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Sweets

Pass

Sweets scores 66 out of 100, a Pass. Shoppers spend an estimated $3.6M a year here, search demand grew +3.0% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 2,976 Grocery niches · +20 vs the category median of 46
Market size
£3.6M/yr8.2M searches / yr
90-day growth
+3.0%search demand this quarter
Competition
31%top-5 click share · 28 brands · 170 sellers

Flapen Score

Sweets against its category

The dotted line is the Grocery average. Past it, Sweets is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sweets 8.2M times last year and spent an estimated £3.6M. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.6M a year.

Searches, last 12 months
8.2M
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
9.2%
Market size, estimated
£3.6Ma year
Peak month
December1.9× the quietest month
Top search term
sweets5.3M searches a year

02 · Price

A sale here is worth £4.80.

Listings sell for £4.80 on average, from £0.65 to £16.96. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 6,000 to 8,000 of them. At £4.80 that is £29K to £38K a year per listing.

Average price
£4.80under the $15 to $100 sweet spot
Price range
£0.65–£16.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
6,000–8,000
Revenue per listing a year
£29K–£38K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #21 within Confectionery. It carries 1,445 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
97%
Out of stock, average day
1.0%
Average rank
#21in Confectionery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,445per listing
Listings tracked
68

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
55 months

Products

Top Sweets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£108K£216K£324K£431K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

170

Est. top-5 brand share

60%

Top 20: 95%

Est. top-5 click share

31%

Top 20: 67%

Open market

34%

  • Swizzels25%
  • Maoam14%
  • Bargain Gateway9%
  • Starburst7%
  • HARIBO6%
  • Skittles6%

Demand

Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Sweets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sweets5.3M/yr
  • sweets in bulk cheap903K/yr
  • pick and mix sweets328K/yr
  • candy305K/yr
  • bulk sweets230K/yr
  • sweet227K/yr
  • 1kg sweets150K/yr
  • sweets 1kg129K/yr
  • sweets bulk93K/yr
  • maoam sweets74K/yr

Reviews and returns

What reviews say buyers love and hate about Sweets

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Sweetness”
13%of negative reviews mention “Sweetness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too much sugar”
A buyer, on “Sweetness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Sweets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data