Wine Box
PassWine Box scores 65 out of 100, a Pass. Shoppers spend an estimated $334K a year here, search demand grew +7.7% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 65 / 100Top 2% of 2,976 Grocery niches · +19 vs the category median of 4665
- Market size
- £334K/yr197K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 47%top-5 click share · 15 brands · 45 sellers
Flapen Score
Wine Box against its category
The dotted line is the Grocery average. Past it, Wine Box is stronger. Inside it, weaker.
Market
The Wine Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wine Box 197K times last year and spent an estimated £334K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £334K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £334Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- wine box58K searches a year
02 · Price
A sale here is worth £16.82.
Listings sell for £16.82 on average, from £4.48 to £40.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £16.82 that is £8K to £13K a year per listing.
- Average price
- £16.82inside the $15 to $100 sweet spot
- Price range
- £4.48–£40.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #338 within Beer, Wine & Spirits. It carries 110 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 94%
- Out of stock, average day
- 2.1%
- Average rank
- #338in Beer, Wine & Spirits
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 110per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Wine Box products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon South African Sauvignon Blanc White Wine 3L Bag in a Box
- Price
- £20.41
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 3y ago

Morrisons The Best Pinot Grigio 2.25L
- Price
- £20.57
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 5y ago

MORRISONS SOAVE 2.25L ABV 10.50%
- Price
- £15.59
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 2y ago

by Amazon Spanish Airén White Wine 3L Bag in a Box 1 pack
- Price
- £15.49
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 4mo ago

Morrisons Chardonnay 2.25L
- Price
- £15.77
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 2y ago
Trending
estimated 90-day click momentum
by Amazon Spanish Airén White Wine 3L Bag in a Box 1 pack
- Price
- £15.49
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 4mo ago

by Amazon Spanish Tempranillo Red Wine 3L Bag in a Box 1 pack
- Price
- £14.85
- Rating
- 3.5/5
- Reviews
- 19
- Age
- 4mo ago

Felix Solis Fruity White Wine 3L
- Price
- £18.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Taranaki Beach New Zealand Marlborough Sauvignon Blanc 1.5L
- Price
- £16.91
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 1y ago

by Amazon Grenache Rose Wine 3L Bag in a Box 1 Pack
- Price
- £15.11
- Rating
- 3.0/5
- Reviews
- 45
- Age
- 4mo ago
Newest
by launch date
by Amazon Spanish Airén White Wine 3L Bag in a Box 1 pack
- Price
- £15.49
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 4mo ago

by Amazon Grenache Rose Wine 3L Bag in a Box 1 Pack
- Price
- £15.11
- Rating
- 3.0/5
- Reviews
- 45
- Age
- 4mo ago

by Amazon Spanish Tempranillo Red Wine 3L Bag in a Box 1 pack
- Price
- £14.85
- Rating
- 3.5/5
- Reviews
- 19
- Age
- 4mo ago

Taranaki Beach New Zealand Marlborough Sauvignon Blanc 1.5L
- Price
- £16.91
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 1y ago

Felix Solis Fruity White Wine 3L
- Price
- £18.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
45
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 88%
Open market
9%
- Morrisons38%
- by Amazon30%
- NICE9%
- Banrock Station7%
- 19 Crimes4%
- Felix Solis3%
- Open — no brand owns it (9 brands, 9%)
Demand
Wine Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Wine Box search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wine box58K/yr
- white wine box27K/yr
- boxed wine28K/yr
- box wine19K/yr
- boxed white wine8K/yr
- wine boxes 3 litre12K/yr
- box of wine13K/yr
- wine boxes10K/yr
- wine in a box5K/yr
- boxed wine white9K/yr
Reviews and returns
What reviews say buyers love and hate about Wine Box
We read the reviews and the return reasons for every product selling here.
“not for by taste buds”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wine Box questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









