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Washing Pods

Maybe

Shoppers spend an estimated $7.5M a year here. But the top 5 brands take 98% of clicks, so Washing Pods is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 2,976 Grocery niches · +17 vs the category median of 46
Market size
£7.5M/yr5.0M searches / yr
90-day growth
+14.3%search demand this quarter
Competition
37%top-5 click share · 8 brands · 324 sellers

Flapen Score

Washing Pods against its category

The dotted line is the Grocery average. Past it, Washing Pods is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washing Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Washing Pods 5.0M times last year and spent an estimated £7.5M. The top 5 brands take 98% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.5M a year.

Searches, last 12 months
5.0M
Growth, 90 days vs prior 90
+14.3%
Conversion, latest week
12.0%
Market size, estimated
£7.5Ma year
Peak month
June1.7× the quietest month
Top search term
washing pods1.7M searches a year

02 · Price

A sale here is worth £12.56.

Listings sell for £12.56 on average, from £3.00 to £31.10. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 10,000 to 12,500 of them. At £12.56 that is £126K to £157K a year per listing.

Average price
£12.56under the $15 to $100 sweet spot
Price range
£3.00–£31.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
10,000–12,500
Revenue per listing a year
£126K–£157K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Laundry. It carries 1,504 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#40in Laundry
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,504per listing
Listings tracked
46

04 · Newcomers

18 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
18Amazon's first-year sales bar
Average brand age
41 months

Products

Top Washing Pods products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£226K£451K£677K£902K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

324

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 73%

Open market

1%

  • Persil40%
  • Fairy Non Bio21%
  • Ariel20%
  • by Amazon15%
  • Surf2%
  • Dylon1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Washing Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Washing Pods search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • washing pods1.7M/yr
  • persil non bio545K/yr
  • laundry pods459K/yr
  • persil484K/yr
  • ariel pods422K/yr
  • washing tablets188K/yr
  • ariel203K/yr
  • persil washing pods73K/yr
  • washing machine pods102K/yr
  • washing capsules98K/yr

Reviews and returns

What reviews say buyers love and hate about Washing Pods

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Value For Money”
14%of negative reviews mention “Smell”
0.1%of orders come back
“the smell is extreme”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Washing Pods questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data