Air Conditioner
PassAir Conditioner scores 80 out of 100, a Pass. Shoppers spend $39.3M a year here, search demand grew >1,000% this quarter, and returns run at 0.4% of orders.
- Flapen Score
- 80 / 100Top 1% of 5,777 Home & Garden niches · +29 vs the category median of 5180
- Market size
- £39.3M/yr40.1M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 30%top-5 click share · 49 brands · 203 sellers
Flapen Score
Air Conditioner against its category
The dotted line is the Home & Garden average. Past it, Air Conditioner is stronger. Inside it, weaker.
Market
The Air Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Air Conditioner 40.1M times last year and spent an estimated £39.3M. The top 5 brands take 42% of clicks. Demand peaks in Jun–Jul. Flapen scores it 80 out of 100, a Pass.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 40.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39.3M a year.
- Searches, last 12 months
- 40.1M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £39.3Ma year
- Peak month
- July129.9× the quietest month
- Top search term
- air conditioning unit14.2M searches a year
02 · Price
A sale here is worth £213.28.
Listings sell for £213.28 on average, from £15.35 to £784.82. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At £213.28 that is £320K to £427K a year per listing.
- Average price
- £213.28above the $15 to $100 sweet spot
- Price range
- £15.35–£784.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £320K–£427K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 39.3% of listings are out of stock. The average listing ranks #616 within Heating, Cooling & Air Quality. It carries 196 reviews at 3.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 68%
- Out of stock, average day
- 39.3%
- Average rank
- #616in Heating, Cooling & Air Quality
- Average rating
- 3.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 196per listing
- Listings tracked
- 77
04 · Newcomers
Amazon counts 46 of last year's 56 launches as successful.
56 products launched here in the last 12 months. Amazon counts 46 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 56
- Successful launches
- 46Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Air Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SereneLife Portable Air Conditioner 7000 BTU Air Conditioning Unit 3 in 1 Portable AC with Dehumidifier Self Evaporative System Window Kit for Bedroom Home Office
- Price
- £193.43
- Rating
- 4.1/5
- Reviews
- 201
- Age
- 2y ago

Air Conditioning Unit - Portable Air Conditioner 9000 BTU 4-in-1 Energy Efficient Cooling & Dehumidifier Quiet Operation Digital Display Window Kit 24-Hour Timer Covers Up to 215 sq.ft (20)
- Price
- £247.49
- Rating
- 3.9/5
- Reviews
- 822
- Age
- 1y ago

SereneLife Air-conditioning Unit Portable Air Conditioner 12000 btu Dehumidifier Window Vents Remote Control LED Display 24 Hour Timer AC for Home and Office
- Price
- £253.83
- Rating
- 4.1/5
- Reviews
- 201
- Age
- 2mo ago

AuraHome Portable Air Conditioner 9000 BTU 4-in-1 Air Conditioner Dehumidifier Cooling Fan with 2 Fan Speeds Digital Display & Remote Control 24 Hour Timer for Rooms >215ft Window Vent Hose Kit
- Price
- £195.78
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 3y ago

Air Conditioning Unit - Portable Air Conditioner 7000 BTU with Remote Control 4-in-1-Cooling 24H Timer Dehumidifier & Sleep Mode AC Aircon with Digital Display Window Kit | Covers 215 sq.ft
- Price
- £201.19
- Rating
- 3.9/5
- Reviews
- 822
- Age
- 1y ago
Trending
90-day click momentum
LEENON 9L Portable Air Conditioner Air Cooler Fan with 3 Speeds 35dB Quiet Cooling Fan with Wheel Energy-Saving Evaporative Air Cooler for Bedroom & Home Office Kids & Pet Friendly
- Price
- £145.06
- Rating
- 2.6/5
- Reviews
- 209
- Age
- 7mo ago

Portable Air Conditioner with Auto Oscillation Powerful Cooling Portable AC Unit 1-12H Timer 10L Removable Water Tank 4 Ice Boxes Remote Control Touch Display Air Cooler For Home(Black)
- Price
- £169.14
- Rating
- 2.1/5
- Reviews
- 298
- Age
- 2mo ago

