Washing Pods
MaybeShoppers spend $7.5M a year here. But the top 5 brands take 98% of clicks, so Washing Pods is a Maybe.
- Flapen Score
- 63 / 100Top 3% of 2,976 Grocery niches · +17 vs the category median of 4663
- Market size
- £7.5M/yr5.0M searches / yr
- 90-day growth
- +14.3%search demand this quarter
- Competition
- 37%top-5 click share · 8 brands · 324 sellers
Flapen Score
Washing Pods against its category
The dotted line is the Grocery average. Past it, Washing Pods is stronger. Inside it, weaker.
Market
The Washing Pods market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Washing Pods 5.0M times last year and spent an estimated £7.5M. The top 5 brands take 98% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
12.0% of searches ended in a purchase last week.
Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.5M a year.
- Searches, last 12 months
- 5.0M
- Growth, 90 days vs prior 90
- +14.3%
- Conversion, latest week
- 12.0%
- Market size, estimated
- £7.5Ma year
- Peak month
- June1.7× the quietest month
- Top search term
- washing pods1.7M searches a year
02 · Price
A sale here is worth £12.56.
Listings sell for £12.56 on average, from £3.00 to £31.10. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 10,000 to 12,500 of them. At £12.56 that is £126K to £157K a year per listing.
- Average price
- £12.56under the $15 to $100 sweet spot
- Price range
- £3.00–£31.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £126K–£157K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Laundry. It carries 1,504 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Laundry
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,504per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 18 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Washing Pods products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Persil Non Bio 3 in 1 Washing Capsules laundry capsules gentle next to sensitive skin for outstanding stain removal in quick & cold washes 58 washes
- Price
- £8.97
- Rating
- 4.7/5
- Reviews
- 2,502
- Age
- 1y ago

Persil Bio 3 in 1 Washing Capsules 1st time removal of tough stains outstanding stain removal in quick & cold washes 48 washes
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 11,382
- Age
- 2y ago

by Amazon Colour Laundry Capsules 3-in-1 24 Washes
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 1,888
- Age
- 1y ago

by Amazon Non-Bio Laundry Capsules 3-in-1 24 Washes
- Price
- £3.08
- Rating
- 4.5/5
- Reviews
- 1,247
- Age
- 1y ago

Ariel Platinum PODS Washing Liquid Laundry Detergent Capsules 100 Washes +Touch of Febreze Odour Defence Remove Even 7-Day Sweat Odours
- Price
- £19.64
- Rating
- 4.8/5
- Reviews
- 182
- Age
- 7mo ago
Trending
90-day click momentum
Ariel 4in1 PODS Washing Liquid Laundry Detergent Capsules 85 Washes Original Stain & Odour Removal in 1 Wash Great Even in Cold & Short
- Price
- £14.64
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 7mo ago

Ariel Platinum PODS Washing Liquid Laundry Detergent Capsules 50 Washes +Touch Of Febreze Odour Defence Remove Even 7-Day Sweat Odours
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 7mo ago

Ariel Platinum PODS Washing Liquid Laundry Detergent Capsules 60 Washes +Extra Stain Removal Remove Even 7-Day Dried-in Stains
- Price
- £12.91
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 7mo ago

Fairy Non Bio Silk Tree Blossom & Jasmine Washing Liquid Pods Voted No1 for Sensitive Skin 50 Washes
- Price
- £10.58
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 7mo ago

Ariel 4in1 PODS Washing Liquid Laundry Detergent Capsules 100 Washes Original Stain & Odour Removal in 1 Wash Great Even in Cold & Short
- Price
- £16.88
- Rating
- 4.8/5
- Reviews
- 71
- Age
- 7mo ago
Newest
by launch date
Ariel Platinum PODS Washing Liquid Laundry Detergent Capsules 100 Washes +Touch of Febreze Odour Defence Remove Even 7-Day Sweat Odours
- Price
- £19.64
- Rating
- 4.8/5
- Reviews
- 182
- Age
- 7mo ago

Ariel 4in1 PODS Washing Liquid Laundry Detergent Capsules 100 Washes Original Stain & Odour Removal in 1 Wash Great Even in Cold & Short
- Price
- £16.88
- Rating
- 4.8/5
- Reviews
- 71
- Age
- 7mo ago

Bold Lavender and Camomile PODS washing liquid laundry detergent capsules 100 washes 100ct outdoor freshness that lasts with built-in Lenor softener
- Price
- £16.93
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 7mo ago

Ariel Platinum PODS Washing Liquid Laundry Detergent Capsules 50 Washes +Touch Of Febreze Odour Defence Remove Even 7-Day Sweat Odours
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 7mo ago

Ariel Platinum Washing Pods Extra Stain Removal (44ctx3) 132ct
- Price
- £24.45
- Rating
- 4.8/5
- Reviews
- 147
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
8 flat
Sellers
324
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
37%
Top 20: 73%
Open market
1%
- Persil40%
- Fairy Non Bio21%
- Ariel20%
- by Amazon15%
- Surf2%
- Dylon1%
- Open — no brand owns it (2 brands, 1%)
Demand
Washing Pods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Washing Pods search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- washing pods1.7M/yr
- persil non bio545K/yr
- laundry pods459K/yr
- persil484K/yr
- ariel pods422K/yr
- washing tablets188K/yr
- ariel203K/yr
- persil washing pods73K/yr
- washing machine pods102K/yr
- washing capsules98K/yr
Reviews and returns
What reviews say buyers love and hate about Washing Pods
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the smell is extreme
Smell is so strong
Bad smell
A bit pricey
bit expensive
Yet another waste of money
Small bottle
Small box
Small in size
Unfortunately slight leakage
Always arrives leaking
Leaked
I have to re wash
Dont wash well at all
Seem to have shrunk in the wash
Love
They are affordable
Decent price
Fair price
Beautiful scent
Smells fresh
Long lasting smell
Excellent Product
Lovely family product
Good quality capsules
Washes beautifully
Easy wash
Washed well
Cleans well
it cleans really well
cleans up well
Return
0.1% Return rate 10% Fixable by listing
Unfortunately slight leakage
Always arrives leaking
Leaked
A bit pricey
bit expensive
Yet another waste of money
the smell is extreme
Smell is so strong
Bad smell
Small bottle
Small box
Small in size
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Washing Pods questions
Answered from the same tracked data.









