Washing Up Liquid
Washing Up Liquid shows searches that convert (20.5% search→purchase), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Flapen Score
Is Washing Up Liquid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Washing Up Liquid is a £3.7M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 55/100.
Washing Up Liquid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -2.3% over the last 90 days and 20.5% of searches end in a purchase.
£3.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 29 products
Top Washing Up Liquid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
byAmazon Washing Up Liquid Lemon 500ml
- Price
- £0.66
- Rating
- 4.5/5
- Reviews
- 811
- Age
- 12mo ago
Fairy Original Washing Up Liquid Green with LiftAction 1450 ml No Soaking No Grease No Fuss
- Price
- £2.82
- Rating
- 4.8/5
- Reviews
- 1,009
- Age
- 1y ago
Fairy Max Power Washing Up Liquid 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
- Price
- £2.88
- Rating
- 4.9/5
- Reviews
- 359
- Age
- 9mo ago
Fairy Original Washing Up Liquid Green with LiftAction 320ml
- Price
- £0.92
- Rating
- 4.7/5
- Reviews
- 1,829
- Age
- 3y ago
Elbow Grease Washing Up Liquid (Lemon 600ml)
- Price
- £1.16
- Rating
- 4.6/5
- Reviews
- 692
- Age
- 4y ago
Trending
90-day click momentumbyAmazon Washing Up Liquid Lemon 500ml
- Price
- £0.66
- Rating
- 4.5/5
- Reviews
- 811
- Age
- 12mo ago
Fairy Max Power Washing Up Liquid 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
- Price
- £2.88
- Rating
- 4.9/5
- Reviews
- 359
- Age
- 9mo ago
Morrisons Washing Up Liquid Original 450ml
- Price
- £0.64
- Rating
- 4.4/5
- Reviews
- 640
- Age
- 11y ago
Fairy Original Washing Up Liquid Green with LiftAction 1450 ml No Soaking No Grease No Fuss
- Price
- £2.82
- Rating
- 4.8/5
- Reviews
- 1,009
- Age
- 1y ago
Fairy MaxPower Washing Up Liquid Pomegranate 730 ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
- Price
- £2.82
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 9mo ago
Newest
by launch date
5 x Fairy Original Washing Up Liquid 320ml Bottles Concentrated Powerful Grease-Cutting Dishwashing Liquid with Long-Lasting Fresh Scent Gentle on Hands Kitchen Cleaning Essential + Epished Guides
- Price
- £7.71
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 8mo ago
Fairy Original Washing Up Liquid 10 Pack 320ml Bottles Powerful Grease Cutting Concentrated Dishwashing Liquid Long Lasting Suds Fresh Scent Gentle on Hands Kitchen Cleaning Essential
- Price
- £14.42
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 9mo ago
Fairy MaxPower Washing Up Liquid Pomegranate 730 ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
- Price
- £2.82
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 9mo ago
Fairy Max Power Washing Up Liquid 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
- Price
- £2.88
- Rating
- 4.9/5
- Reviews
- 359
- Age
- 9mo ago
Fairy Max Power Washing Up Liquid Lemon 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
- Price
- £2.84
- Rating
- 4.8/5
- Reviews
- 155
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 flat
Sellers
227
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
53%
Top 20: 89%
Open market
3%
- Fairy61%
- by Amazon16%
- Elbow Grease9%
- Ecover5%
- Morrisons3%
- Epished3%
- Open — no brand owns it (2 brands, 3%)
Washing Up Liquid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Washing Up Liquid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- washing up liquid1.7M/yr
- fairy liquid896K/yr
- fairy washing up liquid165K/yr
- dish soap91K/yr
- dishwashing liquid64K/yr
- fairy liquid washing up liquid50K/yr
- dish washing liquid43K/yr
- elbow grease washing up liquid39K/yr
- fairy max power washing up liquid33K/yr
- washing up31K/yr
What reviews say buyers love and hate about Washing Up Liquid
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Decent price”
“Very good product, gets dishes clean and smells lovely”
“Brilliant for washing up”
“Smells fresh”
“Cleans really well”
What buyers complain about
56% of reviews“Poor quality liquid”
“Quite expensive to buy”
“Small”
“Always arrives having leaked everywhere”
“didn't cut through the grease very well either”
Washing Up Liquid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Washing Up Liquid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
