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Humantra Electrolytes

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Humantra Electrolytes is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£1.2M/yr556K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
76%top-5 click share · 7 brands · 12 sellers

Flapen Score

Humantra Electrolytes against its category

The dotted line is the Grocery average. Past it, Humantra Electrolytes is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Humantra Electrolytes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Humantra Electrolytes 556K times last year and spent an estimated £1.2M. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
556K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
10.3%
Market size, estimated
£1.2Ma year
Peak month
October2.9× the quietest month
Top search term
humantra electrolytes366K searches a year

02 · Price

A sale here is worth £21.55.

Listings sell for £21.55 on average, from £4.37 to £65.55. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £21.55 that is £86K to £108K a year per listing.

Average price
£21.55inside the $15 to $100 sweet spot
Price range
£4.37–£65.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£86K–£108K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #3 within Drink Mixes & Flavourings. It carries 531 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#3in Drink Mixes & Flavourings
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
531per listing
Listings tracked
15

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Humantra Electrolytes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£123K£246K£369K£492K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

1%

  • HUMANTRA88%
  • Free Soul4%
  • ViDrate3%
  • TRIP1%
  • Revival Shots1%
  • Keto-Pro Fuelled by FAT1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Humantra Electrolytes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Humantra Electrolytes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • humantra electrolytes366K/yr
  • humantra126K/yr
  • humantra electrolytes trial pack13K/yr
  • cherry electrolytes9K/yr
  • electrolytes humantra8K/yr
  • himantra electrolytes8K/yr
  • keto pro electrolytes7K/yr
  • electrolytes cherry5K/yr
  • humatra electrolytes3K/yr
  • keto pro3K/yr

Reviews and returns

What reviews say buyers love and hate about Humantra Electrolytes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%−0.16

Awful taste

Bland and tasteless

Really odd taste

Salt Content15%−0.16

Way too salty

Very salty

Not enough salt

Value For Money9%−0.03

Totally overpriced

much more expensive

Quite expensive

Flavor7%+1.81

Artificial flavour

flavours are too weak

Worst flavour

Sweetness4%−0.04

Too sweet

Just sweet also was missing a sachet the night one witch I mainly wanted so not happy about that either

will go back to them as although not perfect its not as sweet

Love

Taste-Overall25%−0.16

Amazing taste

Tastes amazing aswell

Really tasty and great variety of flavours

Flavor21%+1.81

Variety flavours

Great variety of flavours

Very nice flavor

Quality-Overall9%+0.56

Excellent Product

Overall happy with it and will reorder

good quality

Moist/Dry8%+0.77

Keep hydrated

Refreshing, effective and genuinely feel-good hydration

good hydration

Value For Money4%−0.03

Good value

Great value

Good value for money

FAQ

Common Humantra Electrolytes questions

Answered from the same tracked data.