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Cake

Pass

Cake scores 65 out of 100, a Pass. Shoppers spend $1.0M a year here, demand is soft, at -6.6% this quarter, and returns run at 0.0% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,976 Grocery niches · +19 vs the category median of 46
Market size
£1.0M/yr2.8M searches / yr
90-day growth
-6.6%search demand this quarter
Competition
18%top-5 click share · 23 brands · 77 sellers

Flapen Score

Cake against its category

The dotted line is the Grocery average. Past it, Cake is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake 2.8M times last year and spent an estimated £1.0M. The top 5 brands take 88% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
14.0%
Market size, estimated
£1.0Ma year
Peak month
December1.3× the quietest month
Top search term
cake1.3M searches a year

02 · Price

A sale here is worth £2.69.

Listings sell for £2.69 on average, from £1.01 to £22.46. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 1,500 to 2,000 of them. At £2.69 that is £4K to £5K a year per listing.

Average price
£2.69under the $15 to $100 sweet spot
Price range
£1.01–£22.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
1,500–2,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

1% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #96 within Bakery. It carries 412 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
1%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#96in Bakery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
412per listing
Listings tracked
100

04 · Newcomers

Amazon counts 3 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Cake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£21K£42K£63K£84K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

77

Top-5 brand share

88%

Top 20: 99%

Top-5 click share

18%

Top 20: 50%

Open market

10%

  • Morrisons63%
  • Mr Kipling14%
  • McVitie's7%
  • Generic2%
  • GreHom2%
  • Cadbury2%
  • Open — no brand owns it (17 brands, 10%)

Demand

Cake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake1.3M/yr
  • cakes597K/yr
  • fresh cream cakes101K/yr
  • doughnuts118K/yr
  • chocolate cake119K/yr
  • cream cake84K/yr
  • mr kipling84K/yr
  • donuts92K/yr
  • cake shop82K/yr
  • cream cakes51K/yr

Reviews and returns

What reviews say buyers love and hate about Cake

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry20%−0.18

So dry

Bit dry

A bit dry

Taste-Overall18%+1.91

Taste not good

also quite tasteless

Not as tasty as they should be

Size-Overall9%−0.03

Large

So small

Cakes are a bit small

Sweetness6%−0.03

Not sweet

Not quite enough sugar on the outside for my liking

This was dry and over sugarred

Stale/Rotten/Spoiled6%−0.06

I had some on my last shop they tasted stale

The cream didnt taste fresh just very processed

STALE

Love

Taste-Overall39%+1.91

Delicious caramel treat

Delicious as always

Absolutely delicious

Baking18%+1.34

Lovely tasting cake

Really nice cake

Wonderful cakes

Quality-Overall8%+0.18

Excellent product

Quality is good

Well made and enjoyed by most

Value For Money7%+0.40

Good price

Great value

Excellent value

Freshness7%+0.55

they weren't stale at all either which is good

I've found that keeps them fresh

Excellent nice and fresh

FAQ

Common Cake questions

Answered from the same tracked data.