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Sardines

Pass

Sardines scores 65 out of 100, a Pass. Shoppers spend $845K a year here, demand is soft, at -0.0% this quarter, and returns run at 0.0% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,976 Grocery niches · +19 vs the category median of 46
Market size
£845K/yr690K searches / yr
90-day growth
-0.0%search demand this quarter
Competition
51%top-5 click share · 17 brands · 29 sellers

Flapen Score

Sardines against its category

The dotted line is the Grocery average. Past it, Sardines is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sardines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sardines 690K times last year and spent an estimated £845K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May. Flapen scores it 65 out of 100, a Pass.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £845K a year.

Searches, last 12 months
690K
Growth, 90 days vs prior 90
-0.0%
Conversion, latest week
7.6%
Market size, estimated
£845Ka year
Peak month
April2.7× the quietest month
Top search term
sardines212K searches a year

02 · Price

A sale here is worth £16.13.

Listings sell for £16.13 on average, from £0.63 to £40.01. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £16.13 that is £20K to £24K a year per listing.

Average price
£16.13inside the $15 to $100 sweet spot
Price range
£0.63–£40.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
£20K–£24K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #211 within Tinned & Jarred Food. It carries 107 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
80%
Out of stock, average day
20.3%
Average rank
#211in Tinned & Jarred Food
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
107per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Sardines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£42K£85K£127K£169K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

29

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

27%

  • Tropical Sun29%
  • Modani Market10%
  • Morrisons9%
  • Fish 4 Ever9%
  • Shines9%
  • NURI6%

Demand

Sardines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.7×

Search terms

Top Sardines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sardines212K/yr
  • sardines in olive oil142K/yr
  • tinned fish114K/yr
  • sardines in spring water56K/yr
  • sardines in extra virgin olive oil19K/yr
  • sardines in water26K/yr
  • tinned sardines19K/yr
  • tinned fish & seafood22K/yr
  • sardine15K/yr
  • canned fish12K/yr

Reviews and returns

What reviews say buyers love and hate about Sardines

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+2.01

tastes completely different

Tasteless

Unusual taste

Value For Money13%+0.36

costly

Bit expensive

Very pricey

Oily/Greasy8%−0.04

very poor oil

a lot of oil

Oily fish

Salt Content7%−0.04

It's hard to find a salt free version

Quite salty

it was really salty

Size-Overall6%−0.06

Sardines quite small

Much bigger

Smaller than the ones you buy in the supermarkets

Love

Taste-Overall37%+2.01

The tomato sauce was delicious

sauce very nice

Definitely Delicious

Quality-Overall16%+1.04

Great quality, perfect size for breakfast

Great value and good quality tuna

Excellent Quality

Value For Money13%+0.36

Good value

Good value for money

Worth the money

Health Benefits-Overall4%+0.48

Delicious and healthy

Healthy food, worth it

Very good and healthy for quick snack

Flavor4%

Good flavour and exactly as described

sauce very nice

Firm, flavorful sardines with clean-tasting olive oil and no unpleasant fishiness

FAQ

Common Sardines questions

Answered from the same tracked data.