Is daz profitable to sell on Amazon United Kingdom?

The niche generates £1.9M/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the daz niche?

6 brands and 229 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in daz?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.

When does demand for daz peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the daz niche?

Listings span £2.23–£20.88; the average listing price is £8.85 (sweet spot $15–$100). The average incumbent carries 987 reviews — the moat a new listing must climb.

daz

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great£1.9M

£1.9M/yr · 2.2M searches

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good987.18

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.9%

90-day search growth — must beat 0% to launch

Price range

Okay£2.23–£20.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£8.85

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, daz is a £1.9M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

daz market data

Units sold / yr: 200K–250K; avg 6,000–8,000/product
Revenue / yr: £1.8M–£2.2M; units × avg price
Conversion rate: 9.5%
Avg BSR: #81
Page quality: 0%
Prime: 89%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

229

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 91%

Open market

Surf63%
Daz19%
Persil11%
Bold4%
by Amazon2%
Fairy1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top daz search terms

washing powder787K/yr +2.2%8.3% conv.
surf277K/yr +14.7%4.8% conv.
surf washing powder174K/yr +5.5%11.1% conv.
surf washing liquid179K/yr -1.9%4.6% conv.
soap powder111K/yr +5.9%6.9% conv.
daz87K/yr +40.5%2.8% conv.
daz washing powder81K/yr +2.3%11.1% conv.
laundry powder72K/yr +0.1%5.8% conv.
non bio washing powder57K/yr +4.9%4.8% conv.
bold washing powder49K/yr +2.8%4.2% conv.

All search terms

Top daz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Surf Tropical Lily Washing Powder joy-infused fragrance with natural essential oil lasting up to 12 hours in wear for brilliantly clean laundry every time 75 washes 3.75 kg

Surf£5.804.7★508 rev

Surf Tropical Lily Washing Powder joy-infused fragrance with natural essential oil lasting up to 12 hours in wear for brilliantly clean laundry every time 125 washes 6.25 kg

Surf£10.534.7★10,182 rev

Daz Washing Powder 125 Washes Family Pack Laundry Detergent

Daz£11.654.8★861 rev

Surf Tropical Lily Washing Powder joy-infused fragrance with natural essential oil lasting up to 12 hours in wear for brilliantly clean laundry every time 23 washes 1.15 kg

Surf£2.994.6★920 rev

Daz Cherry Blossom Washing Powder 120 Washes Bio Laundry Detergent

Daz£11.574.8★861 rev

Newest

by launch date

Bold Washing Powder Laundry Detergent 72 Washes 3.6kg Spring Awakening Outdoor Freshness that Lasts And Lasts with Build In Stain Remover And Lenor Freshness

Bold£8.2544 rev

7mo ago

Surf Tropical Lily Laundry Washing Liquid Detergent with a joy-infused fragrance & essential oils lasting up to 12 hours in wear for brilliantly clean results 130 washes 3.5 L

Surf£11.3363 rev

9mo ago

Daz Cherry Blossom Washing Powder 120 Washes Bio Laundry Detergent

Daz£11.57861 rev

11mo ago

Bold Washing Powder Laundry Detergent 72 Washes 3.6kg Lavender & Camomile Outdoor Freshness that Lasts and Lasts with Build in Stain Remover and Lenor Freshness

Bold£9.4649 rev

1y ago

Surf Magnifi-Scent Wash Floral Fusion Laundry Liquid Washing Detergent For Short Cycles Fast and Fabulous Fragrance 837 ml (31 Washes)

Surf£3.60271 rev

1y ago

What buyers say about daz

What buyers praise and complain about, mined from review topics.

What buyers love

Smell34%

“smells beautiful”

Value For Money27%

“Good value for money”

Quality-Overall10%

“Excellent product”

Washability7%

“Good wash powder”

Ease Of Cleaning4%

“cleans well”

Advertised Vs Actual Product3%

“As described”

Size-Overall3%

“Perfect bottle size”

Durability2%

“It lasts forever”

Cleansing1%

“Keep it clean”

Soft Feel1%

“soft”

What buyers complain about

Smell15%

“Threw out, the smell is unbearably very strong”

Size-Overall13%

“Smaller than expected”

Value For Money7%

“found it cheaper here than in the shops”

Quality-Overall4%

“cheap”

Ease Of Cleaning4%

“Ok ok not so great product in cleaning”

Allergies4%

“My baby has many allergies”

Solubility3%

“the powder doesnt dissolve”

Leak-Proof2%

“Leaks”

Dilute/Watery2%

“one had less liquid than others”

Advertised Vs Actual Product2%

“False advertising”

Top return reasons

Leak-Proof46%

Size-Overall8%

Value For Money8%

Washability7%

Advertised Vs Actual Product7%

Moist/Dry4%

Vegan/Organic3%

Smell3%

Water Resistance2%

Ease Of Cleaning1%

Common questions

Is daz profitable to sell on Amazon United Kingdom?: The niche generates £1.9M/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the daz niche?: 6 brands and 229 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in daz?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for daz peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the daz niche?: Listings span £2.23–£20.88; the average listing price is £8.85 (sweet spot $15–$100). The average incumbent carries 987 reviews — the moat a new listing must climb.

daz