Fairy Non Bio Pods
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Fairy Non Bio Pods is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,976 Grocery niches · +16 vs the category median of 4662
- Market size
- £2.2M/yr1.3M searches / yr
- 90-day growth
- +19.8%search demand this quarter
- Competition
- 43%top-5 click share · 4 brands · 265 sellers
Flapen Score
Fairy Non Bio Pods against its category
The dotted line is the Grocery average. Past it, Fairy Non Bio Pods is stronger. Inside it, weaker.
Market
The Fairy Non Bio Pods market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fairy Non Bio Pods 1.3M times last year and spent an estimated £2.2M. All 4 brands take every click. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
13.5% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.2M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +19.8%
- Conversion, latest week
- 13.5%
- Market size, estimated
- £2.2Ma year
- Peak month
- June1.6× the quietest month
- Top search term
- fairy non bio pods560K searches a year
02 · Price
A sale here is worth £12.79.
Listings sell for £12.79 on average, from £0.92 to £25.24. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £12.79 that is £38K to £51K a year per listing.
- Average price
- £12.79under the $15 to $100 sweet spot
- Price range
- £0.92–£25.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £38K–£51K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #211 within Laundry. It carries 585 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #211in Laundry
- Average rating
- 4.77 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 585per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 16 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Fairy Non Bio Pods products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fairy Non Bio Platinum Washing Pods Extra Stain Removal (44ctx3) 132ct
- Price
- £23.95
- Rating
- 4.9/5
- Reviews
- 182
- Age
- 7mo ago

Fairy Non Bio Washing Liquid Pods Voted No1 for Sensitive Skin 100 Washes
- Price
- £17.04
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 7mo ago

Fairy Non Bio Washing Liquid Pods Voted No1 for Sensitive Skin 85 Washes
- Price
- £14.80
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 7mo ago

Fairy Non Bio Silk Tree Blossom & Jasmine Washing Liquid Pods Voted No1 for Sensitive Skin 50 Washes
- Price
- £10.58
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 7mo ago

Fairy Non Bio All-in-1 PODS Laundry Detergent Washing Liquid Tablets/Capsules 120 Washes (60x2) For Sensitive Skin
- Price
- £20.23
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 7mo ago
Trending
90-day click momentum
Fairy Non Bio Platinum Washing Liquid Pods Voted No1 for Sensitive Skin 100 Washes
- Price
- £19.29
- Rating
- 5.0/5
- Reviews
- 40
- Age
- 7mo ago

Fairy Non Bio Washing Liquid Pods Voted No1 for Sensitive Skin 85 Washes
- Price
- £14.80
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 7mo ago

Fairy Non Bio Silk Tree Blossom & Jasmine Washing Liquid Pods Voted No1 for Sensitive Skin 100 Washes
- Price
- £19.70
- Rating
- 4.9/5
- Reviews
- 34
- Age
- 7mo ago

Fairy Non Bio Washing Liquid Pods Voted No1 for Sensitive Skin 100 Washes
- Price
- £17.04
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 7mo ago

Fairy Non Bio Washing Liquid Pods Voted No1 for Sensitive Skin 38 Washes
- Price
- £7.44
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 7mo ago
Newest
by launch date
Fairy Non Bio Pods Washing Liquid Capsules 50 Washes
- Price
- £11.08
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago

Fairy Fabric Softener Voted No1 for Sensitive Skin Hypoallergenic 129 Washes 3.999l
- Price
- £5.71
- Rating
- 4.8/5
- Reviews
- 723
- Age
- 6mo ago

Fairy Non Bio The Big One Washing Liquid Pods Cherry Blossom & Nordic Cotton 2 x 40 Washes 2X Stain Removal Voted No1 for Sensitive Skin
- Price
- £25.24
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 6mo ago

Fairy Non Bio Platinum Washing Pods Extra Stain Removal (44ctx3) 132ct
- Price
- £23.95
- Rating
- 4.9/5
- Reviews
- 182
- Age
- 7mo ago

Fairy Non Bio Washing Liquid Pods Voted No1 for Sensitive Skin 100 Washes
- Price
- £17.04
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
265
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 90%
Open market
0%
- Fairy Non Bio81%
- Fairy12%
- Bold6%
- Persil1%
- Open — no brand owns it (0%)
Demand
Fairy Non Bio Pods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Fairy Non Bio Pods search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fairy non bio pods560K/yr
- fairy390K/yr
- fairy pods151K/yr
- fairy washing pods79K/yr
- washing pods fairy13K/yr
- fairy laundry pods13K/yr
- fairy platinum washing pods15K/yr
- fairy pods washing capsules15K/yr
- fairy tablets9K/yr
- fairy wash pods7K/yr
Reviews and returns
What reviews say buyers love and hate about Fairy Non Bio Pods
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Always arrives leaking
Unfortunately slight leakage
Leaked
the smell is extreme
Smell is so strong
Just didnt like the smell
Too expensive
High price
Waste of money really
Bottle is a little on the large and heavy
Not Big Ones
Huge
Non bio
Fairy Non Bio
Persil Non Bio 3 in 1
Love
Amazing value
Decent price
Good value for money
Long lasting smell
Smells fresh
Great fragrance
Good quality, by the time I got them, most of the pods had burst
Lovely family product
Brilliant quality
good washers
great in my wash
Washes well
Great cleaning
Cleans really well
cleans well
Return
0.1% Return rate 5% Fixable by listing
Always arrives leaking
Unfortunately slight leakage
Leaked
Too expensive
High price
Waste of money really
the smell is extreme
Smell is so strong
Just didnt like the smell
Doesn't look as image
Not the same
Only 2X 61 pods- misleading photograph
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fairy Non Bio Pods questions
Answered from the same tracked data.









