg8%
- GREENSAPPIRE4%
Demand
Ironing Boards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.6×
Search terms
Top Ironing Boards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ironing boards1.8M/yr
- ironing board869K/yr
- iron board239K/yr
- small ironing board101K/yr
- full size ironing boards44K/yr
- large ironing board54K/yr
- ironing boards large44K/yr
- compact ironing board37K/yr
- foldable ironing boards25K/yr
- extra large ironing board26K/yr
Reviews and returns
What reviews say buyers love and hate about Ironing Boards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not simple to fit
It's small
bigger
Flimsy and really low quality
Awful quality
I would say that it would appear the quality control is not very consistent
not very strong
Very flimsy
Not sturdy
Broke
Fell apart completely within a few weeks
Damaged my floor
Unstable
Not stable
Wobbles
Love
Good quality cover
Decent quality
Excellent product at a very reasonable price
Good sturdy construction
Strong and Sturdy
Its a sturdy kit
Easy fit
Easy to fit
Fitted as it should
Great value
Excellent Value
Affordable price
Lightweight board
Lightweight and easy to use
Light & easy to maneouvre
Return
1.4% Return rate 66% Fixable by listing
Not simple to fit
It's small
bigger
not very strong
Very flimsy
Not sturdy
Flimsy and really low quality
Awful quality
I would say that it would appear the quality control is not very consistent
Unstable
Not stable
Wobbles
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ironing Boards questions
Answered from the same tracked data.