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Sugar Free Sweets

Pass

Sugar Free Sweets scores 65 out of 100, a Pass. Shoppers spend $451K a year here, demand is soft, at -9.6% this quarter, and returns run at 0.0% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,976 Grocery niches · +19 vs the category median of 46
Market size
£451K/yr842K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
29%top-5 click share · 42 brands · 128 sellers

Flapen Score

Sugar Free Sweets against its category

The dotted line is the Grocery average. Past it, Sugar Free Sweets is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Free Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sugar Free Sweets 842K times last year and spent an estimated £451K. The top 5 brands take 43% of clicks. Demand peaks in Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 842K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £451K a year.

Searches, last 12 months
842K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
5.8%
Market size, estimated
£451Ka year
Peak month
December1.9× the quietest month
Top search term
sugar free sweets537K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £0.90 to £22.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £9.23 that is £2K to £5K a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£0.90–£22.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #47 within Confectionery. It carries 385 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
90%
Out of stock, average day
10.1%
Average rank
#47in Confectionery
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
385per listing
Listings tracked
68

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Sugar Free Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£9K£18K£27K£36K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

128

Top-5 brand share

43%

Top 20: 83%

Top-5 click share

29%

Top 20: 66%

Open market

53%

  • Werther's17%
  • Berrymans8%
  • Up!7%
  • Tirma6%
  • ZANGOC5%
  • mysmartbuy.com4%

Demand

Sugar Free Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Sugar Free Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugar free sweets537K/yr
  • diabetic sweets99K/yr
  • werthers sugar free43K/yr
  • sugar free sweets for diabetics28K/yr
  • sugar free boiled sweets17K/yr
  • sweets for diabetics16K/yr
  • diabetic sweets sugar free14K/yr
  • sugar free werthers11K/yr
  • sugar free candy10K/yr
  • sugar-free sweets14K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Free Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.11

Overpriced

A little expensive

Overpriced

Taste-Overall13%+0.60

Horrible taste

Chemical taste

Really tasteless

Sweetness7%+2.85

Too sweet

No sugar

NOT SUGAR FREE

Flavor5%+0.23

Misleading info about flavours

weird flavour

Not nice flavour

Advertised Vs Actual Product4%−0.03

It was very deceiving

not as described

Nothing like the image

Love

Sweetness29%+2.85

Sweet and fruity

Lovely tasting sweets

Sugar Free

Taste-Overall25%+0.60

Amazing taste

Excellent biscuits

Lovely chocolate really enjoyed it

Value For Money9%−0.11

much cheaper

Amazing value

Good value

Flavor8%+0.23

Great flavor

A good variety of flavours and natural tastes

Great flavour in a convenient box

Quality-Overall6%+0.35

Quality and quick delivery plus price

Excellent product

Good variety

Return

0.0% Return rate 11% Fixable by listing

Side Effects22%▁▁▁█▁▁
Compatibility-Overall11%▁▁▁▁█▁
Certifications11%▁▁▁█▁▁
Advertised Vs Actual Product11%▁█▁▁▁▁

It was very deceiving

not as described

Nothing like the image

Value For Money11%▁█▁▁▁▁

Overpriced

A little expensive

Overpriced

FAQ

Common Sugar Free Sweets questions

Answered from the same tracked data.