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Fan

Pass

Fan scores 82 out of 100, a Pass. Shoppers spend $33.8M a year here, search demand grew >1,000% this quarter, and returns run at 0.5% of orders.

Flapen Score
82
82 / 100
Top 1% of 5,777 Home & Garden niches · +31 vs the category median of 51
Market size
£33.8M/yr48.7M searches / yr
90-day growth
>1,000%search demand this quarter
Competition
28%top-5 click share · 40 brands · 129 sellers

Flapen Score

Fan against its category

The dotted line is the Home & Garden average. Past it, Fan is stronger. Inside it, weaker.

82Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fan 48.7M times last year and spent an estimated £33.8M. The top 5 brands take 53% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 82 out of 100, a Pass.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 48.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33.8M a year.

Searches, last 12 months
48.7M
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.0%
Market size, estimated
£33.8Ma year
Peak month
July81.9× the quietest month
Top search term
fan17.1M searches a year

02 · Price

A sale here is worth £34.37.

Listings sell for £34.37 on average, from £8.62 to £88.75. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 10,000 to 12,500 of them. At £34.37 that is £344K to £430K a year per listing.

Average price
£34.37inside the $15 to $100 sweet spot
Price range
£8.62–£88.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
10,000–12,500
Revenue per listing a year
£344K–£430K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #64 within Heating, Cooling & Air Quality. It carries 5,238 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
69%
Out of stock, average day
7.6%
Average rank
#64in Heating, Cooling & Air Quality
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,238per listing
Listings tracked
75

04 · Newcomers

Amazon counts 8 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
28 months

Products

Top Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£676K£1.4M£2.0M£2.7M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

129

Top-5 brand share

53%

Top 20: 85%

Top-5 click share

28%

Top 20: 59%

Open market

43%

  • DREO14%
  • Amazon Basics12%
  • Honeywell11%
  • Levoit9%
  • Russell Hobbs6%
  • A2Z4%

Demand

Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15.0M10.0MSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 81.9×

Search terms

Top Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fan17.1M/yr
  • fans & cooling7.4M/yr
  • fans4.5M/yr
  • tower fan4.0M/yr
  • desk fan2.3M/yr
  • pedestal fan1.8M/yr
  • cooling fan1.6M/yr
  • floor fan1.5M/yr
  • standing fan1.5M/yr
  • fan tower1.1M/yr

Reviews and returns

What reviews say buyers love and hate about Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level13%−0.03

Makes alot of noise

Very Noisy

Too loud

Quality-Overall11%−0.08

Very cheap quality

low quality product

Poor Quality control

Value For Money9%+1.18

Expected more for the price

A little bit expensive tho

A bit pricey

Size-Overall8%

its not fit properly

It's small

It is HUGE

Durability7%−0.15

Breaks easily

Broke after a month

Broke after one use

Love

Value For Money17%+1.18

affordable price

Cheap price

not expensive

Quality-Overall11%−0.08

A+ quality

The build quality is excellent

a great build quality

Noise Level10%−0.03

Low noise

Fairly quiet

Not noisy

Strength10%+0.23

It's sturdy

Sturdy with a strong base

Looks good and is stable

Assembly/Installation9%+0.39

easy assembly

Easy to build

Easy assemble

Return

0.5% Return rate 24% Fixable by listing

Size-Overall17%▄██▇▆▇

its not fit properly

It's small

It is HUGE

Functionality-Overall17%▆▇█▆▆▇

Not functional

Did not work

Never worked

Noise Level13%▃▇█▇▇▆

Makes alot of noise

Very Noisy

Too loud

Defective Material/Parts9%▅▄▅█▇▆
Strength8%█▄▄▄▅▆

Not sturdy

feels flimsy

Not robust

FAQ

Common Fan questions

Answered from the same tracked data.