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Ciabatta

Pass

Ciabatta scores 68 out of 100, a Pass. Shoppers spend $552K a year here, search demand grew +39.4% this quarter, and returns run at 0.2% of orders.

Flapen Score
68
68 / 100
Top 1% of 2,976 Grocery niches · +22 vs the category median of 46
Market size
£552K/yr188K searches / yr
90-day growth
+39.4%search demand this quarter
Competition
44%top-5 click share · 6 brands · 151 sellers

Flapen Score

Ciabatta against its category

The dotted line is the Grocery average. Past it, Ciabatta is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ciabatta market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ciabatta 188K times last year and spent an estimated £552K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Dec. Flapen scores it 68 out of 100, a Pass.

01 · Demand

17.9% of searches ended in a purchase last week.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £552K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
+39.4%
Conversion, latest week
17.9%
Market size, estimated
£552Ka year
Peak month
December2.5× the quietest month
Top search term
panini69K searches a year

02 · Price

A sale here is worth £16.39.

Listings sell for £16.39 on average, from £1.01 to £105.98. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £16.39 that is £41K to £49K a year per listing.

Average price
£16.39inside the $15 to $100 sweet spot
Price range
£1.01–£105.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£41K–£49K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #30 within Bakery. It carries 994 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
89%
Out of stock, average day
2.3%
Average rank
#30in Bakery
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
994per listing
Listings tracked
27

04 · Newcomers

Amazon counts 14 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
14Amazon's first-year sales bar
Average brand age
55 months

Products

Top Ciabatta products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

151

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 95%

Open market

0%

  • Morrisons67%
  • Panini24%
  • Schär5%
  • Generic2%
  • Monopoly2%
  • Breville1%
  • Open — no brand owns it (0%)

Demand

Ciabatta search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Ciabatta search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • panini69K/yr
  • ciabatta44K/yr
  • part baked14K/yr
  • part baked bread33K/yr
  • part baked rolls12K/yr
  • ciabatta rolls7K/yr
  • bake at home bread4K/yr
  • panini bread4K/yr
  • part baked baguettes2K/yr

Reviews and returns

What reviews say buyers love and hate about Ciabatta

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money30%−0.32

Too expensive

Cost

Cheaper to buy 8 packs twice

Size-Overall10%−0.07

DOESNT fit all the cards

size issue

Quite small

Advertised Vs Actual Product9%−0.02

False advertising

The advertised dimensions are wrong

So description is a bit misleading

Quality-Overall9%+0.63

Album is of bad quality

Poor quality. The folder is cheap and nasty

Poor quality

Adhesion/Stickiness5%

Literally no sticky back to the stickers

Stickers that dont stick

frustrating amount of stickers still missing after opening a box though

Love

Quality-Overall13%+0.63

Good quality items which were delivered really quickly

Excellent product

Build quality is solid

Value For Money11%−0.32

Good Value

Excellent value for money

Great value for money

Taste-Overall9%+0.88

Very tasty and easy to cook

Good taste

Nice rolls very soft taste nice

Advertised Vs Actual Product8%−0.02

exactly what was needed

As described

Product as is

Collectibles8%+0.66

Great cards,

Awesome collection

Great fun for collectors

Return

0.2% Return rate 61% Fixable by listing

Size-Overall41%▆▅▆█▆▄

DOESNT fit all the cards

size issue

Quite small

Advertised Vs Actual Product9%▃▃▄▄▅█

False advertising

The advertised dimensions are wrong

So description is a bit misleading

Functionality-Overall7%██▄▃▅▂
Value For Money6%▂▁▄▁▄█

Too expensive

Cost

Cheaper to buy 8 packs twice

Heating6%█▅█▅▃▄

FAQ

Common Ciabatta questions

Answered from the same tracked data.