Sardines
PassSardines scores 65 out of 100, a Pass. Shoppers spend $845K a year here, demand is soft, at -0.0% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 65 / 100Top 2% of 2,976 Grocery niches · +19 vs the category median of 4665
- Market size
- £845K/yr690K searches / yr
- 90-day growth
- -0.0%search demand this quarter
- Competition
- 51%top-5 click share · 17 brands · 29 sellers
Flapen Score
Sardines against its category
The dotted line is the Grocery average. Past it, Sardines is stronger. Inside it, weaker.
Market
The Sardines market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sardines 690K times last year and spent an estimated £845K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May. Flapen scores it 65 out of 100, a Pass.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £845K a year.
- Searches, last 12 months
- 690K
- Growth, 90 days vs prior 90
- -0.0%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £845Ka year
- Peak month
- April2.7× the quietest month
- Top search term
- sardines212K searches a year
02 · Price
A sale here is worth £16.13.
Listings sell for £16.13 on average, from £0.63 to £40.01. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £16.13 that is £20K to £24K a year per listing.
- Average price
- £16.13inside the $15 to $100 sweet spot
- Price range
- £0.63–£40.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £20K–£24K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #211 within Tinned & Jarred Food. It carries 107 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 80%
- Out of stock, average day
- 20.3%
- Average rank
- #211in Tinned & Jarred Food
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 107per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Sardines products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tropical Sun Sardines in Chilli Flavour 125g (Pack of 12) | Premium Quality Sardines Rich in Protein & Omega-3 Pre-Cooked & Ready to Eat Ideal for Healthy Meals & Snacks
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 5y ago

Tropical Sun Canadian Style Sardines in Olive Oil 106g (Pack of 12) - Premium Quality Canned Sardines - Ready to Eat - High in Protein & Omega 3 - Perfect for Salads Pasta & Light Meals
- Price
- £17.17
- Rating
- 3.9/5
- Reviews
- 175
- Age
- 5y ago

Shines Tinned Sardines in Olive Oil - 12 x 106g Cans
- Price
- £23.74
- Rating
- 4.0/5
- Reviews
- 98
- Age
- 3y ago

SELECT Wild Caught Sardines in Olive Oil Skinless & Boneless Sardines Non-GMO High Omega-3 Sustainable Seafood Ready to Eat Protein (12 pack)
- Price
- £34.98
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 3mo ago

Nuri Sardines Olive Oil Lemon 125g
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 1y ago
Trending
90-day click momentum
SELECT Wild Caught Sardines in Olive Oil Skinless & Boneless Sardines Non-GMO High Omega-3 Sustainable Seafood Ready to Eat Protein(6 pack)
- Price
- £20.94
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 3mo ago

Nuri Sardines Olive Oil Lemon 125g
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 1y ago

SELECT Wild Caught Sardines in Olive Oil Skinless & Boneless Sardines Non-GMO High Omega-3 Sustainable Seafood Ready to Eat Protein (12 pack)
- Price
- £34.98
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 3mo ago

Permantiar Extra Virgin Olive Oil Sardines 135g - pack of 6
- Price
- £16.56
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

Tropical Sun Sardines in Chilli Flavour 125g (Pack of 12) | Premium Quality Sardines Rich in Protein & Omega-3 Pre-Cooked & Ready to Eat Ideal for Healthy Meals & Snacks
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 5y ago
Newest
by launch date
SELECT Wild Caught Sardines in Olive Oil Skinless & Boneless Sardines Non-GMO High Omega-3 Sustainable Seafood Ready to Eat Protein (12 pack)
- Price
- £34.98
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 3mo ago

SELECT Wild Caught Sardines in Olive Oil Skinless & Boneless Sardines Non-GMO High Omega-3 Sustainable Seafood Ready to Eat Protein(6 pack)
- Price
- £20.94
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 3mo ago

Permantiar Extra Virgin Olive Oil Sardines 135g - pack of 6
- Price
- £16.56
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

Pack of 20 Tins x 120g Premium Sardines in Spring Water Nixe
- Price
- £31.60
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 4mo ago

Kingfisher Sardines in Sunflower Oil 120g
- Price
- £0.81
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
29
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
27%
- Tropical Sun29%
- Modani Market10%
- Morrisons9%
- Fish 4 Ever9%
- Shines9%
- NURI6%
Demand
Sardines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.7×
Search terms
Top Sardines search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sardines212K/yr
- sardines in olive oil142K/yr
- tinned fish114K/yr
- sardines in spring water56K/yr
- sardines in extra virgin olive oil19K/yr
- sardines in water26K/yr
- tinned sardines19K/yr
- tinned fish & seafood22K/yr
- sardine15K/yr
- canned fish12K/yr
Reviews and returns
What reviews say buyers love and hate about Sardines
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
tastes completely different
Tasteless
Unusual taste
costly
Bit expensive
Very pricey
very poor oil
a lot of oil
Oily fish
It's hard to find a salt free version
Quite salty
it was really salty
Sardines quite small
Much bigger
Smaller than the ones you buy in the supermarkets
Love
The tomato sauce was delicious
sauce very nice
Definitely Delicious
Great quality, perfect size for breakfast
Great value and good quality tuna
Excellent Quality
Good value
Good value for money
Worth the money
Delicious and healthy
Healthy food, worth it
Very good and healthy for quick snack
Good flavour and exactly as described
sauce very nice
Firm, flavorful sardines with clean-tasting olive oil and no unpleasant fishiness
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sardines questions
Answered from the same tracked data.









