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Wine Box

Pass

Wine Box scores 65 out of 100, a Pass. Shoppers spend $334K a year here, search demand grew +7.7% this quarter, and returns run at 0.1% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,976 Grocery niches · +19 vs the category median of 46
Market size
£334K/yr197K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
47%top-5 click share · 15 brands · 45 sellers

Flapen Score

Wine Box against its category

The dotted line is the Grocery average. Past it, Wine Box is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wine Box 197K times last year and spent an estimated £334K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £334K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
10.1%
Market size, estimated
£334Ka year
Peak month
December2.4× the quietest month
Top search term
wine box58K searches a year

02 · Price

A sale here is worth £16.82.

Listings sell for £16.82 on average, from £4.48 to £40.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £16.82 that is £8K to £13K a year per listing.

Average price
£16.82inside the $15 to $100 sweet spot
Price range
£4.48–£40.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£8K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #338 within Beer, Wine & Spirits. It carries 110 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
94%
Out of stock, average day
2.1%
Average rank
#338in Beer, Wine & Spirits
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
110per listing
Listings tracked
33

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
65 months

Products

Top Wine Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

45

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

9%

  • Morrisons38%
  • by Amazon30%
  • NICE9%
  • Banrock Station7%
  • 19 Crimes4%
  • Felix Solis3%
  • Open — no brand owns it (9 brands, 9%)

Demand

Wine Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Wine Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine box58K/yr
  • white wine box27K/yr
  • boxed wine28K/yr
  • box wine19K/yr
  • boxed white wine8K/yr
  • wine boxes 3 litre12K/yr
  • box of wine13K/yr
  • wine boxes10K/yr
  • wine in a box5K/yr
  • boxed wine white9K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.24

not for by taste buds

tastes like a shoe

Awful taste

Quality-Overall7%−0.06

not as good as previously

Way too expensive for something this poor quality

Absolute rubbish

Alcohol Content7%−0.07

Alcohol volume

Wrong Alcohol % Stated

Alcoholic content

Leak-Proof5%

However I found I managed to spill a lot on the carpet when I first tried to squirt it out

its the wine thats been leaking

Value For Money5%+3.00

While this is a overpriced the box IS more convenienr for collection/disposal

For the price I expected more

Love

Value For Money27%+3.00

Value for money

Worth the money

Good value

Taste-Overall19%−0.24

A perfectly drinkable

great for a dinner party, alfresco eating, just having a few friends around or goes down really well at a BBQ and all those juicy steaks

the taste is great

Alcohol Flavor17%−0.03

Really very drinkable

That said though its easy enough to drink

It has a smooth, easy-drinking style

Flavor9%+0.96

The flavour profile is spot on to me

good flavour

fruity flavour that makes it easy to enjoy

Freshness7%+0.69

It stays fresh for weeks once opened

it stayed fresh

Delicious and refreshing

Return

0.1% Return rate 0% Fixable by listing

Assembly/Installation25%▁█▁▁▁▁
Quality-Overall25%█▁▁▁▁▁

not as good as previously

Way too expensive for something this poor quality

Absolute rubbish

Defective Material/Parts25%▁█▁▁▁▁
Moist/Dry25%█▁▁▁▁▁

FAQ

Common Wine Box questions

Answered from the same tracked data.