Lenor Outdoorables Fabric Conditioner
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 98% of clicks, so Lenor Outdoorables Fabric Conditioner is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £4.1M/yr5.3M searches / yr
- 90-day growth
- +5.8%search demand this quarter
- Competition
- 34%top-5 click share · 9 brands · 166 sellers
Flapen Score
Lenor Outdoorables Fabric Conditioner against its category
The dotted line is the Grocery average. Past it, Lenor Outdoorables Fabric Conditioner is stronger. Inside it, weaker.
Market
The Lenor Outdoorables Fabric Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lenor Outdoorables Fabric Conditioner 5.3M times last year and spent an estimated £4.1M. The top 5 brands take 98% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 15.4% of those searches ended in a purchase.
Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.1M a year.
- Searches, last 12 months
- 5.3M
- Growth, 90 days vs prior 90
- +5.8%
- Conversion, latest week
- 15.4%
- Market size, estimated
- £4.1Ma year
- Peak month
- October1.5× the quietest month
- Top search term
- fabric conditioner1.5M searches a year
02 · Price
A sale here is worth £5.04.
Listings sell for £5.04 on average, from £1.50 to £21.08. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 15,000 to 20,000 of them. At £5.04 that is £76K to £101K a year per listing.
- Average price
- £5.04under the $15 to $100 sweet spot
- Price range
- £1.50–£21.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £76K–£101K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #125 within Laundry. It carries 3,255 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 93%
- Out of stock, average day
- 0.6%
- Average rank
- #125in Laundry
- Average rating
- 4.71 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,255per listing
- Listings tracked
- 55
04 · Newcomers
11 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Lenor Outdoorables Fabric Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lenor Fabric Conditioner 129 Washes Spring Awakening Long Lasting Freshness that Lasts All Day
- Price
- £6.11
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 6mo ago
Comfort Fresh Blue Skies Fabric Conditioner Softener with Motion-Activated Fragrance Technology 100 Days of Freshness 160 washes (4.8 L)
- Price
- £6.56
- Rating
- 4.8/5
- Reviews
- 4,171
- Age
- 3y ago
Lenor Fabric Conditioner 129 Washes Floral Fresh Long Lasting Freshness that Lasts All Day
- Price
- £5.69
- Rating
- 4.8/5
- Reviews
- 402
- Age
- 7mo ago
Comfort Fresh Sunshiny Days Fabric Conditioner Softener with Motion-Activated Fragrance Technology 100 Days of Freshness 160 washes (4.8 L)
- Price
- £5.81
- Rating
- 4.7/5
- Reviews
- 25,082
- Age
- 3y ago
Comfort Perfume Creations Tropical Lily Fabric Conditioner Softener with Motion-Activated Fragrance Technology 100 Days of Freshness 45 washes (1.35 L)
- Price
- £2.13
- Rating
- 4.7/5
- Reviews
- 481
- Age
- 1y ago
Trending
estimated 90-day click momentum
Lenor Outdoorable Fabric Conditioner 105 Washes 1.47L First Day of Spring - Fresh! As If Dried Outside
- Price
- £4.51
- Rating
- 4.8/5
- Reviews
- 84
- Age
- 3mo ago
Lenor Fabric Conditioner 129 Washes Spring Awakening Long Lasting Freshness that Lasts All Day
- Price
- £6.11
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 6mo ago
Lenor Fabric Conditioner 129 Washes Summer Breeze Long Lasting Freshness that Lasts All Day
- Price
- £5.70
- Rating
- 4.8/5
- Reviews
- 408
- Age
- 6mo ago
Fairy Fabric Softener Voted No1 for Sensitive Skin Hypoallergenic 129 Washes 3.999l
- Price
- £5.71
- Rating
- 4.8/5
- Reviews
- 723
- Age
- 6mo ago
Lenor Fabric Conditioner 129 Washes Floral Fresh Long Lasting Freshness that Lasts All Day
- Price
- £5.69
- Rating
- 4.8/5
- Reviews
- 402
- Age
- 7mo ago
Newest
by launch dateLenor Outdoorable Fabric Conditioner 105 Washes 1.47L First Day of Spring - Fresh! As If Dried Outside
- Price
- £4.51
- Rating
- 4.8/5
- Reviews
- 84
- Age
- 3mo ago
Fairy Fabric Softener Voted No1 for Sensitive Skin Hypoallergenic 129 Washes 3.999l
- Price
- £5.71
- Rating
- 4.8/5
- Reviews
- 723
- Age
- 6mo ago
Lenor Fabric Conditioner 129 Washes Spring Awakening Long Lasting Freshness that Lasts All Day
- Price
- £6.11
- Rating
- 4.8/5
- Reviews
- 283
- Age
- 6mo ago
Lenor Fabric Conditioner 129 Washes Summer Breeze Long Lasting Freshness that Lasts All Day
- Price
- £5.70
- Rating
- 4.8/5
- Reviews
- 408
- Age
- 6mo ago
Lenor Fabric Conditioner 129 Washes Floral Fresh Long Lasting Freshness that Lasts All Day
- Price
- £5.69
- Rating
- 4.8/5
- Reviews
- 402
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
9 rising
Sellers
166
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 74%
Open market
1%
- Comfort60%
- Lenor28%
- by Amazon5%
- Fairy3%
- Fairy Non Bio1%
- Method1%
- Open — no brand owns it (3 brands, 1%)
Demand
Lenor Outdoorables Fabric Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Lenor Outdoorables Fabric Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fabric conditioner1.5M/yr
- comfort fabric conditioner813K/yr
- fabric softener794K/yr
- lenor fabric conditioner623K/yr
- lenor422K/yr
- comfort402K/yr
- softener117K/yr
- washing conditioner80K/yr
- laundry conditioner88K/yr
- liquid fabric softener85K/yr
Reviews and returns
What reviews say buyers love and hate about Lenor Outdoorables Fabric Conditioner
We read the reviews and the return reasons for every product selling here.
“Did not like the smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Lenor Outdoorables Fabric Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data