BLACK+DECKER Smart Digital Air Cooler App & Remote Control Weekly Programmable Timer 3 Airflow Modes Portable with 6L Water Tank BXAC65014GB
- Price
- £69.79
- Rating
- 2.8/5
- Reviews
- 248
- Age
- 5mo ago

1200Ml Portable Air Conditioner Cooling Fan Mini Air Conditioning Unit with Remote Quiet 3 Wind Speeds & Cool Mist 2-8H Timer & 7 LED Light Personal Air Cooler Fan for Room Home Office(10w)
- Price
- £56.57
- Rating
- 2.9/5
- Reviews
- 185
- Age
- 6mo ago

Portable Air Conditioners 45W 3-side Air Intake 6 Mode Mobile Air Conditioner 12L Water Tank 24H Timer 60/120 Oscillation Bladeless Remote Control Remote Control 4 Ice Box for Home RV
- Price
- £120.56
- Rating
- 1.5/5
- Reviews
- 290
- Age
- 4mo ago
Newest
by launch date
SereneLife Air-conditioning Unit Portable Air Conditioner 12000 btu Dehumidifier Window Vents Remote Control LED Display 24 Hour Timer AC for Home and Office
- Price
- £253.83
- Rating
- 4.1/5
- Reviews
- 201
- Age
- 2mo ago

Portable Air Conditioner with Auto Oscillation Powerful Cooling Portable AC Unit 1-12H Timer 10L Removable Water Tank 4 Ice Boxes Remote Control Touch Display Air Cooler For Home(Black)
- Price
- £169.14
- Rating
- 2.1/5
- Reviews
- 298
- Age
- 2mo ago

Portable Air Conditioner 4 in 1 Air Cooler Tower Fan with 2 Spray Modes Timing Function and Remote Control Personal Evaporative Cooler Mini Air Conditioning Unit for Home Office Bedroom(Off White)
- Price
- £111.53
- Rating
- 2.6/5
- Reviews
- 194
- Age
- 3mo ago

DREO 7500 BTU Portable Air Conditioner 3-in-1 Cool/Fan/Dry Quiet AC Unit for Bedroom/Office Smart App/Voice/Remote Control Drainage-Free Universal Window Kit 2.5L/H Dehumidification AC318S
- Price
- £322.85
- Rating
- 4.0/5
- Reviews
- 187
- Age
- 3mo ago

Portable Air Conditioner Air Cooler 6-in-1 Portable Tower Fan 3 Speeds Storm Mode Cool Mist Remote Control Automatic Oscillation 8H Timer LED Display with Ice Packs for Home & Office Uselvory
- Price
- £107.87
- Rating
- 2.5/5
- Reviews
- 116
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
49 falling
Sellers
203
Top-5 brand share
42%
Top 20: 76%
Top-5 click share
30%
Top 20: 57%
Open market
54%
- SereneLife19%
- EUHOMY10%
- Belaco4%
- kidali4%
- DREO4%
- AuraHome4%
Demand
Air Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 129.9×
Search terms
Top Air Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- air conditioning unit14.2M/yr
- portable air conditioner5.4M/yr
- air conditioner4.0M/yr
- air conditioning unit portable3.9M/yr
- air cooler2.3M/yr
- portable air conditioning unit1.3M/yr
- airconditioning portable unit1.1M/yr
- ac unit1.0M/yr
- air conditioning919K/yr
- air con750K/yr
Reviews and returns
What reviews say buyers love and hate about Air Conditioner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
think it should be cheaper
even though it's not a cheap price
Too much noise
Too loud
It is noisy
Poor quality control
Bad quality
the cheap quality
False description
False advertisement
Completely misleading
Did not work
Hardly works
Poor performance
Love
Excellent value for money
Good product for the price
reasonable price
EXCELLENT PRODUCT
The build quality is excellent
the build quality is solid
Noise level acceptable
Low noise
Its quiet
easy to read
so really handy
Easy to Use
Easy to install
Easy assemble
Easy to set up
Return
0.4% Return rate 25% Fixable by listing
Did not work
Hardly works
Poor performance
Too much noise
Too loud
It is noisy
False description
False advertisement
Completely misleading
Big
It's small
It's too short
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Conditioner questions
Answered from the same tracked data.








