Sugar Free Biscuits
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -16.1% this quarter, so Sugar Free Biscuits is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £414K/yr417K searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 41%top-5 click share · 18 brands · 41 sellers
Flapen Score
Sugar Free Biscuits against its category
The dotted line is the Grocery average. Past it, Sugar Free Biscuits is stronger. Inside it, weaker.
Market
The Sugar Free Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sugar Free Biscuits 417K times last year and spent an estimated £414K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £414K a year.
- Searches, last 12 months
- 417K
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £414Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- sugar free biscuits179K searches a year
02 · Price
A sale here is worth £10.06.
Listings sell for £10.06 on average, from £1.41 to £19.48. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £10.06 that is £5K to £8K a year per listing.
- Average price
- £10.06under the $15 to $100 sweet spot
- Price range
- £1.41–£19.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #106 within Bakery. It carries 176 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 89%
- Out of stock, average day
- 2.4%
- Average rank
- #106in Bakery
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 176per listing
- Listings tracked
- 44
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Sugar Free Biscuits products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gullon Sugar Free Biscuits Chocolate Mixed Variety Selection Diabectic friendly Pack (5 Pack) chocolate chip cocoa sandwich dark digestive chocolate wafer by zamfoods
- Price
- £12.10
- Rating
- 4.4/5
- Reviews
- 314
- Age
- 2y ago

Farmhouse Sugar Free Biscuits For Diabetics Multipack Selection Box - Viennese Shorties Ginger Cookies Choc Chip Cookies Oat Crunch Cookies | Ideal for Weight Loss (Pack of 1 (4Mix Flavours))
- Price
- £10.46
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 1y ago

Gullon Sugar Free & No Added Sugar Big Selections 13 Healthy Biscuits 3.2kg Diabetic Friendly Cookies | Mixed Selection Biscuits Assorted | Luxury & Delicious Biscuits Hamper
- Price
- £18.78
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 1y ago

4 x 245g Original Digestive Cookies Biscuits Sugar Free
- Price
- £7.30
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 4y ago

Gullon Zero No Added Sugar Dark Chocolate Ginger Oaties 285g
- Price
- £1.43
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 2y ago
Trending
estimated 90-day click momentum
Florbu Chocolate Chip Cookies 0% - No Added Sugar Chocolate Biscuits Classic Crunchy Snacks with Real Choc Chips Guilt-Free Snacking Any Time
- Price
- £1.55
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 5mo ago

Florbu Crunchy Oat Biscuits 0% No Added Sugar - Oatmeal Cookies Wholemeal Fibre Rich Snack Ideal for Diabetics Made with Sunflower Oil - Ideal for Breakfast Biscuit or with a Coffee Break
- Price
- £1.56
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 5mo ago

Florbu Breakfast Biscuits 0% No Added Sugar - Wholemeal Diabetic Biscuits High Fibre Snack Made with Sunflower & Wholemeal Flour Convenient Individual Snack Packs for Work & On-the-Go
- Price
- £3.99
- Rating
- 4.1/5
- Reviews
- 127
- Age
- 8mo ago

4 x 245g Original Digestive Cookies Biscuits Sugar Free
- Price
- £7.30
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 4y ago

Sugar Free Hamper Biscuit Box Bundled With Sugar Free Cookies And No Sugar Shortbreads | A Suitable Diabetic Selection UK Gift Box
- Price
- £15.17
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 9mo ago
Newest
by launch date
Florbu Crunchy Oat Biscuits 0% No Added Sugar - Oatmeal Cookies Wholemeal Fibre Rich Snack Ideal for Diabetics Made with Sunflower Oil - Ideal for Breakfast Biscuit or with a Coffee Break
- Price
- £1.56
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 5mo ago

Florbu Chocolate Chip Cookies 0% - No Added Sugar Chocolate Biscuits Classic Crunchy Snacks with Real Choc Chips Guilt-Free Snacking Any Time
- Price
- £1.55
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 5mo ago

Florbu Breakfast Biscuits 0% No Added Sugar - Wholemeal Diabetic Biscuits High Fibre Snack Made with Sunflower & Wholemeal Flour Convenient Individual Snack Packs for Work & On-the-Go
- Price
- £3.99
- Rating
- 4.1/5
- Reviews
- 127
- Age
- 8mo ago

Sugar Free Hamper Biscuit Box Bundled With Sugar Free Cookies And No Sugar Shortbreads | A Suitable Diabetic Selection UK Gift Box
- Price
- £15.17
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 9mo ago

The Sugar Free Biscuit Gift Set Including Sugar Free Cookies & No Sugar Biscuits | A Suitable Diabetic Gift Snack Or Dessert
- Price
- £15.39
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
41
Est. top-5 brand share
77%
Top 20: 98%
Est. top-5 click share
41%
Top 20: 78%
Open market
17%
- Zamfoods30%
- Snackify25%
- Gullon9%
- Florbú7%
- JC TREATS & SWEETS6%
- PONLEE6%
- Open — no brand owns it (12 brands, 17%)
Demand
Sugar Free Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Sugar Free Biscuits search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sugar free biscuits179K/yr
- diabetic biscuits59K/yr
- gullon sugar free biscuits46K/yr
- sugar free biscuits for diabetics24K/yr
- gullon20K/yr
- gullon biscuits10K/yr
- low calorie biscuits9K/yr
- diabetic biscuits sugar free10K/yr
- sugar-free cookies6K/yr
- low sugar biscuits8K/yr
Reviews and returns
What reviews say buyers love and hate about Sugar Free Biscuits
We read the reviews and the return reasons for every product selling here.
“Taste awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sugar Free Biscuits questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









