Is wkd profitable to sell on Amazon United Kingdom?

The niche generates £241K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +61.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the wkd niche?

7 brands and 43 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in wkd?

Top complaints mined from reviews: Taste-Overall, Alcohol Content, Ingredients-Overall. The return rate is 0.2%.

When does demand for wkd peak?

Demand peaks in Jul–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the wkd niche?

Listings span £1.93–£29.22; the average listing price is £13.10 (sweet spot $15–$100). The average incumbent carries 47 reviews — the moat a new listing must climb.

wkd

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Incredible46.72

avg incumbent reviews — the moat a new listing must climb

Growth

Great+61.8%

90-day search growth — must beat 0% to launch

Avg price

Good£13.10

avg listing price — sweet spot $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£1.93–£29.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£241K

£241K/yr · 410K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, wkd is a £241K/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

wkd market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £262K–£328K; units × avg price
Conversion rate: 4.5%
Avg BSR: #426
Page quality: 0%
Prime: 83%
Sponsored: 11%
Out of stock: 4.7%
Avg brand age: 68 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

VK40%
Breezer30%
Smirnoff13%
WKD10%
Titleist3%
Celebration Spirits2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +61.8% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top wkd search terms

bacardi breezer81K/yr +70.1%2.7% conv.
wkd80K/yr +41.4%3.1% conv.
smirnoff ice54K/yr +56.1%2.9% conv.
wkd blue34K/yr +17.9%2.3% conv.
breezer16K/yr +81.5%2.2% conv.
vk party pack7K/yr >1,000%9.5% conv.
blue wkd19K/yr +77.6%5.2% conv.
vk alcohol21K/yr -8.9%5.0% conv.
alcopops12K/yr +80.9%1.8% conv.
breezers drinks10K/yr +99.0%2.6% conv.

All search terms

Top wkd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VK£7.064.6★48 rev

VK£6.754.3★32 rev

BREEZER Zesty Orange Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles

Breezer£15.534.8★90 rev

BREEZER Zingy Lime Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles

Breezer£15.684.6★69 rev

BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles

Breezer£15.504.7★102 rev

Newest

by launch date

BREEZER Passionfruit Mango Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in a Ready to Drink Bottle

Breezer£20.2714 rev

2mo ago

Titleist Charleston Breezer Golf Cap Cypress/Black/White Adjustable

Titleist£20.7624 rev

5mo ago

BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle

Breezer£1.931 rev

1y ago

BREEZER Zesty Orange Flavoured Alcoholic Drink 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle

Breezer£2.042 rev

1y ago

BREEZER Zesty Orange Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles

Breezer£15.5390 rev

1y ago

What buyers say about wkd

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall34%

“and an enjoyable fresh taste”

Value For Money16%

“Great price”

Flavor10%

“I found this one flavour to be super addictive”

Advertised Vs Actual Product10%

“Exactly as advertised and well handled”

Alcohol Flavor9%

“Nice drink”

Sweetness4%

“It has a sweet taste”

Freshness4%

“Very refreshing”

Comfort-Overall2%

“comfortable”

Size-Overall2%

“The 275 ml bottles are a convenient size”

Alcohol Content1%

“The 3.4% alcohol content is just right as it isn't strong enough to ruin the flavour”

What buyers complain about

Taste-Overall15%

“At 3.4% there is no real alcohol taste to speak of”

Alcohol Content11%

“The 3.4% ABV means that the taste of alcohol is barely noticeable”

Ingredients-Overall7%

“Theres no ingredients on the label”

Durability4%

“Well they didn't last 24 hours”

Color3%

“The colour is a bit off putting as its quite orange and watery, so you expect an orange flavour”

Sweetness3%

“My only criticism is that they are a little sweeter than I personally prefer”

Top return reasons

Size-Overall100%

Common questions

Is wkd profitable to sell on Amazon United Kingdom?: The niche generates £241K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +61.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the wkd niche?: 7 brands and 43 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in wkd?: Top complaints mined from reviews: Taste-Overall, Alcohol Content, Ingredients-Overall. The return rate is 0.2%.
When does demand for wkd peak?: Demand peaks in Jul–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the wkd niche?: Listings span £1.93–£29.22; the average listing price is £13.10 (sweet spot $15–$100). The average incumbent carries 47 reviews — the moat a new listing must climb.

wkd

wkd market data

Competition & brand share

Demand & seasonality

Top wkd search terms

Top wkd products on Amazon

Top sellers

Newest

Trending

What buyers say about wkd

What buyers love

What buyers complain about

Top return reasons

Common questions

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