Lenor Outdoorables Fabric Conditioner

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.1M a year.

Searches, last 12 months

5.3M

Growth, 90 days vs prior 90

+5.8%

Conversion, latest week

15.4%

Market size, estimated

£4.1Ma year

Peak month

October1.5× the quietest month

Top search term

fabric conditioner1.5M searches a year

Listings sell for £5.04 on average, from £1.50 to £21.08. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 15,000 to 20,000 of them. At £5.04 that is £76K to £101K a year per listing.

Average price

£5.04under the $15 to $100 sweet spot

Price range

£1.50–£21.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

15,000–20,000

Revenue per listing a year

£76K–£101K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

55% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #125 within Laundry. It carries 3,255 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

93%

Out of stock, average day

0.6%

Average rank

#125in Laundry

Average rating

4.71 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,255per listing

Listings tracked

55

11 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

11Amazon's first-year sales bar

Average brand age

53 months