single bed with mattress included
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible£3.7M£3.7M/yr · 4.2M searches
Competition
Great26%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great368.53avg incumbent reviews — the moat a new listing must climb
Avg price
Great£97.04avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£25.56–£226.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, single bed with mattress included is a £3.7M/yr Amazon United Kingdom market (4.2M searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 67/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
single bed with mattress included market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- £3.9M–£4.9M
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 44%
- Sponsored
- 86%
- Out of stock
- 7.1%
- Avg brand age
- 40 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
44
Top-5 brand share
52%
Top 20: 87%
Top-5 click share
26%
Top 20: 54%
Open market
44%
- VASAGLE23%
- DICTAC8%
- Yaheetech8%
- Brinlawb7%
- Harbour Housewares6%
- Home Treats5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top single bed with mattress included search terms
- single bed1.4M/yr
- single bed frame866K/yr
- single bed with mattress included571K/yr
- single bed with storage260K/yr
- single ottoman bed163K/yr
- single beds141K/yr
- single bed with mattress100K/yr
- small single bed76K/yr
- bed frame single82K/yr
- single divan bed68K/yr
Top single bed with mattress included products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VASAGLE Single Bed Frame 90 x 190 cm with Upholstered Headboard Metal Bed Frame 250 kg Weight Capacity Easy Assembly Slate Grey RMB971G02
VASAGLE£47.124.4★447 rev
VASAGLE Single Metal Bed Frame 90 x 190 cm LED Lights USB and Type-C Ports Under-Bed Storage Space Industrial Style Easy Assembly Natural Brown RMB101K01
VASAGLE£50.614.6★243 rev
VASAGLE Single Bed Frame 90 x 190 cm with Slats and Headboard Metal Platform Bed Supports Up to 250 kg Easy Assembly Modern Bedroom Furniture Ink Black RMB291B101
VASAGLE£27.104.4★227 rev
Yaheetech 3ft Single Metal Bed Frame Modern Style Bed Frame with Headboard and Footboard Solid Slatted Base Black
Yaheetech£33.284.6★3,239 rev
Home Treats 3ft Single Bed In White Solid Pine Wooden Frame Perfect For Adults Kids Teenagers Fitted Slats Strong Support Legs With Smooth Finish (Single)
Home Treats£49.414.1★3,951 rev
Newest
by launch date
Brinlawb 3ft Ottoman Single Bed Frame with Hydraulic Lift-Up Storage Upholstered Bed Frame Single with Height-Adjustable Headboard & Charging Station Ample Under-Bed Storage Space 90x190 cm Grey
Brinlawb£149.5653 rev
VASAGLE Single Bed Frame 90 x 190 cm with Slats and Headboard Metal Platform Bed Supports Up to 250 kg Easy Assembly Modern Bedroom Furniture Ink Black RMB291B101
VASAGLE£27.10227 rev
VASAGLE Single Bed Frame 90 x 190 cm with Slats and Headboard Metal Platform Bed Supports Up to 250 kg Easy Assembly Modern Bedroom Furniture Matte White RMB291W101
VASAGLE£30.17227 rev
Vendricasa Single Bed Frame Metal Bed Frame Single 90 x 190 cm with Charging Station (1 AC Socket 1 USBA 1 TypeC Port) and Upholstered Headboard Wheeled Basket Easy Assembly
Vendricasa£66.4730 rev
Besbed Single Bed Frame with 2 Drawers 3ft Upholstered Day Bed with LED Headbord and Charging-Station Velvet Sofa Bed for Living Room/Bedroom/Study Room Cream 90x190 cm (No Mattress)
Besbed£152.3422 rev
Trending
90-day click momentumBesbed Single Bed Frame with 2 Drawers 3ft Upholstered Day Bed with LED Headbord and Charging-Station Velvet Sofa Bed for Living Room/Bedroom/Study Room Cream 90x190 cm (No Mattress)
Besbed£152.343.6★
Brinlawb 3ft Ottoman Single Bed Frame with Hydraulic Lift-Up Storage Upholstered Bed Frame Single with Height-Adjustable Headboard & Charging Station Ample Under-Bed Storage Space 90x190 cm Grey
Brinlawb£149.564.3★
VASAGLE Single Bed Frame 90 x 190 cm with Slats and Headboard Metal Platform Bed Supports Up to 250 kg Easy Assembly Modern Bedroom Furniture Ink Black RMB291B101
VASAGLE£27.104.4★
VASAGLE Single Bed Frame 90 x 190 cm with Slats and Headboard Metal Platform Bed Supports Up to 250 kg Easy Assembly Modern Bedroom Furniture Matte White RMB291W101
VASAGLE£30.174.4★
Harbour Housewares 3ft Single Metal Bed Frame White Heavy Duty Steel Bed with Headboard Footboard and 36cm Underbed Storage Fits 190 x 90cm Mattress Strong Metal Slats Max Weight 110kg
Harbour Housewares£33.904.6★
What buyers say about single bed with mattress included
What buyers praise and complain about, mined from review topics.What buyers love
“Assembly was simple”
“Excellent value for money”
“Excellent quality bed”
“It is sturdy”
“Really comfortable”
“Clear instructions”
“Great fit”
“Just as described”
“Great bed with ample storage at a great price”
“Clever piece of design”
What buyers complain about
“Not the strongest quality”
“Frustrating assembly”
“Broke after one week”
“Flimsy”
“box was really small”
“instructions were poor”
“Cheap or not complete waste of money”
“I wouldnt recommend the bottom keeps falling though had to buy another bed from else where so I hopefully can get a refund in time”
“not matching the holes”
“Cheap materials”
Top return reasons
Common questions
- Is single bed with mattress included profitable to sell on Amazon United Kingdom?
- The niche generates £3.7M/yr across 87 tracked products. 29 of 39 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (67/100).
- How competitive is the single bed with mattress included niche?
- 38 brands and 44 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in single bed with mattress included?
- Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Durability. The return rate is 0.7%.
- When does demand for single bed with mattress included peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the single bed with mattress included niche?
- Listings span £25.56–£226.48; the average listing price is £97.04 (sweet spot $15–$100). The average incumbent carries 369 reviews — the moat a new listing must climb.