Sardines
PassSardines scores 65 out of 100, a Pass. Shoppers spend an estimated $845K a year here, demand is soft, at +0.0% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 65 / 100Top 2% of 2,976 Grocery niches · +19 vs the category median of 4665
- Market size
- £845K/yr690K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 51%top-5 click share · 17 brands · 29 sellers
Flapen Score
Sardines against its category
The dotted line is the Grocery average. Past it, Sardines is stronger. Inside it, weaker.
Market
The Sardines market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sardines 690K times last year and spent an estimated £845K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £845K a year.
- Searches, last 12 months
- 690K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £845Ka year
- Peak month
- April2.7× the quietest month
- Top search term
- sardines212K searches a year
02 · Price
A sale here is worth £16.13.
Listings sell for £16.13 on average, from £0.63 to £40.01. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £16.13 that is £20K to £24K a year per listing.
- Average price
- £16.13inside the $15 to $100 sweet spot
- Price range
- £0.63–£40.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £20K–£24K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #211 within Tinned & Jarred Food. It carries 107 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 80%
- Out of stock, average day
- 20.3%
- Average rank
- #211in Tinned & Jarred Food
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 107per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Sardines products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tropical Sun Sardines in Chilli Flavour 125g (Pack of 12) | Premium Quality Sardines Rich in Protein & Omega-3 Pre-Cooked & Ready to Eat Ideal for Healthy Meals & Snacks
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 5y ago

Tropical Sun Canadian Style Sardines in Olive Oil 106g (Pack of 12) - Premium Quality Canned Sardines - Ready to Eat - High in Protein & Omega 3 - Perfect for Salads Pasta & Light Meals
- Price
- £17.17
- Rating
- 3.9/5
- Reviews
- 175
- Age
- 5y ago

Shines Tinned Sardines in Olive Oil - 12 x 106g Cans
- Price
- £23.74
- Rating
- 4.0/5
- Reviews
- 98
- Age
- 3y ago

SELECT Wild Caught Sardines in Olive Oil Skinless & Boneless Sardines Non-GMO High Omega-3 Sustainable Seafood Ready to Eat Protein (12 pack)
- Price
- £34.98
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 3mo ago

Nuri Sardines Olive Oil Lemon 125g
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 1y ago
Trending
estimated 90-day click momentum
SELECT Wild Caught Sardines in Olive Oil Skinless & Boneless Sardines Non-GMO High Omega-3 Sustainable Seafood Ready to Eat Protein(6 pack)
- Price
- £20.94
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 3mo ago

Nuri Sardines Olive Oil Lemon 125g
- Price
- £4.97
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 1y ago

SELECT Wild Caught Sardines in Olive Oil Skinless & Boneless Sardines Non-GMO High Omega-3 Sustainable Seafood Ready to Eat Protein (12 pack)
- Price
- £34.98
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 3mo ago

Permantiar Extra Virgin Olive Oil Sardines 135g - pack of 6
- Price
- £16.56
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

Tropical Sun Sardines in Chilli Flavour 125g (Pack of 12) | Premium Quality Sardines Rich in Protein & Omega-3 Pre-Cooked & Ready to Eat Ideal for Healthy Meals & Snacks
- Price
- £11.93
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 5y ago
Newest
by launch date
SELECT Wild Caught Sardines in Olive Oil Skinless & Boneless Sardines Non-GMO High Omega-3 Sustainable Seafood Ready to Eat Protein (12 pack)
- Price
- £34.98
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 3mo ago

SELECT Wild Caught Sardines in Olive Oil Skinless & Boneless Sardines Non-GMO High Omega-3 Sustainable Seafood Ready to Eat Protein(6 pack)
- Price
- £20.94
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 3mo ago

Permantiar Extra Virgin Olive Oil Sardines 135g - pack of 6
- Price
- £16.56
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 3mo ago

Pack of 20 Tins x 120g Premium Sardines in Spring Water Nixe
- Price
- £31.60
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 4mo ago

Kingfisher Sardines in Sunflower Oil 120g
- Price
- £0.81
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
29
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 89%
Open market
27%
- Tropical Sun29%
- Modani Market10%
- Morrisons9%
- Fish 4 Ever9%
- Shines9%
- NURI6%
Demand
Sardines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.7×
Search terms
Top Sardines search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sardines212K/yr
- sardines in olive oil142K/yr
- tinned fish114K/yr
- sardines in spring water56K/yr
- sardines in extra virgin olive oil19K/yr
- sardines in water26K/yr
- tinned sardines19K/yr
- tinned fish & seafood22K/yr
- sardine15K/yr
- canned fish12K/yr
Reviews and returns
What reviews say buyers love and hate about Sardines
We read the reviews and the return reasons for every product selling here.
“tastes completely different”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sardines questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









