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Non Bio Washing Capsules

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Non Bio Washing Capsules is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 2,976 Grocery niches · +17 vs the category median of 46
Market size
£2.3M/yr1.1M searches / yr
90-day growth
+31.2%search demand this quarter
Competition
43%top-5 click share · 5 brands · 230 sellers

Flapen Score

Non Bio Washing Capsules against its category

The dotted line is the Grocery average. Past it, Non Bio Washing Capsules is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Non Bio Washing Capsules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Non Bio Washing Capsules 1.1M times last year and spent an estimated £2.3M. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+31.2%
Conversion, latest week
14.9%
Market size, estimated
£2.3Ma year
Peak month
July3.1× the quietest month
Top search term
fairy non bio pods560K searches a year

02 · Price

A sale here is worth £14.09.

Listings sell for £14.09 on average, from £3.08 to £25.24. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £14.09 that is £56K to £70K a year per listing.

Average price
£14.09under the $15 to $100 sweet spot
Price range
£3.08–£25.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
£56K–£70K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #239 within Laundry. It carries 990 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#239in Laundry
Average rating
4.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
990per listing
Listings tracked
25

04 · Newcomers

Amazon counts 13 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
13Amazon's first-year sales bar
Average brand age
41 months

Products

Top Non Bio Washing Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£93K£186K£279K£372K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

230

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 95%

Open market

0%

  • Fairy Non Bio77%
  • Persil7%
  • Bold6%
  • Fairy6%
  • by Amazon5%

Demand

Non Bio Washing Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Non Bio Washing Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fairy non bio pods560K/yr
  • fairy pods151K/yr
  • non bio washing capsules95K/yr
  • fairy washing pods79K/yr
  • persil non bio pods26K/yr
  • washing pods non bio28K/yr
  • non bio pods26K/yr
  • persil non bio capsules14K/yr
  • non bio washing pods13K/yr
  • fairy sensitive skin pods12K/yr

Reviews and returns

What reviews say buyers love and hate about Non Bio Washing Capsules

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell10%+1.07

Just didnt like the smell

the smell is extreme

Smell is so strong

Leak-Proof6%

Always arrives leaking

Unfortunately slight leakage

Leaked

Vegan/Organic5%+0.17

Non Bio

Persil Non Bio 3 in 1

Fairy Non Bio

Value For Money5%+2.46

Too expensive

Yet another waste of money

just not the best value

Size-Overall5%−0.02

pods are tiny

smaller

Small box

Love

Value For Money26%+2.46

Amazing value

Good value for money

Decent price

Smell25%+1.07

Long lasting smell

Smells fresh

Great fragrance

Quality-Overall10%

Good quality, by the time I got them, most of the pods had burst

Lovely family product

Excellent product

Washability7%

good washers

Good wash

Washes well

Ease Of Cleaning4%+0.11

Great cleaning

cleans up well

cleans well

Return

0.1% Return rate 3% Fixable by listing

Leak-Proof60%█▆▆▆▇█

Always arrives leaking

Unfortunately slight leakage

Leaked

Value For Money7%▅▄██▁▄

Too expensive

Yet another waste of money

just not the best value

Smell5%█▅▂▄▄▃

Just didnt like the smell

the smell is extreme

Smell is so strong

Functionality-Overall5%▁▃█▁▇▂
Ease Of Use3%▁▇▃█▃▃

FAQ

Common Non Bio Washing Capsules questions

Answered from the same tracked data.