Christmas Crackers

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

-33.9%

Conversion, latest week

2.5%

Market size, estimated

£1.0Ma year

Peak month

December156.7× the quietest month

Top search term

christmas crackers2.1M searches a year

Listings sell for £12.93 on average, from £3.70 to £30.23. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At £12.93 that is £3K to £6K a year per listing.

Average price

£12.93under the $15 to $100 sweet spot

Price range

£3.70–£30.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

42% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 39.3% of listings are out of stock. The average listing ranks #916 within Party Supplies. It carries 135 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

72%

Out of stock, average day

39.3%

Average rank

#916in Party Supplies

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

135per listing

Listings tracked

64

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months