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Dyson Vacuum Cleaner

Dyson Vacuum Cleaner shows a $8.2M/yr market, but prices mostly outside the sweet spot ($96.42–$688.66) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51

Market size 100Growth 35Conversion 20Competition 73Returns 70Price range 1Avg price 43Brand share 5Review moat 69Quality gap 62
This niche Category average · 5,777 niches

Is Dyson Vacuum Cleaner profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dyson Vacuum Cleaner is a £8.2M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Dyson Vacuum Cleaner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +8.0% over the last 90 days and 1.6% of searches end in a purchase.

£8.2M

revenue / yr

Units sold / yr30K
Search volume / yr+8.0%2.3M
Conversion rate1.6%
Avg price£222.35

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers8 · 136
Top-5 product click share41%
Open market2%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement95%
New entrants (1y)16· 16 succeeded
Avg rating4.4★
Avg reviews746

Top Dyson Vacuum Cleaner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£246K£493K£739K£985K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

136

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

1%

  • Dyson87%
  • Shark5%
  • FDUXUD3%
  • Bulelink2%
  • SMOTURE1%
  • Fieety1%
  • Open — no brand owns it (2 brands, 1%)

Dyson Vacuum Cleaner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.3MCVR1.6%Products38Brands8Top 5 Brands98%OOS Rate1.6%Rating4.4★Reviews746Avg BSR#62
125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top Dyson Vacuum Cleaner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dyson vacuum cleaner835K/yr
  • dyson654K/yr
  • dyson cordless vacuum cleaners298K/yr
  • dyson hoover106K/yr
  • dyson v899K/yr
  • dyson vacuum58K/yr
  • cordless dyson vacuum cleaner27K/yr
  • dyson cordless vacuum51K/yr
  • dyson cordless25K/yr
  • dyson vacuum cleaner cordless25K/yr

What reviews say buyers love and hate about Dyson Vacuum Cleaner

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Ease Of Cleaning14%

Cleans really well

Quality-Overall12%

excellent build quality

Value For Money11%

Excellent Value for Money

Ease Of Use11%

Easy to control

Weight Light10%

Lightweight and easy to use

What buyers complain about

51% of reviews
Value For Money10%

they arent cheap

Weight Heavy7%

It is also quite bulky

Battery Life7%

Poor Battery Life

Durability6%

Broken

Ease Of Cleaning5%

difficult to clean

Dyson Vacuum Cleaner return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

10%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
19%
2Weight Heavy
13%
3Charging
10%
4Battery Life
8%
5Quality-Overall
6%

Common Dyson Vacuum Cleaner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dyson Vacuum Cleaner 52/100 on Amazon United Kingdom — Worth a look. The niche generates £8.2M/yr across 38 tracked products. 16 of 16 products launched in the last 360 days are still selling. Search demand moved +8.0% over the last 90 days.
Search demand for Dyson Vacuum Cleaner on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.5× the quietest.