Sweets
PassSweets scores 66 out of 100, a Pass. Shoppers spend an estimated $3.6M a year here, search demand grew +3.0% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 2,976 Grocery niches · +20 vs the category median of 4666
- Market size
- £3.6M/yr8.2M searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 31%top-5 click share · 28 brands · 170 sellers
Flapen Score
Sweets against its category
The dotted line is the Grocery average. Past it, Sweets is stronger. Inside it, weaker.
Market
The Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sweets 8.2M times last year and spent an estimated £3.6M. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.6M a year.
- Searches, last 12 months
- 8.2M
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £3.6Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- sweets5.3M searches a year
02 · Price
A sale here is worth £4.80.
Listings sell for £4.80 on average, from £0.65 to £16.96. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 6,000 to 8,000 of them. At £4.80 that is £29K to £38K a year per listing.
- Average price
- £4.80under the $15 to $100 sweet spot
- Price range
- £0.65–£16.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £29K–£38K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #21 within Confectionery. It carries 1,445 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 97%
- Out of stock, average day
- 1.0%
- Average rank
- #21in Confectionery
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,445per listing
- Listings tracked
- 68
04 · Newcomers
8 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Sweets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HARIBO MAOAM Joystixx Chewy Fruit Flavour Sweets 140g Share Size
- Price
- £0.93
- Rating
- 4.7/5
- Reviews
- 1,514
- Age
- 14y ago

Starburst Original Fruit Chews Sweets Pouch Bag 138g - Chewy Vegan Candy Assortment - Sharing Snacks For Summer BBQ Picnics Parties & Travel Accessories
- Price
- £0.77
- Rating
- 4.7/5
- Reviews
- 760
- Age
- 4y ago

Bargain Gateway Mixed Quality Pick & Mix Sweets - Large Retro Candy Sweeties Assortment 1kg Pouch Gummy Jelly Fizzy Gift Chewy PicknMix
- Price
- £8.71
- Rating
- 4.4/5
- Reviews
- 4,265
- Age
- 6y ago

Swizzels Party Mix Tub 785g Retro Sweets in Bulk Vegan Friendly Family Favourite Sweets Ideal for Parties Birthdays Halloween Christmas large
- Price
- £5.71
- Rating
- 4.6/5
- Reviews
- 2,240
- Age
- 3y ago

Swizzels Sweet Shop Favourites Classic Sweet Mix 650g Tub of Assorted Retro Sweets
- Price
- £3.80
- Rating
- 4.7/5
- Reviews
- 596
- Age
- 4y ago
Trending
estimated 90-day click momentum
HARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats
- Price
- £1.40
- Rating
- 3.2/5
- Reviews
- 2
- Age
- 3mo ago

Large 800g Non-fizzy Pick and Mix Sweets Bag Modern & Retro Candy Mix Resealable Gummy Chewy Jelly Bulk Sweets for Sharing Parties & Gifts
- Price
- £6.51
- Rating
- 3.7/5
- Reviews
- 68
- Age
- 3mo ago

HARIBO Share the Happy 22 x 16g Mini Bags Party Multipack 352g
- Price
- £2.40
- Rating
- 4.7/5
- Reviews
- 139
- Age
- 4y ago

BG Pick & Mix Sweets - Sweeties Retro Candy Bundle Deal 2x Pouches - Fizzy & Non-Fizzy 800g
- Price
- £12.54
- Rating
- 4.1/5
- Reviews
- 198
- Age
- 2y ago

Swizzels Squashies Sweets Drumstick Squashies Original - Raspberry and Milk Flavour- Single Pack 120g
- Price
- £0.66
- Rating
- 4.7/5
- Reviews
- 1,517
- Age
- 2y ago
Newest
by launch date
Large 800g Non-fizzy Pick and Mix Sweets Bag Modern & Retro Candy Mix Resealable Gummy Chewy Jelly Bulk Sweets for Sharing Parties & Gifts
- Price
- £6.51
- Rating
- 3.7/5
- Reviews
- 68
- Age
- 3mo ago

HARIBO Rhubarb & Custard Sharebag 140g Bulk Pack of 20 Classic Sugar Candy Sweets Fruity & Creamy Flavour Treats
- Price
- £1.40
- Rating
- 3.2/5
- Reviews
- 2
- Age
- 3mo ago

Pick n Mix Sweets Bulk 3kg | Fizzy Jelly and Blue Mix | Large Retro Candy Sweeties Assortment | Sharing & Gifting | Monmore Confectionery
- Price
- £11.69
- Rating
- 4.5/5
- Reviews
- 134
- Age
- 11mo ago

SoSweet Jelly Sweet Mix 1kg Bulk Bag of Classic Chewy Sweets | Party Pick & Mix Sharing Treats | Jelly Selection | Long Shelf Life
- Price
- £5.86
- Rating
- 4.3/5
- Reviews
- 215
- Age
- 1y ago

SoSweet Fizzy Sweet Mix 1kg Bulk Bag of Tangy Pick & Mix Sweets | Sour Party Candy Sharing Treats | Fizzy Fruit Flavour Favourites | Long Shelf Life
- Price
- £5.40
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
170
Est. top-5 brand share
60%
Top 20: 95%
Est. top-5 click share
31%
Top 20: 67%
Open market
34%
- Swizzels25%
- Maoam14%
- Bargain Gateway9%
- Starburst7%
- HARIBO6%
- Skittles6%
Demand
Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Sweets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sweets5.3M/yr
- sweets in bulk cheap903K/yr
- pick and mix sweets328K/yr
- candy305K/yr
- bulk sweets230K/yr
- sweet227K/yr
- 1kg sweets150K/yr
- sweets 1kg129K/yr
- sweets bulk93K/yr
- maoam sweets74K/yr
Reviews and returns
What reviews say buyers love and hate about Sweets
We read the reviews and the return reasons for every product selling here.
“Too much sugar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sweets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









