Daz

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+5.9%

Conversion, latest week

9.5%

Market size, estimated

£1.9Ma year

Peak month

July1.4× the quietest month

Top search term

washing powder787K searches a year

Listings sell for £8.85 on average, from £2.23 to £20.88. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £8.85 that is £53K to £71K a year per listing.

Average price

£8.85under the $15 to $100 sweet spot

Price range

£2.23–£20.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

£53K–£71K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Laundry. It carries 987 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#81in Laundry

Average rating

4.69 starsAmazon United Kingdom average 4.36 stars

Average reviews

987per listing

Listings tracked

28

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

51 months