Is boiled sweets profitable to sell on Amazon United Kingdom?

The niche generates £157K/yr across 41 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (59/100).

How competitive is the boiled sweets niche?

24 brands and 52 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in boiled sweets?

Top complaints mined from reviews: Sweetness, Taste-Overall, Flavor. The return rate is 0.0%.

When does demand for boiled sweets peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the boiled sweets niche?

Listings span £1.11–£17.43; the average listing price is £8.00 (sweet spot $15–$100). The average incumbent carries 198 reviews — the moat a new listing must climb.

boiled sweets

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great197.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£157K

£157K/yr · 293K searches

Avg price

Bad£8.00

avg listing price — sweet spot $15–$100

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Price range

Bad£1.11–£17.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, boiled sweets is a £157K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

boiled sweets market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £120K–£160K; units × avg price
Conversion rate: 6.7%
Avg BSR: #49
Page quality: 0%
Prime: 80%
Sponsored: 49%
Out of stock: 8.7%
Avg brand age: 55 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

38%

Top 20: 81%

Open market

37%

Berrymans18%
Swizzels13%
Bargain Gateway9%
The Boiled Sweet Company9%
MyCandyShop7%
Krazy Kandi7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top boiled sweets search terms

boiled sweets158K/yr -6.7%5.3% conv.
hard boiled sweets60K/yr -2.6%2.9% conv.
hard sweets20K/yr +0.0%2.1% conv.
boiled sweets wrapped15K/yr +2.2%5.9% conv.
boiled & hard sweets11K/yr -29.0%0.9% conv.
sweets boiled7K/yr -32.5%2.9% conv.
hard boiled sweets bulk4K/yr -8.4%3.5% conv.
fruit sweets boiled5K/yr -9.6%5.6% conv.
boiled fruit sweets5K/yr -13.8%4.8% conv.
boiled sweets 1kg4K/yr -15.9%6.7% conv.

All search terms

Top boiled sweets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Assorted Boiled Sweets - Wrapped Boiled Sweets Mix Selection - 1 Kilo Bulk Bag - 1KG - Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Berrymans£11.594.3★401 rev

MyCandyShop Boiled Sweets Assortment 500g - Rhubarb and Custard Aniseed Twists Mint Humbugs Fruit Drops & Blackcurrant Liquorice - Individually Wrapped Old School Retro Sweets

MyCandyShop£6.724.2★45 rev

The Boiled Sweet Company Fruit Drops 1Kg - Traditional Individually Wrapped Boiled Sweets - Fruity Flavours - Pick and Mix Boiled Sweets Share Size Bags - A Great Sweet Gift Idea

The Boiled Sweet Company£8.134.5★146 rev

BG 500g Assorted Hardboiled Mixed Wrapped Old Fashioned Fruit Chewy Centre Sweet Shop Candies Retro Pick & Mix Sweets - Boiled Sweets Assortment 500g

Bargain Gateway£6.643.4★28 rev

Swizzels Crystal Fruits Flavour Sweets Bag 3kg Bulk Bag

Swizzels£13.694.6★284 rev

Newest

by launch date

Boiled Sweets Variety Box (400g) | Luxury Assortment of Traditional British Boiled Sweets | Sherbet Lemon Chocolate Lime Rhubarb & Custard & More | Individually Wrapped Retro Sweets Made in the UK

Efferixo£6.015 rev

2mo ago

by Amazon Mint Humbugs 200g

by Amazon£1.1375 rev

3mo ago

MyCandyShop Boiled Sweets Assortment 500g - Rhubarb and Custard Aniseed Twists Mint Humbugs Fruit Drops & Blackcurrant Liquorice - Individually Wrapped Old School Retro Sweets

MyCandyShop£6.7245 rev

4mo ago

BG 500g Assorted Hardboiled Mixed Wrapped Old Fashioned Fruit Chewy Centre Sweet Shop Candies Retro Pick & Mix Sweets - Boiled Sweets Assortment 500g

Bargain Gateway£6.6428 rev

6mo ago

BG 500g Chocolate Fruits Hardboiled Wrapped Old Fashioned Choc Centre Sweet Shop Candies Retro Pick & Mix Sweets - Boiled Sweets Chocolate Fruits 500g

Bargain Gateway£6.6420 rev

6mo ago

What buyers say about boiled sweets

What buyers praise and complain about, mined from review topics.

What buyers love

Sweetness39%

“Sweet enough”

Taste-Overall17%

“Lovely fruity taste”

Flavor11%

“really strong flavour”

Value For Money8%

“well worth it”

Quality-Overall8%

“Good variety”

Advertised Vs Actual Product3%

“As advertised”

Blend/Ratio1%

“Good mixture”

Ease Of Chewing/Swallowing1%

“There's also a nice level of chewiness to the centres”

Gifting Purpose1%

“As a bothday present”

Freshness1%

“everything felt fresh”

What buyers complain about

Sweetness14%

“It is about 200 times sweeter than sugar”

Taste-Overall13%

“Taste strange”

Flavor11%

“No flavour”

Value For Money10%

“Waste of money”

Blend/Ratio4%

“Not good mix”

Quality-Overall3%

“cheap quality”

Advertised Vs Actual Product3%

“Not as advertised”

Size-Overall3%

“it's huge”

Stale/Rotten/Spoiled2%

“Some of the sweets were old”

Ease Of Chewing/Swallowing2%

“Most have a slightly chewy centre”

Common questions

Is boiled sweets profitable to sell on Amazon United Kingdom?: The niche generates £157K/yr across 41 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (59/100).
How competitive is the boiled sweets niche?: 24 brands and 52 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in boiled sweets?: Top complaints mined from reviews: Sweetness, Taste-Overall, Flavor. The return rate is 0.0%.
When does demand for boiled sweets peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the boiled sweets niche?: Listings span £1.11–£17.43; the average listing price is £8.00 (sweet spot $15–$100). The average incumbent carries 198 reviews — the moat a new listing must climb.