Bone Broth
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -29.9% this quarter, so Bone Broth is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £1.3M/yr915K searches / yr
- 90-day growth
- -29.9%search demand this quarter
- Competition
- 53%top-5 click share · 15 brands · 21 sellers
Flapen Score
Bone Broth against its category
The dotted line is the Grocery average. Past it, Bone Broth is stronger. Inside it, weaker.
Market
The Bone Broth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bone Broth 915K times last year and spent an estimated £1.3M. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 915K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 915K
- Growth, 90 days vs prior 90
- -29.9%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £1.3Ma year
- Peak month
- January2.3× the quietest month
- Top search term
- bone broth421K searches a year
02 · Price
A sale here is worth £25.03.
Listings sell for £25.03 on average, from £3.07 to £39.37. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £25.03 that is £50K to £63K a year per listing.
- Average price
- £25.03inside the $15 to $100 sweet spot
- Price range
- £3.07–£39.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £50K–£63K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #18 within Instant Meals & Sides. It carries 466 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #18in Instant Meals & Sides
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 466per listing
- Listings tracked
- 31
04 · Newcomers
4 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Bone Broth products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Freja Best of Instant Bone Broth | Beef & Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free | 4 Boxes (4 x 15g Sachets per Box)
- Price
- £21.38
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 1y ago

Freja Instant Chicken Bone Broth | Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)
- Price
- £21.05
- Rating
- 4.2/5
- Reviews
- 350
- Age
- 1y ago

Freja Instant Beef Bone Broth | Beef | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)
- Price
- £21.56
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 1y ago

Hunter & Gather Bone Broth Powder - 15g Protein - 13g Collagen - 74 kCal - Grass Fed European Beef - Savoury Drink/Stock Alternative - Supports Healthy Gut Skin Hair & Nails - 400g - 20 Servings
- Price
- £25.68
- Rating
- 4.2/5
- Reviews
- 208
- Age
- 1y ago

Grass Fed Beef Bone Broth Concentrate | Help Improve Joints Skin & Gut | Liquid Collagen Amino Acids | Keto High Protein Gluten Free | 35 Servings / 8.7 litre
- Price
- £25.05
- Rating
- 4.2/5
- Reviews
- 2,152
- Age
- 8y ago
Trending
estimated 90-day click momentum
Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.79
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 3mo ago

Freja Instant Beef Bone Broth | Beef | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 6 boxes (4 x 12g Sachets Per Box)
- Price
- £29.01
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 3mo ago

Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.93
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 3mo ago

Freja Chicken Ginger & Turmeric Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth | 6 x 500ml
- Price
- £38.63
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 6mo ago
Newest
by launch date
Freja Instant Beef Bone Broth | Beef | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 6 boxes (4 x 12g Sachets Per Box)
- Price
- £29.01
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 3mo ago

Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.93
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 3mo ago

Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.79
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 3mo ago

Freja Chicken Ginger & Turmeric Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth | 6 x 500ml
- Price
- £38.63
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
21
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 89%
Open market
14%
- Freja55%
- Hunter & Gather13%
- Best Bone Broth6%
- ALPHA015%
- JARMINO4%
- Honest + Good3%
- Open — no brand owns it (9 brands, 14%)
Demand
Bone Broth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
Search terms
Top Bone Broth search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bone broth421K/yr
- bone broth for humans111K/yr
- freja bone broth71K/yr
- broth57K/yr
- hunter and gather48K/yr
- best bone broth17K/yr
- beef bone broth29K/yr
- beef broth24K/yr
- freja20K/yr
- organic bone broth20K/yr
Reviews and returns
What reviews say buyers love and hate about Bone Broth
We read the reviews and the return reasons for every product selling here.
“Really peculiar taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bone Broth questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









