How competitive is the Slimming World niche on Amazon United Kingdom?

13 brands and 37 sellers compete in Slimming World on Amazon United Kingdom. The top 5 Slimming World products take 23% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Slimming World?

Slimming World buyers on Amazon United Kingdom complain most about Functionality-Overall, Taste-Overall, Allergies, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Slimming World niche?

Slimming World sells for £5.81 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.27–£24.46. The average incumbent carries 54 reviews — the moat a new listing must climb.

Slimming World

Slimming World shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Slimming World profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Slimming World is a £121K/yr Amazon United Kingdom market (215K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.

Slimming World: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.5% over the last 90 days and 9.7% of searches end in a purchase.

£121K

revenue / yr

Units sold / yr20K

Search volume / yr-20.5%215K

Conversion rate9.7%

Avg price£5.81

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers13 · 37

Top-5 product click share23%

Open market4%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 69 products

Top Slimming World products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Slimming World Marry Me Chicken Pasta 550g

Price: £4.57
Rating: 3.5/5
Reviews: 6
Age: 1y ago

Slimming World Chicken Carbonara 550g

Price: £4.54
Rating: 3.7/5
Reviews: 10
Age: 1y ago

Slimming World Chicken Tikka Masala 500g (Frozen)

Price: £4.58
Rating: 4.0/5
Reviews: 38
Age: 3y ago

Slimming World Hi-fi bars Variety Pack - Triple Choc Fruit & Nut Choc Orange Peanut Butter 4 packs of six bars

Price: £11.87
Rating: 5.0/5
Reviews: 6
Age: 5mo ago

Slimming World Hunters Chicken Pasta 550g

Price: £4.56
Rating: 3.9/5
Reviews: 7
Age: 8mo ago

Newest

by launch date

Slimming World Chicken Shawarma & Rice 550g

Price: £4.63
Rating: 0.0/5
Reviews: 0
Age: 5mo ago

Slimming World Hi-fi bars Variety Pack - Triple Choc Fruit & Nut Choc Orange Peanut Butter 4 packs of six bars

Price: £11.87
Rating: 5.0/5
Reviews: 6
Age: 5mo ago

Yuecda 4-packPortion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet Management

Price: £19.36
Rating: 4.5/5
Reviews: 10
Age: 6mo ago

Slimming World Hunters Chicken Pasta 550g

Price: £4.56
Rating: 3.9/5
Reviews: 7
Age: 8mo ago

Slimming World 4 Chicken Tikka Skewers 460g

Price: £5.14
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

23%

Top 20: 65%

Open market

Iceland52%
Slimming World36%
Yuecda4%
Bloomingorgeous3%
Cc1st Customers Come 1st2%
SPICE 'N' TICE1%
Open — no brand owns it (7 brands, 3%)

Slimming World demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume215KCVR9.7%Products69Brands13Top 5 Brands96%OOS Rate2.8%Rating4.2★Reviews54Avg BSR#67

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Top Slimming World search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

slimming world173K/yr -24.3%4.8% conv.
slimming world meals29K/yr -4.1%9.4% conv.
slimming world food7K/yr -7.4%0.8% conv.
slimming world frozen meals5K/yr -19.9%0.3% conv.

What reviews say buyers love and hate about Slimming World

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Taste-Overall20%

“They make delicious meals”

Value For Money16%

“Good value for money”

Quality-Overall9%

“Good quality plates that are practical for portion control”

Advertised Vs Actual Product8%

“As advertised”

Size-Overall7%

“The little sections are good”

What buyers complain about

87% of reviews

Functionality-Overall22%

“Totally ineffective”

Taste-Overall15%

“Expensive and tasteless”

Allergies13%

“Had Very sore skin”

Value For Money12%

“Expensive and bland”

Quality-Overall7%

“Absolute rubbish did not make a difference at all”

Slimming World return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

40%

2Functionality-Overall

15%

3Compatibility-Overall

4Advertised Vs Actual Product

5Adhesion/Stickiness

Common Slimming World questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Slimming World 56/100 on Amazon United Kingdom — Worth a look. The niche generates £121K/yr across 69 tracked products. 2 of 25 products launched in the last 360 days are still selling. Search demand moved -20.5% over the last 90 days.