sweets
Launch itA $3.6M/yr market growing +3.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£3.6M£3.6M/yr · 8.2M searches
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Competition
Great31%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,445.49avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Avg price
Bad£4.80avg listing price — sweet spot $15–$100
Price range
Bad£0.65–£16.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sweets is a £3.6M/yr Amazon United Kingdom market (8.2M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Launch it — 66/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sweets market data
- Units sold / yr
- 600K–800K
- avg 6,000–8,000/product
- Revenue / yr
- £2.9M–£3.8M
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 31%
- Out of stock
- 1.0%
- Avg brand age
- 55 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
170
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
31%
Top 20: 67%
Open market
34%
- Swizzels25%
- Maoam14%
- Bargain Gateway9%
- Starburst7%
- HARIBO6%
- Skittles6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top sweets search terms
- sweets5.3M/yr
- sweets in bulk cheap903K/yr
- pick and mix sweets328K/yr
- candy305K/yr
- bulk sweets230K/yr
- sweet227K/yr
- 1kg sweets150K/yr
- sweets 1kg129K/yr
- sweets bulk93K/yr
- maoam sweets74K/yr
Top sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HARIBO MAOAM Joystixx Chewy Fruit Flavour Sweets 140g Share Size
Maoam£0.934.7★1,514 rev
Starburst Original Fruit Chews Sweets Pouch Bag 138g - Chewy Vegan Candy Assortment - Sharing Snacks For Summer BBQ Picnics Parties & Travel Accessories
Starburst£0.774.7★760 rev
Bargain Gateway Mixed Quality Pick & Mix Sweets - Large Retro Candy Sweeties Assortment 1kg Pouch Gummy Jelly Fizzy Gift Chewy PicknMix
Bargain Gateway£8.714.4★4,265 rev
Swizzels Party Mix Tub 785g Retro Sweets in Bulk Vegan Friendly Family Favourite Sweets Ideal for Parties Birthdays Halloween Christmas large
Swizzels£5.714.6★2,240 rev
Swizzels Sweet Shop Favourites Classic Sweet Mix 650g Tub of Assorted Retro Sweets
Swizzels£3.804.7★596 rev
Newest
by launch date
Large 800g Non-fizzy Pick and Mix Sweets Bag Modern & Retro Candy Mix Resealable Gummy Chewy Jelly Bulk Sweets for Sharing Parties & Gifts
Candy Club£6.5168 rev
HARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats
HARIBO£1.402 rev
Pick n Mix Sweets Bulk 3kg | Fizzy Jelly and Blue Mix | Large Retro Candy Sweeties Assortment | Sharing & Gifting | Monmore Confectionery
Monmore Confectionery£11.69134 rev
SoSweet Jelly Sweet Mix 1kg Bulk Bag of Classic Chewy Sweets | Party Pick & Mix Sharing Treats | Jelly Selection | Long Shelf Life
SoSweet£5.86215 rev
SoSweet Fizzy Sweet Mix 1kg Bulk Bag of Tangy Pick & Mix Sweets | Sour Party Candy Sharing Treats | Fizzy Fruit Flavour Favourites | Long Shelf Life
SoSweet£5.40186 rev
Trending
90-day click momentumHARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats
HARIBO£1.403.2★
Large 800g Non-fizzy Pick and Mix Sweets Bag Modern & Retro Candy Mix Resealable Gummy Chewy Jelly Bulk Sweets for Sharing Parties & Gifts
Candy Club£6.513.7★
HARIBO Share the Happy 22 x 16g Mini Bags Party Multipack 352g
HARIBO£2.404.7★
BG Pick & Mix Sweets - Sweeties Retro Candy Bundle Deal 2x Pouches - Fizzy & Non-Fizzy 800g
Bargain Gateway£12.544.1★
Swizzels Squashies Sweets Drumstick Squashies Original - Raspberry and Milk Flavour- Single Pack 120g
Swizzels£0.664.7★
What buyers say about sweets
What buyers praise and complain about, mined from review topics.What buyers love
“great sweet treat”
“Delicious Jelly Beans”
“Great deal”
“Great flavour”
“Good value and quality arrived quickly”
“Great for gifting”
“Fit for purpose”
“Just what I needed”
“easy to chew”
“The mix was a good mixture”
What buyers complain about
“Too much sugar”
“Disgusting taste”
“Disappointing Quality”
“Waste of Money”
“small”
“No flavour”
“Not as advertised”
“Taste stale”
“they were harder than concrete”
“a little soggy”
Top return reasons
Common questions
- Is sweets profitable to sell on Amazon United Kingdom?
- The niche generates £3.6M/yr across 68 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Launch it (66/100).
- How competitive is the sweets niche?
- 28 brands and 170 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in sweets?
- Top complaints mined from reviews: Sweetness, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for sweets peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the sweets niche?
- Listings span £0.65–£16.96; the average listing price is £4.80 (sweet spot $15–$100). The average incumbent carries 1,445 reviews — the moat a new listing must climb.