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Ice Maker

Pass

Ice Maker scores 80 out of 100, a Pass. Shoppers spend $2.9M a year here, search demand grew +371.4% this quarter, and returns run at 1.0% of orders.

Flapen Score
80
80 / 100
Top 1% of 5,777 Home & Garden niches · +29 vs the category median of 51
Market size
£2.9M/yr3.2M searches / yr
90-day growth
+371.4%search demand this quarter
Competition
35%top-5 click share · 25 brands · 45 sellers

Flapen Score

Ice Maker against its category

The dotted line is the Home & Garden average. Past it, Ice Maker is stronger. Inside it, weaker.

80Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ice Maker 3.2M times last year and spent an estimated £2.9M. The top 5 brands take 57% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 80 out of 100, a Pass.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +371.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
+371.4%
Conversion, latest week
1.7%
Market size, estimated
£2.9Ma year
Peak month
July6.9× the quietest month
Top search term
ice maker1.5M searches a year

02 · Price

A sale here is worth £54.30.

Listings sell for £54.30 on average, from £10.98 to £119.30. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At £54.30 that is £81K to £109K a year per listing.

Average price
£54.30inside the $15 to $100 sweet spot
Price range
£10.98–£119.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
£81K–£109K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #27 within Small Kitchen Appliances. It carries 2,431 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
9.6%
Average rank
#27in Small Kitchen Appliances
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,431per listing
Listings tracked
40

04 · Newcomers

Amazon counts 15 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
15Amazon's first-year sales bar
Average brand age
26 months

Products

Top Ice Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£115K£230K£345K£461K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 flat

Sellers

45

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

35%

Top 20: 79%

Open market

38%

  • FOHERE20%
  • EUHOMY16%
  • Silonn7%
  • WELLENT7%
  • SONGMICS6%
  • PALINTH6%

Demand

Ice Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.9×

Search terms

Top Ice Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice maker1.5M/yr
  • ice machine518K/yr
  • ice cube maker405K/yr
  • ice maker machine239K/yr
  • ice machines countertop49K/yr
  • ice maker countertop59K/yr
  • ice cube maker machine53K/yr
  • nugget ice maker71K/yr
  • portable ice maker30K/yr
  • ice making machine30K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+0.11

Smaller than expected

They are a tadge small

Not fit for purpose

Durability18%−0.34

Broke

broke after a week

Didnt last

Ice Maker8%

It seems quite slow to make ice

does not keep the ice cold once it has made it

Doesnt make ice

Quality-Overall7%+0.35

Terrible product

poor quality and melts almost immediately

Poor Quality

Functionality-Overall5%−0.07

Stop working

Doesn't work

doesnt work very well

Love

Ease Of Use18%+1.93

easy to operate

Ease of use

Its easy to use and reliable

Value For Money16%+1.05

Excellent value

Excellent value for money

Excellent product for the money

Quality-Overall13%+0.35

Build quality and ease of use

The build quality feels solid

Excellent product

Ice Maker9%

Fantastic little ice maker

Fast ice maker

makes the ice fairly fast

Size-Overall8%+0.11

Great size

Very good, love the sizes

size wise I was very happy

Return

1.0% Return rate 39% Fixable by listing

Size-Overall27%▄█▇▇▇▇

Smaller than expected

They are a tadge small

Not fit for purpose

Functionality-Overall16%█▆▄▅▄▄

Stop working

Doesn't work

doesnt work very well

Ice Maker13%▅▅█▇█▇

It seems quite slow to make ice

does not keep the ice cold once it has made it

Doesnt make ice

Defective Material/Parts8%▇▆█▇▇▇
Advertised Vs Actual Product5%▁▁▃▄██

Does NOT work as described

The item does not match its description

Don't do as picture shows

FAQ

Common Ice Maker questions

Answered from the same tracked data.