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Wkd

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 96% of clicks, so Wkd is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£241K/yr410K searches / yr
90-day growth
+61.8%search demand this quarter
Competition
63%top-5 click share · 7 brands · 43 sellers

Flapen Score

Wkd against its category

The dotted line is the Grocery average. Past it, Wkd is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wkd market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wkd 410K times last year and spent an estimated £241K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +61.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
+61.8%
Conversion, latest week
4.5%
Market size, estimated
£241Ka year
Peak month
December4.0× the quietest month
Top search term
bacardi breezer81K searches a year

02 · Price

A sale here is worth £13.10.

Listings sell for £13.10 on average, from £1.93 to £29.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £13.10 that is £10K to £13K a year per listing.

Average price
£13.10under the $15 to $100 sweet spot
Price range
£1.93–£29.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #426 within Beer, Wine & Spirits. It carries 47 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
83%
Out of stock, average day
4.7%
Average rank
#426in Beer, Wine & Spirits
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
47per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Wkd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£72K£96K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 falling

Sellers

43

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

2%

  • VK40%
  • Breezer30%
  • Smirnoff13%
  • WKD10%
  • Titleist3%
  • Celebration Spirits2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Wkd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Wkd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bacardi breezer81K/yr
  • wkd80K/yr
  • smirnoff ice54K/yr
  • wkd blue34K/yr
  • breezer16K/yr
  • vk party pack7K/yr
  • blue wkd19K/yr
  • vk alcohol21K/yr
  • alcopops12K/yr
  • breezers drinks10K/yr

Reviews and returns

What reviews say buyers love and hate about Wkd

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%−0.20

At 3.4% there is no real alcohol taste to speak of

Very different to his Bacardi Breezers used to taste

Alcohol Content11%+0.35

The 3.4% ABV means that the taste of alcohol is barely noticeable

At 3.4% there is no real alcohol taste to speak of

not realising there actually alcohol

Ingredients-Overall7%+0.14

Theres no ingredients on the label

There is no information about what ingredients are in the bottle which is strange

Durability4%+0.09

Well they didn't last 24 hours

Color3%+0.14

The colour is a bit off putting as its quite orange and watery, so you expect an orange flavour

Love

Taste-Overall34%−0.20

and an enjoyable fresh taste

Great taste

tasted as I remembered

Value For Money16%+2.15

Great price

Great value

Great value for money as well

Flavor10%+0.42

I found this one flavour to be super addictive

Great flavours

Refreshing fruity drink with plenty of flavour

Advertised Vs Actual Product10%−0.03

Exactly as advertised and well handled

As described

that is exactly what you would expect

Alcohol Flavor9%−0.03

Nice drink

easy to drink

Overall, this is an enjoyable, refreshing drink and easily my favourite Breezer flavour to date

Return

0.2% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

FAQ

Common Wkd questions

Answered from the same tracked data.