Is wkd profitable to sell on Amazon United Kingdom?

The niche generates £241K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +61.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the wkd niche?

7 brands and 43 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in wkd?

Top complaints mined from reviews: Taste-Overall, Alcohol Content, Ingredients-Overall. The return rate is 0.2%.

When does demand for wkd peak?

Demand peaks in Jul–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the wkd niche?

Listings span £1.93–£29.22; the average listing price is £13.10 (sweet spot $15–$100). The average incumbent carries 47 reviews — the moat a new listing must climb.

Wkd

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Incredible46.72

avg incumbent reviews — the moat a new listing must climb

Growth

Great+61.8%

90-day search growth — must beat 0% to launch

Avg price

Good£13.10

avg listing price — sweet spot $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£1.93–£29.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£241K

£241K/yr · 410K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

Is wkd profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, wkd is a £241K/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

wkd market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £262K–£328K; units × avg price
Conversion rate: 4.5%
Avg BSR: #426
Page quality: 0%
Prime: 83%
Sponsored: 11%
Out of stock: 4.7%
Avg brand age: 68 months
Avg seller age: 173 days

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

VK40%
Breezer30%
Smirnoff13%
WKD10%
Titleist3%
Celebration Spirits2%
Open — no brand owns it (1 brand, 2%)

wkd demand & seasonality

Weekly Amazon search volume, last 85 weeks — +61.8% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top wkd search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bacardi breezer81K/yr +70.1%2.7% conv.
wkd80K/yr +41.4%3.1% conv.
smirnoff ice54K/yr +56.1%2.9% conv.
wkd blue34K/yr +17.9%2.3% conv.
breezer16K/yr +81.5%2.2% conv.
vk party pack7K/yr >1,000%9.5% conv.
blue wkd19K/yr +77.6%5.2% conv.
vk alcohol21K/yr -8.9%5.0% conv.
alcopops12K/yr +80.9%1.8% conv.
breezers drinks10K/yr +99.0%2.6% conv.

All search terms

Top wkd products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VK£7.064.6★48 rev

VK£6.754.3★32 rev

BREEZER Zesty Orange Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles

Breezer£15.534.8★90 rev

BREEZER Zingy Lime Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles

Breezer£15.684.6★69 rev

BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles

Breezer£15.504.7★102 rev

Newest

by launch date

BREEZER Passionfruit Mango Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in a Ready to Drink Bottle

Breezer£20.2714 rev

2mo ago

Titleist Charleston Breezer Golf Cap Cypress/Black/White Adjustable

Titleist£20.7624 rev

5mo ago

BREEZER Crisp Watermelon Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle

Breezer£1.931 rev

1y ago

BREEZER Zesty Orange Flavoured Alcoholic Drink 3.4% vol. 27.5 cl / 275 ml Pre-Mixed Alcohol in a Ready to Drink Bottle

Breezer£2.042 rev

1y ago

BREEZER Zesty Orange Flavoured Alcoholic Drinks 3.4% vol. 27.5 cl / 275 ml (Pack of 12) Pre-Mixed Alcohol in Ready to Drink Bottles

Breezer£15.5390 rev

1y ago

What reviews say buyers love and hate about wkd

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall34%

“and an enjoyable fresh taste”

Value For Money16%

“Great price”

Flavor10%

“I found this one flavour to be super addictive”

Advertised Vs Actual Product10%

“Exactly as advertised and well handled”

Alcohol Flavor9%

“Nice drink”

Sweetness4%

“It has a sweet taste”

Freshness4%

“Very refreshing”

Comfort-Overall2%

“comfortable”

Size-Overall2%

“The 275 ml bottles are a convenient size”

Alcohol Content1%

“The 3.4% alcohol content is just right as it isn't strong enough to ruin the flavour”

What buyers complain about

Taste-Overall15%

“At 3.4% there is no real alcohol taste to speak of”

Alcohol Content11%

“The 3.4% ABV means that the taste of alcohol is barely noticeable”

Ingredients-Overall7%

“Theres no ingredients on the label”

Durability4%

“Well they didn't last 24 hours”

Color3%

“The colour is a bit off putting as its quite orange and watery, so you expect an orange flavour”

Sweetness3%

“My only criticism is that they are a little sweeter than I personally prefer”

Top return reasons

Size-Overall100%

Common wkd questions

Is wkd profitable to sell on Amazon United Kingdom?: The niche generates £241K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +61.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the wkd niche?: 7 brands and 43 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in wkd?: Top complaints mined from reviews: Taste-Overall, Alcohol Content, Ingredients-Overall. The return rate is 0.2%.
When does demand for wkd peak?: Demand peaks in Jul–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the wkd niche?: Listings span £1.93–£29.22; the average listing price is £13.10 (sweet spot $15–$100). The average incumbent carries 47 reviews — the moat a new listing must climb.

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Wkd

Is wkd profitable on Amazon?

wkd market size & sales

Competition: brands, sellers & click share

wkd demand & seasonality

Top wkd search terms shoppers use

Top wkd products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about wkd

What buyers love

What buyers complain about

Top return reasons

Common wkd questions

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