Dyson Vacuum Cleaner
MaybeShoppers spend $8.2M a year here. But prices span $96.42–$688.66, mostly outside the sweet spot, so Dyson Vacuum Cleaner is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £8.2M/yr2.3M searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 41%top-5 click share · 8 brands · 136 sellers
Flapen Score
Dyson Vacuum Cleaner against its category
The dotted line is the Home & Garden average. Past it, Dyson Vacuum Cleaner is stronger. Inside it, weaker.
Market
The Dyson Vacuum Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dyson Vacuum Cleaner 2.3M times last year and spent an estimated £8.2M. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8.2M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £8.2Ma year
- Peak month
- November2.5× the quietest month
- Top search term
- dyson vacuum cleaner835K searches a year
02 · Price
A sale here is worth £222.35.
Listings sell for £222.35 on average, from £96.42 to £688.66. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £222.35 that is £222K to £278K a year per listing.
- Average price
- £222.35above the $15 to $100 sweet spot
- Price range
- £96.42–£688.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £222K–£278K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #62 within Vacuums & Floor Care. It carries 746 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 97%
- Out of stock, average day
- 1.6%
- Average rank
- #62in Vacuums & Floor Care
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 746per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 16 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Dyson Vacuum Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026
- Price
- £191.96
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 3mo ago
Dyson V8 Absolute Cordless Vacuum Cleaner 115 AW up to 40 min runtime De-tangling Motorbar removes Pet hair Fluffy cleaner head cordless handheld
- Price
- £207.41
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 2y ago
Dyson V10 Konical Cordless Vacuum 150 Air Watts Powerful Suction AntiTangle Technology Detects Invisible Dust 2in1 Floor & Handheld
- Price
- £280.99
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 4mo ago
Dyson Ball Animal UP32 Vacuum Cleaner self-detangling vanes for pet hair (Nickel/Silver)
- Price
- £191.34
- Rating
- 4.5/5
- Reviews
- 458
- Age
- 3y ago
Dyson V8 Advanced Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar removes Pet hair cordless handheld
- Price
- £183.12
- Rating
- 4.5/5
- Reviews
- 973
- Age
- 1y ago
Trending
90-day click momentum
Dyson V8 Cyclone Cordless Vacuum Cleaner 150 Air Watts Up to 60 Min Run Time Triggerless Operation 7Cell Battery Root Cyclone Separation 50% More Dirt Removal
- Price
- £207.54
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 3mo ago
Dyson V10 Konical Cordless Vacuum 150 Air Watts Powerful Suction AntiTangle Technology Detects Invisible Dust 2in1 Floor & Handheld
- Price
- £280.99
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 4mo ago
Dyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026
- Price
- £191.96
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 3mo ago
Cordless Vacuum Cleaner 600W 50Kpa 70Mins Stick Vacuum with Hurricane Mode Anti-Tangle OLED Touch Screen Wall-mounted Charging 1.8L Cup Self-Standing Vacuum Cleaner for Home Pet Hair Carpet
- Price
- £113.13
- Rating
- 4.8/5
- Reviews
- 743
- Age
- 4mo ago
SMOTURE Cordless Vacuum Cleaner 50KPa Powerful Stick Vacuum Cleaner with 600W Motor 65 Min Runtime Auto Mode Detachable Battery LED Touch Screen Vacuum Cleaner for Pet Hair Carpet Hard Floor Stair&Car
- Price
- £126.29
- Rating
- 4.8/5
- Reviews
- 205
- Age
- 2mo ago
Newest
by launch dateSMOTURE Cordless Vacuum Cleaner 50KPa Powerful Stick Vacuum Cleaner with 600W Motor 65 Min Runtime Auto Mode Detachable Battery LED Touch Screen Vacuum Cleaner for Pet Hair Carpet Hard Floor Stair&Car
- Price
- £126.29
- Rating
- 4.8/5
- Reviews
- 205
- Age
- 2mo ago
Dyson V8 Cyclone Cordless Vacuum Cleaner 150 Air Watts Up to 60 Min Run Time Triggerless Operation 7Cell Battery Root Cyclone Separation 50% More Dirt Removal
- Price
- £207.54
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 3mo ago
Dyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026
- Price
- £191.96
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 3mo ago
Dyson V10 Konical Cordless Vacuum 150 Air Watts Powerful Suction AntiTangle Technology Detects Invisible Dust 2in1 Floor & Handheld
- Price
- £280.99
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 4mo ago
Cordless Vacuum Cleaner 600W 50Kpa 70Mins Stick Vacuum with Hurricane Mode Anti-Tangle OLED Touch Screen Wall-mounted Charging 1.8L Cup Self-Standing Vacuum Cleaner for Home Pet Hair Carpet
- Price
- £113.13
- Rating
- 4.8/5
- Reviews
- 743
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
136
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
41%
Top 20: 86%
Open market
1%
- Dyson87%
- Shark5%
- FDUXUD3%
- Bulelink2%
- SMOTURE1%
- Fieety1%
- Open — no brand owns it (2 brands, 1%)
Demand
Dyson Vacuum Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Dyson Vacuum Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dyson vacuum cleaner835K/yr
- dyson654K/yr
- dyson cordless vacuum cleaners298K/yr
- dyson hoover106K/yr
- dyson v899K/yr
- dyson vacuum58K/yr
- cordless dyson vacuum cleaner27K/yr
- dyson cordless vacuum51K/yr
- dyson cordless25K/yr
- dyson vacuum cleaner cordless25K/yr
Reviews and returns
What reviews say buyers love and hate about Dyson Vacuum Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they arent cheap
the cost is a bit high
is slightly overpriced
It is also quite bulky
Heavier than expected
very heavy
Poor Battery Life
Battery doesn't last very long
Useless battery
Broken
Breaks easily
immediately broke after normal use
difficult to clean
The CLEANING: It does not clean well
so it struggles to do a proper clean
Love
Cleans really well
cleans extremely well
Easy cleaning
excellent build quality
Build quality is excellent
the build quality is excellent
Excellent Value for Money
Fair Price
Great value
Easy to control
Easy to handle
Ease of use
Lightweight and easy to use
Great light weight design
Lightweight vacuum, easy to use
Return
2.2% Return rate 10% Fixable by listing
Doesnt work well
Really poor performance
Didnt work
It is also quite bulky
Heavier than expected
very heavy
Its also incredibly slow to charge
Wont charge
Doesnt charge
Poor Battery Life
Battery doesn't last very long
Useless battery
Really low quality product
Terrible quality control
Awful quality
Keep looking
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Best Flapen score
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FAQ
Common Dyson Vacuum Cleaner questions
Answered from the same tracked data.