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Storage Boxes

Pass

Storage Boxes scores 67 out of 100, a Pass. Shoppers spend $4.1M a year here, demand is soft, at -9.0% this quarter, and returns run at 0.6% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£4.1M/yr10.2M searches / yr
90-day growth
-9.0%search demand this quarter
Competition
27%top-5 click share · 47 brands · 101 sellers

Flapen Score

Storage Boxes against its category

The dotted line is the Home & Garden average. Past it, Storage Boxes is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Storage Boxes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Storage Boxes 10.2M times last year and spent an estimated £4.1M. The top 5 brands take 49% of clicks. Demand peaks in Jan. Flapen scores it 67 out of 100, a Pass.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 10.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.1M a year.

Searches, last 12 months
10.2M
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
2.2%
Market size, estimated
£4.1Ma year
Peak month
January1.8× the quietest month
Top search term
storage boxes with lids2.7M searches a year

02 · Price

A sale here is worth £18.38.

Listings sell for £18.38 on average, from £4.94 to £38.97. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,000 to 2,500 of them. At £18.38 that is £37K to £46K a year per listing.

Average price
£18.38inside the $15 to $100 sweet spot
Price range
£4.94–£38.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
2,000–2,500
Revenue per listing a year
£37K–£46K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #51 within Storage & Organisation. It carries 4,705 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
57%
Out of stock, average day
6.0%
Average rank
#51in Storage & Organisation
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,705per listing
Listings tracked
81

04 · Newcomers

Amazon counts 8 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
38 months

Products

Top Storage Boxes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£81K£163K£244K£325K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 rising

Sellers

101

Top-5 brand share

49%

Top 20: 84%

Top-5 click share

27%

Top 20: 60%

Open market

47%

  • Klass Home Collection16%
  • Really Useful Box15%
  • Lifewit7%
  • Best House Another Fine Product6%
  • TidyTrove5%
  • DANIEL JAMES Housewares5%

Demand

Storage Boxes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Storage Boxes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • storage boxes with lids2.7M/yr
  • storage boxes2.1M/yr
  • plastic storage box with lid1.3M/yr
  • storage1.1M/yr
  • storage box686K/yr
  • stackable storage boxes241K/yr
  • plastic storage box280K/yr
  • large storage box with lid225K/yr
  • plastic box167K/yr
  • plastic storage boxes179K/yr

Reviews and returns

What reviews say buyers love and hate about Storage Boxes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength16%−0.05

Flimsy plastic

Not robust

Too flimsy

Size-Overall15%−0.08

Very large

It doesn't fit

NOT LARGE

Quality-Overall15%−0.08

Awful quality

Cheap quality

Not good quality as expected

Durability5%−0.03

Broke within 2 days

Break easily

not durable

Value For Money4%+0.67

cheaper

Price may put some off

Too expensive

Love

Storage Capacity21%+2.14

Good capacity

Easy storage

Convenient storage

Quality-Overall14%−0.08

Excellent quality card

The bag is good quality

Brilliant quality

Strength13%−0.05

strong material, can easily be stacked

These boxes are sturdy

Heavy duty

Size-Overall9%−0.08

Fits well

really useful size

the right size for my needs

Value For Money9%+0.67

Excellent value

Not expensive

Decent price

Return

0.6% Return rate 56% Fixable by listing

Size-Overall49%▇▇▇▇██

Very large

It doesn't fit

NOT LARGE

Defective Material/Parts19%██▇▆▆▆

Item damaged on arrival

Product not usable

Missing important parts

Strength8%▆▇▇▇█▇

Flimsy plastic

Not robust

Too flimsy

Quality-Overall6%▅▅▆█▅▇

Awful quality

Cheap quality

Not good quality as expected

Advertised Vs Actual Product2%█▇▆▅▆▅

Description is misleading

Not as described

Picture is somewhat misleading

FAQ

Common Storage Boxes questions

Answered from the same tracked data.