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Bone Broth

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -29.9% this quarter, so Bone Broth is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£1.3M/yr915K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
53%top-5 click share · 15 brands · 21 sellers

Flapen Score

Bone Broth against its category

The dotted line is the Grocery average. Past it, Bone Broth is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bone Broth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bone Broth 915K times last year and spent an estimated £1.3M. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 915K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
915K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
5.5%
Market size, estimated
£1.3Ma year
Peak month
January2.3× the quietest month
Top search term
bone broth421K searches a year

02 · Price

A sale here is worth £25.03.

Listings sell for £25.03 on average, from £3.07 to £39.37. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £25.03 that is £50K to £63K a year per listing.

Average price
£25.03inside the $15 to $100 sweet spot
Price range
£3.07–£39.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£50K–£63K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #18 within Instant Meals & Sides. It carries 466 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#18in Instant Meals & Sides
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
466per listing
Listings tracked
31

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
51 months

Products

Top Bone Broth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£50K£101K£151K£202K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

21

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

14%

  • Freja55%
  • Hunter & Gather13%
  • Best Bone Broth6%
  • ALPHA015%
  • JARMINO4%
  • Honest + Good3%
  • Open — no brand owns it (9 brands, 14%)

Demand

Bone Broth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Search terms

Top Bone Broth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bone broth421K/yr
  • bone broth for humans111K/yr
  • freja bone broth71K/yr
  • broth57K/yr
  • hunter and gather48K/yr
  • best bone broth17K/yr
  • beef bone broth29K/yr
  • beef broth24K/yr
  • freja20K/yr
  • organic bone broth20K/yr

Reviews and returns

What reviews say buyers love and hate about Bone Broth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.23

Really peculiar taste

Tastes foul

Has no taste

Value For Money11%−0.04

Massive Price Increase

Too expensive

Price too high

Smell6%−0.09

an off putting stale smell

Off putting smell

It smells awful

Flavor5%+0.21

So the chicken flavour is negligible

It has no flavour

Misleading flavours

Salt Content5%−0.06

It is salty

then added a little more water as was a little salty for me

Too much salt

Love

Taste-Overall33%−0.23

also does not taste terrible at all

Excellent taste

Very happy with the taste

Quality-Overall13%+1.61

Great quality, and a wonderful product with all clean ingredients

Delightful product

Excellent Product

Nutritional Content8%+1.11

Nutrition

Great protein

Definitely a great idea if you are looking for easy ways to incorporate more protein into your diet

Flavor7%+0.21

rich flavour depth

Great deep flavour with only a little needed

Fantastic flavour

Value For Money4%−0.04

Sensible price

good value for money

Great value for money

Return

0.1% Return rate 6% Fixable by listing

Taste-Overall39%▆▇█▇▅▆

Really peculiar taste

Tastes foul

Has no taste

Flavor12%▁▂▇▁█▃

So the chicken flavour is negligible

It has no flavour

Misleading flavours

Ingredients-Overall6%▁▇█▁▁▁

The photo advertised showing the back of the packet showing the ingredients is clearly different from the actual product

you have to believe there was the spirit of the original ingredient remaining

Have no idea if other brands like this are the same

Leak-Proof6%▁▆▁█▅▁
Quality-Overall6%█▁▁▁▃▃

FAQ

Common Bone Broth questions

Answered from the same tracked data.