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Washing Pods

Maybe

Shoppers spend $7.5M a year here. But the top 5 brands take 98% of clicks, so Washing Pods is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 2,976 Grocery niches · +17 vs the category median of 46
Market size
£7.5M/yr5.0M searches / yr
90-day growth
+14.3%search demand this quarter
Competition
37%top-5 click share · 8 brands · 324 sellers

Flapen Score

Washing Pods against its category

The dotted line is the Grocery average. Past it, Washing Pods is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Washing Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Washing Pods 5.0M times last year and spent an estimated £7.5M. The top 5 brands take 98% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.5M a year.

Searches, last 12 months
5.0M
Growth, 90 days vs prior 90
+14.3%
Conversion, latest week
12.0%
Market size, estimated
£7.5Ma year
Peak month
June1.7× the quietest month
Top search term
washing pods1.7M searches a year

02 · Price

A sale here is worth £12.56.

Listings sell for £12.56 on average, from £3.00 to £31.10. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 10,000 to 12,500 of them. At £12.56 that is £126K to £157K a year per listing.

Average price
£12.56under the $15 to $100 sweet spot
Price range
£3.00–£31.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
10,000–12,500
Revenue per listing a year
£126K–£157K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Laundry. It carries 1,504 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#40in Laundry
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,504per listing
Listings tracked
46

04 · Newcomers

Amazon counts 18 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
18Amazon's first-year sales bar
Average brand age
41 months

Products

Top Washing Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£226K£451K£677K£902K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

324

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

37%

Top 20: 73%

Open market

1%

  • Persil40%
  • Fairy Non Bio21%
  • Ariel20%
  • by Amazon15%
  • Surf2%
  • Dylon1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Washing Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Washing Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • washing pods1.7M/yr
  • persil non bio545K/yr
  • laundry pods459K/yr
  • persil484K/yr
  • ariel pods422K/yr
  • washing tablets188K/yr
  • ariel203K/yr
  • persil washing pods73K/yr
  • washing machine pods102K/yr
  • washing capsules98K/yr

Reviews and returns

What reviews say buyers love and hate about Washing Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%+0.43

the smell is extreme

Smell is so strong

Bad smell

Value For Money7%+3.02

A bit pricey

bit expensive

Yet another waste of money

Size-Overall7%−0.02

Small bottle

Small box

Small in size

Leak-Proof6%

Unfortunately slight leakage

Always arrives leaking

Leaked

Washability5%

I have to re wash

Dont wash well at all

Seem to have shrunk in the wash

Love

Value For Money30%+3.02

They are affordable

Decent price

Fair price

Smell21%+0.43

Beautiful scent

Smells fresh

Long lasting smell

Quality-Overall10%+0.25

Excellent Product

Lovely family product

Good quality capsules

Washability8%

Washes beautifully

Easy wash

Washed well

Ease Of Cleaning6%+0.36

Cleans well

it cleans really well

cleans up well

Return

0.1% Return rate 10% Fixable by listing

Leak-Proof58%▇▇█▇▇█

Unfortunately slight leakage

Always arrives leaking

Leaked

Value For Money5%█▃▄█▃▆

A bit pricey

bit expensive

Yet another waste of money

Smell5%▃▄▃█▆▄

the smell is extreme

Smell is so strong

Bad smell

Size-Overall5%█▄▄▂█▂

Small bottle

Small box

Small in size

Advertised Vs Actual Product3%█▆▇▃▄▇

FAQ

Common Washing Pods questions

Answered from the same tracked data.