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Non Bio Washing Capsules

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Non Bio Washing Capsules is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 2,976 Grocery niches · +17 vs the category median of 46
Market size
£2.3M/yr1.1M searches / yr
90-day growth
+31.2%search demand this quarter
Competition
43%top-5 click share · 5 brands · 230 sellers

Flapen Score

Non Bio Washing Capsules against its category

The dotted line is the Grocery average. Past it, Non Bio Washing Capsules is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Non Bio Washing Capsules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Non Bio Washing Capsules 1.1M times last year and spent an estimated £2.3M. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.3M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+31.2%
Conversion, latest week
14.9%
Market size, estimated
£2.3Ma year
Peak month
July3.1× the quietest month
Top search term
fairy non bio pods560K searches a year

02 · Price

A sale here is worth £14.09.

Listings sell for £14.09 on average, from £3.08 to £25.24. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £14.09 that is £56K to £70K a year per listing.

Average price
£14.09under the $15 to $100 sweet spot
Price range
£3.08–£25.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
£56K–£70K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #239 within Laundry. It carries 990 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#239in Laundry
Average rating
4.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
990per listing
Listings tracked
25

04 · Newcomers

13 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
13Amazon's first-year sales bar
Average brand age
41 months

Products

Top Non Bio Washing Capsules products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£93K£186K£279K£372K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

230

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 95%

Open market

0%

  • Fairy Non Bio77%
  • Persil7%
  • Bold6%
  • Fairy6%
  • by Amazon5%

Demand

Non Bio Washing Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Non Bio Washing Capsules search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fairy non bio pods560K/yr
  • fairy pods151K/yr
  • non bio washing capsules95K/yr
  • fairy washing pods79K/yr
  • persil non bio pods26K/yr
  • washing pods non bio28K/yr
  • non bio pods26K/yr
  • persil non bio capsules14K/yr
  • non bio washing pods13K/yr
  • fairy sensitive skin pods12K/yr

Reviews and returns

What reviews say buyers love and hate about Non Bio Washing Capsules

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
10%of negative reviews mention “Smell”
0.1%of orders come back
“Just didnt like the smell”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Non Bio Washing Capsules questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data