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Boiled Sweets

Maybe

Returns run at only 0.0% of orders. But prices span $1.11–$17.43, mostly outside the sweet spot, so Boiled Sweets is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£157K/yr293K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
38%top-5 click share · 24 brands · 52 sellers

Flapen Score

Boiled Sweets against its category

The dotted line is the Grocery average. Past it, Boiled Sweets is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boiled Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boiled Sweets 293K times last year and spent an estimated £157K. The top 5 brands take 56% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
6.7%
Market size, estimated
£157Ka year
Peak month
December1.4× the quietest month
Top search term
boiled sweets158K searches a year

02 · Price

A sale here is worth £8.00.

Listings sell for £8.00 on average, from £1.11 to £17.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.00 that is £2K to £4K a year per listing.

Average price
£8.00under the $15 to $100 sweet spot
Price range
£1.11–£17.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #49 within Confectionery. It carries 198 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
80%
Out of stock, average day
8.7%
Average rank
#49in Confectionery
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
198per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Boiled Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

52

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

38%

Top 20: 81%

Open market

37%

  • Berrymans18%
  • Swizzels13%
  • Bargain Gateway9%
  • The Boiled Sweet Company9%
  • MyCandyShop7%
  • Krazy Kandi7%

Demand

Boiled Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Boiled Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boiled sweets158K/yr
  • hard boiled sweets60K/yr
  • hard sweets20K/yr
  • boiled sweets wrapped15K/yr
  • boiled & hard sweets11K/yr
  • sweets boiled7K/yr
  • hard boiled sweets bulk4K/yr
  • fruit sweets boiled5K/yr
  • boiled fruit sweets5K/yr
  • boiled sweets 1kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Boiled Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness14%+4.04

It is about 200 times sweeter than sugar

No sugar

NOT SUGAR FREE

Taste-Overall13%

Taste strange

Absolutely disgusting taste

Awful taste

Flavor11%−0.03

No flavour

Flavours are kinda strange

Flavour was subtle

Value For Money10%−0.09

Waste of money

Too expensive

Expensive

Blend/Ratio4%−0.07

Not good mix

95% orange so not exactly mixed fruit

not a full mix

Love

Sweetness39%+4.04

Sweet enough

Sugar free

SUGAR FREE SWEETS

Taste-Overall17%

Lovely fruity taste

it tastes lovely

Amazing taste

Flavor11%−0.03

really strong flavour

Absolutely amazing flavour

A good range of flavours

Value For Money8%−0.09

well worth it

Good value for money

GREAT VALUE

Quality-Overall8%+0.40

Good variety

Very good selection and very nice

Excellent product

FAQ

Common Boiled Sweets questions

Answered from the same tracked data.