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Eat Real

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -11.8% this quarter, so Eat Real is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£174K/yr209K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
57%top-5 click share · 12 brands · 65 sellers

Flapen Score

Eat Real against its category

The dotted line is the Grocery average. Past it, Eat Real is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eat Real market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eat Real 209K times last year and spent an estimated £174K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
5.3%
Market size, estimated
£174Ka year
Peak month
October2.6× the quietest month
Top search term
protein crisps50K searches a year

02 · Price

A sale here is worth £15.71.

Listings sell for £15.71 on average, from £1.18 to £26.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.71 that is £4K to £8K a year per listing.

Average price
£15.71inside the $15 to $100 sweet spot
Price range
£1.18–£26.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #57 within Snack Foods. It carries 201 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
77%
Out of stock, average day
7.7%
Average rank
#57in Snack Foods
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
201per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Eat Real products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

65

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 90%

Open market

8%

  • THE CURATORS58%
  • NOVO19%
  • Quest5%
  • PROPER4%
  • Applied Nutrition3%
  • SlimFast2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Eat Real search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Eat Real search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein crisps50K/yr
  • curators pork puffs28K/yr
  • pork puffs24K/yr
  • protein chips19K/yr
  • the curators pork puffs14K/yr
  • novo protein pops12K/yr
  • curators10K/yr
  • novo17K/yr
  • quest chips8K/yr
  • quest protein chips8K/yr

Reviews and returns

What reviews say buyers love and hate about Eat Real

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+0.66

Taste terrible

A bit tasteless

Tasted funny

Value For Money11%+0.43

over priced

a waste of money

bit expensive

Nutritional Content9%−0.06

Not gluten free

These flavours only have half the protein as their other flavours

they are high in carbs

Crispiness6%−0.20

Not quite replacing proper crisps for me

was expecting not so many super crunchy pieces

Insanely over priced average at best crisps

Salt Content6%+0.30

A bit to salty for me

I do however note that the salt content is HIGH

A bit salty

Love

Taste-Overall28%+0.66

ABSOLUTELY DELICIOUS

Taste great and very filling

Crisps taste very good

Flavor12%+0.33

Great variety of flavours

Excellent flavour

Love the different flavours too

Nutritional Content12%−0.06

gives a great amount of protein

Great protein snacks

very good nutritional value

Crispiness11%−0.20

Great crisps

the crisps are tasty

It was a nice crunch

Quality-Overall7%+0.53

Very good quality pretzels

Excellent product

Good quality and tasty snack

FAQ

Common Eat Real questions

Answered from the same tracked data.