Fan

Shoppers searched for this 48.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33.8M a year.

Searches, last 12 months

48.7M

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

2.0%

Market size, estimated

£33.8Ma year

Peak month

July81.9× the quietest month

Top search term

fan17.1M searches a year

Listings sell for £34.37 on average, from £8.62 to £88.75. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 10,000 to 12,500 of them. At £34.37 that is £344K to £430K a year per listing.

Average price

£34.37inside the $15 to $100 sweet spot

Price range

£8.62–£88.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

600K–800K

Units per listing a year

10,000–12,500

Revenue per listing a year

£344K–£430K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #64 within Heating, Cooling & Air Quality. It carries 5,238 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

69%

Out of stock, average day

7.6%

Average rank

#64in Heating, Cooling & Air Quality

Average rating

4.16 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,238per listing

Listings tracked

75

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

28 months