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Wine Box

Pass

Wine Box scores 65 out of 100, a Pass. Shoppers spend an estimated $334K a year here, search demand grew +7.7% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
65
65 / 100
Top 2% of 2,976 Grocery niches · +19 vs the category median of 46
Market size
£334K/yr197K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
47%top-5 click share · 15 brands · 45 sellers

Flapen Score

Wine Box against its category

The dotted line is the Grocery average. Past it, Wine Box is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Box 197K times last year and spent an estimated £334K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £334K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
10.1%
Market size, estimated
£334Ka year
Peak month
December2.4× the quietest month
Top search term
wine box58K searches a year

02 · Price

A sale here is worth £16.82.

Listings sell for £16.82 on average, from £4.48 to £40.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £16.82 that is £8K to £13K a year per listing.

Average price
£16.82inside the $15 to $100 sweet spot
Price range
£4.48–£40.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£8K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #338 within Beer, Wine & Spirits. It carries 110 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
94%
Out of stock, average day
2.1%
Average rank
#338in Beer, Wine & Spirits
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
110per listing
Listings tracked
33

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
65 months

Products

Top Wine Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

45

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 88%

Open market

9%

  • Morrisons38%
  • by Amazon30%
  • NICE9%
  • Banrock Station7%
  • 19 Crimes4%
  • Felix Solis3%
  • Open — no brand owns it (9 brands, 9%)

Demand

Wine Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Wine Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wine box58K/yr
  • white wine box27K/yr
  • boxed wine28K/yr
  • box wine19K/yr
  • boxed white wine8K/yr
  • wine boxes 3 litre12K/yr
  • box of wine13K/yr
  • wine boxes10K/yr
  • wine in a box5K/yr
  • boxed wine white9K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Box

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
23%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“not for by taste buds”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wine Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data