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Air Conditioner

Pass

Air Conditioner scores 80 out of 100, a Pass. Shoppers spend an estimated $39.3M a year here, search demand grew >1,000% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
80
80 / 100
Top 1% of 5,777 Home & Garden niches · +29 vs the category median of 51
Market size
£39.3M/yr40.1M searches / yr
90-day growth
>1,000%search demand this quarter
Competition
30%top-5 click share · 49 brands · 203 sellers

Flapen Score

Air Conditioner against its category

The dotted line is the Home & Garden average. Past it, Air Conditioner is stronger. Inside it, weaker.

80Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Conditioner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Air Conditioner 40.1M times last year and spent an estimated £39.3M. The top 5 brands take 42% of clicks. Demand peaks in Jun–Jul. Flapen scores it 80 out of 100, a Pass.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 40.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39.3M a year.

Searches, last 12 months
40.1M
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.5%
Market size, estimated
£39.3Ma year
Peak month
July129.9× the quietest month
Top search term
air conditioning unit14.2M searches a year

02 · Price

A sale here is worth £213.28.

Listings sell for £213.28 on average, from £15.35 to £784.82. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At £213.28 that is £320K to £427K a year per listing.

Average price
£213.28above the $15 to $100 sweet spot
Price range
£15.35–£784.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
1,500–2,000
Revenue per listing a year
£320K–£427K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 39.3% of listings are out of stock. The average listing ranks #616 within Heating, Cooling & Air Quality. It carries 196 reviews at 3.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
68%
Out of stock, average day
39.3%
Average rank
#616in Heating, Cooling & Air Quality
Average rating
3.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
196per listing
Listings tracked
77

04 · Newcomers

46 of last year's 56 launches cleared the first-year sales bar.

56 products launched here in the last 12 months. 46 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
56
Successful launches
46Amazon's first-year sales bar
Average brand age
25 months

Products

Top Air Conditioner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£1.2M£2.4M£3.5M£4.7M101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

203

Est. top-5 brand share

42%

Top 20: 76%

Est. top-5 click share

30%

Top 20: 57%

Open market

54%

  • SereneLife19%
  • EUHOMY10%
  • Belaco4%
  • kidali4%
  • DREO4%
  • AuraHome4%

Demand

Air Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15.0M10.0MHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 129.9×

Search terms

Top Air Conditioner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • air conditioning unit14.2M/yr
  • portable air conditioner5.4M/yr
  • air conditioner4.0M/yr
  • air conditioning unit portable3.9M/yr
  • air cooler2.3M/yr
  • portable air conditioning unit1.3M/yr
  • airconditioning portable unit1.1M/yr
  • ac unit1.0M/yr
  • air conditioning919K/yr
  • air con750K/yr

Reviews and returns

What reviews say buyers love and hate about Air Conditioner

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
20%of negative reviews mention “Value For Money”
0.4%of orders come back
“Too expensive”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Air Conditioner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data