dyson vacuum cleaner
Worth a lookShows a $8.2M/yr market, but prices mostly outside the sweet spot ($96.42–$688.66) keeps it on the watch list.
Market size
Incredible£8.2M£8.2M/yr · 2.3M searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good745.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£222.35avg listing price — sweet spot $15–$100
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£96.42–£688.66cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dyson vacuum cleaner is a £8.2M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
dyson vacuum cleaner market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £5.6M–£6.7M
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 95%
- Out of stock
- 1.6%
- Avg brand age
- 35 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
136
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
41%
Top 20: 86%
Open market
1%
- Dyson87%
- Shark5%
- FDUXUD3%
- Bulelink2%
- SMOTURE1%
- Fieety1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Top dyson vacuum cleaner search terms
- dyson vacuum cleaner835K/yr
- dyson654K/yr
- dyson cordless vacuum cleaners298K/yr
- dyson hoover106K/yr
- dyson v899K/yr
- dyson vacuum58K/yr
- cordless dyson vacuum cleaner27K/yr
- dyson cordless vacuum51K/yr
- dyson cordless25K/yr
- dyson vacuum cleaner cordless25K/yr
Top dyson vacuum cleaner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026
Dyson£191.964.3★57 rev
Dyson V8 Absolute Cordless Vacuum Cleaner 115 AW up to 40 min runtime De-tangling Motorbar removes Pet hair Fluffy cleaner head cordless handheld
Dyson£207.414.5★250 rev
Dyson V10 Konical Cordless Vacuum 150 Air Watts Powerful Suction AntiTangle Technology Detects Invisible Dust 2in1 Floor & Handheld
Dyson£280.994.3★45 rev
Dyson Ball Animal UP32 Vacuum Cleaner self-detangling vanes for pet hair (Nickel/Silver)
Dyson£191.344.5★458 rev
Dyson V8 Advanced Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar removes Pet hair cordless handheld
Dyson£183.124.5★973 rev
Newest
by launch date
SMOTURE Cordless Vacuum Cleaner 50KPa Powerful Stick Vacuum Cleaner with 600W Motor 65 Min Runtime Auto Mode Detachable Battery LED Touch Screen Vacuum Cleaner for Pet Hair Carpet Hard Floor Stair&Car
SMOTURE£126.29205 rev
Dyson V8 Cyclone Cordless Vacuum Cleaner 150 Air Watts Up to 60 Min Run Time Triggerless Operation 7Cell Battery Root Cyclone Separation 50% More Dirt Removal
Dyson£207.5438 rev
Dyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026
Dyson£191.9657 rev
Dyson V10 Konical Cordless Vacuum 150 Air Watts Powerful Suction AntiTangle Technology Detects Invisible Dust 2in1 Floor & Handheld
Dyson£280.9945 rev
Cordless Vacuum Cleaner 600W 50Kpa 70Mins Stick Vacuum with Hurricane Mode Anti-Tangle OLED Touch Screen Wall-mounted Charging 1.8L Cup Self-Standing Vacuum Cleaner for Home Pet Hair Carpet
FDUXUD£113.13743 rev
Trending
90-day click momentumDyson V8 Cyclone Cordless Vacuum Cleaner 150 Air Watts Up to 60 Min Run Time Triggerless Operation 7Cell Battery Root Cyclone Separation 50% More Dirt Removal
Dyson£207.544.6★
Dyson V10 Konical Cordless Vacuum 150 Air Watts Powerful Suction AntiTangle Technology Detects Invisible Dust 2in1 Floor & Handheld
Dyson£280.994.3★
Dyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026
Dyson£191.964.3★
Cordless Vacuum Cleaner 600W 50Kpa 70Mins Stick Vacuum with Hurricane Mode Anti-Tangle OLED Touch Screen Wall-mounted Charging 1.8L Cup Self-Standing Vacuum Cleaner for Home Pet Hair Carpet
FDUXUD£113.134.8★
SMOTURE Cordless Vacuum Cleaner 50KPa Powerful Stick Vacuum Cleaner with 600W Motor 65 Min Runtime Auto Mode Detachable Battery LED Touch Screen Vacuum Cleaner for Pet Hair Carpet Hard Floor Stair&Car
SMOTURE£126.294.8★
What buyers say about dyson vacuum cleaner
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans really well”
“excellent build quality”
“Excellent Value for Money”
“Easy to control”
“Lightweight and easy to use”
“long battery life”
“Easy to install”
“Attachments are great and very useful”
“Powerful, easy to set up”
“charges quickly”
What buyers complain about
“they arent cheap”
“It is also quite bulky”
“Poor Battery Life”
“Broken”
“difficult to clean”
“Its also incredibly slow to charge”
“Really low quality product”
“just to big”
“Doesnt work well”
“Also its quite flimsy”
Top return reasons
Common questions
- Is dyson vacuum cleaner profitable to sell on Amazon United Kingdom?
- The niche generates £8.2M/yr across 38 tracked products. 16 of 16 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the dyson vacuum cleaner niche?
- 8 brands and 136 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in dyson vacuum cleaner?
- Top complaints mined from reviews: Value For Money, Weight Heavy, Battery Life. The return rate is 2.2%.
- When does demand for dyson vacuum cleaner peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the dyson vacuum cleaner niche?
- Listings span £96.42–£688.66; the average listing price is £222.35 (sweet spot $15–$100). The average incumbent carries 746 reviews — the moat a new listing must climb.