Skip to content

Oppo Phone

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 99% of clicks, so Oppo Phone is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£1.1M/yr386K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
31%top-5 click share · 7 brands · 52 sellers

Flapen Score

Oppo Phone against its category

The dotted line is the Grocery average. Past it, Oppo Phone is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oppo Phone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oppo Phone 386K times last year and spent an estimated £1.1M. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
386K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
1.7%
Market size, estimated
£1.1Ma year
Peak month
October2.9× the quietest month
Top search term
oppo129K searches a year

02 · Price

A sale here is worth £169.98.

Listings sell for £169.98 on average, from £2.41 to £1227.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £169.98 that is £17K to £42K a year per listing.

Average price
£169.98above the $15 to $100 sweet spot
Price range
£2.41–£1227.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£17K–£42K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 26.6% of listings are out of stock. The average listing ranks #432 within Frozen. It carries 80 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
81%
Out of stock, average day
26.6%
Average rank
#432in Frozen
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
80per listing
Listings tracked
52

04 · Newcomers

Amazon counts 18 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
18Amazon's first-year sales bar
Average brand age
34 months

Products

Top Oppo Phone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£34K£68K£102K£135K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

52

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

31%

Top 20: 70%

Open market

0%

  • OPPO66%
  • Oppo Brothers15%
  • Halo Top14%
  • XIAOMI2%
  • Applied Nutrition2%
  • Morrisons1%
  • Open — no brand owns it (1 brand, 0%)

Demand

Oppo Phone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Oppo Phone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oppo129K/yr
  • oppo phone146K/yr
  • halo top20K/yr
  • halo top ice cream11K/yr
  • protein ice cream9K/yr
  • low calorie ice cream10K/yr
  • oppo reno14K/yr
  • oppo find10K/yr
  • oppo phones10K/yr
  • low fat ice cream8K/yr

Reviews and returns

What reviews say buyers love and hate about Oppo Phone

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall9%+0.81

bland taste about it

It tastes so chemically

Didnt like the taste

Functionality-Overall7%−0.11

Abs wouldn't work

Do not buy mine did not work

it never sends

Computation Performance4%−0.03

was certainly not fast

it can be a bit slow at times

became slower to run

Data Transfer Speed4%−0.06

I have had to swap back to my old phone for work because the mobile data is awful on it

Hard to transfer data from a samsung

Quality-Overall4%

Not great quality

Rubbish

Love

Value For Money14%+0.82

good value for money

Good phone for the price

Good price

Taste-Overall14%+0.81

Delicious ice lollies

Great taste

feels super indulgent

Battery Life12%+0.41

Battery life is great

Amazing battery

long lasting battery

Quality-Overall7%

Incredible performance

Great value for quality

quality phone

Nutritional Content6%

Guilt free snacking

great for a post gym treat

Nice taste with high protein treat

Return

0.1% Return rate 8% Fixable by listing

Functionality-Overall13%▁▅▅▄█▅

Abs wouldn't work

Do not buy mine did not work

it never sends

Computation Performance9%▁▁▄██▆

was certainly not fast

it can be a bit slow at times

became slower to run

Connectivity-Overall9%▁▆█▅▂▅
Software/Application8%▁▁▇█▃▅
Compatibility-Overall6%▁▁▂▅█▂

FAQ

Common Oppo Phone questions

Answered from the same tracked data.