Wkd
MaybeReturns run at only 0.2% of orders. But the top 5 brands take 96% of clicks, so Wkd is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £241K/yr410K searches / yr
- 90-day growth
- +61.8%search demand this quarter
- Competition
- 63%top-5 click share · 7 brands · 43 sellers
Flapen Score
Wkd against its category
The dotted line is the Grocery average. Past it, Wkd is stronger. Inside it, weaker.
Market
The Wkd market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Wkd 410K times last year and spent an estimated £241K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.
- Searches, last 12 months
- 410K
- Growth, 90 days vs prior 90
- +61.8%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £241Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- bacardi breezer81K searches a year
02 · Price
A sale here is worth £13.10.
Listings sell for £13.10 on average, from £1.93 to £29.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £13.10 that is £10K to £13K a year per listing.
- Average price
- £13.10under the $15 to $100 sweet spot
- Price range
- £1.93–£29.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #426 within Beer, Wine & Spirits. It carries 47 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 83%
- Out of stock, average day
- 4.7%
- Average rank
- #426in Beer, Wine & Spirits
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 47per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Wkd products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VK Party Pack 10 x 275ml | 3.4% ABV | Alcopops Party Pack | 10 Bottles | Vodka & Fruit Juice | Ready To Drink | Mixed Pack | Premixed Alcohol Drinks | Fruity Flavoured Sparkling Vodka Drinks |
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 2y ago

VK Blue Party Pack | 10 x 275ml Multipack |3.4% abv | Blue Alcopops | Sparkling Vodka Drink | Ready To Drink Alcoholic Mix | Mixed Berry | Party Drinks Pack | Pre-mixed
- Price
- £6.75
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 3y ago

BREEZER Zesty Orange Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles
- Price
- £15.53
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 1y ago

BREEZER Zingy Lime Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles
- Price
- £15.68
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 1y ago

BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles
- Price
- £15.50
- Rating
- 4.7/5
- Reviews
- 102
- Age
- 1y ago
Trending
90-day click momentum
Titleist Charleston Breezer Golf Cap Cypress/Black/White Adjustable
- Price
- £20.76
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 5mo ago

BREEZER Passionfruit Mango Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £20.27
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 2mo ago

40 mm VK63 case watch PE50 case VK68 VK83 VK67 VK73 watch stainless steel case suitable for metal case for moonswatch case Black for VK movement
- Price
- £26.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £1.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

BREEZER Zesty Orange Flavoured Alcoholic Drink 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £2.04
- Rating
- 4.1/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch date
BREEZER Passionfruit Mango Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £20.27
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 2mo ago

Titleist Charleston Breezer Golf Cap Cypress/Black/White Adjustable
- Price
- £20.76
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 5mo ago

BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £1.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

BREEZER Zesty Orange Flavoured Alcoholic Drink 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle
- Price
- £2.04
- Rating
- 4.1/5
- Reviews
- 2
- Age
- 1y ago

BREEZER Zesty Orange Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles
- Price
- £15.53
- Rating
- 4.8/5
- Reviews
- 90
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
43
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
2%
- VK40%
- Breezer30%
- Smirnoff13%
- WKD10%
- Titleist3%
- Celebration Spirits2%
- Open — no brand owns it (1 brand, 2%)
Demand
Wkd search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Wkd search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bacardi breezer81K/yr
- wkd80K/yr
- smirnoff ice54K/yr
- wkd blue34K/yr
- breezer16K/yr
- vk party pack7K/yr
- blue wkd19K/yr
- vk alcohol21K/yr
- alcopops12K/yr
- breezers drinks10K/yr
Reviews and returns
What reviews say buyers love and hate about Wkd
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
At 3.4% there is no real alcohol taste to speak of
Very different to his Bacardi Breezers used to taste
The 3.4% ABV means that the taste of alcohol is barely noticeable
At 3.4% there is no real alcohol taste to speak of
not realising there actually alcohol
Theres no ingredients on the label
There is no information about what ingredients are in the bottle which is strange
Well they didn't last 24 hours
The colour is a bit off putting as its quite orange and watery, so you expect an orange flavour
Love
and an enjoyable fresh taste
Great taste
tasted as I remembered
Great price
Great value
Great value for money as well
I found this one flavour to be super addictive
Great flavours
Refreshing fruity drink with plenty of flavour
Exactly as advertised and well handled
As described
that is exactly what you would expect
Nice drink
easy to drink
Overall, this is an enjoyable, refreshing drink and easily my favourite Breezer flavour to date
Return
0.2% Return rate 100% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wkd questions
Answered from the same tracked data.









