Sugar Free Biscuits
MaybeReturns run at only 0.0% of orders. But demand is soft, at -16.1% this quarter, so Sugar Free Biscuits is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £414K/yr417K searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 41%top-5 click share · 18 brands · 41 sellers
Flapen Score
Sugar Free Biscuits against its category
The dotted line is the Grocery average. Past it, Sugar Free Biscuits is stronger. Inside it, weaker.
Market
The Sugar Free Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sugar Free Biscuits 417K times last year and spent an estimated £414K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
9.9% of searches ended in a purchase last week.
Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £414K a year.
- Searches, last 12 months
- 417K
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £414Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- sugar free biscuits179K searches a year
02 · Price
A sale here is worth £10.06.
Listings sell for £10.06 on average, from £1.41 to £19.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £10.06 that is £5K to £8K a year per listing.
- Average price
- £10.06under the $15 to $100 sweet spot
- Price range
- £1.41–£19.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #106 within Bakery. It carries 176 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 89%
- Out of stock, average day
- 2.4%
- Average rank
- #106in Bakery
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 176per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Sugar Free Biscuits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gullon Sugar Free Biscuits Chocolate Mixed Variety Selection Diabectic friendly Pack (5 Pack) chocolate chip cocoa sandwich dark digestive chocolate wafer by zamfoods
- Price
- £12.10
- Rating
- 4.4/5
- Reviews
- 314
- Age
- 2y ago

Farmhouse Sugar Free Biscuits For Diabetics Multipack Selection Box - Viennese Shorties Ginger Cookies Choc Chip Cookies Oat Crunch Cookies | Ideal for Weight Loss (Pack of 1 (4Mix Flavours))
- Price
- £10.46
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 1y ago

Gullon Sugar Free & No Added Sugar Big Selections 13 Healthy Biscuits 3.2kg Diabetic Friendly Cookies | Mixed Selection Biscuits Assorted | Luxury & Delicious Biscuits Hamper
- Price
- £18.78
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 1y ago

4 x 245g Original Digestive Cookies Biscuits Sugar Free
- Price
- £7.30
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 4y ago

Gullon Zero No Added Sugar Dark Chocolate Ginger Oaties 285g
- Price
- £1.43
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 2y ago
Trending
90-day click momentum
Florbu Chocolate Chip Cookies 0% - No Added Sugar Chocolate Biscuits Classic Crunchy Snacks with Real Choc Chips Guilt-Free Snacking Any Time
- Price
- £1.55
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 5mo ago

Florbu Crunchy Oat Biscuits 0% No Added Sugar - Oatmeal Cookies Wholemeal Fibre Rich Snack Ideal for Diabetics Made with Sunflower Oil - Ideal for Breakfast Biscuit or with a Coffee Break
- Price
- £1.56
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 5mo ago

Florbu Breakfast Biscuits 0% No Added Sugar - Wholemeal Diabetic Biscuits High Fibre Snack Made with Sunflower & Wholemeal Flour Convenient Individual Snack Packs for Work & On-the-Go
- Price
- £3.99
- Rating
- 4.1/5
- Reviews
- 127
- Age
- 8mo ago

4 x 245g Original Digestive Cookies Biscuits Sugar Free
- Price
- £7.30
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 4y ago

Sugar Free Hamper Biscuit Box Bundled With Sugar Free Cookies And No Sugar Shortbreads | A Suitable Diabetic Selection UK Gift Box
- Price
- £15.17
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 9mo ago
Newest
by launch date
Florbu Crunchy Oat Biscuits 0% No Added Sugar - Oatmeal Cookies Wholemeal Fibre Rich Snack Ideal for Diabetics Made with Sunflower Oil - Ideal for Breakfast Biscuit or with a Coffee Break
- Price
- £1.56
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 5mo ago

Florbu Chocolate Chip Cookies 0% - No Added Sugar Chocolate Biscuits Classic Crunchy Snacks with Real Choc Chips Guilt-Free Snacking Any Time
- Price
- £1.55
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 5mo ago

Florbu Breakfast Biscuits 0% No Added Sugar - Wholemeal Diabetic Biscuits High Fibre Snack Made with Sunflower & Wholemeal Flour Convenient Individual Snack Packs for Work & On-the-Go
- Price
- £3.99
- Rating
- 4.1/5
- Reviews
- 127
- Age
- 8mo ago

Sugar Free Hamper Biscuit Box Bundled With Sugar Free Cookies And No Sugar Shortbreads | A Suitable Diabetic Selection UK Gift Box
- Price
- £15.17
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 9mo ago

The Sugar Free Biscuit Gift Set Including Sugar Free Cookies & No Sugar Biscuits | A Suitable Diabetic Gift Snack Or Dessert
- Price
- £15.39
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
41
Top-5 brand share
77%
Top 20: 98%
Top-5 click share
41%
Top 20: 78%
Open market
17%
- Zamfoods30%
- Snackify25%
- Gullon9%
- Florbú7%
- JC TREATS & SWEETS6%
- PONLEE6%
- Open — no brand owns it (12 brands, 17%)
Demand
Sugar Free Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Sugar Free Biscuits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sugar free biscuits179K/yr
- diabetic biscuits59K/yr
- gullon sugar free biscuits46K/yr
- sugar free biscuits for diabetics24K/yr
- gullon20K/yr
- gullon biscuits10K/yr
- low calorie biscuits9K/yr
- diabetic biscuits sugar free10K/yr
- sugar-free cookies6K/yr
- low sugar biscuits8K/yr
Reviews and returns
What reviews say buyers love and hate about Sugar Free Biscuits
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste awful
Bland and tasteless
I think the taste is more of a raw dough
a bit expensive
Expensive
Bit expensive
no sugar
at this occasion they are NOT sugar free
Too sweet
BEWARE OF ARTIFICIAL SWEETENER
Didn't like choc chip or viennese as sweetener was overpowering
These are not sugar free
not as described
i would just be wary of the 1carb claim
Misrepresentation
Love
Great tasting cookies
Very nice tasting biscuits
Absolutely delicious
Sugar Free
Sugar free treats
Sugar free cookies
These cookies are lush
Lovely cookies
Biscuit very good
Better quality
Excellent product met my needs ideally
Good variety
Good value for money
Fair price
Good Value
Return
0.0% Return rate 11% Fixable by listing
not as described
i would just be wary of the 1carb claim
Misrepresentation
Taste awful
Bland and tasteless
I think the taste is more of a raw dough
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sugar Free Biscuits questions
Answered from the same tracked data.









