Is fan profitable to sell on Amazon United Kingdom?

The niche generates £33.8M/yr across 75 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Launch it (82/100).

How competitive is the fan niche?

40 brands and 129 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in fan?

Top complaints mined from reviews: Noise Level, Quality-Overall, Value For Money. The return rate is 0.5%.

When does demand for fan peak?

Demand peaks in May–Jun–Jul; the busiest month runs 81.9× the quietest.

What does it cost to enter the fan niche?

Listings span £8.62–£88.75; the average listing price is £34.37 (sweet spot $15–$100). The average incumbent carries 5,238 reviews — the moat a new listing must climb.

Fan

Launch it

A $33.8M/yr market growing >1,000% this quarter with returns at 0.5% — clears our launch bar.

Market size

Incredible£33.8M

£33.8M/yr · 48.7M searches

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible£34.37

avg listing price — sweet spot $15–$100

Price range

Great£8.62–£88.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great28%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great53%

top-5 brand share — no brand owns this niche

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,237.88

avg incumbent reviews — the moat a new listing must climb

Signals Trending No Dominant Brand

Is fan profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, fan is a £33.8M/yr Amazon United Kingdom market (48.7M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 82/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

fan market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 600K–800K; avg 10,000–12,500/product
Revenue / yr: £20.6M–£27.5M; units × avg price
Conversion rate: 2.0%
Avg BSR: #64
Page quality: 0%
Prime: 69%
Sponsored: 88%
Out of stock: 7.6%
Avg brand age: 28 months
Avg seller age: 179 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

129

Top-5 brand share

53%

Top 20: 85%

Top-5 click share

28%

Top 20: 59%

Open market

43%

DREO14%
Amazon Basics12%
Honeywell11%
Levoit9%
Russell Hobbs6%
A2Z4%

fan demand & seasonality

Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 81.9×

Open Trend

Top fan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fan17.1M/yr >1,000%0.8% conv.
fans & cooling7.4M/yr >1,000%0.7% conv.
fans4.5M/yr >1,000%0.6% conv.
tower fan4.0M/yr >1,000%0.5% conv.
desk fan2.3M/yr >1,000%1.4% conv.
pedestal fan1.8M/yr >1,000%0.9% conv.
cooling fan1.6M/yr >1,000%0.4% conv.
floor fan1.5M/yr >1,000%0.4% conv.
standing fan1.5M/yr >1,000%0.9% conv.
fan tower1.1M/yr >1,000%0.7% conv.

All search terms

Top fan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics 28 (71 cm) 60-Degree Oscillating Tower Fan for Bedroom Living Room Office With 3 Speeds Intuitive Mechanical Control Matte Black 35W 27.8 x 9.4 x 9.4 (71 cm x 24 cm x 24 cm)

Amazon Basics£26.144.1★455 rev

Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900E

Honeywell£23.044.5★28,487 rev

DREO 20dB Silent Tower Fan 28 ft/s Velocity Electric Cooling Fan with Remote 90 Oscillating 8 Speeds 4 Modes 8H Timer LED Display 220-240V Black

DREO£62.174.5★46,721 rev

Honeywell TurboForce Power Fan (Quiet Operation Cooling 90 Variable Tilt 3 Speed Settings Wall Mount Feature Table Fan) HT900NE1 - Blue

Honeywell£23.454.5★28,488 rev

Levoit 20dB Silent Tower Fan 5.5W-26W Energy Saving Fan for Bedroom & Home

Levoit£68.814.5★10,789 rev

Newest

by launch date

Abode 16 Inch Lightweight Pedestal Fan 3 Speeds Wide-Angled Oscillation Powerful Airflow Adjustable Height White - APPF1621-AZ

Abode£18.99335 rev

10mo ago

Levoit 23dB Silent Tower Fan Bladeless Fan for Bedroom Energy Efficient

Levoit£59.9610,789 rev

1y ago

A2Z 16 Inch Pedestal Fan Oscillating Cooling Appliance with 3 Speeds

A2Z£19.20215 rev

1y ago

A2Z 16 Inch Pedestal Fan 3 Speed Oscillating Standing Floor Airflow

A2Z£20.99264 rev

1y ago

DREO 20 dB Silent Standing Fan for Bedroom 42 Pedestal Fans with Remote 90 Oscillating 90 Manual Vertical Cooling Fan 8 Speeds Adjustable Height 8H Timer LED Display[Upgraded] Black

DREO£62.206,623 rev

1y ago

What reviews say buyers love and hate about fan

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“affordable price”

Quality-Overall11%

“A+ quality”

Noise Level10%

“Low noise”

Strength10%

“It's sturdy”

Assembly/Installation9%

“easy assembly”

Advertised Vs Actual Product4%

“As advertised”

Remote Control3%

“Loves the remote control function”

Ease Of Use3%

“Ease of use”

Heating3%

“Brilliant in this heat”

Size-Overall2%

“Reasonable size”

What buyers complain about

Noise Level13%

“Makes alot of noise”

Quality-Overall11%

“Very cheap quality”

Value For Money9%

“Expected more for the price”

Size-Overall8%

“its not fit properly”

Durability7%

“Breaks easily”

Strength7%

“Not sturdy”

Assembly/Installation6%

“Difficult to assemble”

Functionality-Overall4%

“Not functional”

Heating2%

“got very hot”

Instructions/User Manual/Troubleshooting2%

“Bad instructions”

Top return reasons

Size-Overall17%

Functionality-Overall17%

Noise Level13%

Defective Material/Parts9%

Strength8%

Quality-Overall5%

Assembly/Installation4%

Durability2%

Advertised Vs Actual Product2%

Value For Money2%

Common fan questions

Is fan profitable to sell on Amazon United Kingdom?: The niche generates £33.8M/yr across 75 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Launch it (82/100).
How competitive is the fan niche?: 40 brands and 129 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in fan?: Top complaints mined from reviews: Noise Level, Quality-Overall, Value For Money. The return rate is 0.5%.
When does demand for fan peak?: Demand peaks in May–Jun–Jul; the busiest month runs 81.9× the quietest.
What does it cost to enter the fan niche?: Listings span £8.62–£88.75; the average listing price is £34.37 (sweet spot $15–$100). The average incumbent carries 5,238 reviews — the moat a new listing must climb.

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Fan

Is fan profitable on Amazon?

fan market size & sales

Competition: brands, sellers & click share

fan demand & seasonality

Top fan search terms shoppers use

Top fan products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about fan

What buyers love

What buyers complain about

Top return reasons

Common fan questions

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