Daz
Daz shows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Flapen Score
Is Daz profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Daz is a £1.9M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 52/100.
Daz: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +5.9% over the last 90 days and 9.5% of searches end in a purchase.
£1.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 28 products
Top Daz products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Surf Tropical Lily Washing Powder joy-infused fragrance with natural essential oil lasting up to 12 hours in wear for brilliantly clean laundry every time 75 washes 3.75 kg
- Price
- £5.80
- Rating
- 4.7/5
- Reviews
- 508
- Age
- 1y ago
Surf Tropical Lily Washing Powder joy-infused fragrance with natural essential oil lasting up to 12 hours in wear for brilliantly clean laundry every time 125 washes 6.25 kg
- Price
- £10.53
- Rating
- 4.7/5
- Reviews
- 10,182
- Age
- 1y ago
Daz Washing Powder 125 Washes Family Pack Laundry Detergent
- Price
- £11.65
- Rating
- 4.8/5
- Reviews
- 861
- Age
- 1y ago
Surf Tropical Lily Washing Powder joy-infused fragrance with natural essential oil lasting up to 12 hours in wear for brilliantly clean laundry every time 23 washes 1.15 kg
- Price
- £2.99
- Rating
- 4.6/5
- Reviews
- 920
- Age
- 5y ago
Daz Cherry Blossom Washing Powder 120 Washes Bio Laundry Detergent
- Price
- £11.57
- Rating
- 4.8/5
- Reviews
- 861
- Age
- 11mo ago
Trending
90-day click momentum
Bold Washing Powder Laundry Detergent 72 Washes 3.6kg Spring Awakening Outdoor Freshness that Lasts And Lasts with Build In Stain Remover And Lenor Freshness
- Price
- £8.25
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 7mo ago
Surf Tropical Lily Laundry Washing Liquid Detergent with a joy-infused fragrance & essential oils lasting up to 12 hours in wear for brilliantly clean results 130 washes 3.5 L
- Price
- £11.33
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 9mo ago
Surf Tropical Lily Washing Powder joy-infused fragrance with natural essential oil lasting up to 12 hours in wear for brilliantly clean laundry every time 75 washes 3.75 kg
- Price
- £5.80
- Rating
- 4.7/5
- Reviews
- 508
- Age
- 1y ago
Surf Tropical Lily Concentrated Liquid Laundry Detergent infused with natural essential oils for fresh and clean washing 100 washes
- Price
- £12.64
- Rating
- 4.7/5
- Reviews
- 1,761
- Age
- 4y ago
Persil Non Bio Colour Washing Powder Clean And Fresh Fragranced Laundry Detergent For Clothes Large Family Pack (8.4 kg)
- Price
- £20.88
- Rating
- 4.6/5
- Reviews
- 385
- Age
- 10y ago
Newest
by launch dateBold Washing Powder Laundry Detergent 72 Washes 3.6kg Spring Awakening Outdoor Freshness that Lasts And Lasts with Build In Stain Remover And Lenor Freshness
- Price
- £8.25
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 7mo ago
Surf Tropical Lily Laundry Washing Liquid Detergent with a joy-infused fragrance & essential oils lasting up to 12 hours in wear for brilliantly clean results 130 washes 3.5 L
- Price
- £11.33
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 9mo ago
Daz Cherry Blossom Washing Powder 120 Washes Bio Laundry Detergent
- Price
- £11.57
- Rating
- 4.8/5
- Reviews
- 861
- Age
- 11mo ago
Bold Washing Powder Laundry Detergent 72 Washes 3.6kg Lavender & Camomile Outdoor Freshness that Lasts and Lasts with Build in Stain Remover and Lenor Freshness
- Price
- £9.46
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 1y ago
Surf Magnifi-Scent Wash Floral Fusion Laundry Liquid Washing Detergent For Short Cycles Fast and Fabulous Fragrance 837 ml (31 Washes)
- Price
- £3.60
- Rating
- 4.8/5
- Reviews
- 271
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
229
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 91%
Open market
0%
- Surf63%
- Daz19%
- Persil11%
- Bold4%
- by Amazon2%
- Fairy1%
- Open — no brand owns it (0%)
Daz demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Daz search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- washing powder787K/yr
- surf277K/yr
- surf washing powder174K/yr
- surf washing liquid179K/yr
- soap powder111K/yr
- daz87K/yr
- daz washing powder81K/yr
- laundry powder72K/yr
- non bio washing powder57K/yr
- bold washing powder49K/yr
What reviews say buyers love and hate about Daz
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“smells beautiful”
“Good value for money”
“Excellent product”
“Good wash powder”
“cleans well”
What buyers complain about
58% of reviews“Threw out, the smell is unbearably very strong”
“Smaller than expected”
“found it cheaper here than in the shops”
“cheap”
“Ok ok not so great product in cleaning”
Daz return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Daz questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
