How competitive is the Sardines niche on Amazon United Kingdom?

17 brands and 29 sellers compete in Sardines on Amazon United Kingdom. The top 5 Sardines products take 51% of clicks and its top 5 brands hold 67% of demand.

What do buyers complain about in Sardines?

Sardines buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Oily/Greasy, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sardines niche?

Sardines sells for £16.13 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £0.63–£40.01. The average incumbent carries 107 reviews — the moat a new listing must climb.

Sardines

Sardines shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Low Review Barrier Out of Stock

Flapen Score

Worth a look

This niche Category average

Is Sardines profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sardines is a £845K/yr Amazon United Kingdom market (690K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 65/100.

Sardines: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.0% over the last 90 days and 7.6% of searches end in a purchase.

£845K

revenue / yr

Units sold / yr100K

Search volume / yr-0.0%690K

Conversion rate7.6%

Avg price£16.13

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers17 · 29

Top-5 product click share51%

Open market33%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 30 products

Top Sardines products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tropical Sun Sardines in Chilli Flavour 125g (Pack of 12) | Premium Quality Sardines Rich in Protein & Omega-3 Pre-Cooked & Ready to Eat Ideal for Healthy Meals & Snacks

Price: £11.93
Rating: 4.4/5
Reviews: 92
Age: 5y ago

Tropical Sun Canadian Style Sardines in Olive Oil 106g (Pack of 12) - Premium Quality Canned Sardines - Ready to Eat - High in Protein & Omega 3 - Perfect for Salads Pasta & Light Meals

Price: £17.17
Rating: 3.9/5
Reviews: 175
Age: 5y ago

Shines Tinned Sardines in Olive Oil - 12 x 106g Cans

Price: £23.74
Rating: 4.0/5
Reviews: 98
Age: 3y ago

SELECT Wild Caught Sardines in Olive Oil Skinless & Boneless Sardines Non-GMO High Omega-3 Sustainable Seafood Ready to Eat Protein (12 pack)

Price: £34.98
Rating: 4.9/5
Reviews: 18
Age: 3mo ago

Nuri Sardines Olive Oil Lemon 125g

Price: £4.97
Rating: 4.5/5
Reviews: 120
Age: 1y ago

Newest

by launch date

SELECT Wild Caught Sardines in Olive Oil Skinless & Boneless Sardines Non-GMO High Omega-3 Sustainable Seafood Ready to Eat Protein (12 pack)

Price: £34.98
Rating: 4.9/5
Reviews: 18
Age: 3mo ago

SELECT Wild Caught Sardines in Olive Oil Skinless & Boneless Sardines Non-GMO High Omega-3 Sustainable Seafood Ready to Eat Protein(6 pack)

Price: £20.94
Rating: 4.9/5
Reviews: 18
Age: 3mo ago

Permantiar Extra Virgin Olive Oil Sardines 135g - pack of 6

Price: £16.56
Rating: 3.0/5
Reviews: 2
Age: 3mo ago

Pack of 20 Tins x 120g Premium Sardines in Spring Water Nixe

Price: £31.60
Rating: 4.8/5
Reviews: 8
Age: 4mo ago

Kingfisher Sardines in Sunflower Oil 120g

Price: £0.81
Rating: 4.4/5
Reviews: 36
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

27%

Tropical Sun29%
Modani Market10%
Morrisons9%
Fish 4 Ever9%
Shines9%
NURI6%

Sardines demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume690KCVR7.6%Products30Brands17Top 5 Brands67%OOS Rate20.3%Rating4.4★Reviews107Avg BSR#211

Peak months: Apr, May · busiest ÷ quietest = 2.7×

Top Sardines search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sardines212K/yr +3.1%1.9% conv.
sardines in olive oil142K/yr +0.5%2.0% conv.
tinned fish114K/yr -8.2%0.9% conv.
sardines in spring water56K/yr +9.0%0.8% conv.
sardines in extra virgin olive oil19K/yr +5.5%2.3% conv.
sardines in water26K/yr -7.9%0.4% conv.
tinned sardines19K/yr -1.2%0.7% conv.
tinned fish & seafood22K/yr -6.0%0.2% conv.
sardine15K/yr +14.2%1.5% conv.
canned fish12K/yr -6.5%1.0% conv.

What reviews say buyers love and hate about Sardines

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall37%

“The tomato sauce was delicious”

Quality-Overall16%

“Great quality, perfect size for breakfast”

Value For Money13%

“Good value”

Health Benefits-Overall4%

“Delicious and healthy”

Flavor4%

“Good flavour and exactly as described”

What buyers complain about

72% of reviews

Taste-Overall16%

“tastes completely different”

Value For Money13%

“costly”

Oily/Greasy8%

“very poor oil”

Salt Content7%

“It's hard to find a salt free version”

Size-Overall6%

“Sardines quite small”

Common Sardines questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sardines 65/100 on Amazon United Kingdom — Worth a look. The niche generates £845K/yr across 30 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -0.0% over the last 90 days.