Sugar Free Biscuits
Sugar Free Biscuits shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Sugar Free Biscuits profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sugar Free Biscuits is a £414K/yr Amazon United Kingdom market (417K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.
Sugar Free Biscuits: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -16.1% over the last 90 days and 9.9% of searches end in a purchase.
£414K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 44 products
Top Sugar Free Biscuits products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gullon Sugar Free Biscuits Chocolate Mixed Variety Selection Diabectic friendly Pack (5 Pack) chocolate chip cocoa sandwich dark digestive chocolate wafer by zamfoods
- Price
- £12.10
- Rating
- 4.4/5
- Reviews
- 314
- Age
- 2y ago

Farmhouse Sugar Free Biscuits For Diabetics Multipack Selection Box - Viennese Shorties Ginger Cookies Choc Chip Cookies Oat Crunch Cookies | Ideal for Weight Loss (Pack of 1 (4Mix Flavours))
- Price
- £10.46
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 1y ago

Gullon Sugar Free & No Added Sugar Big Selections 13 Healthy Biscuits 3.2kg Diabetic Friendly Cookies | Mixed Selection Biscuits Assorted | Luxury & Delicious Biscuits Hamper
- Price
- £18.78
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 1y ago

4 x 245g Original Digestive Cookies Biscuits Sugar Free
- Price
- £7.30
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 4y ago

Gullon Zero No Added Sugar Dark Chocolate Ginger Oaties 285g
- Price
- £1.43
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 2y ago
Trending
90-day click momentum
Florbu Chocolate Chip Cookies 0% - No Added Sugar Chocolate Biscuits Classic Crunchy Snacks with Real Choc Chips Guilt-Free Snacking Any Time
- Price
- £1.55
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 5mo ago

Florbu Crunchy Oat Biscuits 0% No Added Sugar - Oatmeal Cookies Wholemeal Fibre Rich Snack Ideal for Diabetics Made with Sunflower Oil - Ideal for Breakfast Biscuit or with a Coffee Break
- Price
- £1.56
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 5mo ago

Florbu Breakfast Biscuits 0% No Added Sugar - Wholemeal Diabetic Biscuits High Fibre Snack Made with Sunflower & Wholemeal Flour Convenient Individual Snack Packs for Work & On-the-Go
- Price
- £3.99
- Rating
- 4.1/5
- Reviews
- 127
- Age
- 8mo ago

4 x 245g Original Digestive Cookies Biscuits Sugar Free
- Price
- £7.30
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 4y ago

Sugar Free Hamper Biscuit Box Bundled With Sugar Free Cookies And No Sugar Shortbreads | A Suitable Diabetic Selection UK Gift Box
- Price
- £15.17
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 9mo ago
Newest
by launch date
Florbu Crunchy Oat Biscuits 0% No Added Sugar - Oatmeal Cookies Wholemeal Fibre Rich Snack Ideal for Diabetics Made with Sunflower Oil - Ideal for Breakfast Biscuit or with a Coffee Break
- Price
- £1.56
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 5mo ago

Florbu Chocolate Chip Cookies 0% - No Added Sugar Chocolate Biscuits Classic Crunchy Snacks with Real Choc Chips Guilt-Free Snacking Any Time
- Price
- £1.55
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 5mo ago

Florbu Breakfast Biscuits 0% No Added Sugar - Wholemeal Diabetic Biscuits High Fibre Snack Made with Sunflower & Wholemeal Flour Convenient Individual Snack Packs for Work & On-the-Go
- Price
- £3.99
- Rating
- 4.1/5
- Reviews
- 127
- Age
- 8mo ago

Sugar Free Hamper Biscuit Box Bundled With Sugar Free Cookies And No Sugar Shortbreads | A Suitable Diabetic Selection UK Gift Box
- Price
- £15.17
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 9mo ago

The Sugar Free Biscuit Gift Set Including Sugar Free Cookies & No Sugar Biscuits | A Suitable Diabetic Gift Snack Or Dessert
- Price
- £15.39
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
41
Top-5 brand share
77%
Top 20: 98%
Top-5 click share
41%
Top 20: 78%
Open market
17%
- Zamfoods30%
- Snackify25%
- Gullon9%
- Florbú7%
- JC TREATS & SWEETS6%
- PONLEE6%
- Open — no brand owns it (12 brands, 17%)
Sugar Free Biscuits demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.9×
Top Sugar Free Biscuits search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sugar free biscuits179K/yr
- diabetic biscuits59K/yr
- gullon sugar free biscuits46K/yr
- sugar free biscuits for diabetics24K/yr
- gullon20K/yr
- gullon biscuits10K/yr
- low calorie biscuits9K/yr
- diabetic biscuits sugar free10K/yr
- sugar-free cookies6K/yr
- low sugar biscuits8K/yr
What reviews say buyers love and hate about Sugar Free Biscuits
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Great tasting cookies”
“Sugar Free”
“These cookies are lush”
“Better quality”
“Good value for money”
What buyers complain about
66% of reviews“Taste awful”
“a bit expensive”
“no sugar”
“BEWARE OF ARTIFICIAL SWEETENER”
“not as described”
Sugar Free Biscuits return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sugar Free Biscuits questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









