Fan
PassFan scores 82 out of 100, a Pass. Shoppers spend $33.8M a year here, search demand grew >1,000% this quarter, and returns run at 0.5% of orders.
- Flapen Score
- 82 / 100Top 1% of 5,777 Home & Garden niches · +31 vs the category median of 5182
- Market size
- £33.8M/yr48.7M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 28%top-5 click share · 40 brands · 129 sellers
Flapen Score
Fan against its category
The dotted line is the Home & Garden average. Past it, Fan is stronger. Inside it, weaker.
Market
The Fan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fan 48.7M times last year and spent an estimated £33.8M. The top 5 brands take 53% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 82 out of 100, a Pass.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 48.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33.8M a year.
- Searches, last 12 months
- 48.7M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £33.8Ma year
- Peak month
- July81.9× the quietest month
- Top search term
- fan17.1M searches a year
02 · Price
A sale here is worth £34.37.
Listings sell for £34.37 on average, from £8.62 to £88.75. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 10,000 to 12,500 of them. At £34.37 that is £344K to £430K a year per listing.
- Average price
- £34.37inside the $15 to $100 sweet spot
- Price range
- £8.62–£88.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £344K–£430K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #64 within Heating, Cooling & Air Quality. It carries 5,238 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 69%
- Out of stock, average day
- 7.6%
- Average rank
- #64in Heating, Cooling & Air Quality
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,238per listing
- Listings tracked
- 75
04 · Newcomers
Amazon counts 8 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Fan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics 28 (71 cm) 60-Degree Oscillating Tower Fan for Bedroom Living Room Office With 3 Speeds Intuitive Mechanical Control Matte Black 35W 27.8 x 9.4 x 9.4 (71 cm x 24 cm x 24 cm)
- Price
- £26.14
- Rating
- 4.1/5
- Reviews
- 455
- Age
- 2y ago

Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900E
- Price
- £23.04
- Rating
- 4.5/5
- Reviews
- 28,487
- Age
- 15y ago

DREO 20dB Silent Tower Fan 28 ft/s Velocity Electric Cooling Fan with Remote 90 Oscillating 8 Speeds 4 Modes 8H Timer LED Display 220-240V Black
- Price
- £62.17
- Rating
- 4.5/5
- Reviews
- 46,721
- Age
- 4y ago

Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900NE1 - Blue
- Price
- £23.45
- Rating
- 4.5/5
- Reviews
- 28,488
- Age
- 3y ago

Levoit 20dB Silent Tower Fan 5.5W-26W Energy Saving Fan for Bedroom & Home
- Price
- £68.81
- Rating
- 4.5/5
- Reviews
- 10,789
- Age
- 2y ago
Trending
90-day click momentum
Abode 16 Inch Lightweight Pedestal Fan 3 Speeds Wide-Angled Oscillation Powerful Airflow Adjustable Height White - APPF1621-AZ
- Price
- £18.99
- Rating
- 4.0/5
- Reviews
- 335
- Age
- 10mo ago

Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900NE1 - Blue
- Price
- £23.45
- Rating
- 4.5/5
- Reviews
- 28,488
- Age
- 3y ago

TANNESS 16 Oscillating Pedestal Fan - 3-Speed Quiet Cooling - Adjustable 120cm Stand - 80 Oscillation - Cross Base - Aluminium Motor - Floor Standing Fan for Home Office & Bedroom White
- Price
- £21.04
- Rating
- 4.2/5
- Reviews
- 241
- Age
- 1y ago

Russell Hobbs 9 Inch Portable Desk Fan 2 Speeds Wide-Angled Oscillation Quiet Operation Perfect for Bedroom or Office White - RHPDF0921
- Price
- £14.76
- Rating
- 4.0/5
- Reviews
- 6,534
- Age
- 4y ago

Amazon Basics Height & Tilt Angle Adjustable Oscillating Digital Dual 5-Blade 12-Speed Standing Pedestal Fan with Remote Control White
- Price
- £48.91
- Rating
- 4.6/5
- Reviews
- 2,563
- Age
- 6y ago
Newest
by launch date
Abode 16 Inch Lightweight Pedestal Fan 3 Speeds Wide-Angled Oscillation Powerful Airflow Adjustable Height White - APPF1621-AZ
- Price
- £18.99
- Rating
- 4.0/5
- Reviews
- 335
- Age
- 10mo ago

Levoit 23dB Silent Tower Fan Bladeless Fan for Bedroom Energy Efficient
- Price
- £59.96
- Rating
- 4.5/5
- Reviews
- 10,789
- Age
- 1y ago

A2Z 16 Inch Pedestal Fan Oscillating Cooling Appliance with 3 Speeds
- Price
- £19.20
- Rating
- 4.1/5
- Reviews
- 215
- Age
- 1y ago

A2Z 16 Inch Pedestal Fan 3 Speed Oscillating Standing Floor Airflow
- Price
- £20.99
- Rating
- 3.8/5
- Reviews
- 264
- Age
- 1y ago
![DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black](https://m.media-amazon.com/images/I/31bTJfbNqgL.jpg)
DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black
- Price
- £62.20
- Rating
- 4.7/5
- Reviews
- 6,623
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
40 rising
Sellers
129
Top-5 brand share
53%
Top 20: 85%
Top-5 click share
28%
Top 20: 59%
Open market
43%
- DREO14%
- Amazon Basics12%
- Honeywell11%
- Levoit9%
- Russell Hobbs6%
- A2Z4%
Demand
Fan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 81.9×
Search terms
Top Fan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fan17.1M/yr
- fans & cooling7.4M/yr
- fans4.5M/yr
- tower fan4.0M/yr
- desk fan2.3M/yr
- pedestal fan1.8M/yr
- cooling fan1.6M/yr
- floor fan1.5M/yr
- standing fan1.5M/yr
- fan tower1.1M/yr
Reviews and returns
What reviews say buyers love and hate about Fan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Makes alot of noise
Very Noisy
Too loud
Very cheap quality
low quality product
Poor Quality control
Expected more for the price
A little bit expensive tho
A bit pricey
its not fit properly
It's small
It is HUGE
Breaks easily
Broke after a month
Broke after one use
Love
affordable price
Cheap price
not expensive
A+ quality
The build quality is excellent
a great build quality
Low noise
Fairly quiet
Not noisy
It's sturdy
Sturdy with a strong base
Looks good and is stable
easy assembly
Easy to build
Easy assemble
Return
0.5% Return rate 24% Fixable by listing
its not fit properly
It's small
It is HUGE
Not functional
Did not work
Never worked
Makes alot of noise
Very Noisy
Too loud
Not sturdy
feels flimsy
Not robust
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fan questions
Answered from the same tracked data.









