Eat Real
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -11.8% this quarter, so Eat Real is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £174K/yr209K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 65 sellers
Flapen Score
Eat Real against its category
The dotted line is the Grocery average. Past it, Eat Real is stronger. Inside it, weaker.
Market
The Eat Real market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eat Real 209K times last year and spent an estimated £174K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Oct. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £174Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- protein crisps50K searches a year
02 · Price
A sale here is worth £15.71.
Listings sell for £15.71 on average, from £1.18 to £26.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.71 that is £4K to £8K a year per listing.
- Average price
- £15.71inside the $15 to $100 sweet spot
- Price range
- £1.18–£26.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #57 within Snack Foods. It carries 201 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 77%
- Out of stock, average day
- 7.7%
- Average rank
- #57in Snack Foods
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 201per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Eat Real products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
THE CURATORS High Protein Pork Puffs Variety Pack 5 x Original Salted 5 x Smoky Bacon 5 x Tajin 5 x Salt & Vinegar 25g (20 Packs) Crisp Low Carb Keto Gluten Free Savoury Snack
- Price
- £25.76
- Rating
- 4.3/5
- Reviews
- 265
- Age
- 3y ago

THE CURATORS High Protein Pork Puffs Original Salted 25g (20 Packs) 18g Protein Crisp Low Carb Keto Gluten Free Savoury Snack
- Price
- £24.25
- Rating
- 4.6/5
- Reviews
- 269
- Age
- 3y ago

Novo Nutrition | Protein Pops | Healthy Snack with High Protein Low Sugar and High Fibre | 3 x (6 x 45g) | BBQ Tangy Cheese Sour Cream and Onion
- Price
- £20.29
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1mo ago

THE CURATORS Protein Chips Mixed Pack Lentil Crisps 7x Tangy Cheese 7x Classic BBQ & 6x Thai Sweet Chilli 35g (20 Packs) 10g Protein High Fibre 147 Calories Gluten Free Veggie.
- Price
- £24.13
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 1y ago

THE CURATORS High Protein Knock-Out Taster Box Biltong Pork Puffs Cheesies & Protein Chips (8 Items) Savoury Snack Variety Gift Party Hamper
- Price
- £14.90
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 4y ago
Trending
estimated 90-day click momentum
The Posh Pig Mixed Flavoured Pork Crackling 18x40g Packets
- Price
- £19.98
- Rating
- 4.0/5
- Reviews
- 200
- Age
- 5y ago

Novo Nutrition Protein Hots - Kickin Sour Cream & Chilli (6 x 45 g) | Healthy Snack | High Protein & Fibre | 1 Box of 6 Pack | Low-Calorie Low Fat | Eat On-The-Go | 93 Calories Per Serving
- Price
- £6.94
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 1mo ago

Applied Nutrition Protein Chips High-Protein Snack Best Gluten-Free & Vegan Option Crunchy Low-Fat Protein Boost (7 x 50g) (Salt & Vinegar)
- Price
- £9.43
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 7mo ago

Novo Nutrition | Protein Pops | Healthy Snack with High Protein Low Sugar and High Fibre | 3 x (6 x 45g) | Sweet Chilli
- Price
- £19.95
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1mo ago

Novo Protein Pops Sweet Chilli 45g
- Price
- £1.19
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch date
Novo Nutrition Protein Hots - Kickin Sour Cream & Chilli (6 x 45 g) | Healthy Snack | High Protein & Fibre | 1 Box of 6 Pack | Low-Calorie Low Fat | Eat On-The-Go | 93 Calories Per Serving
- Price
- £6.94
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 1mo ago

Novo Nutrition | Protein Pops | Healthy Snack with High Protein Low Sugar and High Fibre | 3 x (6 x 45g) | BBQ Tangy Cheese Sour Cream and Onion
- Price
- £20.29
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1mo ago

Novo Nutrition | Protein Pops | Healthy Snack with High Protein Low Sugar and High Fibre | 3 x (6 x 45g) | Sweet Chilli
- Price
- £19.95
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1mo ago

Applied Nutrition Protein Chips High-Protein Snack Best Gluten-Free & Vegan Option Crunchy Low-Fat Protein Boost (7 x 50g) (Salt & Vinegar)
- Price
- £9.43
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 7mo ago

THE CURATORS Protein Chips Mixed Pack Lentil Crisps 7x Tangy Cheese 7x Classic BBQ & 6x Thai Sweet Chilli 35g (20 Packs) 10g Protein High Fibre 147 Calories Gluten Free Veggie.
- Price
- £24.13
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
65
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 90%
Open market
8%
- THE CURATORS58%
- NOVO19%
- Quest5%
- PROPER4%
- Applied Nutrition3%
- SlimFast2%
- Open — no brand owns it (6 brands, 8%)
Demand
Eat Real search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.6×
Search terms
Top Eat Real search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- protein crisps50K/yr
- curators pork puffs28K/yr
- pork puffs24K/yr
- protein chips19K/yr
- the curators pork puffs14K/yr
- novo protein pops12K/yr
- curators10K/yr
- novo17K/yr
- quest chips8K/yr
- quest protein chips8K/yr
Reviews and returns
What reviews say buyers love and hate about Eat Real
We read the reviews and the return reasons for every product selling here.
“Taste terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eat Real questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









