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Ciabatta

Pass

Ciabatta scores 68 out of 100, a Pass. Shoppers spend an estimated $552K a year here, search demand grew +39.4% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
68
68 / 100
Top 1% of 2,976 Grocery niches · +22 vs the category median of 46
Market size
£552K/yr188K searches / yr
90-day growth
+39.4%search demand this quarter
Competition
44%top-5 click share · 6 brands · 151 sellers

Flapen Score

Ciabatta against its category

The dotted line is the Grocery average. Past it, Ciabatta is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ciabatta market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ciabatta 188K times last year and spent an estimated £552K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Dec. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £552K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
+39.4%
Conversion, latest week
17.9%
Market size, estimated
£552Ka year
Peak month
December2.5× the quietest month
Top search term
panini69K searches a year

02 · Price

A sale here is worth £16.39.

Listings sell for £16.39 on average, from £1.01 to £105.98. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £16.39 that is £41K to £49K a year per listing.

Average price
£16.39inside the $15 to $100 sweet spot
Price range
£1.01–£105.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£41K–£49K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #30 within Bakery. It carries 994 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
89%
Out of stock, average day
2.3%
Average rank
#30in Bakery
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
994per listing
Listings tracked
27

04 · Newcomers

14 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
14Amazon's first-year sales bar
Average brand age
55 months

Products

Top Ciabatta products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

151

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 95%

Open market

0%

  • Morrisons67%
  • Panini24%
  • Schär5%
  • Generic2%
  • Monopoly2%
  • Breville1%
  • Open — no brand owns it (0%)

Demand

Ciabatta search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Ciabatta search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • panini69K/yr
  • ciabatta44K/yr
  • part baked14K/yr
  • part baked bread33K/yr
  • part baked rolls12K/yr
  • ciabatta rolls7K/yr
  • bake at home bread4K/yr
  • panini bread4K/yr
  • part baked baguettes2K/yr

Reviews and returns

What reviews say buyers love and hate about Ciabatta

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Value For Money”
0.2%of orders come back
“Too expensive”
A buyer, on “Value For Money”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ciabatta questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data