Bone Broth
MaybeReturns run at only 0.1% of orders. But demand is soft, at -29.9% this quarter, so Bone Broth is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £1.3M/yr915K searches / yr
- 90-day growth
- -29.9%search demand this quarter
- Competition
- 53%top-5 click share · 15 brands · 21 sellers
Flapen Score
Bone Broth against its category
The dotted line is the Grocery average. Past it, Bone Broth is stronger. Inside it, weaker.
Market
The Bone Broth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bone Broth 915K times last year and spent an estimated £1.3M. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 915K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 915K
- Growth, 90 days vs prior 90
- -29.9%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £1.3Ma year
- Peak month
- January2.3× the quietest month
- Top search term
- bone broth421K searches a year
02 · Price
A sale here is worth £25.03.
Listings sell for £25.03 on average, from £3.07 to £39.37. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £25.03 that is £50K to £63K a year per listing.
- Average price
- £25.03inside the $15 to $100 sweet spot
- Price range
- £3.07–£39.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £50K–£63K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #18 within Instant Meals & Sides. It carries 466 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #18in Instant Meals & Sides
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 466per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Bone Broth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Freja Best of Instant Bone Broth | Beef & Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free | 4 Boxes (4 x 15g Sachets per Box)
- Price
- £21.38
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 1y ago

Freja Instant Chicken Bone Broth | Chicken | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)
- Price
- £21.05
- Rating
- 4.2/5
- Reviews
- 350
- Age
- 1y ago

Freja Instant Beef Bone Broth | Beef | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 4 boxes (4 x 15g Sachets Per Box)
- Price
- £21.56
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 1y ago

Hunter & Gather Bone Broth Powder - 15g Protein - 13g Collagen - 74 kCal - Grass Fed European Beef - Savoury Drink/Stock Alternative - Supports Healthy Gut Skin Hair & Nails - 400g - 20 Servings
- Price
- £25.68
- Rating
- 4.2/5
- Reviews
- 208
- Age
- 1y ago

Grass Fed Beef Bone Broth Concentrate | Help Improve Joints Skin & Gut | Liquid Collagen Amino Acids | Keto High Protein Gluten Free | 35 Servings / 8.7 litre
- Price
- £25.05
- Rating
- 4.2/5
- Reviews
- 2,152
- Age
- 8y ago
Trending
90-day click momentum
Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.79
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 3mo ago

Freja Instant Beef Bone Broth | Beef | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 6 boxes (4 x 12g Sachets Per Box)
- Price
- £29.01
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 3mo ago

Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.93
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 3mo ago

Freja Chicken Ginger & Turmeric Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth | 6 x 500ml
- Price
- £38.63
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 6mo ago
Newest
by launch date
Freja Instant Beef Bone Broth | Beef | 100% Natural | Rich in Collagen Protein & Amino Acids | Dairy & Gluten Free 6 boxes (4 x 12g Sachets Per Box)
- Price
- £29.01
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 3mo ago

Hunter & Gather Chicken Bone Broth Powder | 11g Protein | 5.5g Type 1 & 2 Collagen | Free-Range Chicken | 49 kCal | Savoury Drink/Stock Alternative | Supports Gut Skin Hair & Nails | 20 Servings
- Price
- £28.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.93
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 3mo ago

Beef Bone Broth Powder - 500g - Grass Fed EU Origin - Bone Broth Collagen Protein Powder - Muscle Growth Bone Health and Skin Quality
- Price
- £29.79
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 3mo ago

Freja Chicken Ginger & Turmeric Bone Broth | Sipping Broth | Free Range | Collagen Protein & Amino Acids | Low Carb & Gluten Free | Clear Liquid Broth | 6 x 500ml
- Price
- £38.63
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
21
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
53%
Top 20: 89%
Open market
14%
- Freja55%
- Hunter & Gather13%
- Best Bone Broth6%
- ALPHA015%
- JARMINO4%
- Honest + Good3%
- Open — no brand owns it (9 brands, 14%)
Demand
Bone Broth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
Search terms
Top Bone Broth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bone broth421K/yr
- bone broth for humans111K/yr
- freja bone broth71K/yr
- broth57K/yr
- hunter and gather48K/yr
- best bone broth17K/yr
- beef bone broth29K/yr
- beef broth24K/yr
- freja20K/yr
- organic bone broth20K/yr
Reviews and returns
What reviews say buyers love and hate about Bone Broth
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really peculiar taste
Tastes foul
Has no taste
Massive Price Increase
Too expensive
Price too high
an off putting stale smell
Off putting smell
It smells awful
So the chicken flavour is negligible
It has no flavour
Misleading flavours
It is salty
then added a little more water as was a little salty for me
Too much salt
Love
also does not taste terrible at all
Excellent taste
Very happy with the taste
Great quality, and a wonderful product with all clean ingredients
Delightful product
Excellent Product
Nutrition
Great protein
Definitely a great idea if you are looking for easy ways to incorporate more protein into your diet
rich flavour depth
Great deep flavour with only a little needed
Fantastic flavour
Sensible price
good value for money
Great value for money
Return
0.1% Return rate 6% Fixable by listing
Really peculiar taste
Tastes foul
Has no taste
So the chicken flavour is negligible
It has no flavour
Misleading flavours
The photo advertised showing the back of the packet showing the ingredients is clearly different from the actual product
you have to believe there was the spirit of the original ingredient remaining
Have no idea if other brands like this are the same
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bone Broth questions
Answered from the same tracked data.









