sugar free biscuits
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great176.18avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£414K£414K/yr · 417K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.06avg listing price — sweet spot $15–$100
Price range
Okay£1.41–£19.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sugar free biscuits is a £414K/yr Amazon United Kingdom market (417K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sugar free biscuits market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £302K–£402K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 77%
- Out of stock
- 2.4%
- Avg brand age
- 53 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
41
Top-5 brand share
77%
Top 20: 98%
Top-5 click share
41%
Top 20: 78%
Open market
17%
- Zamfoods30%
- Snackify25%
- Gullon9%
- Florbú7%
- JC TREATS & SWEETS6%
- PONLEE6%
- Open — no brand owns it (12 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top sugar free biscuits search terms
- sugar free biscuits179K/yr
- diabetic biscuits59K/yr
- gullon sugar free biscuits46K/yr
- sugar free biscuits for diabetics24K/yr
- gullon20K/yr
- gullon biscuits10K/yr
- low calorie biscuits9K/yr
- diabetic biscuits sugar free10K/yr
- sugar-free cookies6K/yr
- low sugar biscuits8K/yr
Top sugar free biscuits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gullon Sugar Free Biscuits Chocolate Mixed Variety Selection Diabectic friendly Pack (5 Pack) chocolate chip cocoa sandwich dark digestive chocolate wafer by zamfoods
Zamfoods£12.104.4★314 rev
Farmhouse Sugar Free Biscuits For Diabetics Multipack Selection Box - Viennese Shorties Ginger Cookies Choc Chip Cookies Oat Crunch Cookies | Ideal for Weight Loss (Pack of 1 (4Mix Flavours))
Snackify£10.464.4★246 rev
Gullon Sugar Free & No Added Sugar Big Selections 13 Healthy Biscuits 3.2kg Diabetic Friendly Cookies | Mixed Selection Biscuits Assorted | Luxury & Delicious Biscuits Hamper
Snackify£18.784.5★190 rev
4 x 245g Original Digestive Cookies Biscuits Sugar Free
PONLEE£7.304.5★197 rev
Gullon Zero No Added Sugar Dark Chocolate Ginger Oaties 285g
Gullon£1.434.6★86 rev
Newest
by launch date
Florbu Crunchy Oat Biscuits 0% No Added Sugar - Oatmeal Cookies Wholemeal Fibre Rich Snack Ideal for Diabetics Made with Sunflower Oil - Ideal for Breakfast Biscuit or with a Coffee Break
Florbú£1.5619 rev
Florbu Chocolate Chip Cookies 0% - No Added Sugar Chocolate Biscuits Classic Crunchy Snacks with Real Choc Chips Guilt-Free Snacking Any Time
Florbú£1.5518 rev
Florbu Breakfast Biscuits 0% No Added Sugar - Wholemeal Diabetic Biscuits High Fibre Snack Made with Sunflower & Wholemeal Flour Convenient Individual Snack Packs for Work & On-the-Go
Florbú£3.99127 rev
Sugar Free Hamper Biscuit Box Bundled With Sugar Free Cookies And No Sugar Shortbreads | A Suitable Diabetic Selection UK Gift Box
JC TREATS & SWEETS£15.1722 rev
The Sugar Free Biscuit Gift Set Including Sugar Free Cookies & No Sugar Biscuits | A Suitable Diabetic Gift Snack Or Dessert
JC TREATS & SWEETS£15.3928 rev
Trending
90-day click momentumFlorbu Chocolate Chip Cookies 0% - No Added Sugar Chocolate Biscuits Classic Crunchy Snacks with Real Choc Chips Guilt-Free Snacking Any Time
Florbú£1.554.3★
Florbu Crunchy Oat Biscuits 0% No Added Sugar - Oatmeal Cookies Wholemeal Fibre Rich Snack Ideal for Diabetics Made with Sunflower Oil - Ideal for Breakfast Biscuit or with a Coffee Break
Florbú£1.564.0★
Florbu Breakfast Biscuits 0% No Added Sugar - Wholemeal Diabetic Biscuits High Fibre Snack Made with Sunflower & Wholemeal Flour Convenient Individual Snack Packs for Work & On-the-Go
Florbú£3.994.1★
4 x 245g Original Digestive Cookies Biscuits Sugar Free
PONLEE£7.304.5★
Sugar Free Hamper Biscuit Box Bundled With Sugar Free Cookies And No Sugar Shortbreads | A Suitable Diabetic Selection UK Gift Box
JC TREATS & SWEETS£15.174.4★
What buyers say about sugar free biscuits
What buyers praise and complain about, mined from review topics.What buyers love
“Great tasting cookies”
“Sugar Free”
“These cookies are lush”
“Better quality”
“Good value for money”
“healthy enough too”
“Great taste”
“Low carb and good taste”
“Great sugar alternative snack, really nice flavour and healthy”
“Crisp and tasty”
What buyers complain about
“Taste awful”
“a bit expensive”
“no sugar”
“BEWARE OF ARTIFICIAL SWEETENER”
“not as described”
“plus theyre quite big”
“No redeeming qualities at all”
“These bars are hard”
“Broken Biscuits”
“Hard, horrible texture”
Top return reasons
Common questions
- Is sugar free biscuits profitable to sell on Amazon United Kingdom?
- The niche generates £414K/yr across 44 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (59/100).
- How competitive is the sugar free biscuits niche?
- 18 brands and 41 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in sugar free biscuits?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- When does demand for sugar free biscuits peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the sugar free biscuits niche?
- Listings span £1.41–£19.48; the average listing price is £10.06 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.