Washing Up Liquid

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.7M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

20.5%

Market size, estimated

£3.7Ma year

Peak month

January1.3× the quietest month

Top search term

washing up liquid1.7M searches a year

Listings sell for £5.58 on average, from £0.63 to £25.34. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At £5.58 that is £70K to £84K a year per listing.

Average price

£5.58under the $15 to $100 sweet spot

Price range

£0.63–£25.34

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

600K–800K

Units per listing a year

12,500–15,000

Revenue per listing a year

£70K–£84K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #116 within Dishwashing. It carries 1,312 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#116in Dishwashing

Average rating

4.67 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,312per listing

Listings tracked

29

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

55 months