Wine Box
PassWine Box scores 65 out of 100, a Pass. Shoppers spend $334K a year here, search demand grew +7.7% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 65 / 100Top 2% of 2,976 Grocery niches · +19 vs the category median of 4665
- Market size
- £334K/yr197K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 47%top-5 click share · 15 brands · 45 sellers
Flapen Score
Wine Box against its category
The dotted line is the Grocery average. Past it, Wine Box is stronger. Inside it, weaker.
Market
The Wine Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wine Box 197K times last year and spent an estimated £334K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
10.1% of searches ended in a purchase last week.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £334K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £334Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- wine box58K searches a year
02 · Price
A sale here is worth £16.82.
Listings sell for £16.82 on average, from £4.48 to £40.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £16.82 that is £8K to £13K a year per listing.
- Average price
- £16.82inside the $15 to $100 sweet spot
- Price range
- £4.48–£40.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #338 within Beer, Wine & Spirits. It carries 110 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 94%
- Out of stock, average day
- 2.1%
- Average rank
- #338in Beer, Wine & Spirits
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 110per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Wine Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon South African Sauvignon Blanc White Wine 3L Bag in a Box
- Price
- £20.41
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 3y ago

Morrisons The Best Pinot Grigio 2.25L
- Price
- £20.57
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 5y ago

MORRISONS SOAVE 2.25L ABV 10.50%
- Price
- £15.59
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 2y ago

by Amazon Spanish Airén White Wine 3L Bag in a Box 1 pack
- Price
- £15.49
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 4mo ago

Morrisons Chardonnay 2.25L
- Price
- £15.77
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 2y ago
Trending
90-day click momentum
by Amazon Spanish Airén White Wine 3L Bag in a Box 1 pack
- Price
- £15.49
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 4mo ago

by Amazon Spanish Tempranillo Red Wine 3L Bag in a Box 1 pack
- Price
- £14.85
- Rating
- 3.5/5
- Reviews
- 19
- Age
- 4mo ago

Felix Solis Fruity White Wine 3L
- Price
- £18.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Taranaki Beach New Zealand Marlborough Sauvignon Blanc 1.5L
- Price
- £16.91
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 1y ago

by Amazon Grenache Rose Wine 3L Bag in a Box 1 Pack
- Price
- £15.11
- Rating
- 3.0/5
- Reviews
- 45
- Age
- 4mo ago
Newest
by launch date
by Amazon Spanish Airén White Wine 3L Bag in a Box 1 pack
- Price
- £15.49
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 4mo ago

by Amazon Grenache Rose Wine 3L Bag in a Box 1 Pack
- Price
- £15.11
- Rating
- 3.0/5
- Reviews
- 45
- Age
- 4mo ago

by Amazon Spanish Tempranillo Red Wine 3L Bag in a Box 1 pack
- Price
- £14.85
- Rating
- 3.5/5
- Reviews
- 19
- Age
- 4mo ago

Taranaki Beach New Zealand Marlborough Sauvignon Blanc 1.5L
- Price
- £16.91
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 1y ago

Felix Solis Fruity White Wine 3L
- Price
- £18.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
45
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
9%
- Morrisons38%
- by Amazon30%
- NICE9%
- Banrock Station7%
- 19 Crimes4%
- Felix Solis3%
- Open — no brand owns it (9 brands, 9%)
Demand
Wine Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Wine Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wine box58K/yr
- white wine box27K/yr
- boxed wine28K/yr
- box wine19K/yr
- boxed white wine8K/yr
- wine boxes 3 litre12K/yr
- box of wine13K/yr
- wine boxes10K/yr
- wine in a box5K/yr
- boxed wine white9K/yr
Reviews and returns
What reviews say buyers love and hate about Wine Box
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not for by taste buds
tastes like a shoe
Awful taste
not as good as previously
Way too expensive for something this poor quality
Absolute rubbish
Alcohol volume
Wrong Alcohol % Stated
Alcoholic content
However I found I managed to spill a lot on the carpet when I first tried to squirt it out
its the wine thats been leaking
While this is a overpriced the box IS more convenienr for collection/disposal
For the price I expected more
Love
Value for money
Worth the money
Good value
A perfectly drinkable
great for a dinner party, alfresco eating, just having a few friends around or goes down really well at a BBQ and all those juicy steaks
the taste is great
Really very drinkable
That said though its easy enough to drink
It has a smooth, easy-drinking style
The flavour profile is spot on to me
good flavour
fruity flavour that makes it easy to enjoy
It stays fresh for weeks once opened
it stayed fresh
Delicious and refreshing
Return
0.1% Return rate 0% Fixable by listing
not as good as previously
Way too expensive for something this poor quality
Absolute rubbish
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wine Box questions
Answered from the same tracked data.









