Washing Pods
MaybeShoppers spend an estimated $7.5M a year here. But the top 5 brands take 98% of clicks, so Washing Pods is a Maybe.
- Flapen Score
- 63 / 100Top 3% of 2,976 Grocery niches · +17 vs the category median of 4663
- Market size
- £7.5M/yr5.0M searches / yr
- 90-day growth
- +14.3%search demand this quarter
- Competition
- 37%top-5 click share · 8 brands · 324 sellers
Flapen Score
Washing Pods against its category
The dotted line is the Grocery average. Past it, Washing Pods is stronger. Inside it, weaker.
Market
The Washing Pods market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Washing Pods 5.0M times last year and spent an estimated £7.5M. The top 5 brands take 98% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.5M a year.
- Searches, last 12 months
- 5.0M
- Growth, 90 days vs prior 90
- +14.3%
- Conversion, latest week
- 12.0%
- Market size, estimated
- £7.5Ma year
- Peak month
- June1.7× the quietest month
- Top search term
- washing pods1.7M searches a year
02 · Price
A sale here is worth £12.56.
Listings sell for £12.56 on average, from £3.00 to £31.10. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 10,000 to 12,500 of them. At £12.56 that is £126K to £157K a year per listing.
- Average price
- £12.56under the $15 to $100 sweet spot
- Price range
- £3.00–£31.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £126K–£157K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Laundry. It carries 1,504 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Laundry
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,504per listing
- Listings tracked
- 46
04 · Newcomers
18 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Washing Pods products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Persil Non Bio 3 in 1 Washing Capsules laundry capsules gentle next to sensitive skin for outstanding stain removal in quick & cold washes 58 washes
- Price
- £8.97
- Rating
- 4.7/5
- Reviews
- 2,502
- Age
- 1y ago

Persil Bio 3 in 1 Washing Capsules 1st time removal of tough stains outstanding stain removal in quick & cold washes 48 washes
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 11,382
- Age
- 2y ago

by Amazon Colour Laundry Capsules 3-in-1 24 Washes
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 1,888
- Age
- 1y ago

by Amazon Non-Bio Laundry Capsules 3-in-1 24 Washes
- Price
- £3.08
- Rating
- 4.5/5
- Reviews
- 1,247
- Age
- 1y ago

Ariel Platinum PODS Washing Liquid Laundry Detergent Capsules 100 Washes +Touch of Febreze Odour Defence Remove Even 7-Day Sweat Odours
- Price
- £19.64
- Rating
- 4.8/5
- Reviews
- 182
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Ariel 4in1 PODS Washing Liquid Laundry Detergent Capsules 85 Washes Original Stain & Odour Removal in 1 Wash Great Even in Cold & Short
- Price
- £14.64
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 7mo ago

Ariel Platinum PODS Washing Liquid Laundry Detergent Capsules 50 Washes +Touch Of Febreze Odour Defence Remove Even 7-Day Sweat Odours
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 7mo ago

Ariel Platinum PODS Washing Liquid Laundry Detergent Capsules 60 Washes +Extra Stain Removal Remove Even 7-Day Dried-in Stains
- Price
- £12.91
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 7mo ago

Fairy Non Bio Silk Tree Blossom & Jasmine Washing Liquid Pods Voted No1 for Sensitive Skin 50 Washes
- Price
- £10.58
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 7mo ago

Ariel 4in1 PODS Washing Liquid Laundry Detergent Capsules 100 Washes Original Stain & Odour Removal in 1 Wash Great Even in Cold & Short
- Price
- £16.88
- Rating
- 4.8/5
- Reviews
- 71
- Age
- 7mo ago
Newest
by launch date
Ariel Platinum PODS Washing Liquid Laundry Detergent Capsules 100 Washes +Touch of Febreze Odour Defence Remove Even 7-Day Sweat Odours
- Price
- £19.64
- Rating
- 4.8/5
- Reviews
- 182
- Age
- 7mo ago

Ariel 4in1 PODS Washing Liquid Laundry Detergent Capsules 100 Washes Original Stain & Odour Removal in 1 Wash Great Even in Cold & Short
- Price
- £16.88
- Rating
- 4.8/5
- Reviews
- 71
- Age
- 7mo ago

Bold Lavender and Camomile PODS washing liquid laundry detergent capsules 100 washes 100ct outdoor freshness that lasts with built-in Lenor softener
- Price
- £16.93
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 7mo ago

Ariel Platinum PODS Washing Liquid Laundry Detergent Capsules 50 Washes +Touch Of Febreze Odour Defence Remove Even 7-Day Sweat Odours
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 7mo ago

Ariel Platinum Washing Pods Extra Stain Removal (44ctx3) 132ct
- Price
- £24.45
- Rating
- 4.8/5
- Reviews
- 147
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
8 flat
Sellers
324
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 73%
Open market
1%
- Persil40%
- Fairy Non Bio21%
- Ariel20%
- by Amazon15%
- Surf2%
- Dylon1%
- Open — no brand owns it (2 brands, 1%)
Demand
Washing Pods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Washing Pods search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- washing pods1.7M/yr
- persil non bio545K/yr
- laundry pods459K/yr
- persil484K/yr
- ariel pods422K/yr
- washing tablets188K/yr
- ariel203K/yr
- persil washing pods73K/yr
- washing machine pods102K/yr
- washing capsules98K/yr
Reviews and returns
What reviews say buyers love and hate about Washing Pods
We read the reviews and the return reasons for every product selling here.
“the smell is extreme”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Washing Pods questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









