single mattress
Worth a lookShows a $7.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£7.0M£7.0M/yr · 5.0M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£60.13avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£23.75–£129.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,612.05avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, single mattress is a £7.0M/yr Amazon United Kingdom market (5.0M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct. Verdict: Worth a look — 66/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
single mattress market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- £6.0M–£7.5M
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 97%
- Out of stock
- 8.9%
- Avg brand age
- 46 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
35
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
38%
Top 20: 76%
Open market
32%
- W Wilson Beds A luxury you can afford16%
- Starlight Beds15%
- BEDZONLINE13%
- Vesgantti11%
- dosleeps7%
- eXtreme comfort ltd6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top single mattress search terms
- single mattress2.0M/yr
- mattress1.6M/yr
- mattresses250K/yr
- single bed mattress162K/yr
- mattress single106K/yr
- matress100K/yr
- single memory foam mattress101K/yr
- mattresses & mattress bases105K/yr
- foam mattress84K/yr
- small single mattress68K/yr
Top single mattress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wilson Beds - 3ft Single Mattress Approx 6.5 Inch Deep Soft Feel Memory Foam and Spring Mattress (3ft x 6ft3) (Single)
W Wilson Beds A luxury you can afford£44.074.3★3,545 rev
Starlight Beds CoolTouch Sprung Single Mattress
Starlight Beds£42.304.2★12,079 rev
BEDZONLINE Memory Foam Mattress - UK Single | 190 x 90 x 11 cm | Certified Therma-Pure & Reflex Foam | Budget Comfort & Support | Zero Motion Transfer & No Springs | UK Made & Hypoallergenic
BEDZONLINE£47.824.3★4,488 rev
BEDZONLINE Hybrid Memory Foam & Spring Mattress - UK Double | 190 x 135 x 20 cm | Breathable & Hypoallergenic | Medium-Firm Support | Standard Tight Top Comfort | Durable & Long-Lasting
BEDZONLINE£69.214.0★6,946 rev
dosleeps Double Mattress 4FT6 | 10 Memory Foam & Pocket Sprung | 9-Zone Orthopedic Support Breathable Cover Motion Isolation Medium Firm Edge Support 135x190x25cm
dosleeps£129.864.5★3,412 rev
Newest
by launch date
Uliyati Single Mattress with Gel & Bamboo Charcoal Foam Single Memory Foam Mattress Cool Sleep & Odor-Eliminating - Medium 90x190x16CM
Uliyati£51.0963 rev
dosleeps Double Mattress 4FT6 | 10 Memory Foam & Pocket Sprung | 9-Zone Orthopedic Support Breathable Cover Motion Isolation Medium Firm Edge Support 135x190x25cm
dosleeps£129.863,412 rev
Novilla 3FT Single Mattress Hybrid Pocket Sprung Mattress for Ergonomic Support & Back Pain Relief 20cm Deep Medium Firm Breathable & Oeko-Tex Certified Fabric Ideal for Guest & Kids Rooms
Novilla£45.71115 rev
Novilla 3FT Single Mattress Hybrid Pocket Sprung Mattress 20cm Deep Enhanced Support Medium Firm Comfort Breathable Cover Oeko-Tex Certified Fabric 90x190x20cm Nova Series
Novilla£48.04302 rev
Vesgantti Single Mattress 16CM Ocean-Inspired Single Memory Foam Mattress with Cooling Gel Foam and Breathable Mesh - Medium 90x190x16cm
Vesgantti£56.37100 rev
Trending
90-day click momentum
Starlight Beds White Chevron Single Hybrid Mattress
Starlight Beds£41.744.1★
EHEYCIGA Memory Foam Mattress Topper Single Bed Cooling Gel Mattress Pad with Extra Deep Pocket Breathable Mattress Cover 90x190x3cm White
EHEYCIGA£23.754.3★
dosleeps Double Mattress 4FT6 | 10 Memory Foam & Pocket Sprung | 9-Zone Orthopedic Support Breathable Cover Motion Isolation Medium Firm Edge Support 135x190x25cm
dosleeps£129.864.5★
Starlight Beds Arctic Grey Single Mattress 3ft x 6ft3
Starlight Beds£41.444.2★
Vesgantti Single Mattress 16CM Ocean-Inspired Single Memory Foam Mattress with Cooling Gel Foam and Breathable Mesh - Medium 90x190x16cm
Vesgantti£56.374.3★
What buyers say about single mattress
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and supportive”
“Excellent for the money”
“Excellent quality mattress”
“nice foam”
“soft to touch”
“Fits perfectly”
“Just like picture”
“Its a nice thick mattress”
“No sinking and cant feel any springs”
“Quick and easy”
What buyers complain about
“its too low quality”
“Not comfortable at all”
“Not thick enough”
“Too small”
“mabye not enough foam”
“NOT AS ADVERTISED”
“Very hard”
“DOES NOT LAST”
“Kinda disappointed for the price”
“middle of the mattress sinks”
Top return reasons
Common questions
- Is single mattress profitable to sell on Amazon United Kingdom?
- The niche generates £7.0M/yr across 39 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (66/100).
- How competitive is the single mattress niche?
- 18 brands and 35 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in single mattress?
- Top complaints mined from reviews: Quality-Overall, Comfort-Overall, Thickness. The return rate is 0.6%.
- When does demand for single mattress peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the single mattress niche?
- Listings span £23.75–£129.86; the average listing price is £60.13 (sweet spot $15–$100). The average incumbent carries 2,612 reviews — the moat a new listing must climb.