How competitive is the Cake niche on Amazon United Kingdom?

23 brands and 77 sellers compete in Cake on Amazon United Kingdom. The top 5 Cake products take 18% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Cake?

Cake buyers on Amazon United Kingdom complain most about Moist/Dry, Taste-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Cake niche?

Cake sells for £2.69 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.01–£22.46. The average incumbent carries 412 reviews — the moat a new listing must climb.

Cake

Cake shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Cake profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cake is a £1.0M/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 65/100.

Cake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.6% over the last 90 days and 14.0% of searches end in a purchase.

£1.0M

revenue / yr

Units sold / yr400K

Search volume / yr-6.6%2.8M

Conversion rate14.0%

Avg price£2.69

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers23 · 77

Top-5 product click share18%

Open market12%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 100 products

Top Cake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Jam & Cream Doughnut 2 Pack Sweet Treat

Price: £1.82
Rating: 4.5/5
Reviews: 880
Age: 3y ago

Morrisons Cake Shop Fresh Cream Iced Fingers 2 Pack

Price: £2.03
Rating: 4.4/5
Reviews: 372
Age: 2y ago

Mr Kipling Angel Cake Slices 8 Treats Perfect For Snacking On-the-Go (Pack of 1)

Price: £2.19
Rating: 4.6/5
Reviews: 642
Age: 7y ago

Morrisons Jam & Cream Slice 2 Pack Snack Cake

Price: £1.97
Rating: 4.4/5
Reviews: 475
Age: 1y ago

Morrisons Cake Shop Iced Ring Doughnuts 4 Pack

Price: £1.35
Rating: 4.3/5
Reviews: 502
Age: 9y ago

Newest

by launch date

Morrisons Cake Shop Fresh Cream Apple Turnovers 2 Pack

Price: £2.00
Rating: 4.3/5
Reviews: 359
Age: 1y ago

Morrisons Cake Shop Yum Yums 4 Pack

Price: £1.81
Rating: 4.3/5
Reviews: 369
Age: 1y ago

Morrisons Cake Shop Glazed Ring Doughnuts 4 Pack

Price: £1.25
Rating: 3.9/5
Reviews: 112
Age: 1y ago

Morrisons Jam & Cream Slice 2 Pack Snack Cake

Price: £1.97
Rating: 4.4/5
Reviews: 475
Age: 1y ago

Morrisons Cherry Bakewells Pack of 6 Snack Cakes

Price: £1.37
Rating: 4.6/5
Reviews: 350
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

Top-5 brand share

88%

Top 20: 99%

Top-5 click share

18%

Top 20: 50%

Open market

10%

Morrisons63%
Mr Kipling14%
McVitie's7%
Generic2%
GreHom2%
Cadbury2%
Open — no brand owns it (17 brands, 10%)

Cake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.8MCVR14.0%Products100Brands23Top 5 Brands88%OOS Rate5.6%Rating4.3★Reviews412Avg BSR#96

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Cake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cake1.3M/yr -10.1%4.4% conv.
cakes597K/yr -6.1%8.2% conv.
fresh cream cakes101K/yr +19.7%16.0% conv.
doughnuts118K/yr -3.6%19.9% conv.
chocolate cake119K/yr -21.0%3.7% conv.
cream cake84K/yr +40.9%18.2% conv.
mr kipling84K/yr +22.7%13.4% conv.
donuts92K/yr -3.3%16.7% conv.
cake shop82K/yr -14.4%8.4% conv.
cream cakes51K/yr -37.5%16.6% conv.

What reviews say buyers love and hate about Cake

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall39%

“Delicious caramel treat”

Baking18%

“Lovely tasting cake”

Quality-Overall8%

“Excellent product”

Value For Money7%

“Good price”

Freshness7%

“they weren't stale at all either which is good”

What buyers complain about

76% of reviews

Moist/Dry20%

“So dry”

Taste-Overall18%

“Taste not good”

Size-Overall9%

“Large”

Sweetness6%

“Not sweet”

Stale/Rotten/Spoiled6%

“I had some on my last shop they tasted stale”

Common Cake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cake 65/100 on Amazon United Kingdom — Worth a look. The niche generates £1.0M/yr across 100 tracked products. 3 of 13 products launched in the last 360 days are still selling. Search demand moved -6.6% over the last 90 days.