Dyson Vacuum Cleaner
MaybeShoppers spend an estimated $8.2M a year here. But prices span $96.42–$688.66, mostly outside the sweet spot, so Dyson Vacuum Cleaner is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £8.2M/yr2.3M searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 41%top-5 click share · 8 brands · 136 sellers
Flapen Score
Dyson Vacuum Cleaner against its category
The dotted line is the Home & Garden average. Past it, Dyson Vacuum Cleaner is stronger. Inside it, weaker.
Market
The Dyson Vacuum Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dyson Vacuum Cleaner 2.3M times last year and spent an estimated £8.2M. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8.2M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £8.2Ma year
- Peak month
- November2.5× the quietest month
- Top search term
- dyson vacuum cleaner835K searches a year
02 · Price
A sale here is worth £222.35.
Listings sell for £222.35 on average, from £96.42 to £688.66. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £222.35 that is £222K to £278K a year per listing.
- Average price
- £222.35above the $15 to $100 sweet spot
- Price range
- £96.42–£688.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £222K–£278K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #62 within Vacuums & Floor Care. It carries 746 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 97%
- Out of stock, average day
- 1.6%
- Average rank
- #62in Vacuums & Floor Care
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 746per listing
- Listings tracked
- 38
04 · Newcomers
16 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Dyson Vacuum Cleaner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026
- Price
- £191.96
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 3mo ago
Dyson V8 Absolute Cordless Vacuum Cleaner 115 AW up to 40 min runtime De-tangling Motorbar removes Pet hair Fluffy cleaner head cordless handheld
- Price
- £207.41
- Rating
- 4.5/5
- Reviews
- 250
- Age
- 2y ago
Dyson V10 Konical Cordless Vacuum 150 Air Watts Powerful Suction AntiTangle Technology Detects Invisible Dust 2in1 Floor & Handheld
- Price
- £280.99
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 4mo ago
Dyson Ball Animal UP32 Vacuum Cleaner self-detangling vanes for pet hair (Nickel/Silver)
- Price
- £191.34
- Rating
- 4.5/5
- Reviews
- 458
- Age
- 3y ago
Dyson V8 Advanced Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar removes Pet hair cordless handheld
- Price
- £183.12
- Rating
- 4.5/5
- Reviews
- 973
- Age
- 1y ago
Trending
estimated 90-day click momentum
Dyson V8 Cyclone Cordless Vacuum Cleaner 150 Air Watts Up to 60 Min Run Time Triggerless Operation 7Cell Battery Root Cyclone Separation 50% More Dirt Removal
- Price
- £207.54
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 3mo ago
Dyson V10 Konical Cordless Vacuum 150 Air Watts Powerful Suction AntiTangle Technology Detects Invisible Dust 2in1 Floor & Handheld
- Price
- £280.99
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 4mo ago
Dyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026
- Price
- £191.96
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 3mo ago
Cordless Vacuum Cleaner 600W 50Kpa 70Mins Stick Vacuum with Hurricane Mode Anti-Tangle OLED Touch Screen Wall-mounted Charging 1.8L Cup Self-Standing Vacuum Cleaner for Home Pet Hair Carpet
- Price
- £113.13
- Rating
- 4.8/5
- Reviews
- 743
- Age
- 4mo ago
SMOTURE Cordless Vacuum Cleaner 50KPa Powerful Stick Vacuum Cleaner with 600W Motor 65 Min Runtime Auto Mode Detachable Battery LED Touch Screen Vacuum Cleaner for Pet Hair Carpet Hard Floor Stair&Car
- Price
- £126.29
- Rating
- 4.8/5
- Reviews
- 205
- Age
- 2mo ago
Newest
by launch dateSMOTURE Cordless Vacuum Cleaner 50KPa Powerful Stick Vacuum Cleaner with 600W Motor 65 Min Runtime Auto Mode Detachable Battery LED Touch Screen Vacuum Cleaner for Pet Hair Carpet Hard Floor Stair&Car
- Price
- £126.29
- Rating
- 4.8/5
- Reviews
- 205
- Age
- 2mo ago
Dyson V8 Cyclone Cordless Vacuum Cleaner 150 Air Watts Up to 60 Min Run Time Triggerless Operation 7Cell Battery Root Cyclone Separation 50% More Dirt Removal
- Price
- £207.54
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 3mo ago
Dyson V8 Origin Cordless Vacuum Cleaner 130 AW up to 40 min runtime De-tangling Motorbar cordless handheld - 2026
- Price
- £191.96
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 3mo ago
Dyson V10 Konical Cordless Vacuum 150 Air Watts Powerful Suction AntiTangle Technology Detects Invisible Dust 2in1 Floor & Handheld
- Price
- £280.99
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 4mo ago
Cordless Vacuum Cleaner 600W 50Kpa 70Mins Stick Vacuum with Hurricane Mode Anti-Tangle OLED Touch Screen Wall-mounted Charging 1.8L Cup Self-Standing Vacuum Cleaner for Home Pet Hair Carpet
- Price
- £113.13
- Rating
- 4.8/5
- Reviews
- 743
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
136
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 86%
Open market
1%
- Dyson87%
- Shark5%
- FDUXUD3%
- Bulelink2%
- SMOTURE1%
- Fieety1%
- Open — no brand owns it (2 brands, 1%)
Demand
Dyson Vacuum Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Dyson Vacuum Cleaner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dyson vacuum cleaner835K/yr
- dyson654K/yr
- dyson cordless vacuum cleaners298K/yr
- dyson hoover106K/yr
- dyson v899K/yr
- dyson vacuum58K/yr
- cordless dyson vacuum cleaner27K/yr
- dyson cordless vacuum51K/yr
- dyson cordless25K/yr
- dyson vacuum cleaner cordless25K/yr
Reviews and returns
What reviews say buyers love and hate about Dyson Vacuum Cleaner
We read the reviews and the return reasons for every product selling here.
“they arent cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dyson Vacuum Cleaner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data