fan
Launch itA $33.8M/yr market growing >1,000% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible£33.8M£33.8M/yr · 48.7M searches
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£34.37avg listing price — sweet spot $15–$100
Price range
Great£8.62–£88.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,237.88avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, fan is a £33.8M/yr Amazon United Kingdom market (48.7M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 82/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
fan market data
- Units sold / yr
- 600K–800K
- avg 10,000–12,500/product
- Revenue / yr
- £20.6M–£27.5M
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 88%
- Out of stock
- 7.6%
- Avg brand age
- 28 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
129
Top-5 brand share
53%
Top 20: 85%
Top-5 click share
28%
Top 20: 59%
Open market
43%
- DREO14%
- Amazon Basics12%
- Honeywell11%
- Levoit9%
- Russell Hobbs6%
- A2Z4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 81.9×
Top fan search terms
- fan17.1M/yr
- fans & cooling7.4M/yr
- fans4.5M/yr
- tower fan4.0M/yr
- desk fan2.3M/yr
- pedestal fan1.8M/yr
- cooling fan1.6M/yr
- floor fan1.5M/yr
- standing fan1.5M/yr
- fan tower1.1M/yr
Top fan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics 28 (71 cm) 60-Degree Oscillating Tower Fan for Bedroom Living Room Office With 3 Speeds Intuitive Mechanical Control Matte Black 35W 27.8 x 9.4 x 9.4 (71 cm x 24 cm x 24 cm)
Amazon Basics£26.144.1★455 rev
Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900E
Honeywell£23.044.5★28,487 rev
DREO 20dB Silent Tower Fan 28 ft/s Velocity Electric Cooling Fan with Remote 90 Oscillating 8 Speeds 4 Modes 8H Timer LED Display 220-240V Black
DREO£62.174.5★46,721 rev
Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900NE1 - Blue
Honeywell£23.454.5★28,488 rev
Levoit 20dB Silent Tower Fan 5.5W-26W Energy Saving Fan for Bedroom & Home
Levoit£68.814.5★10,789 rev
Newest
by launch date
Abode 16 Inch Lightweight Pedestal Fan 3 Speeds Wide-Angled Oscillation Powerful Airflow Adjustable Height White - APPF1621-AZ
Abode£18.99335 rev
Levoit 23dB Silent Tower Fan Bladeless Fan for Bedroom Energy Efficient
Levoit£59.9610,789 rev
A2Z 16 Inch Pedestal Fan Oscillating Cooling Appliance with 3 Speeds
A2Z£19.20215 rev
A2Z 16 Inch Pedestal Fan 3 Speed Oscillating Standing Floor Airflow
A2Z£20.99264 rev
![DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black](https://m.media-amazon.com/images/I/31bTJfbNqgL.jpg)
DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black
DREO£62.206,623 rev
Trending
90-day click momentumAbode 16 Inch Lightweight Pedestal Fan 3 Speeds Wide-Angled Oscillation Powerful Airflow Adjustable Height White - APPF1621-AZ
Abode£18.994.0★
Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900NE1 - Blue
Honeywell£23.454.5★
TANNESS 16 Oscillating Pedestal Fan - 3-Speed Quiet Cooling - Adjustable 120cm Stand - 80 Oscillation - Cross Base - Aluminium Motor - Floor Standing Fan for Home Office & Bedroom White
TANNESS£21.044.2★
Russell Hobbs 9 Inch Portable Desk Fan 2 Speeds Wide-Angled Oscillation Quiet Operation Perfect for Bedroom or Office White - RHPDF0921
Russell Hobbs£14.764.0★
Amazon Basics Height & Tilt Angle Adjustable Oscillating Digital Dual 5-Blade 12-Speed Standing Pedestal Fan with Remote Control White
Amazon Basics£48.914.6★
What buyers say about fan
What buyers praise and complain about, mined from review topics.What buyers love
“affordable price”
“A+ quality”
“Low noise”
“It's sturdy”
“easy assembly”
“As advertised”
“Loves the remote control function”
“Ease of use”
“Brilliant in this heat”
“Reasonable size”
What buyers complain about
“Makes alot of noise”
“Very cheap quality”
“Expected more for the price”
“its not fit properly”
“Breaks easily”
“Not sturdy”
“Difficult to assemble”
“Not functional”
“got very hot”
“Bad instructions”
Top return reasons
Common questions
- Is fan profitable to sell on Amazon United Kingdom?
- The niche generates £33.8M/yr across 75 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Launch it (82/100).
- How competitive is the fan niche?
- 40 brands and 129 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in fan?
- Top complaints mined from reviews: Noise Level, Quality-Overall, Value For Money. The return rate is 0.5%.
- When does demand for fan peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 81.9× the quietest.
- What does it cost to enter the fan niche?
- Listings span £8.62–£88.75; the average listing price is £34.37 (sweet spot $15–$100). The average incumbent carries 5,238 reviews — the moat a new listing must climb.