Sugar Free Sweets
PassSugar Free Sweets scores 65 out of 100, a Pass. Shoppers spend an estimated $451K a year here, demand is soft, at -9.6% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 65 / 100Top 2% of 2,976 Grocery niches · +19 vs the category median of 4665
- Market size
- £451K/yr842K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 29%top-5 click share · 42 brands · 128 sellers
Flapen Score
Sugar Free Sweets against its category
The dotted line is the Grocery average. Past it, Sugar Free Sweets is stronger. Inside it, weaker.
Market
The Sugar Free Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sugar Free Sweets 842K times last year and spent an estimated £451K. The top 5 brands take 43% of clicks. Demand peaks in Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 842K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £451K a year.
- Searches, last 12 months
- 842K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £451Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- sugar free sweets537K searches a year
02 · Price
A sale here is worth £9.23.
Listings sell for £9.23 on average, from £0.90 to £22.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £9.23 that is £2K to £5K a year per listing.
- Average price
- £9.23under the $15 to $100 sweet spot
- Price range
- £0.90–£22.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #47 within Confectionery. It carries 385 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 90%
- Out of stock, average day
- 10.1%
- Average rank
- #47in Confectionery
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 385per listing
- Listings tracked
- 68
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Sugar Free Sweets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sugar Free Sweets and Gluten Free Vegan Sweets! Free from Fellows 4 X 70g Sweet Packs - Cola Bottles Gummy Bears Wine Gums and Midget Gems Value Pack Sugarless Yummy Delicious Gelatin Free
- Price
- £7.84
- Rating
- 4.0/5
- Reviews
- 666
- Age
- 5y ago

Werthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)
- Price
- £19.20
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 9mo ago

Fruit Candy | Sugar Free | Hard Boiled Sweets | Gluten Free | Vegan Candy | Non GMO | Multipack | 150g
- Price
- £2.41
- Rating
- 4.2/5
- Reviews
- 715
- Age
- 6y ago

ZANGOC Diabetic Friendly Sugar Free Chocolate Eclairs Retro Sweets for Parties Get Well Soon Retirement Birthday and Thank You Gifts 350g Pack-Pick and mix Sweets Ideal for Sharing
- Price
- £9.18
- Rating
- 4.2/5
- Reviews
- 105
- Age
- 1y ago

Pack of 3 Cavendish & Harvey Sugar-Free Mixed Fruit Drops in Tin Premium Travel Sweets made with Real Fruit Juice Vegan Friendly Confectionery Hard-Boiled Candies Each H4 x 9.7cm Diameter 175g
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 1y ago
Trending
estimated 90-day click momentum
Werthers Original Sugar Free Butter Candies 3 Pack (3 x 80g)
- Price
- £1.60
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 9y ago

Candy Shack | Sugar Free Rhubarb and Custard 120g
- Price
- £2.47
- Rating
- 3.8/5
- Reviews
- 79
- Age
- 4y ago

The Sugar Free Sweet Box Suitable For Diabetics Including Sherbet Lemons Bundled With No Sugar Boiled Sweets | The Zero Sugar UK Health Snack In a Luxury JC Clear Box
- Price
- £8.44
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 6mo ago

Fruit Candy | Sugar Free | Hard Boiled Sweets | Gluten Free | Vegan Candy | Non GMO | Multipack | 150g
- Price
- £2.41
- Rating
- 4.2/5
- Reviews
- 715
- Age
- 6y ago

Sugar Free Soft Fruit Sweets 400g - suitable for Diabetics
- Price
- £7.83
- Rating
- 4.1/5
- Reviews
- 36
- Age
- 5y ago
Newest
by launch date
The Sugar Free Sweet Box Suitable For Diabetics Including Sherbet Lemons Bundled With No Sugar Boiled Sweets | The Zero Sugar UK Health Snack In a Luxury JC Clear Box
- Price
- £8.44
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 6mo ago

Werthers Original Sugar Free Butter Candies Guilt-Free Indulgence with Rich Buttery Flavour 80 g (Pack of 18)
- Price
- £19.20
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 9mo ago

ZANGOC Diabetic Friendly Sugar Free Chocolate Eclairs Retro Sweets for Parties Get Well Soon Retirement Birthday and Thank You Gifts 350g Pack-Pick and mix Sweets Ideal for Sharing
- Price
- £9.18
- Rating
- 4.2/5
- Reviews
- 105
- Age
- 1y ago

1kg Pick and Mix Sugar Free Hard Boiled Sweets - Favourites Selection - Diabetic Sweets - Gift Pouch - Sherbet Lemons - Rhubarb & Custard - Blackcurrant & Liquorice - Choc Limes and More
- Price
- £17.13
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 1y ago

Simpkins Sugar Free Mixed Fruit Travel Sweets 150g Pack of 3
- Price
- £11.49
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
42 falling
Sellers
128
Est. top-5 brand share
43%
Top 20: 83%
Est. top-5 click share
29%
Top 20: 66%
Open market
53%
- Werther's17%
- Berrymans8%
- Up!7%
- Tirma6%
- ZANGOC5%
- mysmartbuy.com4%
Demand
Sugar Free Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Sugar Free Sweets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sugar free sweets537K/yr
- diabetic sweets99K/yr
- werthers sugar free43K/yr
- sugar free sweets for diabetics28K/yr
- sugar free boiled sweets17K/yr
- sweets for diabetics16K/yr
- diabetic sweets sugar free14K/yr
- sugar free werthers11K/yr
- sugar free candy10K/yr
- sugar-free sweets14K/yr
Reviews and returns
What reviews say buyers love and hate about Sugar Free Sweets
We read the reviews and the return reasons for every product selling here.
“Overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sugar Free Sweets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









