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Single Mattress

Pass

Single Mattress scores 66 out of 100, a Pass. Shoppers spend $7.0M a year here, demand is soft, at -10.0% this quarter, and returns run at 0.6% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£7.0M/yr5.0M searches / yr
90-day growth
-10.0%search demand this quarter
Competition
38%top-5 click share · 18 brands · 35 sellers

Flapen Score

Single Mattress against its category

The dotted line is the Home & Garden average. Past it, Single Mattress is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Mattress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Mattress 5.0M times last year and spent an estimated £7.0M. The top 5 brands take 62% of clicks. Demand peaks in Oct. Flapen scores it 66 out of 100, a Pass.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.0M a year.

Searches, last 12 months
5.0M
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
2.3%
Market size, estimated
£7.0Ma year
Peak month
October1.6× the quietest month
Top search term
single mattress2.0M searches a year

02 · Price

A sale here is worth £60.13.

Listings sell for £60.13 on average, from £23.75 to £129.86. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £60.13 that is £180K to £241K a year per listing.

Average price
£60.13inside the $15 to $100 sweet spot
Price range
£23.75–£129.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£180K–£241K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #55 within Furniture. It carries 2,612 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
72%
Out of stock, average day
8.9%
Average rank
#55in Furniture
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,612per listing
Listings tracked
39

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Single Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£349K£697K£1.0M£1.4M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

35

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

32%

  • W Wilson Beds A luxury you can afford16%
  • Starlight Beds15%
  • BEDZONLINE13%
  • Vesgantti11%
  • dosleeps7%
  • eXtreme comfort ltd6%

Demand

Single Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Single Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single mattress2.0M/yr
  • mattress1.6M/yr
  • mattresses250K/yr
  • single bed mattress162K/yr
  • mattress single106K/yr
  • matress100K/yr
  • single memory foam mattress101K/yr
  • mattresses & mattress bases105K/yr
  • foam mattress84K/yr
  • small single mattress68K/yr

Reviews and returns

What reviews say buyers love and hate about Single Mattress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.03

its too low quality

Bad quality

Cheap quality

Comfort-Overall13%+2.93

Not comfortable at all

Terrible uncomfortable sent back

An UNSUITABLE/UNCOMFORTABLE Mattress

Thickness6%−0.04

Not thick enough

Quite thick too

The mattress is thick

Size-Overall6%−0.05

Too small

doesnt fit

To short

Foam5%+0.32

mabye not enough foam

Terrible mattress

Foam keeps sinking

Love

Comfort-Overall34%+2.93

Comfortable and supportive

and supportive yet comfortable

The mattress is comfortable

Value For Money17%+1.41

Excellent for the money

Amazing value

Great value

Quality-Overall17%−0.03

Excellent quality mattress

Amazing quality

The build quality seems really good

Foam10%+0.32

nice foam

Memory foam mattress

I love the memory foam,it looks and feels amazing

Soft Feel4%

soft to touch

Nice and soft

This bed is really soft and comfortable

Return

0.6% Return rate 49% Fixable by listing

Size-Overall37%▇▇█▇▆▆

Too small

doesnt fit

To short

Comfort-Overall15%▇▇▅▇█▅

Not comfortable at all

Terrible uncomfortable sent back

An UNSUITABLE/UNCOMFORTABLE Mattress

Quality-Overall14%██▆▇▅█

its too low quality

Bad quality

Cheap quality

Advertised Vs Actual Product5%▇▄█▇██

NOT AS ADVERTISED

Pictures are deceiving

do not match the picture

Soft Feel4%▃▄▃▅█▅

FAQ

Common Single Mattress questions

Answered from the same tracked data.