Wardrobe

Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.7M a year.

Searches, last 12 months

7.4M

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

0.3%

Market size, estimated

£2.7Ma year

Peak month

January1.4× the quietest month

Top search term

wardrobe3.4M searches a year

Listings sell for £132.91 on average, from £21.96 to £372.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £132.91 that is £13K to £33K a year per listing.

Average price

£132.91above the $15 to $100 sweet spot

Price range

£21.96–£372.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

£13K–£33K

Returns

1.6%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #46 within Furniture. It carries 309 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

45%

Out of stock, average day

7.4%

Average rank

#46in Furniture

Average rating

3.94 starsAmazon United Kingdom average 4.36 stars

Average reviews

309per listing

Listings tracked

65

19 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

14Amazon's first-year sales bar

Average brand age

36 months