Eat Real
MaybeReturns run at only 0.0% of orders. But demand is soft, at -11.8% this quarter, so Eat Real is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £174K/yr209K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 65 sellers
Flapen Score
Eat Real against its category
The dotted line is the Grocery average. Past it, Eat Real is stronger. Inside it, weaker.
Market
The Eat Real market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eat Real 209K times last year and spent an estimated £174K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Oct. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £174Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- protein crisps50K searches a year
02 · Price
A sale here is worth £15.71.
Listings sell for £15.71 on average, from £1.18 to £26.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.71 that is £4K to £8K a year per listing.
- Average price
- £15.71inside the $15 to $100 sweet spot
- Price range
- £1.18–£26.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #57 within Snack Foods. It carries 201 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 77%
- Out of stock, average day
- 7.7%
- Average rank
- #57in Snack Foods
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 201per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Eat Real products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
THE CURATORS High Protein Pork Puffs Variety Pack 5 x Original Salted 5 x Smoky Bacon 5 x Tajin 5 x Salt & Vinegar 25g (20 Packs) Crisp Low Carb Keto Gluten Free Savoury Snack
- Price
- £25.76
- Rating
- 4.3/5
- Reviews
- 265
- Age
- 3y ago

THE CURATORS High Protein Pork Puffs Original Salted 25g (20 Packs) 18g Protein Crisp Low Carb Keto Gluten Free Savoury Snack
- Price
- £24.25
- Rating
- 4.6/5
- Reviews
- 269
- Age
- 3y ago

Novo Nutrition | Protein Pops | Healthy Snack with High Protein Low Sugar and High Fibre | 3 x (6 x 45g) | BBQ Tangy Cheese Sour Cream and Onion
- Price
- £20.29
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1mo ago

THE CURATORS Protein Chips Mixed Pack Lentil Crisps 7x Tangy Cheese 7x Classic BBQ & 6x Thai Sweet Chilli 35g (20 Packs) 10g Protein High Fibre 147 Calories Gluten Free Veggie.
- Price
- £24.13
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 1y ago

THE CURATORS High Protein Knock-Out Taster Box Biltong Pork Puffs Cheesies & Protein Chips (8 Items) Savoury Snack Variety Gift Party Hamper
- Price
- £14.90
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 4y ago
Trending
90-day click momentum
The Posh Pig Mixed Flavoured Pork Crackling 18x40g Packets
- Price
- £19.98
- Rating
- 4.0/5
- Reviews
- 200
- Age
- 5y ago

Novo Nutrition Protein Hots - Kickin Sour Cream & Chilli (6 x 45 g) | Healthy Snack | High Protein & Fibre | 1 Box of 6 Pack | Low-Calorie Low Fat | Eat On-The-Go | 93 Calories Per Serving
- Price
- £6.94
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 1mo ago

Applied Nutrition Protein Chips High-Protein Snack Best Gluten-Free & Vegan Option Crunchy Low-Fat Protein Boost (7 x 50g) (Salt & Vinegar)
- Price
- £9.43
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 7mo ago

Novo Nutrition | Protein Pops | Healthy Snack with High Protein Low Sugar and High Fibre | 3 x (6 x 45g) | Sweet Chilli
- Price
- £19.95
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1mo ago

Novo Protein Pops Sweet Chilli 45g
- Price
- £1.19
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch date
Novo Nutrition Protein Hots - Kickin Sour Cream & Chilli (6 x 45 g) | Healthy Snack | High Protein & Fibre | 1 Box of 6 Pack | Low-Calorie Low Fat | Eat On-The-Go | 93 Calories Per Serving
- Price
- £6.94
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 1mo ago

Novo Nutrition | Protein Pops | Healthy Snack with High Protein Low Sugar and High Fibre | 3 x (6 x 45g) | BBQ Tangy Cheese Sour Cream and Onion
- Price
- £20.29
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1mo ago

Novo Nutrition | Protein Pops | Healthy Snack with High Protein Low Sugar and High Fibre | 3 x (6 x 45g) | Sweet Chilli
- Price
- £19.95
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1mo ago

Applied Nutrition Protein Chips High-Protein Snack Best Gluten-Free & Vegan Option Crunchy Low-Fat Protein Boost (7 x 50g) (Salt & Vinegar)
- Price
- £9.43
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 7mo ago

THE CURATORS Protein Chips Mixed Pack Lentil Crisps 7x Tangy Cheese 7x Classic BBQ & 6x Thai Sweet Chilli 35g (20 Packs) 10g Protein High Fibre 147 Calories Gluten Free Veggie.
- Price
- £24.13
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
65
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 90%
Open market
8%
- THE CURATORS58%
- NOVO19%
- Quest5%
- PROPER4%
- Applied Nutrition3%
- SlimFast2%
- Open — no brand owns it (6 brands, 8%)
Demand
Eat Real search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.6×
Search terms
Top Eat Real search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein crisps50K/yr
- curators pork puffs28K/yr
- pork puffs24K/yr
- protein chips19K/yr
- the curators pork puffs14K/yr
- novo protein pops12K/yr
- curators10K/yr
- novo17K/yr
- quest chips8K/yr
- quest protein chips8K/yr
Reviews and returns
What reviews say buyers love and hate about Eat Real
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste terrible
A bit tasteless
Tasted funny
over priced
a waste of money
bit expensive
Not gluten free
These flavours only have half the protein as their other flavours
they are high in carbs
Not quite replacing proper crisps for me
was expecting not so many super crunchy pieces
Insanely over priced average at best crisps
A bit to salty for me
I do however note that the salt content is HIGH
A bit salty
Love
ABSOLUTELY DELICIOUS
Taste great and very filling
Crisps taste very good
Great variety of flavours
Excellent flavour
Love the different flavours too
gives a great amount of protein
Great protein snacks
very good nutritional value
Great crisps
the crisps are tasty
It was a nice crunch
Very good quality pretzels
Excellent product
Good quality and tasty snack
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eat Real questions
Answered from the same tracked data.









