Sweets
PassSweets scores 66 out of 100, a Pass. Shoppers spend $3.6M a year here, search demand grew +3.0% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 66 / 100Top 2% of 2,976 Grocery niches · +20 vs the category median of 4666
- Market size
- £3.6M/yr8.2M searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 31%top-5 click share · 28 brands · 170 sellers
Flapen Score
Sweets against its category
The dotted line is the Grocery average. Past it, Sweets is stronger. Inside it, weaker.
Market
The Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sweets 8.2M times last year and spent an estimated £3.6M. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
9.2% of searches ended in a purchase last week.
Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.6M a year.
- Searches, last 12 months
- 8.2M
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £3.6Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- sweets5.3M searches a year
02 · Price
A sale here is worth £4.80.
Listings sell for £4.80 on average, from £0.65 to £16.96. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 6,000 to 8,000 of them. At £4.80 that is £29K to £38K a year per listing.
- Average price
- £4.80under the $15 to $100 sweet spot
- Price range
- £0.65–£16.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £29K–£38K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #21 within Confectionery. It carries 1,445 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 97%
- Out of stock, average day
- 1.0%
- Average rank
- #21in Confectionery
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,445per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 8 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Sweets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HARIBO MAOAM Joystixx Chewy Fruit Flavour Sweets 140g Share Size
- Price
- £0.93
- Rating
- 4.7/5
- Reviews
- 1,514
- Age
- 14y ago

Starburst Original Fruit Chews Sweets Pouch Bag 138g - Chewy Vegan Candy Assortment - Sharing Snacks For Summer BBQ Picnics Parties & Travel Accessories
- Price
- £0.77
- Rating
- 4.7/5
- Reviews
- 760
- Age
- 4y ago

Bargain Gateway Mixed Quality Pick & Mix Sweets - Large Retro Candy Sweeties Assortment 1kg Pouch Gummy Jelly Fizzy Gift Chewy PicknMix
- Price
- £8.71
- Rating
- 4.4/5
- Reviews
- 4,265
- Age
- 6y ago

Swizzels Party Mix Tub 785g Retro Sweets in Bulk Vegan Friendly Family Favourite Sweets Ideal for Parties Birthdays Halloween Christmas large
- Price
- £5.71
- Rating
- 4.6/5
- Reviews
- 2,240
- Age
- 3y ago

Swizzels Sweet Shop Favourites Classic Sweet Mix 650g Tub of Assorted Retro Sweets
- Price
- £3.80
- Rating
- 4.7/5
- Reviews
- 596
- Age
- 4y ago
Trending
90-day click momentum
HARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats
- Price
- £1.40
- Rating
- 3.2/5
- Reviews
- 2
- Age
- 3mo ago

Large 800g Non-fizzy Pick and Mix Sweets Bag Modern & Retro Candy Mix Resealable Gummy Chewy Jelly Bulk Sweets for Sharing Parties & Gifts
- Price
- £6.51
- Rating
- 3.7/5
- Reviews
- 68
- Age
- 3mo ago

HARIBO Share the Happy 22 x 16g Mini Bags Party Multipack 352g
- Price
- £2.40
- Rating
- 4.7/5
- Reviews
- 139
- Age
- 4y ago

BG Pick & Mix Sweets - Sweeties Retro Candy Bundle Deal 2x Pouches - Fizzy & Non-Fizzy 800g
- Price
- £12.54
- Rating
- 4.1/5
- Reviews
- 198
- Age
- 2y ago

Swizzels Squashies Sweets Drumstick Squashies Original - Raspberry and Milk Flavour- Single Pack 120g
- Price
- £0.66
- Rating
- 4.7/5
- Reviews
- 1,517
- Age
- 2y ago
Newest
by launch date
Large 800g Non-fizzy Pick and Mix Sweets Bag Modern & Retro Candy Mix Resealable Gummy Chewy Jelly Bulk Sweets for Sharing Parties & Gifts
- Price
- £6.51
- Rating
- 3.7/5
- Reviews
- 68
- Age
- 3mo ago

HARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats
- Price
- £1.40
- Rating
- 3.2/5
- Reviews
- 2
- Age
- 3mo ago

Pick n Mix Sweets Bulk 3kg | Fizzy Jelly and Blue Mix | Large Retro Candy Sweeties Assortment | Sharing & Gifting | Monmore Confectionery
- Price
- £11.69
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 11mo ago

SoSweet Jelly Sweet Mix 1kg Bulk Bag of Classic Chewy Sweets | Party Pick & Mix Sharing Treats | Jelly Selection | Long Shelf Life
- Price
- £5.86
- Rating
- 4.3/5
- Reviews
- 215
- Age
- 1y ago

SoSweet Fizzy Sweet Mix 1kg Bulk Bag of Tangy Pick & Mix Sweets | Sour Party Candy Sharing Treats | Fizzy Fruit Flavour Favourites | Long Shelf Life
- Price
- £5.40
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
170
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
31%
Top 20: 67%
Open market
34%
- Swizzels25%
- Maoam14%
- Bargain Gateway9%
- Starburst7%
- HARIBO6%
- Skittles6%
Demand
Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Sweets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sweets5.3M/yr
- sweets in bulk cheap903K/yr
- pick and mix sweets328K/yr
- candy305K/yr
- bulk sweets230K/yr
- sweet227K/yr
- 1kg sweets150K/yr
- sweets 1kg129K/yr
- sweets bulk93K/yr
- maoam sweets74K/yr
Reviews and returns
What reviews say buyers love and hate about Sweets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too much sugar
it was like the whole bag had sugar thrown in
too sweet for me
Disgusting taste
Not very tasty
Tastes cheap and everything tastes the same
Disappointing Quality
The quality of the contents is variable
Inconsistent quality
Waste of Money
Expensive
Overpriced and disappointing
small
Small packets
Bigger
Love
great sweet treat
Sweet treat
Sweet treat
Delicious Jelly Beans
are tasty and fresh
Absolutely delicious
Great deal
Amazing value
Good value for money
Great flavour
Fruity flavours
orange flavours are good
Good value and quality arrived quickly
Best quality
Good quality used as gifts
Return
0.0% Return rate 100% Fixable by listing
small
Small packets
Bigger
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sweets questions
Answered from the same tracked data.









