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Golden Wonder Crisps

Fail

The top 5 brands take 100% of clicks, so Golden Wonder Crisps is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£53K/yr114K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
45%top-5 click share · 5 brands · 23 sellers

Flapen Score

Golden Wonder Crisps against its category

The dotted line is the Grocery average. Past it, Golden Wonder Crisps is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golden Wonder Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Golden Wonder Crisps 114K times last year and spent an estimated £53K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
3.9%
Market size, estimated
£53Ka year
Peak month
November1.4× the quietest month
Top search term
golden wonder crisps76K searches a year

02 · Price

A sale here is worth £12.09.

Listings sell for £12.09 on average, from £1.40 to £32.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.09 that is £1K to £3K a year per listing.

Average price
£12.09under the $15 to $100 sweet spot
Price range
£1.40–£32.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #401 within Snack Foods. It carries 79 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
31%
Out of stock, average day
10.9%
Average rank
#401in Snack Foods
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
79per listing
Listings tracked
29

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Golden Wonder Crisps products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

23

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 92%

Open market

0%

  • Golden Wonder42%
  • Generic18%
  • SHANZA DEPARTMENTAL'S18%
  • shopior16%
  • Khudadad6%
  • Open — no brand owns it (0%)

Demand

Golden Wonder Crisps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Golden Wonder Crisps search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • golden wonder crisps76K/yr
  • golden wonder15K/yr
  • golden wonder cheese and onion crisps7K/yr
  • golden wonder salt and vinegar crisps6K/yr
  • golden wonder crisps box9K/yr

Reviews and returns

What reviews say buyers love and hate about Golden Wonder Crisps

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Crispiness”
27%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Priced to high”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Golden Wonder Crisps questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data