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Slimming World

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 96% of clicks, so Slimming World is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£121K/yr215K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
23%top-5 click share · 13 brands · 37 sellers

Flapen Score

Slimming World against its category

The dotted line is the Grocery average. Past it, Slimming World is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slimming World market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slimming World 215K times last year and spent an estimated £121K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
9.7%
Market size, estimated
£121Ka year
Peak month
January2.2× the quietest month
Top search term
slimming world173K searches a year

02 · Price

A sale here is worth £5.81.

Listings sell for £5.81 on average, from £1.27 to £24.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £5.81 that is £581 to £1K a year per listing.

Average price
£5.81under the $15 to $100 sweet spot
Price range
£1.27–£24.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£581–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #67 within Instant Meals & Sides. It carries 54 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
90%
Out of stock, average day
2.8%
Average rank
#67in Instant Meals & Sides
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
54per listing
Listings tracked
69

04 · Newcomers

Amazon counts 2 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Slimming World products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

37

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

23%

Top 20: 65%

Open market

3%

  • Iceland52%
  • Slimming World36%
  • Yuecda4%
  • Bloomingorgeous3%
  • Cc1st Customers Come 1st2%
  • SPICE 'N' TICE1%
  • Open — no brand owns it (7 brands, 3%)

Demand

Slimming World search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Slimming World search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slimming world173K/yr
  • slimming world meals29K/yr
  • slimming world food7K/yr
  • slimming world frozen meals5K/yr

Reviews and returns

What reviews say buyers love and hate about Slimming World

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.23

Totally ineffective

Didn't work for me

Rubbish does nor work

Taste-Overall15%+0.45

Expensive and tasteless

the taste is rather the same throughout. slightly Smokey

No taste

Allergies13%−0.08

Had Very sore skin

It was irritated

Skin reaction

Value For Money12%+0.68

Expensive and bland

Waste of money

Not good value for money at all

Quality-Overall7%+0.30

Absolute rubbish did not make a difference at all

Poor quality

Rubbish

Love

Taste-Overall20%+0.45

They make delicious meals

very yummy

Taste great anf filling

Value For Money16%+0.68

Good value for money

Great price

Good value for money

Quality-Overall9%+0.30

Good quality plates that are practical for portion control

A good variety very nice lovely in the evening with a cup of tea/coffee

Good quality

Advertised Vs Actual Product8%+0.66

As advertised

They do what they say

Exactly what I wanted

Size-Overall7%+0.47

The little sections are good

Good size

Easy to fit

Return

0.0% Return rate 51% Fixable by listing

Size-Overall40%█▆▃▄▄▂

they were much bigger than these

Very small

Squares too small

Functionality-Overall15%▁▅▅█▄▆

Totally ineffective

Didn't work for me

Rubbish does nor work

Compatibility-Overall6%▁▁▃▃▄█
Advertised Vs Actual Product6%▁▆▅▁▄█
Adhesion/Stickiness6%▁▁▄▁▂█

the adhesive can irritate the skin a little

Don't stick well

Doesn't stick very well

FAQ

Common Slimming World questions

Answered from the same tracked data.