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Welcome Home Decorations

Maybe

The average product has only 46 reviews. But prices span $3.06–$11.39, mostly outside the sweet spot, so Welcome Home Decorations is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£133K/yr343K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
29%top-5 click share · 37 brands · 47 sellers

Flapen Score

Welcome Home Decorations against its category

The dotted line is the Home & Garden average. Past it, Welcome Home Decorations is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Welcome Home Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Welcome Home Decorations 343K times last year and spent an estimated £133K. The top 5 brands take 32% of clicks. Demand peaks in Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
6.6%
Market size, estimated
£133Ka year
Peak month
August1.8× the quietest month
Top search term
welcome home decorations142K searches a year

02 · Price

A sale here is worth £5.86.

Listings sell for £5.86 on average, from £3.06 to £11.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £5.86 that is £1K to £3K a year per listing.

Average price
£5.86under the $15 to $100 sweet spot
Price range
£3.06–£11.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #1,195 within Party Supplies. It carries 46 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
13.4%
Average rank
#1,195in Party Supplies
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
46per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Welcome Home Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

37 falling

Sellers

47

Top-5 brand share

32%

Top 20: 78%

Top-5 click share

29%

Top 20: 69%

Open market

64%

  • InnoHHustle12%
  • Sroeeshee6%
  • YILUXIANGYANG5%
  • PHIOMUUE5%
  • Koliphy4%
  • LIPENS4%

Demand

Welcome Home Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Welcome Home Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • welcome home decorations142K/yr
  • welcome home banners64K/yr
  • welcome home56K/yr
  • welcome home banner35K/yr
  • welcome home balloons25K/yr
  • welcome home banners and balloons5K/yr
  • welcome home sign7K/yr
  • welcome home balloon5K/yr
  • welcome decorations5K/yr

Reviews and returns

What reviews say buyers love and hate about Welcome Home Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation21%−0.12

took a while to assemble

Not pre Assembled at all

However, its fair to say that assembly is a bit fiddly

Inflation/Deflation12%−0.14

As soon as you inflate the letters they deflate

did not inflate

Advertised Vs Actual Product7%+0.19

False advertising

the product description is highly misleading

Not as advertised

Product Condition6%−0.07

Wrong size sent/ Wrong words used

Ease Of Use6%−0.03

Difficult to get straw in balloon letters to blow up

Love

Quality-Overall36%+1.98

Lovely quality and easy to put together

good quality of the card

Amazing quality

Size-Overall11%+0.77

Size is good

fitted nicely on a mirror

Nice size - not too big

Value For Money8%+0.41

Excellent value

Its definitely a good value for money option for a one-time event like this

Good price

Design-Overall7%+0.35

Lovely design and quality

Excellent design to personalise which I did

The rose gold theme looks elegant and stylish, and everything in the set coordinates nicely, which makes the setup look more put together without needing extra decorations

Advertised Vs Actual Product7%+0.19

Does the job

Just as described

Everything in the picture came with this which I was surprised about done the job

Return

0.6% Return rate 36% Fixable by listing

Size-Overall18%█▄▇▁▄▂

To small

To small had buy another one

Inflation/Deflation17%▁▃▆█▆▁

As soon as you inflate the letters they deflate

did not inflate

Advertised Vs Actual Product14%▁▆▅▁█▃

False advertising

the product description is highly misleading

Not as advertised

Quality-Overall12%██▁▁▇▄

P. The quality is very poor

Compatibility-Overall8%█▁▁▁▁▇

FAQ

Common Welcome Home Decorations questions

Answered from the same tracked data.