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Golden Wonder Crisps

Fail

The top 5 brands take 100% of clicks, so Golden Wonder Crisps is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£53K/yr114K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
45%top-5 click share · 5 brands · 23 sellers

Flapen Score

Golden Wonder Crisps against its category

The dotted line is the Grocery average. Past it, Golden Wonder Crisps is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golden Wonder Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Golden Wonder Crisps 114K times last year and spent an estimated £53K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
3.9%
Market size, estimated
£53Ka year
Peak month
November1.4× the quietest month
Top search term
golden wonder crisps76K searches a year

02 · Price

A sale here is worth £12.09.

Listings sell for £12.09 on average, from £1.40 to £32.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.09 that is £1K to £3K a year per listing.

Average price
£12.09under the $15 to $100 sweet spot
Price range
£1.40–£32.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #401 within Snack Foods. It carries 79 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
31%
Out of stock, average day
10.9%
Average rank
#401in Snack Foods
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
79per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Golden Wonder Crisps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

0%

  • Golden Wonder42%
  • Generic18%
  • SHANZA DEPARTMENTAL'S18%
  • shopior16%
  • Khudadad6%
  • Open — no brand owns it (0%)

Demand

Golden Wonder Crisps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Golden Wonder Crisps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • golden wonder crisps76K/yr
  • golden wonder15K/yr
  • golden wonder cheese and onion crisps7K/yr
  • golden wonder salt and vinegar crisps6K/yr
  • golden wonder crisps box9K/yr

Reviews and returns

What reviews say buyers love and hate about Golden Wonder Crisps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.02

Priced to high

expensive

not as cheap as I expected

Taste-Overall23%−0.15

Horrible taste

Tasted different to the last few packs I bought

Taste like a dead sausage

Size-Overall9%−0.10

Small bags

Very small bags

Crispiness9%+1.78

very tangy crisps

Dilute/Watery9%−0.10

Very powdery

Love

Crispiness29%+1.78

Nice crisps

Absolutely love cheese and onion crisps

Walkers crisps

Taste-Overall21%−0.15

Absolutely Delicious

Great taste

Very tasty

Flavor18%+1.36

Lots of flavour

The Sausage & Tomato flavour actually taste and smell exactly like fried sausages and tomato

Nice flavours

Value For Money13%−0.02

Good amount for the money

Great value

And these are just brilliant value

Quality-Overall6%+0.79

Good variety

Fantastic value and quality

Quality

FAQ

Common Golden Wonder Crisps questions

Answered from the same tracked data.