Cake
PassCake scores 65 out of 100, a Pass. Shoppers spend $1.0M a year here, demand is soft, at -6.6% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 65 / 100Top 2% of 2,976 Grocery niches · +19 vs the category median of 4665
- Market size
- £1.0M/yr2.8M searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 18%top-5 click share · 23 brands · 77 sellers
Flapen Score
Cake against its category
The dotted line is the Grocery average. Past it, Cake is stronger. Inside it, weaker.
Market
The Cake market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cake 2.8M times last year and spent an estimated £1.0M. The top 5 brands take 88% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
14.0% of searches ended in a purchase last week.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £1.0Ma year
- Peak month
- December1.3× the quietest month
- Top search term
- cake1.3M searches a year
02 · Price
A sale here is worth £2.69.
Listings sell for £2.69 on average, from £1.01 to £22.46. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 1,500 to 2,000 of them. At £2.69 that is £4K to £5K a year per listing.
- Average price
- £2.69under the $15 to $100 sweet spot
- Price range
- £1.01–£22.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
1% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #96 within Bakery. It carries 412 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 1%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #96in Bakery
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 412per listing
- Listings tracked
- 100
04 · Newcomers
Amazon counts 3 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Cake products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Jam & Cream Doughnut 2 Pack Sweet Treat
- Price
- £1.82
- Rating
- 4.5/5
- Reviews
- 880
- Age
- 3y ago

Morrisons Cake Shop Fresh Cream Iced Fingers 2 Pack
- Price
- £2.03
- Rating
- 4.4/5
- Reviews
- 372
- Age
- 2y ago

Mr Kipling Angel Cake Slices 8 Treats Perfect For Snacking On-the-Go (Pack of 1)
- Price
- £2.19
- Rating
- 4.6/5
- Reviews
- 642
- Age
- 7y ago

Morrisons Jam & Cream Slice 2 Pack Snack Cake
- Price
- £1.97
- Rating
- 4.4/5
- Reviews
- 475
- Age
- 1y ago

Morrisons Cake Shop Iced Ring Doughnuts 4 Pack
- Price
- £1.35
- Rating
- 4.3/5
- Reviews
- 502
- Age
- 9y ago
Trending
90-day click momentum
Morrisons Cake Shop Mini Chocolate & Raspberry Ring Doughnut 15 Pack
- Price
- £1.46
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 8y ago

Morrisons Jam & Cream Slice 2 Pack Snack Cake
- Price
- £1.97
- Rating
- 4.4/5
- Reviews
- 475
- Age
- 1y ago

Morrisons Cake Shop Fresh Cream Apple Turnovers 2 Pack
- Price
- £2.00
- Rating
- 4.3/5
- Reviews
- 359
- Age
- 1y ago

Morrisons Cake Shop Yum Yums 4 Pack
- Price
- £1.81
- Rating
- 4.3/5
- Reviews
- 369
- Age
- 1y ago

Morrisons Jam & Cream Doughnut 2 Pack Sweet Treat
- Price
- £1.82
- Rating
- 4.5/5
- Reviews
- 880
- Age
- 3y ago
Newest
by launch date
Morrisons Cake Shop Fresh Cream Apple Turnovers 2 Pack
- Price
- £2.00
- Rating
- 4.3/5
- Reviews
- 359
- Age
- 1y ago

Morrisons Cake Shop Yum Yums 4 Pack
- Price
- £1.81
- Rating
- 4.3/5
- Reviews
- 369
- Age
- 1y ago

Morrisons Cake Shop Glazed Ring Doughnuts 4 Pack
- Price
- £1.25
- Rating
- 3.9/5
- Reviews
- 112
- Age
- 1y ago

Morrisons Jam & Cream Slice 2 Pack Snack Cake
- Price
- £1.97
- Rating
- 4.4/5
- Reviews
- 475
- Age
- 1y ago

Morrisons Cherry Bakewells Pack of 6 Snack Cakes
- Price
- £1.37
- Rating
- 4.6/5
- Reviews
- 350
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
77
Top-5 brand share
88%
Top 20: 99%
Top-5 click share
18%
Top 20: 50%
Open market
10%
- Morrisons63%
- Mr Kipling14%
- McVitie's7%
- Generic2%
- GreHom2%
- Cadbury2%
- Open — no brand owns it (17 brands, 10%)
Demand
Cake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cake search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cake1.3M/yr
- cakes597K/yr
- fresh cream cakes101K/yr
- doughnuts118K/yr
- chocolate cake119K/yr
- cream cake84K/yr
- mr kipling84K/yr
- donuts92K/yr
- cake shop82K/yr
- cream cakes51K/yr
Reviews and returns
What reviews say buyers love and hate about Cake
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
So dry
Bit dry
A bit dry
Taste not good
also quite tasteless
Not as tasty as they should be
Large
So small
Cakes are a bit small
Not sweet
Not quite enough sugar on the outside for my liking
This was dry and over sugarred
I had some on my last shop they tasted stale
The cream didnt taste fresh just very processed
STALE
Love
Delicious caramel treat
Delicious as always
Absolutely delicious
Lovely tasting cake
Really nice cake
Wonderful cakes
Excellent product
Quality is good
Well made and enjoyed by most
Good price
Great value
Excellent value
they weren't stale at all either which is good
I've found that keeps them fresh
Excellent nice and fresh
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cake questions
Answered from the same tracked data.









