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Eat Real

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -11.8% this quarter, so Eat Real is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£174K/yr209K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
57%top-5 click share · 12 brands · 65 sellers

Flapen Score

Eat Real against its category

The dotted line is the Grocery average. Past it, Eat Real is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eat Real market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eat Real 209K times last year and spent an estimated £174K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
5.3%
Market size, estimated
£174Ka year
Peak month
October2.6× the quietest month
Top search term
protein crisps50K searches a year

02 · Price

A sale here is worth £15.71.

Listings sell for £15.71 on average, from £1.18 to £26.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.71 that is £4K to £8K a year per listing.

Average price
£15.71inside the $15 to $100 sweet spot
Price range
£1.18–£26.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #57 within Snack Foods. It carries 201 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
77%
Out of stock, average day
7.7%
Average rank
#57in Snack Foods
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
201per listing
Listings tracked
31

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Eat Real products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

65

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 90%

Open market

8%

  • THE CURATORS58%
  • NOVO19%
  • Quest5%
  • PROPER4%
  • Applied Nutrition3%
  • SlimFast2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Eat Real search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Eat Real search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • protein crisps50K/yr
  • curators pork puffs28K/yr
  • pork puffs24K/yr
  • protein chips19K/yr
  • the curators pork puffs14K/yr
  • novo protein pops12K/yr
  • curators10K/yr
  • novo17K/yr
  • quest chips8K/yr
  • quest protein chips8K/yr

Reviews and returns

What reviews say buyers love and hate about Eat Real

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste terrible”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Eat Real questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data