Is humantra electrolytes profitable to sell on Amazon United Kingdom?

The niche generates £1.2M/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Launch it (61/100).

How competitive is the humantra electrolytes niche?

7 brands and 12 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in humantra electrolytes?

Top complaints mined from reviews: Taste-Overall, Salt Content, Value For Money. The return rate is 0.0%.

When does demand for humantra electrolytes peak?

Demand peaks in Oct–Nov; the busiest month runs 2.9× the quietest.

What does it cost to enter the humantra electrolytes niche?

Listings span £4.37–£65.55; the average listing price is £21.55 (sweet spot $15–$100). The average incumbent carries 531 reviews — the moat a new listing must climb.

humantra electrolytes

Launch it

A $1.2M/yr market growing +23.3% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great£21.55

avg listing price — sweet spot $15–$100

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.2M

£1.2M/yr · 556K searches

Price range

Great£4.37–£65.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good531.47

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+23.3%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, humantra electrolytes is a £1.2M/yr Amazon United Kingdom market (556K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov. Verdict: Launch it — 61/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

humantra electrolytes market data

Units sold / yr: 50K–60K; avg 4,000–5,000/product
Revenue / yr: £1.1M–£1.3M; units × avg price
Conversion rate: 10.3%
Avg BSR: #3
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.6%
Avg brand age: 40 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

HUMANTRA88%
Free Soul4%
ViDrate3%
TRIP1%
Revival Shots1%
Keto-Pro Fuelled by FAT1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — +23.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.9×

Open Trend

Top humantra electrolytes search terms

humantra electrolytes366K/yr +27.0%9.8% conv.
humantra126K/yr +13.5%7.8% conv.
humantra electrolytes trial pack13K/yr +109.7%4.9% conv.
cherry electrolytes9K/yr +1.7%4.5% conv.
electrolytes humantra8K/yr +41.6%7.2% conv.
himantra electrolytes8K/yr +38.5%6.1% conv.
keto pro electrolytes7K/yr -4.0%5.3% conv.
electrolytes cherry5K/yr +5.8%5.4% conv.
humatra electrolytes3K/yr -2.8%11.1% conv.
keto pro3K/yr -11.1%4.1% conv.

All search terms

Top humantra electrolytes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Humantra Electrolytes Powder - Black Cherry Flavor 20ct - Powdered Hydration Sachets - Plant-Based Electrolyte Powder with 6 Electrolytes - Vegan Sugar Free Gluten Free

HUMANTRA£21.924.4★152 rev

Humantra Electrolytes Powder - Lychee Flavor 20ct - Powdered Hydration Sachets - Plant-Based Electrolyte Powder with 6 Electrolytes - Vegan Sugar Free Gluten Free

HUMANTRA£22.094.5★265 rev

Humantra Electrolytes Powder - Berry Pomegranate Flavor 20ct - Powdered Hydration Sachets - Plant-Based Electrolyte Powder with 6 Electrolytes - Vegan Sugar Free Gluten Free

HUMANTRA£22.024.4★500 rev

Humantra Electrolytes Powder - 12 Sachet Variety Pack - Powdered Hydration Sachets - Plant-Based Electrolyte Powder with 6 Electrolytes - Vegan Sugar Free Gluten Free

HUMANTRA£16.574.5★6 rev

Humantra Electrolytes Powder - Himalayan Lime Flavor 20ct - Powdered Hydration Sachets - Plant-Based Electrolyte Powder with 6 Electrolytes - Vegan Sugar Free Gluten Free

HUMANTRA£22.174.4★305 rev

Newest

by launch date

Humantra Electrolytes Powder - 12 Sachet Variety Pack - Powdered Hydration Sachets - Plant-Based Electrolyte Powder with 6 Electrolytes - Vegan Sugar Free Gluten Free

HUMANTRA£16.576 rev

1mo ago

Free Soul Hydrate | Electrolyte Hydration Sachets with Sodium Magnesium Vitamin C & More | Zero Sugar Advanced Electrolyte Powder for Daily Use | Variety Pack | 30 Sachets

Free Soul£22.91139 rev

7mo ago

Trip Peach Yuzu Electrolyte Powder | Daily Hydration with Sodium Magnesium Vitamin D & More | Vegan | Pack of 20 x 7.2 g sachets

TRIP£18.3276 rev

10mo ago

Humantra Electrolytes Powder - Apricot Flavor 20ct - Powdered Hydration Sachets - Plant-Based Electrolyte with 6 Electrolytes - Vegan Sugar Free Gluten Free

HUMANTRA£22.0878 rev

10mo ago

Humantra Electrolytes Powder - Black Cherry Flavor 20ct - Powdered Hydration Sachets - Plant-Based Electrolyte Powder with 6 Electrolytes - Vegan Sugar Free Gluten Free

HUMANTRA£21.92152 rev

1y ago

What buyers say about humantra electrolytes

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“Amazing taste”

Flavor21%

“Variety flavours”

Quality-Overall9%

“Excellent Product”

Moist/Dry8%

“Keep hydrated”

Value For Money4%

“Good value”

Solubility3%

“Dissolves easily”

Energy Level3%

“good energy levels”

Advertised Vs Actual Product3%

“Working as it should”

Sweetness2%

“The fact that theyre zero sugar”

Ease Of Use2%

“Easy to use”

What buyers complain about

Taste-Overall27%

“Awful taste”

Salt Content15%

“Way too salty”

Value For Money9%

“Totally overpriced”

Flavor7%

“Artificial flavour”

Sweetness4%

“Too sweet”

Artificial Sweeteners3%

“They have a very strong aftertaste of an artificial sweetener”

Smell2%

“Sachets arrived all dirty with horrible smell coming from box”

Dilute/Watery1%

“despite being diluted adequately”

Sour1%

“False taste, although there is a sour note to be appreciated”

Quality-Overall1%

“Not the best product on the market”

Common questions

Is humantra electrolytes profitable to sell on Amazon United Kingdom?: The niche generates £1.2M/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Launch it (61/100).
How competitive is the humantra electrolytes niche?: 7 brands and 12 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in humantra electrolytes?: Top complaints mined from reviews: Taste-Overall, Salt Content, Value For Money. The return rate is 0.0%.
When does demand for humantra electrolytes peak?: Demand peaks in Oct–Nov; the busiest month runs 2.9× the quietest.
What does it cost to enter the humantra electrolytes niche?: Listings span £4.37–£65.55; the average listing price is £21.55 (sweet spot $15–$100). The average incumbent carries 531 reviews — the moat a new listing must climb.