Wkd
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 96% of clicks, so Wkd is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £241K/yr410K searches / yr
- 90-day growth
- +61.8%search demand this quarter
- Competition
- 63%top-5 click share · 7 brands · 43 sellers
Flapen Score
Wkd against its category
The dotted line is the Grocery average. Past it, Wkd is stronger. Inside it, weaker.
Market
The Wkd market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wkd 410K times last year and spent an estimated £241K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.
- Searches, last 12 months
- 410K
- Growth, 90 days vs prior 90
- +61.8%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £241Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- bacardi breezer81K searches a year
02 · Price
A sale here is worth £13.10.
Listings sell for £13.10 on average, from £1.93 to £29.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £13.10 that is £10K to £13K a year per listing.
- Average price
- £13.10under the $15 to $100 sweet spot
- Price range
- £1.93–£29.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #426 within Beer, Wine & Spirits. It carries 47 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 83%
- Out of stock, average day
- 4.7%
- Average rank
- #426in Beer, Wine & Spirits
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 47per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Wkd products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
VK Party Pack 10 x 275ml | 3.4% ABV | Alcopops Party Pack | 10 Bottles | Vodka & Fruit Juice | Ready To Drink | Mixed Pack | Premixed Alcohol Drinks | Fruity Flavoured Sparkling Vodka Drinks |
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 2y ago

VK Blue Party Pack | 10 x 275ml Multipack |3.4% abv | Blue Alcopops | Sparkling Vodka Drink | Ready To Drink Alcoholic Mix | Mixed Berry | Party Drinks Pack | Pre-mixed
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 3y ago

BREEZER Zesty Orange Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles
- Price
- £15.53
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 1y ago

BREEZER Zingy Lime Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles
- Price
- £15.68
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 1y ago

BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles
- Price
- £15.50
- Rating
- 4.7/5
- Reviews
- 102
- Age
- 1y ago
Trending
estimated 90-day click momentum
Titleist Charleston Breezer Golf Cap Cypress/Black/White Adjustable
- Price
- £20.76
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 5mo ago

BREEZER Passionfruit Mango Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £20.27
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 2mo ago

40 mm VK63 case watch PE50 case VK68 VK83 VK67 VK73 watch stainless steel case suitable for metal case for moonswatch case Black for VK movement
- Price
- £26.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £1.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

BREEZER Zesty Orange Flavoured Alcoholic Drink 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £2.04
- Rating
- 4.1/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch date
BREEZER Passionfruit Mango Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £20.27
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 2mo ago

Titleist Charleston Breezer Golf Cap Cypress/Black/White Adjustable
- Price
- £20.76
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 5mo ago

BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £1.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

BREEZER Zesty Orange Flavoured Alcoholic Drink 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £2.04
- Rating
- 4.1/5
- Reviews
- 2
- Age
- 1y ago

BREEZER Zesty Orange Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles
- Price
- £15.53
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
43
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
2%
- VK40%
- Breezer30%
- Smirnoff13%
- WKD10%
- Titleist3%
- Celebration Spirits2%
- Open — no brand owns it (1 brand, 2%)
Demand
Wkd search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Wkd search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bacardi breezer81K/yr
- wkd80K/yr
- smirnoff ice54K/yr
- wkd blue34K/yr
- breezer16K/yr
- vk party pack7K/yr
- blue wkd19K/yr
- vk alcohol21K/yr
- alcopops12K/yr
- breezers drinks10K/yr
Reviews and returns
What reviews say buyers love and hate about Wkd
We read the reviews and the return reasons for every product selling here.
“At 3.4% there is no real alcohol taste to speak of”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wkd questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









